$5.99 when purchased online
Target Online store #3991
About this item
Highlights
- 50% Less* Scrubbing (*vs. Dawn Non-Concentrated)
- The only brand trusted by rescue workers to save wildlife
- Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
- Use to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime around the house.
- Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
- Made with biodegradable surfactants
- #1 Dishwashing liquid brand* in North America (*Based on Sales).
Description
Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the grease cleaning power of Dawn dishwashing liquid. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn works harder so you can get back to spending quality time with your family. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to pre-treat greasy laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house. Dawn is tough on grease, yet gentle. Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Original
Health Facts: Phosphate-Free
Product Warning: Keep out of eyes, do not use in dishwashers, flush immediately if product enters eyes, keep out of reach of animals, drink water if product is swallowed, keep out of reach of children, seek medical help if product is swallowed
Product Form: Liquid
Recommended Surface Application: Multi-Surface
Product Results: Removes Grease, Cleaner, Removes Soil, Used for Cleaning
Recommended Product Application: Dishes
Net weight: 38 fl oz (US)
TCIN: 75664776
UPC: 030772011584
Item Number (DPCI): 003-06-7432
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
Ingredients:
alcohol denat., c10-16 alkyldimethylamine oxide, c9-11 pareth-8, colorants, deceth-8, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium lauryl sulfate, water' '
Allergens & Warnings:
KEEP OUT OF REACH OF CHILDREN. If Dawn gets in eyes, rinse thoroughly with water. If swallowed, drink a glass of water to dilute., Contains fragrance allergen(s).Shipping details
Estimated ship dimensions: 12.2 inches length x 4.8 inches width x 2.8 inches height
Estimated ship weight: 2.65 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: This is a comment. I was beyond frustrated when my daughter went to clean out the hamster cage with the new dawn and I got really sick. Autoimmune issues. We've used Dawn for all cleaning for 24 yrs. New scent is not working.
submitted by Christa - 1 year ago
A: TARGET please remove this choice, YOU are NOT shipping the Original Scent Dawn, it was discontinued July 2024 per P&G. They "Clean"" Scent STINKS, JUST AWFUL. CAUTION, !!
submitted byWINDY17 - 6 months agoA: The new Dawn scent is horrible. Something in that perfume is bad for people with fragrance sensitivities that never had a problem with original Dawn. Please go back to the tried and true original.
submitted byHadabuckCO - 11 months agoA: Completely agree! The new scent gave me a horrible allergic reaction and asthma attack. I had to throw away the whole bottle. I had no idea that the classic original scent was gone and replaced!!!
submitted byEliza - 10 months agoA: We're sorry to hear that this was your experience, Christa, and we hope that you're feeling better. Safety is our top priority here at Dawn, and we can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. Your comments will be shared with our team, and we do recommend discontinuing use of this particular product, if you haven't already. It may be helpful to know that we do offer other Dawn versions, and you may be interested in giving our Dawn Free & Clear Fragrance-Free a try. As well, we'd like to mention that Dawn has only been approved for certain alternative uses. Cleaning out an animal cage is not one of our approved alternative uses, so we can't recommend using our product in this manner. So that we can learn more about your experience and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you can.
submitted byDawn - 1 year agoBrand expertA: I got my house cleaned from cleaners and they used this product to clean the kitchen. I have been sick since then. Got severe headached and eye irritation.
submitted byEj - 1 year agoA: Just opened a new bottle today, didn’t know they changed the scent. While I didn’t use enough to make me sick or anything, the new scent is truly horrible so it’s time to change brands, I can’t remember a time I didn’t use Dawn so this is a true bummer. First Tide went to crap now Dawn, I guess everything is just going down hill from here.
submitted by - 8 months agoA: Agreed! New scent is horrible and won't leave hands or dishes! And the ad did show I was getting original scent.
submitted byOldLady - 1 year agoA: Surprised to find I was not the only one that had trouble with this new overwhelming scented product that gave me an allergic reaction. Ordered on Target’s site showing this as original scented!
submitted bymartin1223 - 1 year agoA: The new scent is not good. Smells like a bad air freshener.
submitted bytanya - 1 year ago
Q: Fyi. This is NOT "original" scent. The "new" scent is absolutely terrible. We've moved to another brand.
submitted by garnettguy21 - 1 year ago
A: Yes, please share what brand you moved to. I am boycotting P&G altogether due to the overabundance of perfume they are using, not only in Dawn but Tide, as well.
submitted bySYLP - 1 year agoA: Talked to company today. Said the "original Dawn" has been replaced with "Clean Scent'. I told them when washing dishes this new scent caused a lung issue and I couldn't breathe.
submitted byKat - 1 year agoA: What brand? I hate the smell as well. It won't rinse away. I cannot serve food or cook on dishes that smell like perfume.
submitted byjulie - 1 year agoA: This new scent is disgusting, I cannot figure out why Dawn would change it's tried & true scent and make it smell like air freshener. Let them know! Bring back the original
submitted byKris - 10 months agoA: This is a comment. The "new" Dawn scent smells terrible. I washed my smoothie cup with this and it smelled like perfume. I don't want my cups or dishes to smell or taste like perfume. The smell is overwhelming. Bring back the "original" scent. Does anyone have any recommendations for a different dishwashing liquid that doesn't smell like perfume?
submitted byLInda - 1 year agoA: Agree and the new scent smells awful I had to throw it away!
submitted byToniP - 1 month agoA: Nor their "original" dawn scent. They changed the scent and the forumla. The new forumula made my hands sting and itch and hated the smell. I used my beloved Dawn for 30 years, now switched brands.
submitted byKatrina - 1 month ago
Q: COMMENT: We are NOT happy with the "new scent"! Smell is overwhelming and like a bad dryer sheet! Please bring back original scent. This one is giving me a headache!!
submitted by Danny and Sara - 1 year ago
A: Call P&G Customer Service give UPC code get money back on a debit card
submitted byN - 1 year agoA: I got a headache too. Why do companies mess with a classic with strongs sales. Switched brands.
submitted byKatrina - 1 month agoA: We're so sorry you had this experience with the recent change in Dawn's Original Scent, and we hope you're feeling better, Danny and Sara. While all our ingredients and products are thoroughly evaluated to be safe and effective when used as directed, we recognize some people may have personal sensitivities and cannot tolerate a particular ingredient or formulation. If you haven't already, we recommend you discontinue using this product. So we can complete a report for our Safety Team and help you further, please hang on to the product and call us at (800) 725-3296 Monday through Friday, 9 AM to 6 PM EST.
submitted byDawn - 1 year agoBrand expertA: I suggest writing the company as well. Personally, I am boycotting this brand until they bring the old scent back. It’s one thing to introduce a new scent, but to replace the original and trick us with the blue color and the duck? Outrage
submitted bysouthmpls - 1 year agoA: And the taste doesn't wash off. I'm gonna miss you old Dawn. You are losing customers.
submitted byRaechel S - 4 months agoA: It smells awful what are you changing too. I also agree that the Tide smells !
submitted byToniP - 1 month ago
Q: The title says that it's the Original Scent. IS it the Original Scent or is that a mistake? Target is very good about making good on things but I don't want to take any chances. Is it the Original Scent or no?
submitted by Kara - 1 year ago
A: No they stopped making it in 2024 and now this stuff smells and you waste tons of water trying to get ride of the taste when all you used was a tiny dot on wet hands to wash something. I thought people exaggerated. They did not. It's terrible. I'm done.
submitted byRaechel S - 4 months agoA: The Dawn Ultra Original Scent has been upgraded, Kara. We recommend reaching out to Target directly to find out if they have the new clean scent.
submitted byDawn - 1 year agoBrand expert
Q: Is dawn usable in dishwasher
submitted by Alygrl471 - 2 months ago
A: Dawn is not designed to be used in the dishwasher.
submitted byDawn - 2 months agoBrand expert
Q: What temperature does this have to be stored at?
submitted by Customer - 3 months ago
A: We suggest keeping it stored at room temperature.
submitted byDawn - 3 months agoBrand expert
Q: What is the PH of Original Dawn?
submitted by M - 5 months ago
A: All versions of Dawn Dish Liquid except Power Lift / Power Clean: approximately between 9.0 & 9.2.
submitted byDawn - 5 months agoBrand expert
Q: The description says “original scent” but the pic says “new clean scent.” Which is this? (New scent is disgusting.)
submitted by Emily - 11 months ago
A: For questions about the product version being offered, please reach out to the Target Team at 1-800-440-0680 for further assistance.
submitted byDawn - 11 months agoBrand expert
Q: Is Dawn septic safe?
submitted by buyer_beware - 2 years ago
A: We're happy to let you know that all P&G household cleaning products have been thoroughly evaluated to use in homes with septic tanks. As long as you follow the recommended amounts as directed, they will not damage your plumbing system with a properly functioning septic tank. This includes aerated systems, aerobic systems, and non-aerobic systems.
submitted byDawn - 2 years agoBrand expert
Q: Is Dawn Dishwashing Liquid Antibacterial? Can it be used to disinfect bacteria from raw meat?
submitted by Madi - 3 years ago
A: Thank you for asking if Dawn Dishwashing Liquid is antibacterial and if you can use Dawn to wash raw meat. Please know Dawn dish liquid is not designed for washing food. All Dawn works to clean dishes, but none of it acts as an antibacterial soap on dishes. Our Dawn Antibacterial Hand Soap and Dishwashing Liquid only has antibacterial properties on skin, when used as directed. Learn more about it here: https://dawn-dish.com/en-us/products/dawn-antibacterial-liquid-hand-soap-apple-blossom/
submitted byDawn - 3 years agoBrand expert
Related Categories
Guests are saying
The recent change in scent for this dish soap has left many guests disappointed, as they find the new fragrance overpowering and unpleasant. Despite the effectiveness of the product in cutting through grease and grime, the lingering scent has caused some guests to seek alternatives. However, many still appreciate its cleaning power and versatility for various household tasks, making it a staple in many kitchens.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 31401 reviews
cleans effectively: 4.33 out of 5
quality: 3.83 out of 5
value: 3.78 out of 5
57% would recommend
1047 recommendations
dawn
5 out of 5 stars
Thumbs up graphic, would recommend
Treats - 2 days ago, Verified purchaser
always use Dawn new use anything else
Great
5 out of 5 stars
Thumbs up graphic, would recommend
Crosby - 8 days ago, Verified purchaser
Delivery was great this time no issues
Terrible new scent, and you know it
1 out of 5 stars
cgood1 - 10 days ago
originally posted on dawn-dish.com
The only 5-star reviews here are from influenster.com, and your actual customers all rate it 1-star because of the scent. Stop trying to boost the rating with fake reviews. The smell is terrible, you know it, and you are bleeding customers to competitors. If you have any hope of recovering your customers, you need to admit you are wrong and bring back the old scent. And, no, the Fragrance Free one you suggest as an alternative is not the answer
1 reply from Customer Care team - 9 days ago
We're sorry to hear you aren't a fan of the Original scent. Please rest assured that we value your feedback greatly, and we have already relayed it to our Research and Development (R&D) team. Your input is vital in helping us improve our products and ensure that we deliver the best possible experience to our customers. We'd like to learn more, so we can help. When you have a chance, please get in touch with us at (800) 725-3296.
Pet parents avoid;this has new strong clingy scent
1 out of 5 stars
Joepetparent7 - 11 days ago
originally posted on dawn-dish.com
Been using dawn for years and just started a new bottle a few days ago. Noticed a new scent that that is much stronger than before, and lasts in the air much longer after washing dishes. I switched to dawn a while back for a good cleaning dish soap with a mild aroma so as not to being as off-putting when needing to clean pets and/or their dishes or surroundings. I'll have to see if I can return this now-opened bottle (as it wasn't labeled any different than last one with the original scent), but regardless, I guess dawn doesn't want pet owner's business anymore smh.
1 reply from Customer Care team - 9 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original, Joe. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
CANT STAND THE NEW SENT
1 out of 5 stars
Floz - 11 days ago
originally posted on dawn-dish.com
I bought a refill for my original dawn, my husband filled the bottle an I just used it. Ughhh!! What an awful smell. I’m very sensitive to scents and this is giving me g me a headache. I can’t get it off my hands. HELP BRING BACK THE ORIGINAL. P,EASE!!!
1 reply from Customer Care team - 9 days ago
We're sorry the new scent isn't appealing to you, Floz, and that you're experienced a headache. Extensive research and consumer testing goes into our products to create appealing dish soap options for our consumers, and our products are tested to be safe when used as directed. Because sensitivity is occurring, we recommend that you discontinue use of this fragrance. For those like yourself who are sensitive to scents, we recommend trying our Dawn Free & Clear EZ-Squeeze Fragrance-Free dish soap. We take your report very seriously, and would like to learn more about your experience to further help. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
BRING BACK THE ORIGINAL DAWN!! New scent AWFUL!!!
1 out of 5 stars
bluecatlady - 11 days ago
originally posted on dawn-dish.com
This new formula is HORRIBLE!!! It reeks, gives me a headache and the horrid scent lingers on dishes even rinsed repeatedly. Used it for ONE sink of dishes, not realizing it was so very different until I couldn't figure out what the awful smell was... returned to store and will never buy again. WHY would you change this?? How are animal/kitten rescuers still using this to bathe baby animals with? I can imagine it's not safe for them at all if it causes headaches for humans!
1 reply from Customer Care team - 9 days ago
We're sorry the new scent isn't appealing to you, and that you're experiencing headaches. Extensive research and consumer testing goes into our products to create appealing dish soap options for our consumers, and all our ingredients, including perfumes, are extensively evaluated for safety and are safe for use as directed. This includes the use of Dawn for emergency first-aid intervention by trained professionals in accidental exposures of animals. However, because you're experiencing headaches, we recommend that you discontinue use of this scent. We also hear your concerns about the scent lingering on your dishes, and there could be a few potential causes. Over time, dish soap buildup can accumulate on dishes. Also, if you have hard water, it can interfere with the effectiveness of the soap and leave behind residue (using a water filter may help). For best results, add about 2 tablespoons of dish soap to the sink, then add water that’s 105-115°F. We don't recommend leaving dishes to soak long term, but to wash promptly, and rinse the dishes thoroughly with clean water. We take your report to heart, and our Dawn Team would like to learn more about your experience to further assist you. Please give us a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
Dawn first no mistake
5 out of 5 stars
michelek87_5900 - 13 days ago
originally posted on influenster.com
Dawns simple fragrance but effectiveness always does the job the first time. Packaged environmentally friendly. Reasonably priced for all sizes
Whoever designed this scent needs mental help.
1 out of 5 stars
stuffedsinus82 - 14 days ago
originally posted on dawn-dish.com
You have ruined the best dish soap ever created. The original Dawn that you sold for years was perfect the smell was very comforting and it smelled so clean. It was not only a great cleaner for dishes and pots and pans but it also freshened up toilets and was a great floor cleaner. The smell was perfect for people with allergies and it was so light and no one ever had complaints about it. It was the reason you sold so well for 50 years. Suddenly you changed it and now we have this. This new dish soap that you sell is nasty. The worst part about it is the strong musty smell it has. The smell lingers on dishes and I could smell it on my frying pan one morning when cooking my eggs and that was it for me. I started buying seventh generation dish soap and that stuff works perfect. I no longer use your product and I would only go back to it one day if you went back to the original scent. The current scent you are using smells so bad and the key words I would describe it as is musty, overly strong and terribly unpleasant. Whoever works in your lab needs their head examined.
1 reply from Customer Care team - 13 days ago
We thank you for sharing your feedback on our recent change to Dawn. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Your Fragrance Experts Should Be Fired
1 out of 5 stars
SUPER DISAPPOINTED - 15 days ago
originally posted on dawn-dish.com
Why can't companies leave a great product alone? ABHOR THE NEW SCENT. Original should mean ORGINAL. Unaltered. After 40 years of using Dawn, we will not be buying this product anymore. P&G ruined original Tide powder laundry soap with its new, improved scent (why????) and now they've ruined original Dawn dish detergent. There is such a thing as too much aroma - good or bad.
1 reply from Customer Care team - 15 days ago
We're sad to hear you aren't enjoying the new scent of Dawn. Your feedback and loyalty are incredibly important to us, so we'll be sure to pass this along to the rest of our team. If you'd like to share more, we invite you to give us a call at (800) 725-3296.
Powerful, gentle, and reliable, Dawn Original make
5 out of 5 stars
tukyl_2935 - 16 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The Dawn Original Dishwashing Liquid is a classic for a reason—it cuts through grease effortlessly and leaves dishes sparkling clean. A little goes a long way, making it both powerful and economical. I love how gentle it is on my hands while still being tough on stuck-on food. The fresh, clean scent adds a nice touch to everyday dishwashing. It’s a reliable kitchen essential that never disappoints.
“A Reliable and Effective Kitchen Companion"
5 out of 5 stars
brittanyf15_2473 - 18 days ago
originally posted on influenster.com
As someone who's been doing the dishes for what feels like a lifetime, I can confidently say that Dawn Dish Soap Original stands out in the crowded market of dishwashing detergents. From the moment you squeeze the bottle, the distinct, fresh lemon scent fills the air, creating a pleasant aroma that lingers throughout the kitchen. The color is a cheerful blue, making it visually appealing on the sink. When it comes to performance, Dawn truly shines. A little goes a long way—just a small drop is enough to create a rich lather that cuts through grease and stubborn food residues easily. I often find myself tackling pots and pans that have been caked with burnt-on grease, and Dawn handles the job effortlessly. The soap doesn't just clean well; it rinses off easily too, leaving no soapy residue behind, which is a big plus in maintaining my dishware's shine. Moreover, I've noticed that it's gentle enough on my hands, which is a significant consideration for someone who washes a lot of dishes. It doesn’t leave my skin feeling dry or irritated, which can be a concern with other brands. I also appreciate that Dawn has a reputation for being environmentally conscious, often working with organizations like the Wildlife Rehabilitation Program to help injured animals affected by oil spills. This makes me feel good about using their product. Overall, Dawn Dish Soap Original is a reliable kitchen staple. It effectively cuts through grime, smells great, is gentle on skin, and reflects a commitment to environmental responsibility. I highly recommend it for anyone looking for an efficient and trustworthy dish soap.
A must have
5 out of 5 stars
adamv13_3919 - 19 days ago
originally posted on influenster.com
Dawn Ultra is a mainstay in my household and is completely irreplaceable, not only is it affordable but it’s strong, smells great and a little goes a long way! If it’s safe on ducks then it’s safe enough for me too!
Love Dawn!
5 out of 5 stars
dee89_1487 - 19 days ago
originally posted on influenster.com
Such a good dish detergent! I have used this kind for as long as I could remember! I also use a little in my laundry from time to time, helps with my husbands dirty work clothes! It’s afffordable and it works, can’t beat it!
Absurdly strong new scent
1 out of 5 stars
formerloyalcustomer - 19 days ago
originally posted on dawn-dish.com
Had been the best but the new scent is overpowering. I reached out to customer care first because I assumed it had to be a manufacturing error but then when I went to buy I replacement I found they're all like that now. I've used Dawn Original for many years and while the soap itself is effective, I can't use it anymore from the ridiculous amount of perfume. Makes me sneeze while doing the dishes, the whole house smells for at least half a day, and no matter how much I rinse out the dishcloth after, the hamper smells of it until the wash is done. I hope they have some sense and return to the old fragrance. And announce that they do, because I'll be using another brand until then. The rest of this bottle will have to go.
1 reply from Customer Care team - 17 days ago
Thank you for sharing your experience with the new scent of Dawn. Please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, and this is not something we would expect. Safety is our top priority and based on what you shared we do recommend discontinuing use of this Dawn. We hope you'll give our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Great product !
5 out of 5 stars
shirleyy19_6219 - 20 days ago
originally posted on influenster.com
Great product of the dish washing. Down never disappoints me. The glassware or dish looks shiny after used it. I still can use it even I allergic for most of detergent.
Horrible New Smell
1 out of 5 stars
Bring back the old - 20 days ago
originally posted on dawn-dish.com
I bought a new bottle of “original” dawn after my gallon jug ran out and INSTANTLY knew there was something HORRIBLY wrong with the smell. I thought I bought the wrong thing but after digging I realized the original dawn no longer exists. I literally couldn’t use it without gagging so in the trash it went. Not just the kitchen trash but all the way to the outside trash can. I wish there would have been an uprising about the scent change as much as the Cracker Barrel logo change.
1 reply from Customer Care team - 16 days ago
Thank you for sharing your experience with the new scent of Dawn. Please be assured that we thoroughly test all of our ingredients for safety before we use them in a product, and this is not something we would expect. Safety is our top priority and based on what you shared we do recommend discontinuing use of this Dawn. We hope you'll give our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience in order to make a complete report to our Safety Team, and to help you further. Please hang on to the product and give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
New scent/ fragrance is terrible!
1 out of 5 stars
Flyboy - 20 days ago
originally posted on dawn-dish.com
Just bought a new bottle of Dawn Ultra, apparently the same one that I have always been buying. The new scent added to it is very strong and lingers on the dishes, especially anything plastic. The previous version did not do this. Very disappointing. I will throw this bottle out and will not buy again.
1 reply from Customer Care team - 19 days ago
We're sorry you're disappointed with the change in fragrance, Flyboy. Extensive research and consumer testing goes into our products to create appealing features, and our products undergo stringent quality controls to ensure performance and safety. When the soap scent lingers on your dishes, there could be a few potential causes for this happening. Over time, dish soap buildup can accumulate on dishes, especially if they’re not rinsed thoroughly or if you have hard water which can interfere with the effectiveness of the soap and leave behind residue. Also, if certain items always pick up a flavor, they're probably worn to the point of being porous, such as items made of cast iron and plastic, and we recommend that you do not soak these items. For best results, add about 2 tablespoons of dish soap to the sink, then add water that’s 105-115°F. Finally, be sure to rinse the dishes thoroughly with clean water. We take your satisfaction very seriously, and our Dawn Team would like to learn more about your experience to further assist you. Please give us a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
Dawn dish soap - the BEST
5 out of 5 stars
kalebd7_5454 - 21 days ago
originally posted on influenster.com
Dawn Dish Soap is my go-to for tackling tough grease and everyday cleaning. It cuts through messes quickly and leaves dishes sparkling clean. A little goes a long way, making it both effective and reliable. Not to mention - the scent is great too. Leaves my whole kitchen smelling fresh and clean.
Horrible, headache inducing "new" scent !
1 out of 5 stars
Islander - 21 days ago
originally posted on dawn-dish.com
At first I thought it was me, and then I went to the Internet and did a search for "have they changed the scent of Dawn Ultra". What a rabbit hole. I am not as scent sensitive as some, but I am scent sensitive, particularly when it comes to cleaning and personal care products. This may be the first "change in 10 years" but you are about to lose a significant portion of your loyal customer base who cannot abide the lingering, cloying, new scent. And, of course I've purchased a big bottle. This new scent is giving me headaches. I currently have the kitchen door and windows open in an effort to dissipate it. My stomach is churning. Why would you RUIN a product that was a staple for your customers. Never again. And, don't even suggest the "No Scent" version - I've sniffed it. Definitely not my idea of "no scent".
1 reply from Customer Care team - 21 days ago
There's nothing more important to us than our users safety and satisfaction, so we're very sorry to hear that you had this experience. We're always looking for ways to improve your users dishwashing experience, so we made the scent change to this dish soap after receiving positive feedback during extensive consumer testing. While scent preferences and perceptions will vary from person to person, we never expect it to make your stomach churn especially with our safety checks. Because you had this experience, we ask that you discontinue using it. It may be possible that you used one of our lightly-scented Free & Clear Dish Soaps. However, we do have a fragrance-free version with our Dawn E-Z Squeeze Free & Clear Fragrance-Free Dish Soap. We'd like to connect about this, make a report to our Quality and Safety Teams, tell you more about this dish soap, and help. Please call us at (800) 725-3296.
best dish soap for cleaning
5 out of 5 stars
maggietg1986_3556 - 21 days ago
originally posted on influenster.com
Dawn is a little pricier, it cuts grease better than any other A small amount goes a long way, smells fresh, and I love that it’s safe enough to use on wildlife. Great value