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e.l.f. Big Mood Mega Volume & Lifting Mascara - 0.3 fl oz
$9.00
ColorBlack
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- Volumizing and lifting mascara
- Plumps and lifts your lashes all day
- Smooth, creamy, clean + vegan formula infused with jojoba wax to hold lashes’ curl
- Effortless application in one stroke
- Hourglass-shaped brush head to separate and define lashes
- Smudge- and flake-resistant formula
- Choose from Black and Pitch Black (a deeper, more pigmented black shade & Target Exclusive) in a full size single
- Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Description
A clean formulated volumizing and lifting mascara with a uniquely hourglass shaped brush head to give you big, bold lashes that command attention.
Take on the world with #BigMoodEnergy, dramatic lashes, and all the confidence in just one swipe. The e.l.f. Big Mood Mega Volume & Lifting Mascara gives you that false lash vibe without smudging or flaking. For a bold look with definition, the brush head features an hourglass shape with intertwined bristles to load up your look with pigment while separating each lash. The clean, creamy formula is infused with jojoba wax to hold your lashes’ curl and always give you a smooth, effortless application.
Why e.l.f. loves:
• Plumps and lifts your lashes all day
• Smooth, creamy formula infused with jojoba wax to hold lashes’ curl
• Effortless application in one stroke
• Hourglass-shaped brush head to separate and define lashes
• Smudge- and flake-resistant formula
• 97% of users saw bigger and bolder lashes, 100% saw instant volume, 94% saw lifted lashes -100% saw a lengthening effect*
• Choose from Black and Pitch Black (a deeper, more pigmented black shade & Target Exclusive)
Available in a full size single, double pack, and travel size.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
*In a consumer perception study after 8 hours
Take on the world with #BigMoodEnergy, dramatic lashes, and all the confidence in just one swipe. The e.l.f. Big Mood Mega Volume & Lifting Mascara gives you that false lash vibe without smudging or flaking. For a bold look with definition, the brush head features an hourglass shape with intertwined bristles to load up your look with pigment while separating each lash. The clean, creamy formula is infused with jojoba wax to hold your lashes’ curl and always give you a smooth, effortless application.
Why e.l.f. loves:
• Plumps and lifts your lashes all day
• Smooth, creamy formula infused with jojoba wax to hold lashes’ curl
• Effortless application in one stroke
• Hourglass-shaped brush head to separate and define lashes
• Smudge- and flake-resistant formula
• 97% of users saw bigger and bolder lashes, 100% saw instant volume, 94% saw lifted lashes -100% saw a lengthening effect*
• Choose from Black and Pitch Black (a deeper, more pigmented black shade & Target Exclusive)
Available in a full size single, double pack, and travel size.
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
*In a consumer perception study after 8 hours
Suggested Age: 13 Years and Up
Health Facts: Hydroquinone-Free, Nonylphenol Ethoxylate Free, Vegan, Paraben-Free, Triclosan-Free, Phthalate-Free
Color Finish: Natural
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Includes: Mascara
Beauty Purpose: Curling, Volumizing
Net weight: .36 fl oz (US)
Features: Built-In Brush, Long Lasting
TCIN: 82247976
UPC: 609332815810
Item Number (DPCI): 052-16-3625
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua, copernicia cerifera (carnauba) wax/copernicia cerifera cera, stearic acid, hydrogenated jojoba oil, glyceryl stearate, acacia senegal gum, glycerin, oleic/linoleic/linolenic polyglycerides, oryza sativa (rice) bran wax, vp/eicosene copolymer, aminomethyl propanol, acrylates copolymer, phenoxyethanol, hydroxyethylcellulose, ethylhexylglycerin, disodium phosphate, polysorbate 60, sodium phosphate may contain: iron oxides ci 77499.
Shipping details
Estimated ship dimensions: 0.83 inches length x 1.22 inches width x 5.79 inches height
Estimated ship weight: 0.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this waterproof? I do not want waterproof.
submitted by Chica - 9 months ago
A: Hey Chica, Great question! The e.l.f. Big Mood Mega Volume & Lifting mascara is not a waterproof formula. It is a Smudge- and flake-resistant formula! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 9 months agoBrand expert
Q: is this mascara washable?
submitted by Bone Collector - 3 years ago
A: Hey Bone Collector, The e.l.f. Big Mood Mega Volume & Lifting mascara is Smudge- and flake-resistant. I would recommend using an eye makeup remover on a cotton pad to remove the mascara from the lashes. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 3 years agoBrand expert
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Guests are saying
This mascara has garnered attention for its ability to deliver impressive volume and length, making lashes appear fuller and more dramatic. Many guests appreciate the large brush that helps with application, while others enjoy the lightweight formula that doesn't flake or smudge throughout the day. However, some guests have experienced issues with clumping and flaking after extended wear. Overall, it offers a great balance of performance and affordability, making it a popular choice for everyday use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 5205 reviews
easy to apply: 3.12 out of 5
easy to remove: 3.55 out of 5
long lasting: 2.25 out of 5
quality: 2.21 out of 5
value: 2.56 out of 5
24% would recommend
149 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommend
3 December, 2025Verified purchase
- Skin tone: Light
- Skin type: Dry
- Skin concern: Acne, Aging, Redness, Dullness, Sensitivity
- Hair color: Brunette
- Eye color: Green
raccon eyes
it looks really nice but does not last more than a few hours until starts leaking and you look a racoon. I have worn for causal wear. no partying, and in the cold so no sweating either. it just doesn't last.
4 out of 5 stars
17 October, 2025
originally posted on elfcosmetics.com
thin formula allows for easy spare application
I like that this mascara is kind of thin -- I can use a light touch and it will not wear too uncomfortably. It does go on a little wet, which is a perk imo because I like having time to "comb them out" before it dries. Otherwise I'd be fanning them dry, trying not to blink. I don't notice any transfer, wearing off, or flaking off to speak of, maybe because I use so little at a time. I give this mascara four lippies out of five, plus a little lash comb so there's something to focus on while the mascara dries.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 September, 2025Verified purchase
- Eye color: Brown
- Hair color: Black
- Skin tone: Light
- Skin type: Normal, Dry
Flaky and drying
It’s buildable and does give volume, however the flaking and crumbling it’s horrible. There are FAR better drug store options.
5 out of 5 stars
28 September, 2025
originally posted on elfcosmetics.com
100/10
I have been using this for years! Best mascara on the market.
1 out of 5 stars
21 September, 2025
originally posted on elfcosmetics.com
Panda Eyes!
I got the 2 pack as a birthday gift. I've tried yo so many times. It looks great but it never sets! It stays wet and it transfers all around my eyes even if it's just on my top lashes. I finally had to throw them away despite being fresh because I couldn't take it anymore. Going back to the baby pink cap one, it's more natural but at least I'm not a mess.
5 out of 5 stars
3 September, 2025
originally posted on elfcosmetics.com
I got this as a sample, then I got the real thing
This is an amazing product becuase the applicator causes a thick coat to apply with just one application!
3 out of 5 stars
1 September, 2025
originally posted on elfcosmetics.com
Pretty
I bought the duo and one of them didn’t work, it was dry, there was nothing on it
1 out of 5 stars
1 September, 2025
originally posted on elfcosmetics.com
Smudges easily
I usually use Lash n Roll but thought I'd try Big Mood. It smudges onto my skin and continues to leave a black residue throughout wearing.
4 out of 5 stars
27 August, 2025
originally posted on elfcosmetics.com
It was ok
I picked this one because it's purple lol. The wand is kind of big and I'm not sure I got the results I was looking for but to be fair, I wore it with falsies and it was my first time applying both myself so that very easily could have been user error. It looked good after I was able to figure out how to use both. I need to try again with just my regular lashes.
4 out of 5 stars
21 August, 2025
originally posted on elfcosmetics.com
Pretty.
It’s pretty good. Mascara usually makes my eyes burn but this one doesn’t. I haven’t had any issues with it flaking off. I personally like the big brush since I have long eyelashes.
5 out of 5 stars
21 August, 2025
originally posted on elfcosmetics.com
My favourite and only mascara the past 2 years
I love this mascara so much!! it’s the best mascara i’ve ever tried and this is all i’ll ever use🖤 i love the formula, the brush is great and it doesn’t flake or smudge! it also has never gotten clumpy for me!
1 out of 5 stars
Thumbs down graphic, would not recommend
19 August, 2025Verified purchase
Raccoon eyes
I wore this at work (office and air conditioning) and it was under my eyes by noon. I did not put it on my lower lashes.
2 out of 5 stars
13 August, 2025
originally posted on elfcosmetics.com
Looks great on but raccoon eyes
This mascara makes my eyelashes look amazingly long and almost fake , but after an hour of wear in the mascara, I get raccoon eyes and it flakes off. I’m so sad because this mascara adds lot of volume to my lashes, but I just can’t wear it.
5 out of 5 stars
11 August, 2025
originally posted on elfcosmetics.com
Love this one!!
I’ve tried quite a few mascaras from E.L.F putting this one as one of my top three.
5 out of 5 stars
9 August, 2025
originally posted on elfcosmetics.com
Best mascara I own
I received this as a gift for my birthday and omg I can’t live without it!!! The brush is a perfect size and the consistency of the mixture is perfect I would 100% recommend buying
1 out of 5 stars
4 August, 2025
originally posted on elfcosmetics.com
not a fan
i am not a huge fan of this mascara. it dried very easily so the wand is completely dry now and i've only used it maybe 3 times. ive found that it weighs my lashes down a lot. it also flakes a lot which is not good at all
5 out of 5 stars
30 July, 2025
originally posted on elfcosmetics.com
Good
Its a good mascara, the brush is a bit large but still works well
2 out of 5 stars
29 July, 2025
originally posted on elfcosmetics.com
Brush too big; Not long lasting (flakes!)
I just wasn’t thrilled with the performance of this mascara. The brush is really big and difficult to maneuver; therefore, it’s easy to smudge on your lid. Also, it flakes really bad after a few hours of wear time. Black specks would end up on my cheeks. Would not repurchase or use again. Elf has better mascaras!
5 out of 5 stars
Thumbs up graphic, would recommend
26 July, 2025
- Hair color: Blonde
- Skin tone: Light
- Eye color: Green
- Skin type: Normal
Great product
I love this mascara and I keep buying it again and again as it makes my eyelashes so full and beautiful just like the expensive brands. It stays on all day and looks amazing. It does not hurt my eyes and easy to clean off at the end of the day with make up wipes.
5 out of 5 stars
19 July, 2025Verified purchase
- Skin type: Combination
- Skin tone: Dark
- Hair color: Black
- Eye color: Black
Great buy!!
Highly impressed! So impressed that I’m looking to buy more elf products! Wow