$19.99 when purchased online
Target Online store #3991
About this item
Highlights
- 3-in-1 formula: fights odors, helps remove stains, and gentle on sensitive skin
- Cleans better than the leading free detergent. Tackles milk and spit-up stains.
- Hypoallergenic and gentle, with no added chlorine, dyes, or phosphates
- #1 Pediatrician recommended baby detergent brand
- Bundle with Dreft Active Baby detergent and Dreft scent beads as a baby shower gift
Description
Dreft Newborn baby liquid laundry detergent is specially formulated to be gentle on delicate skin and cleans better than the leading free detergent. With a legacy of over 90 years and the title of the #1 pediatrician recommended baby detergent brand, Dreft has been the trusted choice of countless new parents and baby shower gifters.Wrap your newborn baby in the comfort of snug and cozy fabrics that have been lovingly washed with Dreft's hypoallergenic formula. Dreft is tough on infant stains and odors, like milk and spit-up, yet gentle on sensitive skin. Dreft strikes the perfect balance to ensure your baby's clothes are beautifully clean without the worries. Dreft's dermatologist-tested scent is carefully crafted for sensitive skin with delightful freshness experience, and made with NO added chlorine, dyes, or phosphates.When you choose Dreft Newborn baby liquid detergent, you can have peace of mind knowing that you're selecting a product that not only keeps your baby's clothes feeling incredibly comfortable but also leaves them smelling fresh and pleasant, wash after wash. For an extra boost of baby freshness that lasts up to 6 times longer*, add Dreft laundry scent booster beads to your laundry routine. Dreft laundry scent booster beads infuse each load with a burst of long-lasting fragrance, ensuring that your baby's clothes remain irresistibly fresh.*from wash until wear vs. leading liquid detergent alone.
Scent: Original
Health Facts: Hypoallergenic, Paraben-Free, Trichloroethylene-Free, Dye-Free, Phosphate-Free, Aluminum-Free
Product Warning: Keep out of reach of children, keep container tightly sealed, seek medical help if product is swallowed
Features: Dermatologist Tested
Formulation: High Efficiency
Product Form: Liquid
Sustainability Claims: Post-Consumer Recycled Material, Recyclable
Safety and Security Features: Spill-Resistant Lid
Industry or Government Certifications: EPA Safer Choice
Net weight: 105 fl oz (US)
Number of uses: 80
TCIN: 89812491
UPC: 030772121337
Item Number (DPCI): 003-08-0081
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
Ingredients:
water, cleaning agents (c10-16 pareth, sodium c10-16 alkylbenzenesulfonate, sodium lauryl sulfate), suds reducer (sodium salts of c12-18 fatty acids), water softener (sodium citrate), cleaning agent (c10-16 alkyldimethylamine oxide), solvents (propylene glycol, alcohol), cleaning aid (polyethyleneimine alkoxylated), fragrances, stabilizer (sodium cumenesulfonate), cleaning aid (tetrasodium glutamate diacetate), stabilizer (calcium formate), enzyme (subtilisin), preservative (benzisothiazolinone), enzymes (amylase enzyme, cellulase enzyme)' '
Allergens & Warnings:
CAUTION: EYE IRRITANT. HARMFUL IF SWALLOWED. SEE BACK LABEL., CAUTION: KEEP OUT OF REACH OF CHILDREN. IF SWALLOWED, GIVE A GLASSFUL OF WATER. CALL A PHYSICIAN. IN CASE OF EYE CONTACT, FLUSH WITH WATER. DO NOT REUSE THIS PACKAGE FOR DISPENSING BEVERAGES OR OTHER LIQUIDS. Ingredients include biodegradable surfactants (anionic and nonionic) and enzymes.Shipping details
Estimated ship dimensions: 4.6 inches length x 9.2 inches width x 9.7 inches height
Estimated ship weight: 7.4957 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
Dreft laundry detergent is a popular choice among parents for washing baby clothes, praised for its gentle and hypoallergenic formula that caters to sensitive skin. Many guests appreciate its ability to effectively clean while leaving a pleasant, mild scent. However, some guests have expressed concerns about a recent change in scent, finding it too strong for newborns. Overall, it remains a trusted option for families looking for a reliable detergent for their little ones.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 3688 reviews
cleans effectively: 4.18 out of 5
quality: 3.87 out of 5
scent: 3.35 out of 5
value: 3.56 out of 5
61% would recommend
430 recommendations
Can't Stand the Scent
2 out of 5 stars
Thumbs down graphic, would not recommend
Kelly - 7 days ago
It does the job however it does has a smell. It’s not strong but as a mom with sensitive smells, it is not for me. It actually makes me nauseous. For that reason, I will never purchase this again. I would rather a non-scented version.
1 reply from Dreft team - 5 days ago
Thank you for sharing this, Kelly. We're sorry to hear about your reaction to the Dreft Stage 1: Newborn Liquid Laundry Detergent, and we hope your symptoms have improved. Safety is our top priority, and all our products are thoroughly evaluated to be safe when used as directed. Dreft is specifically designed to be hypoallergenic without added chlorine, dyes & phosphates for a gentle wash. However, we understand that everybody is different. We recommend discontinuing use of this detergent. We care about your satisfaction and want to gather some additional details about this experience to share with our Safety and Quality Assurance Teams. Call us at 1-800-436-2229 for further assistance.
Good detergent
5 out of 5 stars
Thumbs up graphic, would recommend
Jay - 9 days ago, Verified purchaser
This is the second time I buy this and i love it for my baby’s clothes. It leaves the baby scent in the clothes for a while.
Newborn smell
5 out of 5 stars
Thumbs up graphic, would recommend
Brianna - 12 days ago, Verified purchaser
Love this detergent. Has a smell though, if you’d prefer unscented then this isn’t the detergent for you. But both my babies love it.
Miss the original smell with my first baby ('18)
1 out of 5 stars
Thumbs down graphic, would not recommend
Lizzard - 16 days ago
Miss the original smell with my first baby ('18).
1 reply from Dreft team - 13 days ago
We're sorry to hear this, Lissard, and we'll be sure to share this with our team for you.
Always super
5 out of 5 stars
Thumbs up graphic, would recommend
Chinara - 20 days ago, Verified purchaser
Love! Love! Love! Great scent! My baby is 6 month old still buy a newborn. Value for money.
Perfect for sensitive skin
5 out of 5 stars
nataliephan_9244 - 1 month ago
originally posted on influenster.com
This detergent gets my babies clothes clean while leaving a good scent. These are small containers and I thought I would go through them fast but my baby is 4 months old and I just finished one bottle. My baby has had no issues with this as far as skin sensitivities. I have even started using it on our bedding. My boyfriend was having a reaction to our detergent especially while in bed he would get itchy. Once I started using this his itching has stopped
A gentle detergent for babies soft skin
5 out of 5 stars
mythm_3193 - 2 months ago
originally posted on influenster.com
Its special formula is gentle on newborn kids. Dont have to worry about newborns with sensitive skin. The soft baby scent is mild and not overpowering.
Saves from clothes discoloration & gentle on fabrics
5 out of 5 stars
Thumbs up graphic, would recommend
Em98 - 2 months ago, Verified purchaser
I use this for washing my dresses in cold water. Gets stains out plus doesn’t lose color like harsher detergents. My kids clothes always look brand new. You can use at any water temperature. My kids are grown now & also buy adrede to wash their clothes. I’ve been using this for at least 15 years.
Smells nice
5 out of 5 stars
Thumbs up graphic, would recommend
Kait - 2 months ago, Verified purchaser
Best baby detergent! The smell is nice, very gentle and not over powering. The liquid is clear and I don’t have any problems with my babies skin
Be more family oriented, and have the decency to make this item affordable for all ..rich or poor. That’s my sincere advise to Target!!
5 out of 5 stars
Thumbs up graphic, would recommend
Worst ever product - 2 months ago, Verified purchaser
One of the best cleaning for babies..I continue to use it even with my children not being babies anymore..but toddlers. The price should be lower especially since is a necessity for the mam’s and babies!! Be more family oriented, and have the decency to make this item affordable for all ..rich or poor. That’s my sincere advise to Target!!
Great scent
5 out of 5 stars
Thumbs up graphic, would recommend
Beachbabe23 - 2 months ago, Verified purchaser
Love the smell. Definitely worth the purchase.
Not as I thought
1 out of 5 stars
Thumbs down graphic, would not recommend
Reviews - 3 months ago, Verified purchaser
Dislike product not as advertised
1 reply from Dreft team - 3 months ago
We're very sorry to hear this! This is certainly not something that we would expect! We would like to talk more, and understand why you feel this way. When you have a chance, please give us a call so we can help. You can reach us here: (800) 436-2229
Great for sensitive skin
5 out of 5 stars
Thumbs up graphic, would recommend
Margaret - 3 months ago, Verified purchaser
This detergent is perfect for my babies’ sensitive skin! My twins were born premature so choosing a detergent was extra important for their sensitive skin. I had previously decided on dreft already but was extra nervous when I brought my premature babies home from the hospital. Dreft did not bother their sensitive skin at all which brought great relief to this first time mom. The twins later developed eczema so over 2 years later we are still using dreft!
Pleasant smell
3 out of 5 stars
Thumbs up graphic, would recommend
Julie - 3 months ago, Verified purchaser
I've been using Drift detergent for my baby clothes and really enjoy its pleasant, fresh scent—it leaves my baby laundry smelling clean and fresh. Additionally, it does a great job at cleaning clothes thoroughly, which is a big plus. However, I did notice that after a while, my baby developed a skin rash, which made me concerned about the detergent's suitability for sensitive skin. While I appreciate its cleaning power and fragrance, I would recommend being cautious if you have a baby or someone with sensitive skin. It might be worth trying a hypoallergenic or gentle alternative if you notice any skin sensitivities.
1 reply from Dreft team - 3 months ago
Julie, thank you so much for your review. We're very sorry to hear about your little one, and we hope they're feeling better. Nothing is more important to us than the safety of our users, so we do extensive safety testing to ensure our products are safe to use when used as directed. Because this is a hypoallergenic detergent, specifically formulated to be gentle on baby's skin and tough on stains, bringing cuddle time to a whole new level of warm and fuzzy, we ask that you discontinue using your current bottle. We'd like to make a report to our Safety Team and help you with this. Please call us at (800) 436-2229.
Great product
5 out of 5 stars
ashleyknuckles_6529 - 3 months ago
originally posted on influenster.com
This is my all time favorite laundry soap not only for newborn clothes but I also use this on my clothes all the time, it has a really good scent and really good on skin that is sensitive price is great
Smells Amazing!
5 out of 5 stars
hridu18_5252 - 3 months ago
originally posted on influenster.com
The dreft liquid detergent is amazing. This liquid is perfect to wash baby clothes. It is very gentle and doesn’t contain any harsh chemicals. The Dreft liquids wash smells amazing. It is has a beautiful and very convenient packaging. It is a must have to wash babies clothes. Highly recommend.
Best baby detergent
5 out of 5 stars
nancyland_699 - 3 months ago
originally posted on influenster.com
I used this for my baby’s laundry from newborn to now 17 months. It keeps my baby’s clothes clean and smelling good. It’s soft and delicate. It goes a long way too. I’m on my 3 detergent since he was born.
Subtle yet delicious smell
5 out of 5 stars
Thumbs up graphic, would recommend
Rod - 3 months ago, Verified purchaser
The smell was subtle, yet nice. The clothes were made soft and I feel comfortable using it on my newborn items.
Cleans well, light scent
5 out of 5 stars
Thumbs up graphic, would recommend
Kerry - 3 months ago, Verified purchaser
So far, we’ve washed all of our 6-week-old son’s clothing and bedding in this and he has not had any kind of skin reaction. The scent is light and very pleasant. We use the Dreft stain remover with this and they seem to work great together-no major lasting stains!
Loved This Soap for Our Infant!
5 out of 5 stars
amberk408_3111 - 4 months ago
originally posted on influenster.com
We absolutely loved this soap and used it diligently when our child was under 1 year old. It kept her clothes smelling wonderful and helped prevent any skin breakouts. Although we no longer use it, it was perfect for that stage of life!