Disposable Diapers - up&up™ (Select Size and Count)
$36.99 when purchased online
Target Online store #3991
About this item
Highlights
Disposable diapers with super-absorbent channel for 12-hour leak protection
Hypoallergenic
Made without elemental chlorine, lotions, latex, fragrances, parabens and phthalates
2 designs per pack
Breathable outer cover
Wetness indicator
Comfort-touch liner
Description
Keep your baby comfortable with the Disposable Diapers from up&up™. Featuring a pocketed waistband that helps prevent leaks and blowouts, these absorbent and soft disposable diapers have a soft and snug waistband and tinted secure-grip tabs for a comfortable fit. They're hypoallergenic and have a super-absorbent channel for 12-hour leak protection. Plus, they come in two designs for extra cuteness.
up&up™: We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
These diapers offer a budget-friendly alternative to name brands, providing good absorbency and comfort for everyday use. Many guests appreciate their softness and fit, making them suitable for active toddlers. While they excel during the day, some guests suggest they may not be ideal for overnight use. Overall, these diapers are a reliable choice for parents seeking quality without overspending, with many noting their effectiveness in preventing leaks and rashes.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3
4.3 out of 5 stars
17953 star ratings
4.3 out of 5 stars with 17953 reviews
gentle on baby
3.4 out of 5
gentle on baby: 3.39 out of 5
keeps baby dry
3.0 out of 5
keeps baby dry: 3 out of 5
quality
2.8 out of 5
quality: 2.82 out of 5
sizing
true to size
sizing: true to size
value
3.3 out of 5
value: 3.28 out of 5
42% would recommend
2498 recommendations
Budget Friendly
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
Kaysha - 2 days ago, Verified purchaser
Best pampers & budget friendly !
gentle on baby
5.0 out of 5
gentle on baby: 5 out of 5
keeps baby dry
5.0 out of 5
keeps baby dry: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
sizing
true to size
sizing: true to size
value
5.0 out of 5
value: 5 out of 5
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Not like they used to be
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
A francis - 3 days ago, Verified purchaser
Unfortunately the quality of these is not like they used to be. I used to love the quality and absorbency of up and up diapers but I knew the second I opened the box this time around that the quality was not there anymore. We have had multiple blow outs in one day of using these. I would recommend maybe buying a small bag before committing to the box because these are just not good anymore unfortunately.
gentle on baby
3.0 out of 5
gentle on baby: 3 out of 5
keeps baby dry
1.0 out of 5
keeps baby dry: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
sizing
true to size
sizing: true to size
value
1.0 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?
RASH SUMMER/FALL 2025 boxes
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
LBug - 3 days ago, Verified purchaser
I’ve sworn by these diapers since 2018 but since Summer 2025, something is off. Gives chemical burn rash from something in the diaper leg elastic. No issues with different batch.
gentle on baby
1.0 out of 5
gentle on baby: 1 out of 5
Did you find this review helpful?
So impressed
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
Ashlyn - 3 days ago, Verified purchaser
Was so impressed with these diapers. No rashes or irritation and a great price. They do leak occasionally overnight but my baby sleeps 10+ hours overnight so not a big deal.
gentle on baby
5.0 out of 5
gentle on baby: 5 out of 5
keeps baby dry
4.0 out of 5
keeps baby dry: 4 out of 5
quality
5.0 out of 5
quality: 5 out of 5
sizing
true to size
sizing: true to size
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
The Best Diaper in the Market!
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
Muna - 4 days ago, Verified purchaser
I have been using these diapers for all three of my babies and until now they have not disappointed me. They handle blowouts VERY well, are the perfect thickness, and the tabs do a fantastic job of holding the diaper in place without being too sticky. My babies have not had any rashes with these diapers. They also are able hold a lot, which is perfect for overnight use. I was also pleasantly surprised that they contain the smell when dirty fairly well. I will say to get the most benefit out of these diapers size up once your little one hits the minimum weight recommendation of the next size.
gentle on baby
5.0 out of 5
gentle on baby: 5 out of 5
keeps baby dry
5.0 out of 5
keeps baby dry: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
sizing
true to size
sizing: true to size
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
Quality and price are amazing
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
Natty - 6 days ago, Verified purchaser
I was very pleasantly surprised by how much I liked these diapers. I was a devoted Kirkland brand diapers user until they recently changed them which is what prompted me to try the up and up brand. They are great quality, fit my baby well, and are an amazing price. The only thing is that they run a bit small. I will continue to purchase!
gentle on baby
5.0 out of 5
gentle on baby: 5 out of 5
keeps baby dry
5.0 out of 5
keeps baby dry: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
sizing
too small
sizing: too small
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
Ok in a pinch, not great long term
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
SAHMomclub - 6 days ago, Verified purchaser
Price is great on a budget Does not compare to pampers. Baby’s skin broke out less than 1 week of using these. Does not fit secure for a baby on the move. Won’t be purchasing again. We have used brands outside pampers where skin did not break out.
gentle on baby
1.0 out of 5
gentle on baby: 1 out of 5
keeps baby dry
1.0 out of 5
keeps baby dry: 1 out of 5
quality
2.0 out of 5
quality: 2 out of 5
sizing
too small
sizing: too small
value
3.0 out of 5
value: 3 out of 5
Did you find this review helpful?
Good diapers
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
Christina - 6 days ago, Verified purchaser
I usually prefer Pampers or Huggies but wanted to try and save some money. At first I couldn’t tell whether or not these contributed to a slight rash on my little one, but after that they worked just fine overall. I am going to stick to the more expensive brands, and I would suggest buying a small pack to test these out.
gentle on baby
4.0 out of 5
gentle on baby: 4 out of 5
keeps baby dry
4.0 out of 5
keeps baby dry: 4 out of 5
quality
4.0 out of 5
quality: 4 out of 5
sizing
true to size
sizing: true to size
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
Pleasantly Surprised!
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
Bcm - 6 days ago, Verified purchaser
I was hesitant to try up and up diapers, believing they would not match up to Pampers or Huggies. Honestly, these diapers are great. I’ve completely switched over from the name brands. My LO is 11 months and we haven’t had a single leak. Been using them for a couple months now. The fit is good and they are quite soft. Really pleasantly surprised!
gentle on baby
5.0 out of 5
gentle on baby: 5 out of 5
keeps baby dry
5.0 out of 5
keeps baby dry: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
sizing
true to size
sizing: true to size
value
5.0 out of 5
value: 5 out of 5
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Twin mom approved!
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
TargetMom - 7 days ago, Verified purchaser
THE BEST DIAPER! We have 8 week old twins, so you can only imagine the number of diapers we go through a day. We had been gifted a variety of brands of major diapers for baby shower gifts and have put them all to the test. By far these diapers are the best for fit and absorbency capacity. So much so that I had some remaining Honest Co diapers, which had been my previously preferred brand, that we gave to a friend because I prefer the Up&Up diapers that much. Zero skin irritation and our kids have sensitive skin. Great seal and fit, zero blow outs. Unbelievable urine absorption! Honest Co have leaked urine overnight whereas these never have.
gentle on baby
5.0 out of 5
gentle on baby: 5 out of 5
keeps baby dry
5.0 out of 5
keeps baby dry: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
sizing
true to size
sizing: true to size
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
Diapers
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
Katlynn - 7 days ago, Verified purchaser
I love buying these for my twins. The diaper quality holds up pretty well.
gentle on baby
5.0 out of 5
gentle on baby: 5 out of 5
keeps baby dry
5.0 out of 5
keeps baby dry: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
sizing
true to size
sizing: true to size
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
Quick Fix Diapers
3 out of 5 stars
Thumbs up graphic, would recommendWould recommend
Momma Bear - 8 days ago, Verified purchaser
They are affordable but they need to be changed more often.
1 reply from the Product Manufacturer team - 8 days ago
Thank you for reaching out. We appreciate your review, and we will be sure to share your comments with our team. If you have any additional feedback or questions, please feel free to reach out to us at guest.service@target.com.
gentle on baby
5.0 out of 5
gentle on baby: 5 out of 5
keeps baby dry
2.0 out of 5
keeps baby dry: 2 out of 5
quality
3.0 out of 5
quality: 3 out of 5
sizing
true to size
sizing: true to size
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
Good choice
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
Targetmom - 9 days ago, Verified purchaser
Great alternative to other big name brands… wish I had switched over to them sooner!
gentle on baby
5.0 out of 5
gentle on baby: 5 out of 5
keeps baby dry
5.0 out of 5
keeps baby dry: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
sizing
true to size
sizing: true to size
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
Up and up diapers
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
Julian - 10 days ago, Verified purchaser
I like that these diapers are extremely affordable and hold up well even through the night. Only sometimes have leaks like if they drank a lot before bed
gentle on baby
5.0 out of 5
gentle on baby: 5 out of 5
keeps baby dry
4.0 out of 5
keeps baby dry: 4 out of 5
quality
5.0 out of 5
quality: 5 out of 5
sizing
true to size
sizing: true to size
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
Good to go diapers
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
Pal - 11 days ago
They are good diapers for the price
gentle on baby
5.0 out of 5
gentle on baby: 5 out of 5
keeps baby dry
5.0 out of 5
keeps baby dry: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
sizing
true to size
sizing: true to size
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
Terrible
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
Liz - 12 days ago, Verified purchaser
Constantly having poopy blow outs. Not very absorbent for pee.
1 reply from the Product Manufacturer team - 8 days ago
Thank you for taking the time to share your review with our team! Your feedback is important to us, and we would love to help ensure that our diapers are as absorbent as expected. You may want to try sizing up, as absorbency increases with each larger size. If we can assist further, please do not hesitate to reach out to Target Guest Services at guest.service@target.com.
gentle on baby
4.0 out of 5
gentle on baby: 4 out of 5
keeps baby dry
1.0 out of 5
keeps baby dry: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
sizing
true to size
sizing: true to size
value
1.0 out of 5
value: 1 out of 5
Did you find this review helpful?
Good but not amazing
3 out of 5 stars
Thumbs up graphic, would recommendWould recommend
JM02 - 12 days ago, Verified purchaser
I have used these diapers on many occasions, in various sizes, for multiple babies. They are good and do the trick if I’m in a jam and need something cheap and accessible. They work well as my spare to stock in the car, at grandparents’ etc- in case of emergency. They are not overly thick, but do seem to be pretty absorbent. I have had the occasional issue with diaper rash, but I would not say excessive. Overall, I would say they are midline and better than other cheap options, but not as reliable as the more notable competitors. They definitely do the trick, but aren’t my number one pick. Definitely a great value for the price
1 reply from the Product Manufacturer team - 11 days ago
Thank you for sharing your review with us. We're so sorry to hear that your baby has experienced skin irritation, and this is not what we would expect. We take your baby's safety very seriously, and we are committed to a high level of testing to ensure that our products are safe and effective. Please reach out to us at guest.service@target.com, as we would like to learn more and assist further.
gentle on baby
3.0 out of 5
gentle on baby: 3 out of 5
keeps baby dry
4.0 out of 5
keeps baby dry: 4 out of 5
quality
3.0 out of 5
quality: 3 out of 5
sizing
too small
sizing: too small
value
4.0 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?
Great for the price
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
Mengleha - 14 days ago, Verified purchaser
Surprisingly pretty good quality for the price. My girl blows these out less frequently than one of the luxury diaper brands. They are quite thin. They could be more absorbent because I find her skin a bit wet. Runs a little small
gentle on baby
5.0 out of 5
gentle on baby: 5 out of 5
keeps baby dry
3.0 out of 5
keeps baby dry: 3 out of 5
quality
4.0 out of 5
quality: 4 out of 5
sizing
too small
sizing: too small
value
4.0 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?
Up&Up Diapers
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
Alena - 15 days ago, Verified purchaser
So pleased with these diapers! Used them with all of my kids. Cute designs, absorbent, super affordable, and absolutely no diaper rash ☺️ #momOf5
