$9.59 when purchased online
Target Online store #3991
About this item
Highlights
- Dawn Platinum gives you a squeaky clean you can see and feel
- Removes up to 99% of Grease and Food Residue
- The only brand trusted by rescue workers to save wildlife
- Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
- Use Dawn Platinum to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house.
- Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
- Made with biodegradable surfactants
- #1 Dishwashing liquid brand* in North America (*Based on Sales).
Description
Dawn Platinum gives you a squeaky clean that you can see and feel. Dawn Platinum's improved formula easily removes 99% of grease and food residue. Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can even be used to clean items beyond the kitchen sink. Use Dawn Platinum dish soap to pre-treat greasy laundry stains, remove grease and grime from kitchen counters and appliances, and to clean external car surfaces and the outer shroud of a gas grill. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Made with Biodegradable surfactants.
Scent: Rain Shower
Product Warning: Keep out of reach of children, keep out of eyes, keep out of reach of animals
Product Form: Liquid
Recommended Surface Application: Multi-Surface
Product Results: Used for Cleaning
Recommended Product Application: Dishes
Net weight: 54.8 fl oz (US)
TCIN: 81432741
UPC: 030772037188
Item Number (DPCI): 003-06-1897
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
Ingredients:
alcohol denat, c10-16 alkyldimethylamine oxide, c9-11 pareth-8, colorants, deceth-8, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium citrate, sodium lauryl sulfate, tetrasodium glutamate diacetate, water.
Shipping details
Estimated ship dimensions: 2.95 inches length x 6.38 inches width x 11.39 inches height
Estimated ship weight: 3.869 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can this be used to refill the E-Z squeeze bottle?
submitted by Jalee - 10 months ago
A: We recommend refilling Dawn EZ-Squeeze bottles only with the same version that was in it when purchased. You're welcome to call us at (800) 725-3296 should you have more questions.
submitted byDawn - 10 months agoBrand expert
Q: Is this septic and well safe?
submitted by Anna - 11 months ago
A: This product has been thoroughly evaluated to be used in homes with septic tanks. As long as you follow the recommended amounts as directed, they will not damage the septic system (including aerated systems, aerobic systems, and non-aerobic systems) or plumbing system with a properly functioning septic tank.
submitted byDawn - 11 months agoBrand expert
Q: Can this be used to refill the 10.1 ounce pump platinum foam bottles?
submitted by By The Bay - 1 year ago
A: No. You will need the Platinum Erasing Direct Foam Fresh Rapids refill bottle.
submitted byDawn - 1 year agoBrand expert
Q: Is this antibacterial?
submitted by B - 4 years ago
A: Our Dawn Platinum Dishwashing Liquid in Refreshing Rain is not antibacterial. We do have two antibacterial soaps you may be interested in; they are our Dawn Antibacterial in Citrus and the second is in Green Apple scent. If you have any other questions, or if we can help you further, let us know at 800-725-3296.
submitted byDawn - 4 years agoBrand expert
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Guests are saying
The product has consistently delivered excellent cleaning performance, making it a favorite among guests for tackling tough grease and grime. The new squeeze pour design enhances usability, allowing for easy dispensing. However, many guests have expressed disappointment with the recent scent change, finding it overpowering and unpleasant. Despite the scent issues, the product's effectiveness remains a strong selling point, with guests appreciating its versatility for various cleaning tasks beyond just dishes.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 5124 reviews
cleans effectively: 4.56 out of 5
quality: 4.34 out of 5
value: 4.19 out of 5
77% would recommend
103 recommendations
Item containing liquid was not properly packaged.
1 out of 5 stars
Thumbs up graphic, would recommend
JB - 9 days ago, Verified purchaser
Liquid leaked into the box and all over the outside of the bottle. Item was inside a plastic bag, but that bag was not closed. The item, also, had the cap taped, but that was covered with liquid as well.
Why did they have to ruin a great product??
1 out of 5 stars
Tparks - 15 days ago
originally posted on dawn-dish.com
I cannot stand the new scent I threw it in the garbage!
1 reply from Customer Care team - 10 days ago
We're so very sorry to hear that you're not a fan of the new scent. We're always looking for ways to improve our users dishwashing experience, so we made this change after receiving positive feedback during extensive consumer testing. Your feedback is incredibly important to us, and we'd like to connect so that we can pass your feedback along to our team and help. Please call us at (800) 725-3296.
Good for cleaning
5 out of 5 stars
Thumbs up graphic, would recommend
dnee - 25 days ago, Verified purchaser
Drops in sink ar night keeps drain flowing
Like product
4 out of 5 stars
Thumbs up graphic, would recommend
HazelCowgirl - 25 days ago, Verified purchaser
The large size is easy to use as a refill for smaller containers
spilled
1 out of 5 stars
damaged - 29 days ago, Verified purchaser
handeled with 0 care spilled in the package. Who puts journals and folders in the same box with liquids? The bottle came almost half way empty by the way!
1 reply from Dawn team - 29 days ago
We're so sorry to hear that your items were damaged when you receive them, and we appreciate you bringing this to our attention. Dawn products go through strict quality checks to ensure they reach you in perfect condition, so this is not the experience we want or expect you to have, and we're glad you let us know. Your satisfaction is important to us, and we'd like to learn more about this to be able to assist you further from here. Please give our team a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
Damage Item
1 out of 5 stars
Thumbs down graphic, would not recommend
Debbie - 1 month ago
Damaged Item. Tab was broken and soap leaked out!!
1 reply from Dawn team - 1 month ago
We're sorry to hear this. For assistance, please reach out to Target at 1-800-440-0680.
best dish soap of all time
5 out of 5 stars
Thumbs up graphic, would recommend
Anomalisgrl - 1 month ago, Verified purchaser
I love thi ssoap. I use it all the time. I love getting this size to refill my smaller bottle, so it doesn't clog up the little bit of counter space I have. I will always use Dawn Platinu,m it makes washing any dish a breeze.
Missing a lot of soap
1 out of 5 stars
Thumbs down graphic, would not recommend
Unsatisfied buyer - 1 month ago, Verified purchaser
Soap was delivered missing 1/5 of its content
1 reply from Dawn team - 1 month ago
We're sorry to hear your delivery was missing some of the content and we'd recommend bringing this to the attention of Target at 1-800-440-0680. They'll be eager to learn more and see how they can further assist you.
Dawn Liquid
5 out of 5 stars
Thumbs up graphic, would recommend
Snowwhite1131 - 1 month ago, Verified purchaser
The best all around cleaner there is. Dawn cleans everything!!!
Good
5 out of 5 stars
Thumbs up graphic, would recommend
Good - 2 months ago, Verified purchaser
Like like like like like
Off putting fragrance
1 out of 5 stars
Mcilplay - 2 months ago
originally posted on dawn-dish.com
The new scent is too perfumed. Gives me a headache. Changing to a different brand.
1 reply from Customer Care team - 2 months ago
Thank you for taking the time to share your feedback with us! Dawn products undergo thorough testing to ensure they're always safe for use as directed, and we do extensive research when we design our scents to be able to meet the needs/preferences of our consumers, so we're sorry to hear that you're unhappy with the scent of your Dawn Platinum, and that it gives you a headache, as this is very unexpected and not the experience we want you to have when using our products. If you're concerned with how the product is affecting you and haven't discontinued use, please do so moving forward. Your satisfaction is important to us, and we'd like to learn more, so that we can offer you further assistance with this. Please hold on to your Dawn, if possible, and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
Dish Soap
5 out of 5 stars
Thumbs up graphic, would recommend
VP - 2 months ago, Verified purchaser
Recently, haven’t had any issues with scent but will keep informed on the next purchase! Cleans well and use it daily!
Horrible Smelling Dish Soap
1 out of 5 stars
Double D - 3 months ago
originally posted on dawn-dish.com
I told my wife that I was going to check on line to see if anyone else is having a problem with the new scent of Dawn Platinum. Add our voices to the over 500 one star reviews. How could you think this scent was OK? We are over 65 and have used Dawn forever. Not anymore. We're changing brands. By the way, your admission that the recent change in the scent name is very revealing; not a real change - just a name change. It's all about the marketing. Fresh rain smells nothing like this!
1 reply from Customer Care team - 2 months ago
We're sorry to hear that ypu're not a fan of this scent, as a lot of thought goes into creating features that we think you'll like. However, we certainly understand that preferences can vary, and your feedback will be passed along. If you'd prefer a different scent, please give another Dawn version a try. You're always welcome to give us a call at (800) 725-3296 if you'd like any further assistance.
Miss
5 out of 5 stars
Thumbs up graphic, would recommend
Tanya - 3 months ago, Verified purchaser
Dawn is very good and it cleans well and yes I would recommend this item. Always used.
Why just why!
1 out of 5 stars
Thumbs up graphic, would recommend
Me - 3 months ago
My product was covered with the detergent. It was in a plastic target by itself, although it leaked onto my carpet in hatch! The lid was fully open.
1 reply from Dawn team - 3 months ago
We're sorry to hear this. For assistance, please reach out to Target at 1-800-440-0680.
Dawn dish soap
1 out of 5 stars
Thumbs up graphic, would recommend
Dawn - 4 months ago, Verified purchaser
Half if the dishwashing liquid was in the bag. I don't know if the store clerk threw it in the trunk orvthrew something on top of the bag.
1 reply from Dawn team - 4 months ago
We're sorry to hear this. For assistance, please reach out to Target at 1-800-440-0680.
Putrid New Smell
1 out of 5 stars
GiGi99 - 4 months ago
originally posted on dawn-dish.com
I am in my 40s and have used Dawn my entire life. New scent “fresh” is awful. It smells like rotting onions and I feel like it stinks to my dishes. Returning my purchase and I guess I will find a new dish soap. Take a cue from the makers of Smart Balance who tried to change their formula too. They ended up changing right back after a few months. If it’s not broke then don’t fix it.
1 reply from Customer Care team - 4 months ago
We're sorry to hear that a loyal Dawn fan like you feels this way, as we can assure you that a lot of thought goes into creating features that we think you'll like. We'd like to mention that we haven't made any recent changes to the scent of our Dawn Platinum Fresh Rain. While we did change the name from Refreshing Rain to Fresh Rain in February 2024, this was a name change only. Your comments will be shared with our team, and we suggest giving another Dawn version a try if you'd prefer a different scent. You're always welcome to give us a call at (800) 725-3296 if there's anything more we can assist you with.
Awful “new scent”
1 out of 5 stars
ButMyNameIsJulia - 5 months ago
originally posted on dawn-dish.com
The “new scent” is terrible. My nose and throat felt irritated right away and it was as if I could taste it from the fumes. I’ve never described soap as having fumes before but I’m switching soap brands now. This is terrible.
1 reply from Customer Care team - 5 months ago
We're sorry to hear you aren't enjoying this bottle of Dawn. With the many health and safety tests this dish soap has undergone, this isn't the result we expect. Your well-being is very important to us, so we hope you're feeling better now. If you haven't already, we recommend that you discontinue using this bottle. So our Safety Team can make sure you're ok, we ask that you please give us a call at (800) 725-3296.
Smells awful!
1 out of 5 stars
Thumbs down graphic, would not recommend
asundvl - 5 months ago
Bring back Original fragrance!
1 reply from Dawn team - 5 months ago
We're sorry to hear you aren't a fan of the Refreshing Rain scent, and assure you that we're letting our team know your feedback. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
New scent is not good
1 out of 5 stars
Jojo45 - 5 months ago
originally posted on dawn-dish.com
I just bought Dawn Platinum and noticed it has a new scent. Please go back to the original scent. The new scent is not very nice at all... I might need to return it.
1 reply from Customer Care team - 5 months ago
We’re very sorry you’re unhappy with one of our updated Dawn scents, Jojo. When we design and update our products, we do extensive research and consumer testing to create features that we think you will love. We know that scent preferences can vary from person to person, though, so we really appreciate your taking the time to reach out. We always take consumer feedback into account when making changes or designing future products, so we'll be sure to share your comments on this with the rest of our team. We'd like to help more, and tell you about our Free & Clear Unscented Dish Soap, so please give us call at (800) 725-3296.