$4.99 when purchased online
Target Online store #3991
About this item
Highlights
- Includes one (1) 5.1 oz tube of Colgate Total Active Prevention Whitening Toothpaste, Mint
- Fights bacteria, the root cause of oral health issues like gingivitis, plaque, tartar, sensitivity, weak enamel, stains, bad breath, and cavities
- This whitening fluoride toothpaste uses a clinically proven formula to help stop oral health issues before they start*
- The refreshing mint toothpaste formula helps freshen breath and removes surface stains
- This anticavity toothpaste offers long-lasting 24 hours of antibacterial protection when brushing twice daily with 4 weeks of continued use
- For superior performance** against sensitivity, plaque, gingivitis, and tartar, choose Colgate Total Active Prevention Whitening Toothpaste
Description
Help stop oral health problems* before they start with Colgate Total Active Prevention Whitening Toothpaste. This anticavity toothpaste fights bacteria, the root cause of many oral health issues such as gingivitis, plaque, tartar, sensitivity, weak enamel, stains, bad breath, and cavities. In addition, this whitening toothpaste features cutting-edge cooling technology and blends peppermint and spearmint together for an invigorating minty flavor profile. This fluoride toothpaste uses a clinically-proven stannous fluoride formula to help fight plaque bacteria.
*such as cavities and gingivitis
**vs. non-antibacterial fluoride toothpaste with 3 months continued use
*such as cavities and gingivitis
**vs. non-antibacterial fluoride toothpaste with 3 months continued use
Suggested Age: Adult
Health Facts: Contains Fluoride, Gluten-Free
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Stannous Fluoride
Package Quantity: 1
Net weight: 5.1 Ounces
Features: Whitening, Enamel-Safe, Stain Shield, Tartar Control
TCIN: 13773793
UPC: 827854001881
Item Number (DPCI): 049-09-1188
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Active ingredients
stannous fluoride (0.15% w/v fluoride ion)' '0.454%
Uses
• Aids in the prevention of cavities • Helps prevent gingivitis • Helps interfere with harmful effects of plaque associated with gingivitis • Builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets, or contactDirections
Directions • adults and children 12 years of age and older: apply at least a 1-inch strip of the product onto a soft bristled toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist. Make sure to brush all sensitive areas of the teeth. • do not swallow. • children under 12 years of age: consult a dentist.Other information
ADA Accepted - American Dental Association®, • Helps prevent and reduce gingivitis between teeth, • Helps prevent cavities, • Helps reduce tooth sensitivity, Products containing stannous fluoride may produce surface stainingof the teeth. Adequate toothbrushing may prevent these stains which are not harmful or permanent and may be removed by vour dentist., • Helps remove tooth surface stain, • Helps reduce bad breath, • Helps prevent and reduce plaque, Recyclable tube, Your community may not yet accept tubes for recycling. Check locally.Inactive ingredients
inactive ingredients: sorbitol, water, hydrated silica, glycerin, sodium lauryl sulfate, flavor, tetrasodium pyrophosphate, cellulose gum, potassium nitrate, sodium saccharin, xanthan gum, cocamidopropyl betaine, titanium dioxide' '
Shipping details
Estimated ship dimensions: 7.88 inches length x 1.87 inches width x 1.73 inches height
Estimated ship weight: 0.375 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
Guests appreciate the Colgate Total Active Prevention Whitening Toothpaste for its refreshing mint flavor and effective cleaning properties. Many highlight its ability to leave a long-lasting clean feeling while also providing cavity protection and gentle whitening. The toothpaste is praised for its smooth texture and practical packaging, making it a reliable choice for daily oral care. Overall, it combines quality and value, making it a favorite among families.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 1586 reviews
effectiveness: 4.63 out of 5
quality: 4.55 out of 5
value: 4.61 out of 5
77% would recommend
36 recommendations
Always have what I need!
4 out of 5 stars
Thumbs up graphic, would recommend
Love to Shop - 5 days ago, Verified purchaser
I liked the double pack for cost & have one for each bathroom. Good price!
NEW FAV!
5 out of 5 stars
Thumbs up graphic, would recommend
kaykay22 - 6 days ago, Verified purchaser
New fav toothpaste. My front tooth was sensitive from the old toothpaste I was using to whiten. I started using sensodyne to help with sensitivity but there is no whitening with sensodyne. This toothpaste does both and more. Teeth feel so clean after. Whiter smile and no longer have a sensitive front tooth. Never switching toothpaste again!
Good fluoride tooth paste
4 out of 5 stars
kentuckybrandy_1293 - 11 days ago
originally posted on influenster.com
Always available at my stores and reasonably priced. Mild flavor, which I enjoy more of a stronger one but not too bad. Seems to keep my teeth white but not sure if it’s getting any whiter or just staying the same.
Love
5 out of 5 stars
duhhhshell_7009 - 11 days ago
originally posted on influenster.com
I love Colgate brand and products. Love the packaging and ingredients. Excellent value for your money. Nice mint flavor. Effective against cavities.
More affordable but not as good
3 out of 5 stars
brettb36_5261 - 19 days ago
originally posted on influenster.com
These whitening toothpastes do not work as well as the crest brand unfortunately. They feel nice and make your breath smell fresh but unfortunately they do not clean your teeth or whitenen them as much as the other brand. They are a little more affordable but they do come at a cost.
1 reply from Customer Care team - 18 days ago
Hi there! We are so sorry to hear of your experience. We’d like to speak with you directly so we can help, Please give us a call at 1-800-225-599. We are open Monday through Friday, 9am-5:30pm EST.
Freshens Breath
5 out of 5 stars
Thumbs up graphic, would recommend
Peggy Sue - 21 days ago, Verified purchaser
I've been using Colgate Total for many years. It tastes good, cleans well and leaves my breath fresh for hours. My dentist recommended it to me not knowing I had already been using it for years. I haven't had a cavitiy in decades. I highly recommend this toothpaste.
Fresh mouth
5 out of 5 stars
zeynepa15_7874 - 22 days ago
originally posted on influenster.com
Me and my husband use this toothpaste most of the time. It has a nice taste not too strong, and leaves a fresh feeling afterwards. We mostly use Colgate brands and Hello also. These two are one of the most toothpastes use. Colgate always does its jobs well.
Go-to toothpaste!
5 out of 5 stars
Thumbs up graphic, would recommend
Kristen - 23 days ago
This is a staple item for me! I love the way it leaves my mouth feeling and tasting, the flavor is just right! Paste and gel version are both fabulous!
Affordable and works
5 out of 5 stars
mirandad116_3278 - 25 days ago
originally posted on influenster.com
Colgate toothpaste is a classic for a reason! I've been using it for years, and it always leaves my mouth feeling super clean and my breath fresh. It's reliable, effective, and I wouldn't trust my smile to anything else. Highly recommend!
Best cheap toothpaste!
5 out of 5 stars
ling3_7218 - 1 month ago
originally posted on influenster.com
The best toothpaste you can get when tour down bad. Does the job and does it well for the price. Whitens and protects from cavities, you dont need much more!
Reliable Everyday Protection
5 out of 5 stars
deeo31_6270 - 1 month ago
originally posted on influenster.com
I've been using **Colgate Cavity Protection Toothpaste with Fluoride** for years, and it's still one of the most dependable options out there. It has a clean, classic mint flavor—not too strong or overpowering—and it leaves my mouth feeling fresh and clean after every brush. What I appreciate most is the fluoride formula, which really helps strengthen enamel and prevent cavities. I've noticed fewer sensitivity issues over time, and my dentist consistently compliments the overall health of my teeth. It's not flashy or trendy, but if you're looking for an affordable, no-nonsense toothpaste that *actually works*, Colgate Cavity Protection is a solid choice. Perfect for daily use and trusted by generations for a reason.
Good one
5 out of 5 stars
mzjaxn_8404 - 1 month ago
originally posted on influenster.com
This toothpaste keeps your breath fresh and teeth white. It actually works really well and id purchase over and over again. One of my favorites.
No Burning
5 out of 5 stars
Thumbs up graphic, would recommend
Jess - 2 months ago, Verified purchaser
Recently decided to try this toothpaste. After a few weeks of use, I enjoy how fresh it makes me feel and it does not cause any burning sensation. It also does not make my teeth more sensitive.
Amazing will buy again
5 out of 5 stars
zoel152_2007 - 2 months ago
originally posted on influenster.com
Not overly minty , just the right flavour. Great value for money especially when you buy the double pack, works out cheaper. Packaging is bright. It really helps stop the effect of cavity’s and also helps brighten that smile too.
The flavor is perfect
5 out of 5 stars
kianap31_991 - 2 months ago
originally posted on influenster.com
The effectiveness is great the packaging is very good the ingredients is just right it values for your money because it as 2 into the package the flavor is perfect
Good teeth protection
5 out of 5 stars
archanah1_544 - 2 months ago
originally posted on influenster.com
Excellent toothpaste I really love the freshness it keeps fresh for whole day and gives great protection for the teeth and has different flavours also very effective.
Keeps the teeth and gum fresh and clean
5 out of 5 stars
krissy0_300 - 2 months ago
originally posted on influenster.com
The packaging is very nice and secure and it's great value for money. The flavour is strong good enough to get morning freshness and it's very effective in making the teeth white and keeping it clean.
Freshness & Sensitivity
5 out of 5 stars
Thumbs up graphic, would recommend
ThrivinSammy - 2 months ago, Verified purchaser
The freshness after using this toothpaste is my favorite! It also has enough protection for my sensitive teeth.
stars709
1 out of 5 stars
Dean329 - 2 months ago
originally posted on Colgate
i want to use your toothpaste but it is not cruelty free
Poor name for product: It is NOT Total!!!
2 out of 5 stars
Dr. Judi - 2 months ago
originally posted on Colgate
DId not include Xylitol. So what's total about it?
1 reply from Customer Care team - 2 months ago
Hi there, our Total Active Prevention Whitening Toothpaste is toothpaste to help stop oral care problems before they start. This formula contains a unique system that stabilizes our active ingredient and is designed for superior performance to help prevent many common oral care issues.