New ArrivalsHalloweenChristmasGift IdeasClothing, Shoes & AccessoriesHomeFurnitureElectronicsToysVideo GamesGroceryHousehold EssentialsBeautyBabyKitchen & DiningSchool & Office SuppliesMovies, Music & BooksCharacter ShopSports & OutdoorsBackpacks & LuggagePersonal CareHealthPetsUlta Beauty at TargetTarget OpticalParty SuppliesGift CardsBullseye’s PlaygroundDealsClearanceTarget New Arrivals Target Finds #TargetStyleCelebrate DiwaliDía de MuertosStore EventsAsian-Owned Brands at TargetBlack Beyond MeasureMás QueWomen-Owned Brands at TargetLGBTQIA+ ShopTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
ColourPop BFF Mascara - 0.24oz - 2 of 4ColourPop BFF Mascara - 0.24oz - 3 of 4ColourPop BFF Mascara - 0.24oz - 4 of 4
ColourPop BFF Mascara - 0.24oz - 1 of 4

ColourPop BFF Mascara - 0.24oz

$10.00

ColorPink Inc
  • Blue Ya Mind
  • Left on Red
  • Purple Prose
  • Pink Inc

In Stock

Eligible for registries and wish lists

At a glance

Sponsored

About this item

Highlights

  • Super volumizing formula
  • Unique twisted nylon brush
  • Buildable for a natural or dramatic look
  • No clumping or flaking, just your BFF

Description

ColourPop’s BFF Volumizing Mascara dramatically volumizes lashes while lifting and lengthening for the perfect lashes. It features a unique twisted nylon fiber brush that’s shaped to comb through each lash from root to tip! Its volumizing formula easily builds up without clumping or flaking for flawless lashes, every time. Who needs flakes in their life when you have BFF?
Suggested Age: 18 Years and Up
Color Palette: Bright Tones
Beauty Purpose: Lengthening, Volumizing, Curling
Net weight: .24 fl oz (US)
Features: Built-In Brush
TCIN: 89402304
UPC: 192250047529
Item Number (DPCI): 052-18-3256
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, oryza sativa (rice) bran wax, stearic acid, palmitic acid, cyclopentasiloxane, copernicia cerifera (carnauba) wax, butylene glycol, vp/va copolymer, euphorbia cerifera (candelilla) wax, c32-36 isoalkyl stearate, polyhydroxystearic acid, acacia senegal gum, phenoxyethanol, stearyl behenate, polyvinyl alcohol, methylglucamine, octyldodecanol, panthenol, aminomethyl propanol, cetearyl alcohol, polyglyceryl-3 stearate, myristic acid, ascorbyl palmitate, chlorphenesin, simethicone, nylon-6, polysorbate 60, methyl acetate, methyl alcohol, silica, triethoxycaprylylsilane. may contain: black 2 (ci 77266), carmine (ci 75470), chromium hydroxide green (ci 77289), iron oxides (ci 77491, ci 77492, ci 77499)), mica (ci 77019), titanium dioxide (ci 77891), ultramarines (ci 77007).' '

Shipping details

Estimated ship dimensions: 0.79 inches length x 5.4 inches width x 0.95 inches height
Estimated ship weight: 0.088 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

4.6 out of 5 stars with 618 reviews
easy to apply: 2.68 out of 5
easy to remove: 3.7 out of 5
long lasting: 2.83 out of 5
quality: 2.2 out of 5
value: 2.58 out of 5
32% would recommend
43 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
30 September, 2025

DON'T BUY

DON'T BUY! The Magenta is nowhere near as bright as advertised. On my first use, the plastic screw closure broke within the cap! Target isn't refunding me because I purchased in store while travelling in the US. Complete waste of money!
Ari B
Did you find this review helpful?
2 out of 5 stars
Thumbs down graphic, would not recommend
23 September, 2025
  • Hair color: Black
  • Eye color: Brown
  • Skin tone: Medium
  • Skin type: Combination

DRY!!!

Formula is SUPERRRRR dry which makes it hard to use. Color is cool but that’s the only pro
Angel
easy to apply: 2 out of 5
easy to remove: 3 out of 5
long lasting: 3 out of 5
quality: 2 out of 5
value: 2 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
1 August, 2025Verified purchase
  • Skin type: Oily
  • Hair color: Black
  • Eye color: Hazel
  • Skin tone: Light

Not worth it - order from Glisten Cosmetics instead

Super dry and flakey formula - as others have mentioned it caused burning and my eyes aren’t even that sensitive. I’ve never had something like that happen and I’ve tried dozens of mascaras.
emmaann05
easy to apply: 1 out of 5
easy to remove: 1 out of 5
long lasting: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
9 July, 2025

wrong color

it looked like it would be like hot pink and instead it’s purple. i was expecting hot pink.
purple and not pink
easy to apply: 2 out of 5
easy to remove: 3 out of 5
long lasting: 5 out of 5
quality: 1 out of 5
value: 2 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
24 June, 2025Verified purchase
  • Skin tone: Light
  • Skin type: Combination
  • Eye color: Green

So sad that these dried out too quickly.

Bought 3 and they all dried out. One rolled off my vanity and then the top wouldn't close properly but the other two dried up on their own, all three within six weeks of buying them. So sad because they looked really cute. Maybe I just got a bad/old batch.
Brooke M
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 5 out of 5
quality: 2 out of 5
value: 2 out of 5
2 guests found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommend
18 June, 2025Verified purchase
  • Skin tone: Medium
  • Skin type: Combination
  • Skin concern: Pores, Sensitivity, Sun damage, Uneven skin tone
  • Hair color: Black
  • Eye color: Brown

Lash-phobic

Not sure if I got a bad batch (it was not expired) or something but the mascara does not want to even coat my lashes. Took a while to get it to stick, and once I did, it did not evenly apply, very crumply. The bit that did apply finally had a nice color tho.
Rio
easy to apply: 1 out of 5
easy to remove: 5 out of 5
long lasting: 3 out of 5
quality: 1 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
8 June, 2025Verified purchase
  • Eye color: Brown
  • Hair color: Brunette
  • Skin type: Normal
  • Skin tone: Light
  • Skin concern: Redness, Sensitivity, Dullness

Dry formula

Incredibly dry and crumbly formula it was basically unusable until adding some form of oil. The color was pigmented, but flaked rather quickly.
paseynicole
easy to apply: 1 out of 5
easy to remove: 3 out of 5
long lasting: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
3 guests found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommend
30 May, 2025

love

idk why people say the color doesn't show up i got purple and pink and so far the purple does show up pretty well I really really like it! I dont like the wand its pretty clumpy, but if youre just careful and gentle I really like the color!
avab
easy to apply: 3 out of 5
quality: 4 out of 5
value: 4 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
12 May, 2025Verified purchase

poor quality

this is terrible. doesn't look blue at all... but it takes so many applications anyway..just bad all the way around
lynnlynn
easy to apply: 1 out of 5
easy to remove: 1 out of 5
long lasting: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
3 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
26 April, 2025
  • Skin tone: Light
  • Skin type: Normal
  • Hair color: Blonde
  • Eye color: Blue

Absolutely Terrible!

I recently bought the red mascara for a production I had. I immediately realized that it was very clumpy and thick once I opened it. I tried to apply it, and it did not show up except until I tried multiple times. Also, FALSE ADVERTISEMENT. In the multiple pictures shown, it shows that it will widen eyelashes upon use. It didn't even lift my eyelashes. Definitely would NOT recommend.
BBG321
easy to apply: 1 out of 5
easy to remove: 1 out of 5
long lasting: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
8 March, 2025Verified purchase

Junk!

Complete junk. Not only is it clumpy when you open it, it also falls apart. The wand broke apart from the top. And then the top came off.
Lemon
easy to apply: 1 out of 5
long lasting: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
13 December, 2024
  • Eye color: Blue
  • Skin tone: Light
  • Hair color: Black
  • Skin type: Normal

Bad reaction & poor product.

I was so excited for a red mascara but this was really disappointing. Not even 15 minutes after applying my eyes started to get very red and painful. Not to mention the mascara itself is so clumpy & dry, with little to no actual product getting on your lashes. I love the idea but horrible execution from colourpop :(
rae
easy to apply: 1 out of 5
long lasting: 1 out of 5
easy to remove: 2 out of 5
value: 1 out of 5
quality: 1 out of 5
4 guests found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommend
21 November, 2024Verified purchase
  • Skin type: Dry
  • Hair color: Blonde
  • Skin concern: Aging
  • Skin tone: Light

Not for me

Gloopy and dry it was fun to have a colored mascara, but it just wasn’t worth it
PrincessDawn
easy to remove: 3 out of 5
easy to apply: 1 out of 5
long lasting: 2 out of 5
value: 1 out of 5
quality: 1 out of 5
Did you find this review helpful?
3 out of 5 stars
Thumbs down graphic, would not recommend
14 November, 2024
  • Skin type: Dry
  • Eye color: Grey
  • Skin tone: Light
  • Skin concern: Sensitivity, Cuticles, Redness
  • Hair color: Blonde

Dried up but found solution

As per the other reviews, I received this mascara clumpy, dry, and flaky. Thankfully Target refunded when I opened a chat. The formula flaked and wouldn’t coat my lashes, just sent flakes of red all over my eyelids and under eye. Out of the package it’s dried up and looks like a super old mascara you might find in a drawer, which is not good for a product bought brand new. That said, since Target refunded and told me to keep or toss item, I held onto it. I added a couple drops of water and mixed it in with the spoolie and now it coats my lashes perfectly, is vibrant, and isn’t dry or flaky anymore. So, while I hope Colorpop improves the formula so it isn’t a waste of money out of the package, I found a solution to make the one I was left with actually work. If you still have yours, maybe try a few drops of water. I bought the red color. My review rating is based off initial impression of the product, how it was out of the package before I “fixed” it.
Winnie
easy to remove: 5 out of 5
easy to apply: 1 out of 5
quality: 2 out of 5
value: 1 out of 5
long lasting: 2 out of 5
3 guests found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommend
13 November, 2024
  • Skin tone: Light
  • Skin type: Combination
  • Skin concern: Acne, Redness, Sensitivity
  • Hair color: Brunette
  • Eye color: Brown

Clumpy & Dry

[Pink Inc.; purchased in store] Pros: The pigment is nice and bright. Cons: It's clumpy and dry, it feels like all of the product sticks to the end of the wand. I had to put multiple coats to get any color payoff, even with a white primer. It felt like I was putting hair wax onto my lashes. This is a bummer because I was hoping to mix this into my daily makeup rotation.
Ángel
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
8 November, 2024Verified purchase

Waste of money

The worst mascara I’ve ever used in my life. Attempted to use it once and threw it away. Total waste of money.
TiaJ
easy to apply: 1 out of 5
long lasting: 1 out of 5
easy to remove: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
7 November, 2024Verified purchase
  • Skin concern: Uneven skin tone, Sensitivity
  • Eye color: Blue
  • Skin tone: Medium
  • Skin type: Combination
  • Hair color: Auburn

Your lashes need this!

This is THE BEST blue mascara I’ve ever bought, and let me tell you, I’ve bought them all! I used to spend a ton on Diorshow, but not anymore! I wore it to work last week and received a TON of compliments!
Venus
quality: 5 out of 5
value: 5 out of 5
easy to apply: 5 out of 5
long lasting: 5 out of 5
easy to remove: 5 out of 5
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
19 October, 2024Verified purchase

Don't waste your money

CLUMPY and not even applicable. Even when you try to apply it, the color barely comes off. I'm talking 10, 20 coats later and still nothing .... Worst mascara i've ever tried.
Anonymous
easy to apply: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
18 September, 2024Verified purchase

Not for sensitive eyes

Don’t buy if your eyes are sensitive. Idk if it’s just this batch or if I’m allergic to something in it but I woke up with red goopy eyes. I washed it off really well before bed too.
Missmae
easy to apply: 5 out of 5
easy to remove: 4 out of 5
long lasting: 5 out of 5
quality: 1 out of 5
value: 2 out of 5
4 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
24 July, 2024Verified purchase
  • Skin type: Combination
  • Eye color: Hazel
  • Skin tone: Light

Great color!

awesome color that most brands do not have. Layer it for best look! 🌺 I also find Color pop not to be as allergenic as many 🙌
susana
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

Stores

Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy