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ColourPop BFF Mascara - 0.24oz
$10.00
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- Super volumizing formula
- Unique twisted nylon brush
- Buildable for a natural or dramatic look
- No clumping or flaking, just your BFF
Description
ColourPop’s BFF Volumizing Mascara dramatically volumizes lashes while lifting and lengthening for the perfect lashes. It features a unique twisted nylon fiber brush that’s shaped to comb through each lash from root to tip! Its volumizing formula easily builds up without clumping or flaking for flawless lashes, every time. Who needs flakes in their life when you have BFF?
Suggested Age: 18 Years and Up
Color Palette: Bright Tones
Beauty Purpose: Lengthening, Volumizing, Curling
Net weight: .24 fl oz (US)
Features: Built-In Brush
TCIN: 89402304
UPC: 192250047529
Item Number (DPCI): 052-18-3256
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water, oryza sativa (rice) bran wax, stearic acid, palmitic acid, cyclopentasiloxane, copernicia cerifera (carnauba) wax, butylene glycol, vp/va copolymer, euphorbia cerifera (candelilla) wax, c32-36 isoalkyl stearate, polyhydroxystearic acid, acacia senegal gum, phenoxyethanol, stearyl behenate, polyvinyl alcohol, methylglucamine, octyldodecanol, panthenol, aminomethyl propanol, cetearyl alcohol, polyglyceryl-3 stearate, myristic acid, ascorbyl palmitate, chlorphenesin, simethicone, nylon-6, polysorbate 60, methyl acetate, methyl alcohol, silica, triethoxycaprylylsilane. may contain: black 2 (ci 77266), carmine (ci 75470), chromium hydroxide green (ci 77289), iron oxides (ci 77491, ci 77492, ci 77499)), mica (ci 77019), titanium dioxide (ci 77891), ultramarines (ci 77007).' '
Shipping details
Estimated ship dimensions: 0.79 inches length x 5.4 inches width x 0.95 inches height
Estimated ship weight: 0.088 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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4.6 out of 5 stars with 618 reviews
easy to apply: 2.68 out of 5
easy to remove: 3.7 out of 5
long lasting: 2.83 out of 5
quality: 2.2 out of 5
value: 2.58 out of 5
32% would recommend
43 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
30 September, 2025
DON'T BUY
DON'T BUY! The Magenta is nowhere near as bright as advertised. On my first use, the plastic screw closure broke within the cap! Target isn't refunding me because I purchased in store while travelling in the US. Complete waste of money!
2 out of 5 stars
Thumbs down graphic, would not recommend
23 September, 2025
- Hair color: Black
- Eye color: Brown
- Skin tone: Medium
- Skin type: Combination
DRY!!!
Formula is SUPERRRRR dry which makes it hard to use. Color is cool but that’s the only pro
1 out of 5 stars
Thumbs down graphic, would not recommend
1 August, 2025Verified purchase
- Skin type: Oily
- Hair color: Black
- Eye color: Hazel
- Skin tone: Light
Not worth it - order from Glisten Cosmetics instead
Super dry and flakey formula - as others have mentioned it caused burning and my eyes aren’t even that sensitive. I’ve never had something like that happen and I’ve tried dozens of mascaras.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 July, 2025
wrong color
it looked like it would be like hot pink and instead it’s purple. i was expecting hot pink.
1 out of 5 stars
Thumbs down graphic, would not recommend
24 June, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
- Eye color: Green
So sad that these dried out too quickly.
Bought 3 and they all dried out. One rolled off my vanity and then the top wouldn't close properly but the other two dried up on their own, all three within six weeks of buying them. So sad because they looked really cute. Maybe I just got a bad/old batch.
2 out of 5 stars
Thumbs down graphic, would not recommend
18 June, 2025Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Pores, Sensitivity, Sun damage, Uneven skin tone
- Hair color: Black
- Eye color: Brown
Lash-phobic
Not sure if I got a bad batch (it was not expired) or something but the mascara does not want to even coat my lashes. Took a while to get it to stick, and once I did, it did not evenly apply, very crumply. The bit that did apply finally had a nice color tho.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 June, 2025Verified purchase
- Eye color: Brown
- Hair color: Brunette
- Skin type: Normal
- Skin tone: Light
- Skin concern: Redness, Sensitivity, Dullness
Dry formula
Incredibly dry and crumbly formula it was basically unusable until adding some form of oil. The color was pigmented, but flaked rather quickly.
4 out of 5 stars
Thumbs up graphic, would recommend
30 May, 2025
love
idk why people say the color doesn't show up i got purple and pink and so far the purple does show up pretty well I really really like it! I dont like the wand its pretty clumpy, but if youre just careful and gentle I really like the color!
1 out of 5 stars
Thumbs down graphic, would not recommend
12 May, 2025Verified purchase
poor quality
this is terrible. doesn't look blue at all... but it takes so many applications anyway..just bad all the way around
1 out of 5 stars
Thumbs down graphic, would not recommend
26 April, 2025
- Skin tone: Light
- Skin type: Normal
- Hair color: Blonde
- Eye color: Blue
Absolutely Terrible!
I recently bought the red mascara for a production I had. I immediately realized that it was very clumpy and thick once I opened it. I tried to apply it, and it did not show up except until I tried multiple times. Also, FALSE ADVERTISEMENT. In the multiple pictures shown, it shows that it will widen eyelashes upon use. It didn't even lift my eyelashes. Definitely would NOT recommend.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 March, 2025Verified purchase
Junk!
Complete junk. Not only is it clumpy when you open it, it also falls apart. The wand broke apart from the top. And then the top came off.
1 out of 5 stars
Thumbs down graphic, would not recommend
13 December, 2024
- Eye color: Blue
- Skin tone: Light
- Hair color: Black
- Skin type: Normal
Bad reaction & poor product.
I was so excited for a red mascara but this was really disappointing. Not even 15 minutes after applying my eyes started to get very red and painful. Not to mention the mascara itself is so clumpy & dry, with little to no actual product getting on your lashes. I love the idea but horrible execution from colourpop :(
2 out of 5 stars
Thumbs down graphic, would not recommend
21 November, 2024Verified purchase
- Skin type: Dry
- Hair color: Blonde
- Skin concern: Aging
- Skin tone: Light
Not for me
Gloopy and dry it was fun to have a colored mascara, but it just wasn’t worth it
3 out of 5 stars
Thumbs down graphic, would not recommend
14 November, 2024
- Skin type: Dry
- Eye color: Grey
- Skin tone: Light
- Skin concern: Sensitivity, Cuticles, Redness
- Hair color: Blonde
Dried up but found solution
As per the other reviews, I received this mascara clumpy, dry, and flaky. Thankfully Target refunded when I opened a chat. The formula flaked and wouldn’t coat my lashes, just sent flakes of red all over my eyelids and under eye. Out of the package it’s dried up and looks like a super old mascara you might find in a drawer, which is not good for a product bought brand new. That said, since Target refunded and told me to keep or toss item, I held onto it. I added a couple drops of water and mixed it in with the spoolie and now it coats my lashes perfectly, is vibrant, and isn’t dry or flaky anymore. So, while I hope Colorpop improves the formula so it isn’t a waste of money out of the package, I found a solution to make the one I was left with actually work. If you still have yours, maybe try a few drops of water. I bought the red color. My review rating is based off initial impression of the product, how it was out of the package before I “fixed” it.
2 out of 5 stars
Thumbs down graphic, would not recommend
13 November, 2024
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne, Redness, Sensitivity
- Hair color: Brunette
- Eye color: Brown
Clumpy & Dry
[Pink Inc.; purchased in store] Pros: The pigment is nice and bright. Cons: It's clumpy and dry, it feels like all of the product sticks to the end of the wand. I had to put multiple coats to get any color payoff, even with a white primer. It felt like I was putting hair wax onto my lashes. This is a bummer because I was hoping to mix this into my daily makeup rotation.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 November, 2024Verified purchase
Waste of money
The worst mascara I’ve ever used in my life. Attempted to use it once and threw it away. Total waste of money.
5 out of 5 stars
Thumbs up graphic, would recommend
7 November, 2024Verified purchase
- Skin concern: Uneven skin tone, Sensitivity
- Eye color: Blue
- Skin tone: Medium
- Skin type: Combination
- Hair color: Auburn
Your lashes need this!
This is THE BEST blue mascara I’ve ever bought, and let me tell you, I’ve bought them all! I used to spend a ton on Diorshow, but not anymore! I wore it to work last week and received a TON of compliments!
1 out of 5 stars
Thumbs down graphic, would not recommend
19 October, 2024Verified purchase
Don't waste your money
CLUMPY and not even applicable. Even when you try to apply it, the color barely comes off. I'm talking 10, 20 coats later and still nothing .... Worst mascara i've ever tried.
1 out of 5 stars
Thumbs down graphic, would not recommend
18 September, 2024Verified purchase
Not for sensitive eyes
Don’t buy if your eyes are sensitive. Idk if it’s just this batch or if I’m allergic to something in it but I woke up with red goopy eyes. I washed it off really well before bed too.
5 out of 5 stars
Thumbs up graphic, would recommend
24 July, 2024Verified purchase
- Skin type: Combination
- Eye color: Hazel
- Skin tone: Light
Great color!
awesome color that most brands do not have. Layer it for best look! 🌺 I also find Color pop not to be as allergenic as many 🙌