$4.99 when purchased online
Target Online store #3991
About this item
Highlights
- Includes one (1) 5.1 oz tube of Colgate Total Active Prevention Whitening Toothpaste, Mint
- Fights bacteria, the root cause of oral health issues like gingivitis, plaque, tartar, sensitivity, weak enamel, stains, bad breath, and cavities
- This whitening fluoride toothpaste uses a clinically proven formula to help stop oral health issues before they start*
- The refreshing mint toothpaste formula helps freshen breath and removes surface stains
- This anticavity toothpaste offers long-lasting 24 hours of antibacterial protection when brushing twice daily with 4 weeks of continued use
- For superior performance** against sensitivity, plaque, gingivitis, and tartar, choose Colgate Total Active Prevention Whitening Toothpaste
Description
Help stop oral health problems* before they start with Colgate Total Active Prevention Whitening Toothpaste. This anticavity toothpaste fights bacteria, the root cause of many oral health issues such as gingivitis, plaque, tartar, sensitivity, weak enamel, stains, bad breath, and cavities. In addition, this whitening toothpaste features cutting-edge cooling technology and blends peppermint and spearmint together for an invigorating minty flavor profile. This fluoride toothpaste uses a clinically-proven stannous fluoride formula to help fight plaque bacteria.
*such as cavities and gingivitis
**vs. non-antibacterial fluoride toothpaste with 3 months continued use
*such as cavities and gingivitis
**vs. non-antibacterial fluoride toothpaste with 3 months continued use
Suggested Age: Adult
Health Facts: Contains Fluoride, Gluten-Free
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Stannous Fluoride
Package Quantity: 1
Net weight: 5.1 Ounces
Features: Whitening, Enamel-Safe, Stain Shield, Tartar Control
TCIN: 13773793
UPC: 827854001881
Item Number (DPCI): 049-09-1188
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Active ingredients
stannous fluoride (0.15% w/v fluoride ion) 0.454%
Uses
• Aids in the prevention of cavities • Helps prevent gingivitis • Helps interfere with harmful effects of plaque associated with gingivitis • Builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets, or contactDirections
Directions • adults and children 12 years of age and older: apply at least a 1-inch strip of the product onto a soft bristled toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist. Make sure to brush all sensitive areas of the teeth. • do not swallow. • children under 12 years of age: consult a dentist.Other information
ADA Accepted - American Dental Association®, • Helps prevent and reduce gingivitis between teeth, • Helps prevent cavities, • Helps reduce tooth sensitivity, Products containing stannous fluoride may produce surface stainingof the teeth. Adequate toothbrushing may prevent these stains which are not harmful or permanent and may be removed by vour dentist., • Helps remove tooth surface stain, • Helps reduce bad breath, • Helps prevent and reduce plaque, Recyclable tube, Your community may not yet accept tubes for recycling. Check locally.Inactive ingredients
inactive ingredients: sorbitol, water, hydrated silica, glycerin, sodium lauryl sulfate, flavor, tetrasodium pyrophosphate, cellulose gum, potassium nitrate, sodium saccharin, xanthan gum, cocamidopropyl betaine, titanium dioxide
Shipping details
Estimated ship dimensions: 7.88 inches length x 1.87 inches width x 1.73 inches height
Estimated ship weight: 0.375 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
Guests appreciate the Colgate Total Active Prevention Whitening Toothpaste for its refreshing mint flavor and effective cleaning properties. Many highlight its ability to leave a long-lasting clean feeling while also providing cavity protection and gentle whitening. The toothpaste is praised for its smooth texture and practical packaging, making it a reliable choice for daily oral care. Overall, it combines quality and value, making it a favorite among families.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 1872 reviews
effectiveness: 4.57 out of 5
quality: 4.48 out of 5
value: 4.58 out of 5
75% would recommend
32 recommendations
No Burning
5 out of 5 stars
Thumbs up graphic, would recommend
Jess - 10 days ago, Verified purchaser
Recently decided to try this toothpaste. After a few weeks of use, I enjoy how fresh it makes me feel and it does not cause any burning sensation. It also does not make my teeth more sensitive.
Amazing will buy again
5 out of 5 stars
zoel152_2007 - 11 days ago
originally posted on influenster.com
Not overly minty , just the right flavour. Great value for money especially when you buy the double pack, works out cheaper. Packaging is bright. It really helps stop the effect of cavity’s and also helps brighten that smile too.
The flavor is perfect
5 out of 5 stars
kianap31_991 - 14 days ago
originally posted on influenster.com
The effectiveness is great the packaging is very good the ingredients is just right it values for your money because it as 2 into the package the flavor is perfect
Good teeth protection
5 out of 5 stars
archanah1_972 - 15 days ago
originally posted on influenster.com
Excellent toothpaste I really love the freshness it keeps fresh for whole day and gives great protection for the teeth and has different flavours also very effective.
Keeps the teeth and gum fresh and clean
5 out of 5 stars
krissy0_300 - 17 days ago
originally posted on influenster.com
The packaging is very nice and secure and it's great value for money. The flavour is strong good enough to get morning freshness and it's very effective in making the teeth white and keeping it clean.
Freshness & Sensitivity
5 out of 5 stars
Thumbs up graphic, would recommend
ThrivinSammy - 18 days ago, Verified purchaser
The freshness after using this toothpaste is my favorite! It also has enough protection for my sensitive teeth.
stars709
1 out of 5 stars
Dean329 - 19 days ago
originally posted on Colgate
i want to use your toothpaste but it is not cruelty free
Poor name for product: It is NOT Total!!!
2 out of 5 stars
Dr. Judi - 20 days ago
originally posted on Colgate
DId not include Xylitol. So what's total about it?
1 reply from Customer Care team - 16 days ago
Hi there, our Total Active Prevention Whitening Toothpaste is toothpaste to help stop oral care problems before they start. This formula contains a unique system that stabilizes our active ingredient and is designed for superior performance to help prevent many common oral care issues.
Toothpaste
5 out of 5 stars
Thumbs up graphic, would recommend
Momma - 22 days ago, Verified purchaser
CLEANS GREAT & FRESHENS BREATH
Smile pretty!
5 out of 5 stars
Thumbs up graphic, would recommend
Andi19 - 1 month ago, Verified purchaser
Great value. Fresh, minty and clean feel. This toothpaste makes my teeth feel like they took a fresh cool shower.
A good alternative
3 out of 5 stars
itsmahnoorghani_4298 - 2 months ago
originally posted on influenster.com
A like it but I would recommend a non fluoride toothpaste which is more effective and does cause harm to the gums but overall it’s a good toothpaste as an alternative and value for money.
1 reply from Customer Care team - 1 month ago
Thanks for the feedback! We'll be sure to share the feedback with the team. ❤
Clean and Refreshiing!
4 out of 5 stars
jadan29_7844 - 2 months ago
originally posted on influenster.com
The taste is refreshing. The packaging is colorful. The price is not to bad. It gets the job done and leaves you mouth feeling clean and fresh. It makes my teeth look better and brighter.
Great
5 out of 5 stars
faithn42_6051 - 2 months ago
originally posted on influenster.com
I love this toothpaste!! My doctor recommended it and it definitely helps me to prevent cavities. I would also recommend this product as well!!
Good for price
4 out of 5 stars
maggyj5_6078 - 2 months ago
originally posted on influenster.com
I like Colgate cavity I like the taste and makes my mouth feel refreshed after. The two pack is always a good deal for the price. The only concern I have is with the fluoride
Great
5 out of 5 stars
daniellea183_1772 - 2 months ago
originally posted on influenster.com
Great toothpaste. I only buy Colgate but the white kind. Makes my teeth feel clean and minty. Doesn’t leave a nasty residue. Decent price also for what you get.
really good!!!!
5 out of 5 stars
linak50_5332 - 2 months ago
originally posted on influenster.com
this stuff literally whitened my teeth!! it did a good job cleaning my teeth. it has a normal minty flavor, not too strong. this was also a good price for what it was able to do for my teeth!! i feel like it’s worth it if you are needing a new toothpaste
Leaves a clean and refreshed ferling
5 out of 5 stars
ireend1_590 - 2 months ago
originally posted on influenster.com
This has always been a dependable toothpaste for me and my family. It leaves my teeth clean and refreshed. I love that it does not have a strong burning sensation when brushing. Mild yet cleans well.
Ingredients change
1 out of 5 stars
Thumbs down graphic, would not recommend
Hit or miss - 2 months ago, Verified purchaser
I’ve always used this toothpaste and the recently changed their ingredients and it’s not the same. Why!!!
Leaves teeth feeling fresh and strong
4 out of 5 stars
arickj_2360 - 3 months ago
originally posted on influenster.com
The optic white brand from Colgate is a must. The flavor and ingredients leave the mouth feeling fresh. The bottle sits easy on the counter and it’s a great price for a two pack that last.
Keep your teeth white!
5 out of 5 stars
samanthale454_427 - 3 months ago
originally posted on influenster.com
Need the perfect white teeth look no further. I have been using this for years and it’s the best. Whitens my teeth while leaving a minty fresh taste in your mouth. Great price point (especially when it’s a 2 pack).