$8.99 when purchased online
Target Online store #3991
About this item
Highlights
- Receive one 3.9 oz tube of Crest 3D White Brilliance 100% More Stain Removal Enamel Protect Toothpaste
- Removes 100% More Surface Stains in 3 Days vs. Regular Toothpaste
- 24 hour active stain prevention when paired with twice daily brushing
- Clinically proven whitening ingredients
- Strengthens Enamel
- Contains Fluoride to fight against cavities
- From America's #1 Whitening Brand**P&G calculation based on U.S. reported sales data for yr ending w/o 1/05/2025
Description
Crest 3D White Brilliance 100% More Stain Removal Enamel Protect Toothpaste contains clinically proven whitening ingredients for whiter teeth that is enamel safe. Bring your brightest smile forward with Crest 3D White Brilliance 24-hr active stain prevention when brushing twice a day. This formula removes 100% more surface stains than regular toothpaste. From America's #1 Whitening Brand.* *P&G calculation based on U.S. reported sales data for the year ending w/o 1/05/25.
Suggested Age: 2 Years and Up
Health Facts: Gluten-Free, Contains Fluoride
Product Warning: Keep out of reach of children under 6 years of age, not for children under the age of two
Product Form: Paste
Primary Active Ingredient: Sodium Fluoride
Package Quantity: 1
Net weight: 3.9 Ounces
Features: Enamel-Safe, Whitening
TCIN: 89298830
UPC: 030772112762
Item Number (DPCI): 049-09-2545
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Active ingredients
sodium fluoride (0.16% w/v fluoride ion)(0.243%).
Purpose
Anticavity Toothpaste..Adults and Children 2 Yrs. & Older:
Brush teeth thoroughly after meals or at least twice a day or use as directed by a dentist. Do not swallow. To minimize swallowing use a pea-sized amount in children under 6 yrs. Supervise children's brushing until good habits are established.Children Under 2 Yrs.:
Ask a dentist.Inactive ingredients
glycerin, hydrated silica, sodium hexametaphosphate, water, peg-6, flavor, sodium lauryl sulfate, carrageenan, cocamidopropyl betaine, trisodium phosphate, sodium saccharin, xanthan gum, sucralose, mica, titanium dioxide
Question or comments?
800-492-7378Shipping details
Estimated ship dimensions: 7.1 inches length x 1.9 inches width x 1.4 inches height
Estimated ship weight: 0.3 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Percentage of hydrogen peroxide?
submitted by M - 6 months ago
A: This product does not contain hydrogen peroxide, but please always review the ingredients before using to see if there's any ingredients that may not be for you.
submitted byCrest - 6 months agoBrand expert
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Guests are saying
Crest 3D White Professional Enamel Protect Toothpaste is highly praised for its effective whitening capabilities while being gentle on enamel. Guests appreciate the refreshing mint flavor and sleek packaging, making it a pleasure to use daily. Many have noticed visible improvements in tooth brightness and cleanliness after just a few days of consistent use. This toothpaste is ideal for those seeking a balance between whitening and enamel protection, making it a reliable choice for maintaining a bright smile.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 321 reviews
effectiveness: 5 out of 5
quality: 3.67 out of 5
value: 5 out of 5
66% would recommend
3 recommendations
Tube flakes on everything
1 out of 5 stars
Thumbs down graphic, would not recommend
Rose F - 21 days ago, Verified purchaser
I’ve had my sonicare for a while and noticed paint flecks on it. I thought the handle was chipping due to its age. No, it’s this tube of toothpaste flaking off and getting all over my brush! The pic is after I wiped the brush down with alcohol trying to get all the flakes off. This has never happened to me in my 34 years on this planet. Very unbecoming for a $10 tube of paste.
1 reply from Crest team - 21 days ago
We take pride in offering our consumers quality products, and we can understand the frustration with the label flaking off the tube, Rose. All of our products go through extensive testing to ensure they reach you in perfect condition, and this is not the experience we would want for you. We would love a chance to learn more about your recent use of our Crest 3D White Professional Enamel Protection Toothpaste, so we are better able to assist you as well as gather some additional information for our Quality Team, and encourage you to give us a call at (800) 492-7378.
Pearly white
5 out of 5 stars
kenzieg26_7470 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Pearly whites staying pearly! I love crest toothpaste because it doesn’t leave a weird residue on your teeth after brushing and I feel like it is the only tooth paste that actually maintains a white smile. This 3D white toothpaste is the best for maintaining your white teeth free of stains especially if you are like me and enjoy coffee, tea, and wine.
Great whitening toothpaste
5 out of 5 stars
juliau24_6041 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Easy to open toothpaste with a nice minty flavor. It has a slight texture to it that helps with the deep cleaning. Definitely saw a difference in color of my teeth after finishing the tube.
Sustained brightness
4 out of 5 stars
titilolap_7702 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I’ve been testing out the crest 3-D white professional enamel, protect toothpaste for a few weeks now. I have to say that I haven’t noticed a huge difference in the brightness of my teeth, however my teeth are not that yellow to begin with. It has kept my teeth bright even though I drink coffee every morning. Although I don’t see a significant difference in the whiteness of my teeth overall, I think it’s a good toothpaste and can be effective for someone that is looking for an easy way to brighten teeth without having to take extra steps. I really like crest as a brand and I would recommend this because I think that if you do have yellow teeth it may help brighten and help you sustain a brighter smile.
Brighter and Whiter
5 out of 5 stars
shellya_108 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I received this product from Influenster and Crest for my honest opinion in a review. I LOVE this toothpaste! It is my new favorite! This has made my teeth brighter and whiter. I feel that it is very effective and worth the money. The flavor is amazing and not overpowering. I will definitely be purchasing this in the future and will definitely recommend this to others.
(no review title)
5 out of 5 stars
Lola - 2 months ago
originally posted on crest.com
I just bought this one especially three days ago and I can tell you that teeth literally turn white and with a little bit of help with white strips
Whitens teeth quickly
4 out of 5 stars
nicoles344_3736 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This Crest 3D White Professional toothpaste has made a big difference in whitening mine and my family's teeth. I would absolutely purchase this in the future! It's good for people who have sensitivity and whitens within 2-3 uses, the flavor is pretty good and consistency is good too not too thick or thin.
Dazzling and fresh
5 out of 5 stars
theyluvfai_3105 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I’ve been using the Crest 3D White Professional Enamel Protect Toothpaste for about a week now, and I can already see and feel a difference. My teeth look noticeably brighter, and it leaves my mouth feeling super clean without that harsh, gritty feeling some whitening toothpastes have. What really stands out is the enamel protection—it whitens and strengthens, which is perfect for my sensitive teeth. Definitely a win!
Toothpaste
5 out of 5 stars
Thumbs up graphic, would recommend
A - 2 months ago, Verified purchaser
Works great definitely can see a difference
Good at cleaning but doesn’t whiten.
3 out of 5 stars
jazmyns6_2015 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] It is a good toothpaste with a decent flavor. But as far as the whitening goes I have to say I haven’t noticed any difference. I’ve been using it for a while now and my teeth aren’t any whiter than when I was using Tom’s.
Great taste and very effective!
5 out of 5 stars
terirose22_2059 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] After trying this toothpaste for a couple of weeks thanks to a complimentary product through Influenster, I’m finding it is more effective than I expected! Not only does it make a noticeable difference in the tooth whiteness department, it also has a really pleasing flavor and effectively cleans my teeth. The tube is smaller, but I don’t use a lot of product at one time so it’s holding up to regular use. I wish the cap was a flip top to make it easier to use, but I can deal with a separate cap. I hope I see this at Sam’s Club soon, because it’s definitely worth keeping around, and will probably replace my regular Crest 3D Whitening toothpaste just for the effectiveness alone. Excellent product!
Ok
4 out of 5 stars
jqng_1242 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] A little bit expensive to me for the toothpaste price , packaging is same as other crest products. It is good for daily continuous usage for whitening tooth.
Works
5 out of 5 stars
rlpeffers_4956 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] It had a great flavor other whitening toothpaste have a peroxide taste to them. This had a nice mint flavor and I did see improvement within one week.
Strong minty flavor that provides lasting freshnes
5 out of 5 stars
nataliec451_2092 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Absolutely love this product! I have noticed a significant improvement in the whiteness of my teeth after only using it for 3 days. This is definitely my favorite whitening toothpaste. It has a very strong minty flavor that is lasting and makes my teeth feel clean. I will be purchasing this over other brands I have used in the past.
Unbelievably whitening
5 out of 5 stars
kris_c_8120 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Most toothpaste it takes about a week to see the results of your teeth whitening I love this toothpaste made my grandson and my daughter have been using it and within two days you can see results. I will definitely continue to use this
Whiter Teeth in 3 Days
3 out of 5 stars
shawonyaw_8715 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The flavor is minty and refreshing. This toothpaste is gluten-free. The packaging is shiny and beautiful. I am a heavy coffee drinker so this toothpaste has been effective by helping my teeth not turn a shade darker.
My husband loves it!
5 out of 5 stars
kittyp0p_9478 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Even though I was unable to test this product myself (mint/menthol/fluoride allergies), my husband was happy to help! He already uses Crest brand toothpaste & loves any of their whitening products. He gives this both thumbs up 👍👍
Noticed A Small Difference
3 out of 5 stars
simmijae_5524 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] It’s a good toothpaste however I think you should use it long term for at least 2 weeks or more. I noticed a slight difference in my teeth color. I don’t really care for the flavor however the toothpaste lathers pretty well. It doesn’t make an issue for my sensitive teeth so that’s a plus. I will continue to use it until it’s completely done.
1 reply from Customer Care team - 3 months ago
We’re sorry you didn’t get the whitening results you hoped for and were unhappy with the taste of the Crest 3D White Brilliance Pro Enamel Protect Toothpaste. There are different kinds of whitening when it comes to oral care products. Most toothpastes work to remove the stains on the surface of the teeth, called extrinsic stains. However, stains can also get trapped below the enamel surface, which are called intrinsic stains. The peroxide in our Crest Whitestrip products travels through the enamel to bleach these stains. The result is a more dramatic color change to the teeth than you'd expect from a whitening toothpaste. We understand everyone has their own goal for the level of whitening they'd like to achieve. So we can learn more and help further, please give us a call at (800) 492-7378, 9 am-6 pm EST, Monday-Friday.
I’m a fan
4 out of 5 stars
megang6280_7863 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] While I did not notice a difference in the whitening side i definitely did notice that my teeth felt a lot cleaner. This toothpaste has some grit to it leaving you feeling that you just left the dentist. I would buy this for sure.
Works in a pinch
4 out of 5 stars
beautymelymell_3195 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I enjoyed this whitening tooth paste. I think there are better on the market but this did work slightly. I usually use Colgate and find that more effective.