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Downy Cool Cotton Ultra HE Compatible Liquid Fabric Softener
$12.99 ($0.09/fluid ounce)
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- Dual Benefits: Soft Feel and Fresh Scent
- 3X More Fresh*: Long lasting scent *vs leading liquid detergent alone
- Easy to Use: Simply measure and pour into your machine's fabric softener dispenser or drawer
- Universal Compatibility: Safe in all washing machines, standard and high-efficiency (HE) machines
- Multi-Benefit: Protects Colors, Fights Stretch, Anti-Static, Anti-Fuzz, Wrinkle Reduction
- Laundry Essential: Make a regular part of your laundry routine for softer, fresher, better fabrics
Description
Experience the dual benefits of softness and freshness with Downy Fabric Softener Liquid. Cool Cotton gives your laundry a refreshing, airy, clean scent. This fabric softener offers enhanced freshness, providing a longer-lasting scent* that keeps your clothes smelling great from storage until wear and throughout the day. In addition to softening and freshening the fabrics you wash, Downy Fabric Softener also has five additional benefits to enhance the way your fabrics look and feel - protects colors, fights stretch, anti-static, anti-fuzz, and wrinkle reduction. Downy Fabric Softener is easy to use - after adding your favorite laundry detergent, simply measure and pour the liquid fabric softener into your machine's drawer or directly into the agitator for softness and long-lasting freshness. Downy Fabric Softener is universally compatible, safe in all washing machines, making it a versatile choice for all your laundry needs. Make this fabric softener liquid part of your regular laundry routine and enjoy softer, fresher clothes every time. Elevate your laundry experience with Downy Fabric Softener Liquid. *lasting freshness vs the leading liquid detergent alone.
Scent: Cotton
Health Facts: Phosphate-Free, Sulfate-Free, Bleach-Free, Phthalate-Free, Paraben-Free, Aluminum-Free, Sodium Lauryl Sulfate-Free
Product Warning: Keep container tightly sealed, keep out of reach of children
Features: Odor Control, Color Care
Formulation: Concentrated, High Efficiency (HE)
Product Form: Liquid
Sustainability Claims: Biodegradable
Safety and Security Features: Spill-Resistant Lid
Net weight: 140 fl oz (US)
Number of uses: 190
TCIN: 83084061
UPC: 030772100493
Item Number (DPCI): 003-07-5760
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
softening agent (diethylester dimethyl ammonium chloride), stabilizers (polyquaternium-33 and/or polyquaternium-32; pentasodium pentetate or tetrasodium glutamate diacetate), thickness regulator (calcium chloride), ph adjuster (formic acid), fragrances, water' '
Allergens & Warnings:
NOT A DETERGENT: Use fabric softener in addition to your usual detergent., Using more than recommended can increase this effect., ● On garments made with fluffier fabrics (such as fleece, velour, chenille, and terry cloth)., ● On children's sleepwear or garments labeled as flame resistant as it may reduce flame resistance., DO NOT USE THIS PRODUCT:, WARNING: Liquid fabric softener can increase fabric flammability., Contains fragrance allergen(s).Shipping details
Estimated ship dimensions: 6.1 inches length x 9.04 inches width x 10.57 inches height
Estimated ship weight: 9.56 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This fabric softener is a favorite among guests for its delightful clean scent and effectiveness in keeping clothes soft and fresh. Many appreciate its mild fragrance that doesn't overpower other scents, making it ideal for sensitive skin. With multiple benefits including color protection and wrinkle reduction, it stands out as a reliable choice for laundry day. Guests love how it enhances the freshness of their fabrics, making it a must-have in their laundry routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.9 out of 5 stars with 1851 reviews
quality: 4.79 out of 5
scent: 4.87 out of 5
value: 4.7 out of 5
97% would recommend
114 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
11 October, 2025Verified purchase
laundry
smells wonderful...!
5 out of 5 stars
Thumbs up graphic, would recommend
5 October, 2025Verified purchase
downy
always add fabric softner
5 out of 5 stars
Thumbs up graphic, would recommend
1 October, 2025Verified purchase
Great smellable scent
I switched from Gain to Downey because our clothes weren’t smelling good. Wow, Downey makes them smell so good! Great strong scent.
5 out of 5 stars
29 September, 2025
originally posted on influenster.com

Your clothes are soft and smelling lovely
Downey ultra cool, cotton fabric softener makes your clothes so soft and smells so nice. The effectiveness of this product is a great value for your money.
5 out of 5 stars
Thumbs up graphic, would recommend
16 September, 2025
Smells so goof
The best smelling Downey for me I get the whole collection
5 out of 5 stars
Thumbs up graphic, would recommend
15 September, 2025Verified purchase
Excellent product
Works with all my laundry, very lightly scented. This is my first choice for a softener.
5 out of 5 stars
12 September, 2025
originally posted on influenster.com

Worth every penny!!
I have used this product for years. It always makes my clothes so soft and smells so good. It doesn't cost an arm and a leg. It is definitely worth the money.
5 out of 5 stars
Thumbs up graphic, would recommend
10 September, 2025Verified purchase
Downy
I have used liquid Downy for years and really like the newer scents.
5 out of 5 stars
Thumbs up graphic, would recommend
3 September, 2025Verified purchase
Satisfied customer
Nothing leaking packed with care thank you so much
5 out of 5 stars
Thumbs up graphic, would recommend
31 August, 2025Verified purchase
Very good
Light scent which I love
5 out of 5 stars
Thumbs up graphic, would recommend
10 August, 2025Verified purchase
Downey
Great smell. Love that the color of the liquid is white so it never harms light clothing.
5 out of 5 stars
6 August, 2025Verified purchase
Love It
Love this scent! Very fresh & clean smelling.
5 out of 5 stars
Thumbs up graphic, would recommend
31 July, 2025Verified purchase
Liquid fabric softener
Have always loved the scent of downy, and softness
1 out of 5 stars
Thumbs up graphic, would recommend
30 July, 2025Verified purchase
Downy
Very poorly delivered, leaking all over box and one of the downy is almost 1/3-1/2 gone
1 reply from Downy team - 3 months ago
We're sorry to hear your order didn't arrive as expected, and we understand how frustrating that can be. We recommend calling Target customer service when you can at 1-800-440-0680 to get this resolved.
5 out of 5 stars
Thumbs up graphic, would recommend
2 July, 2025Verified purchase
Good product
Price is great for this size. I love the cool cotton scent, it’s not too strong like some others. I feel like adding liquid fabric softener helps to reduce wrinkles in clothes, especially line dried.
5 out of 5 stars
Thumbs up graphic, would recommend
2 July, 2025Verified purchase
Smells so GOOD!
Love the scent this product leaves in my laundry. Cool Cotton is a must in my home
5 out of 5 stars
Thumbs up graphic, would recommend
23 June, 2025
A
I like the smell. It's so good.
5 out of 5 stars
Thumbs up graphic, would recommend
17 June, 2025Verified purchase
Best quality
Love the smell. Not too sensitive on skin
5 out of 5 stars
31 May, 2025
originally posted on influenster.com

Smells AMAZING!!
Fabric softeners are a tricky thing for me. I’m not sure if i recognize whether they make my clothes softer, so I mainly buy them for the scent and this one does not disappoint. It makes me clothes and linens smell SOOOO good but isn’t overpowering. I love it!!!
5 out of 5 stars
Thumbs up graphic, would recommend
31 May, 2025Verified purchase
PILLOWY SOFTNESS IN A BOTTLE!
I LIKE THE SOFT SCENT OF THIS DOWNY! MADE MY CLOTHES SMELL PHENOMENAL AND WORTH THE PRICE!!