Sponsored
ColourPop BFF Mascara - 0.24oz
$10.00
ColorLeft on Red
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Super volumizing formula
- Unique twisted nylon brush
- Buildable for a natural or dramatic look
- No clumping or flaking, just your BFF
Description
ColourPop’s BFF Volumizing Mascara dramatically volumizes lashes while lifting and lengthening for the perfect lashes. It features a unique twisted nylon fiber brush that’s shaped to comb through each lash from root to tip! Its volumizing formula easily builds up without clumping or flaking for flawless lashes, every time. Who needs flakes in their life when you have BFF?
Suggested Age: 13 Years and Up
Color Palette: Bright Tones
Sustainability Claims: Cruelty-Free
Includes: Applicator
Beauty Purpose: Lengthening, Volumizing
Net weight: .24 fl oz (US)
Features: Non-Clumping, Built-In Brush
TCIN: 86809935
UPC: 192250004232
Item Number (DPCI): 052-18-7583
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water, oryza sativa (rice) bran wax, stearic acid, palmitic acid, copernicia cerifera (carnauba) wax, cyclopentasiloxane, butylene glycol, vp/va copolymer, euphorbia cerifera (candelilla) wax, (32-36 isoalkyl stearate, polyhydroxystearic acid, acacia senegal gum, phenoxyethanol, stearyl behenate, alcohol, methylglucamine, octyldodecanol, panthenol, aminomethyl propanol, cetearyl alcohol, polyglyceryl-3 stearate, myristic acid, ascorbyl palmitate, simethicone, chlorphenesin, nylon-6, triethoxycaprylylsilane, aluminum dimyristate, disodium stearoyl glutamate, polysorbate 60, methyl alcohol, methyl acetate, silica, black 2 (ci 77266), carmine (ci 75470), mica (ci 77019).' '
Shipping details
Estimated ship dimensions: 0.818 inches length x 0.832 inches width x 5.309 inches height
Estimated ship weight: 0.08 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
Frequently bought together
Guests also viewed
Discover more options
Related Categories
4.6 out of 5 stars with 626 reviews
easy to apply: 2.69 out of 5
easy to remove: 3.69 out of 5
long lasting: 2.84 out of 5
quality: 2.24 out of 5
value: 2.61 out of 5
33% would recommend
45 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
16 November, 2025Verified purchase
- Skin concern: Redness, Dark circles
- Eye color: Brown
- Skin type: Normal
- Hair color: Brunette
- Skin tone: Medium
(no review title)
Stunning!!! The purple comes out vividly.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 November, 2025Verified purchase
- Skin concern: Dark circles, Aging
- Skin tone: Light
- Skin type: Combination
- Eye color: Blue
- Hair color: Blonde
Not good.
The red color is beautiful but the formula is terrible. This was my second time buying this product-I was hoping the first time I got a bad batch or something, but same thing happened. It’s very dry and flaking. I’ve applied about 5 coats throughout the day because it seems to flake off. Irritates my eyes and does nothing to separate or lengthen my lashes. With so many bad reviews I don’t understand why color pop has not discontinued this product or tried changing the formula. Still on the hunt for a good quality red mascara.
1 out of 5 stars
Thumbs down graphic, would not recommend
30 September, 2025
DON'T BUY
DON'T BUY! The Magenta is nowhere near as bright as advertised. On my first use, the plastic screw closure broke within the cap! Target isn't refunding me because I purchased in store while travelling in the US. Complete waste of money!
2 out of 5 stars
Thumbs down graphic, would not recommend
23 September, 2025
- Hair color: Black
- Eye color: Brown
- Skin tone: Medium
- Skin type: Combination
DRY!!!
Formula is SUPERRRRR dry which makes it hard to use. Color is cool but that’s the only pro
1 out of 5 stars
Thumbs down graphic, would not recommend
1 August, 2025Verified purchase
- Skin type: Oily
- Hair color: Black
- Eye color: Hazel
- Skin tone: Light
Not worth it - order from Glisten Cosmetics instead
Super dry and flakey formula - as others have mentioned it caused burning and my eyes aren’t even that sensitive. I’ve never had something like that happen and I’ve tried dozens of mascaras.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 July, 2025
wrong color
it looked like it would be like hot pink and instead it’s purple. i was expecting hot pink.
1 out of 5 stars
Thumbs down graphic, would not recommend
24 June, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
- Eye color: Green
So sad that these dried out too quickly.
Bought 3 and they all dried out. One rolled off my vanity and then the top wouldn't close properly but the other two dried up on their own, all three within six weeks of buying them. So sad because they looked really cute. Maybe I just got a bad/old batch.
2 out of 5 stars
Thumbs down graphic, would not recommend
18 June, 2025Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Pores, Sensitivity, Sun damage, Uneven skin tone
- Hair color: Black
- Eye color: Brown
Lash-phobic
Not sure if I got a bad batch (it was not expired) or something but the mascara does not want to even coat my lashes. Took a while to get it to stick, and once I did, it did not evenly apply, very crumply. The bit that did apply finally had a nice color tho.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 June, 2025Verified purchase
- Eye color: Brown
- Hair color: Brunette
- Skin type: Normal
- Skin tone: Light
- Skin concern: Redness, Sensitivity, Dullness
Dry formula
Incredibly dry and crumbly formula it was basically unusable until adding some form of oil. The color was pigmented, but flaked rather quickly.
4 out of 5 stars
Thumbs up graphic, would recommend
30 May, 2025
love
idk why people say the color doesn't show up i got purple and pink and so far the purple does show up pretty well I really really like it! I dont like the wand its pretty clumpy, but if youre just careful and gentle I really like the color!
1 out of 5 stars
Thumbs down graphic, would not recommend
12 May, 2025Verified purchase
poor quality
this is terrible. doesn't look blue at all... but it takes so many applications anyway..just bad all the way around
1 out of 5 stars
Thumbs down graphic, would not recommend
26 April, 2025
- Skin tone: Light
- Skin type: Normal
- Hair color: Blonde
- Eye color: Blue
Absolutely Terrible!
I recently bought the red mascara for a production I had. I immediately realized that it was very clumpy and thick once I opened it. I tried to apply it, and it did not show up except until I tried multiple times. Also, FALSE ADVERTISEMENT. In the multiple pictures shown, it shows that it will widen eyelashes upon use. It didn't even lift my eyelashes. Definitely would NOT recommend.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 March, 2025Verified purchase
Junk!
Complete junk. Not only is it clumpy when you open it, it also falls apart. The wand broke apart from the top. And then the top came off.
5 out of 5 stars
8 January, 2025
originally posted on http://www.colourpop.com
Dark brown is perfect!
I absolutely LOVE the dark brown. I was disappointed in the purple because it is too light and looks like i have eyeliner on (silver jacket pic). But the dark brown is perfect and it's rare to find this color is mascara. The dark brown has been my go to.
5 out of 5 stars
1 January, 2025
originally posted on http://www.colourpop.com
This product rocks. My la
This product rocks. My lashes are already pretty long so the volumizing aspect makes them look amazing. I wanna say I do about 3 coats to get the color super vivid but it's so worth it. Makes my hazel eyes pop!
4 out of 5 stars
1 January, 2025
originally posted on http://www.colourpop.com
"Natural" shade
It's a nice shade of brown, and I like the applicator. It's hard to tell it's brown when it isn't next to a color like black, but it's still good for a more "natural" less bold color.
4 out of 5 stars
1 January, 2025
originally posted on http://www.colourpop.com
Fun and worth it
I like the shape of the applicator. The shade of blue is nice, but it looks hard to see the blue unless you really slather it on. Sometimes I can see the black of my natural lashes through the blue. It seems a bit difficult to remove with the make up remover I have. Overall, I'd still recommend it.
5 out of 5 stars
1 January, 2025
originally posted on http://www.colourpop.com
Perfect
Love this mascara!! Perfect for my makeup routine.
5 out of 5 stars
29 December, 2024
originally posted on http://www.colourpop.com
First use - seems like a
First use - seems like a great product.
5 out of 5 stars
27 December, 2024
originally posted on http://www.colourpop.com
Easy to apply and take
Easy to apply and take off but still lasts all day. Makes my eyes pop and the shape of the wand gives a lot of volume to my lashes. Also a great way to elevate your makeup looks. Love it !!!