$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Designed for daily use
- Helps restore skin’s natural moisture barrier
- Helps skin produce ceramides and reduce redness
- Helps smooth the appearance of fine lines and wrinkles
- 12 oz.
Description
Featuring ceramides and hyaluronic acid, up&up Daily Facial Moisturizer is designed to reinvigorate and renew tired and aging skin with replenishing moisture. This gentle lotion nourishes and hydrates normal to dry skin. If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund.
Scent: Unscented
Suggested Age: Adult Use Only
Health Facts: Contains Ceramides, Contains Hyaluronic Acid
Product Warning: Keep out of reach of children, eye irritant
Product Form: Lotion
Beauty Purpose: Moisturizing
Recommended Skin Type: Normal
Net weight: 12 fl oz (US)
TCIN: 80113695
UPC: 371661829157
Item Number (DPCI): 037-12-9168
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, glycerin, caprylic/capric triglyceride, cetyl alcohol, cetearyl alcohol, dimethicone, stearyl alcohol, ceteareth-20, ceramide np, ceramide ap, ceramide eop, beta-sitosterol, sucrose stearate, sucrose distearate, sodium hyaluronate+, cholesterol, polysorbate 20, polyglyceryl-3 diisostearate, dipotassium phosphate, sodium lauroyl lactylate, phenoxyethanol, phytosphingosine, caprylyl glycol, hexylene glycol, disodium edta, carbomer, xanthan gum. +as the sodium salt.
Allergens & Warnings:
Warnings: For external use only. KEEP OUT OF REACH OF CHILDREN. Keep out of eyes. If eye contact occurs, rinse thoroughly with water. If rash or irritation develops and lasts, consult a doctor. If swallowed, contact a Poison Control Center immediately. May stain some fabrics.Shipping details
Estimated ship dimensions: 1.65 inches length x 3.17 inches width x 7.54 inches height
Estimated ship weight: 0.9 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: The description at "About this item" says "Featuring ceramides and hyaluronic acid, up & up Daily Facial Moisturizer..." but isn't this a body lotion?
submitted by Lala - 7 months ago
A: Hi Lala - That's a really good question. The Daily Moisturizing Lotion for Normal to Dry Skin Unscented is made for both face and body. I hope this helps. - Emma
submitted byEmma - 7 months agoTarget staff support
Q: The label on the back of the bottle mentione Niacinamide but I don't see Niacinamide listed in the Ingredients List. Can you confirm if this lotion has Niacinamide and if yes, what's ingredient name?
submitted by Kaly - 8 months ago
A: Hey Kaly - We really appreciate your interest on this item. Thank you for bringing this to our attention. There is no niacinamide in this product. The mention of niacinamide on the back of the package was a mistake. Target will take steps to correct this. Thank you! - Maya
submitted byMaya - 7 months agoTarget staff support
Q: Is this meant as a face lotion only? Can it be good for the rest of the body?
submitted by Hypatia - 11 months ago
A: The comparison is to CereVe Daily Moisturizing Lotion which is from their facial skin care line. However, at 62 I continue down the neck and chest + the backs of my hands with my skin care routine.
submitted byBooster - 19 days ago
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Summary of reviews
Guests appreciate this moisturizer as a cost-effective alternative to name-brand options like Cerave. It is praised for its lightweight, non-greasy texture and effectiveness in hydrating dry and sensitive skin. However, some guests experienced issues with skin reactions and found it less effective for makeup application. Overall, it is a popular choice for those seeking an affordable, fragrance-free moisturizer.
- Thumbs up graphic, lightweight
- Thumbs up graphic, affordable
- Thumbs up graphic, very hydrating
- Thumbs up graphic, best for sensitive skin
- Thumbs up graphic, good dupe
- Thumbs down graphic, skin reactions
- Thumbs down graphic, thin consistency
- Thumbs down graphic, less effective for makeup
Generated by AI from the text of recent reviews (includes incentivized reviews)
4.5 out of 5 stars with 584 reviews
value: 4.02 out of 5
effectiveness: 3.83 out of 5
quality: 3.7 out of 5
70% would recommend
61 recommendations
Go to
5 out of 5 stars
Thumbs up graphic, would recommend
Camacamac - 18 days ago, Verified purchaser
All my family uses! This is the best value moisturizer ever. Super lightweight but moisturizing. Can use day and night.
Caused dry skin
2 out of 5 stars
Thumbs down graphic, would not recommend
slh8 - 27 days ago
Cause skin to dry out even more than it already was
Burns, Red Skin, Breakouts & Bad Smell
2 out of 5 stars
Thumbs down graphic, would not recommend
mks2012 - 1 month ago, Verified purchaser
Used in the past because I liked how it didn’t make my skin feel like something was sitting on it but the bottle did not last very long without seeming like it had gone bad because it started burning my face and breaking me out after a few months of no issues. I decided to try it again today with a new fresh bottle and immediately on opening it I noticed it had a very weird smell that was unlike the other bottle. I still proceeded with trying it and immediately felt like my skin started burning and turned red. I’ll be returning this bottle and looking for a new product to use. Very disappointing as I thought this was safe for sensitive skin.
Not acne safe
2 out of 5 stars
Thumbs down graphic, would not recommend
J - 1 month ago, Verified purchaser
Caused lots of breakouts for me, I typically have clear skin with a blemish here and there. Gave it a shot many times over the course of the last 6 months, not for me
Not recommend
2 out of 5 stars
Thumbs down graphic, would not recommend
Mineragua - 3 months ago, Verified purchaser
Nor the same as cerve would not recommend. Thin consistency
Burned my face
2 out of 5 stars
Thumbs down graphic, would not recommend
Haley - 3 months ago, Verified purchaser
I have used the Cerave lotion for years now but decided to give this a try to save a few bucks. The first time I used it, my face burned a little bit. I didn’t think anything of it and continued using it. Everytime I’ve used it, without fail, it’s burned. I don’t know what it is, but it’s not the exact same as the name brand. As soon as I used Cerave again, there was not burning.
Wasnt the same
3 out of 5 stars
Thumbs down graphic, would not recommend
Lela - 4 months ago, Verified purchaser
Wasn’t a dupe for the Survey as described my skin still feels dry after using it
Better than name brand
5 out of 5 stars
Thumbs up graphic, would recommend
T - 5 months ago, Verified purchaser
Somehow this moisturizer feels much better then the name brand one to me. This one blends into the skin more immediately, and you can apply it to damp skin without the white film building up like it does with the name brand. I love it
Not ideal for sensitive skin
2 out of 5 stars
Thumbs down graphic, would not recommend
Switch Game - 5 months ago, Verified purchaser
I really liked the texture and feel, but unfortunately it caused a red rash on my sensitive skin. It's also kind of spendy for the size of the bottle.
The best!
5 out of 5 stars
Thumbs up graphic, would recommend
Mommaof3 - 6 months ago, Verified purchaser
This lotion is mine and my daughters go to! It works just as well as the other brand for a reasonable price. It goes in smooth and doesn’t leave your skin feeling greasy all day. And it doesn’t have an over powering smell either. We have sensitive skin and this is the lotion that works!
Great lotion
5 out of 5 stars
Thumbs up graphic, would recommend
Ash - 6 months ago, Verified purchaser
Really great, no different than name brand.
Not for acne prone skin
3 out of 5 stars
Thumbs up graphic, would recommend
Momof2 - 6 months ago, Verified purchaser
This lotion might be fine for “normal” skin. My teenage son has acne and this lotion made it worse- much worse! I can’t really blame the lotion tho as he needs acne prone face products.
Cera ve dupe
5 out of 5 stars
Thumbs up graphic, would recommend
Lexi - 6 months ago, Verified purchaser
Great dupe for cera ve lotion
Would NOT use
1 out of 5 stars
Thumbs down graphic, would not recommend
Emma - 7 months ago
This was cheaper than the CeraVe so I got it. Instantly regretted after a week of use and having my face constantly red and burning and eczema flare ups.
weird smell
3 out of 5 stars
Thumbs down graphic, would not recommend
g - 7 months ago
has an AWFUL smell. it feels similar to cerave but is a little thicker
Very moisturizing; but has niacinamide or not??
4 out of 5 stars
Thumbs up graphic, would recommend
Kaly - 8 months ago
This is a nice, hydrating lotion. It is as good as the Cerave lotion. It makes my skin soft and supple. I just have one issue - it mentions Niacinamide as an ingredient on the back label but the Ingredients Label does not mention Niacinamide. I had posted this as a Q&A but my Question was mysteriously deleted.
So Good
5 out of 5 stars
Thumbs up graphic, would recommend
Pumpkin - 9 months ago
I stumbled across this in my daughter’s bedroom, I had ran out of my moisturizer (la Roche Posey toleraine) & let me tell you I was so impressed, I don’t think I’ll go back to paying for the higher priced item, this feels so nice on my skin and feels better than some luxury items I’ve used in the past
Not great
2 out of 5 stars
hj128 - 9 months ago, Verified purchaser
I normally love up&up brand products, but this wasn’t for me. It has a strange smell and doesn’t feel good on my skin.
Comparable to name brands
5 out of 5 stars
Thumbs up graphic, would recommend
Corey - 11 months ago, Verified purchaser
I was looking for a new moisturizer that fit more in my price range and picked this up instead of the usual name-brand. And it did not disappoint! The texture of the lotion was spot on, and my skin has felt great since using it. I haven’t noticed any difference in skin reaction, and will 100% be buying this from here on out!
Target shopper
5 out of 5 stars
Thumbs up graphic, would recommend
Psoriasis mom - 1 year ago
Not as thick as name brand watery good for the price