$9.00 when purchased online
Target Online store #3991
About this item
Highlights
- Buildable formula grips each lash for lasting curl & extreme volume
- Curved, double-sided bristle brush volumizes, lifts & sets curls
- Smudge-, flake- and transfer-resistant formula
- 100% vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA
Description
Your lashes are Incredi-Curl! Get big, bold curl and volume with e.l.f. Cosmetics Incredi-Curl Mascara, a buildable volumizing and curling mascara that grips lashes for mega curl and long-lasting looks. The curved, dense bristle brush catches each lash to curl, volumize, lift and set for major drama and an eye-opening effect. The formula is smudge-, flake- and transfer-resistant for all-day wear.
Why you’ll love it:
• Buildable formula grips each lash for lasting curl & extreme volume
• Curved, double-sided bristle brush volumizes, lifts & sets curls
• Smudge-, flake- and transfer-resistant formula
Claims:
• 102% improvement in curl*
• 88% saw bigger & bolder lashes**
*in an instrumental test
** in a consumer perception test
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, and triclocarban.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
Why you’ll love it:
• Buildable formula grips each lash for lasting curl & extreme volume
• Curved, double-sided bristle brush volumizes, lifts & sets curls
• Smudge-, flake- and transfer-resistant formula
Claims:
• 102% improvement in curl*
• 88% saw bigger & bolder lashes**
*in an instrumental test
** in a consumer perception test
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, and triclocarban.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
Suggested Age: 10 Years and Up
Health Facts: Phthalate-Free, Nonylphenol Ethoxylate Free, Triclosan-Free, Paraben-Free, Vegan
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Volumizing, Curling
Net weight: .32 fl oz (US)
Features: Smudgeproof, Non-Clumping, Long Lasting, Non-Flaking
TCIN: 94427929
UPC: 609332851719
Item Number (DPCI): 052-16-8966
Origin: Imported
Ingredients:
water (aqua), styrene /acrylates copolymer, propylene glycol, synthetic beeswax, ricinus communis (castor) seed oil, copernicia cerifera (carnauba) wax, glyceryl stearate, pvp, polyamide-5, polyacrylic acid, palmitic acid, peg-8 caprylic/capric glycerides, hydrogenated polyisobutene, nylon-12, peg-100 stearate, acrylates copolymer, magnesium aluminum silicate stearic acid, phenoxyethanol, peg-40 hydrogenated castor oil, aminomethyl propanol, ethylhexyl glycerin, polyquaternium- 10, peg-90m, crambe abyssinica seed oil, simmondsia chinensis (jojoba) seed oil, alcohol, sodium benzoate, silica, tocopherol [+/-}: iron oxides (q 77499, q 77492, c 77491), titanium dioxide (q 77891), black 2 (ci 77266) (nano)' '
Allergens & Warnings:
NEVER USE IF EYE IS INJURED, IRRITATED OR INFECTED. SEEK MEDICAL ATTENTION IN CASE OF INJURY, HANDLE IN SANITARY MANNER. DO NOT DILUTE OR SHARE PRODUCT.Shipping details
Estimated ship dimensions: 5.79 inches length x 1.69 inches width x 0.95 inches height
Estimated ship weight: 0.066 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this formula warm water removal?
submitted by Darby - 2 months ago
A: We suggest makeup remover. For a water removal mascara, we suggest e.l.f. Lash XTNDR Mascara.
submitted bythe e.l.f. team - 2 months agoBrand expert
Q: Is this mascara waterproof?
submitted by sweiss - 2 months ago
A: Incredi-Curl has a smudge, flake and clump-resistant formula, it is not waterproof.
submitted byThe Elf Team - 2 months agoBrand expert
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4.5 out of 5 stars with 1300 reviews
easy to apply: 4.43 out of 5
easy to remove: 4.5 out of 5
long lasting: 4.57 out of 5
quality: 4.33 out of 5
value: 4.57 out of 5
66% would recommend
9 recommendations
Its ok
3 out of 5 stars
Sara - 3 days ago, Verified purchaser
- Skin type: Combination
- Eye color: Brown
- Skin tone: Medium
I like it but it started to get clumpy after a week.
so great
5 out of 5 stars
Thumbs up graphic, would recommend
evie - 7 days ago, Verified purchaser
it works SO well, it does dry out quickly so if u like using second layers, u should work quickly
BEST MASCARA EVER!
5 out of 5 stars
Thumbs up graphic, would recommend
Cynthia O - 8 days ago
- Skin type: Normal
- Skin tone: Medium
Do a favor your self, save money and get this one! Best eveeeeerrrr and for the price! Is a holy grail!
Love elf always
5 out of 5 stars
perachk_4245 - 13 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I always loved elf they never failed I was so excited when they sent out new freebies from elf it’s 10/10 I used it for vacation!! So Worth it if buy more
Stays tacky..
3 out of 5 stars
shego19_8564 - 13 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I received this product complimentary from Influenster in exchange for my honest review. The lash separation is amazing with this mascara. While the curl and lift is amazing at first it falls within a few minutes after application even with curling my lashes before hand. Also I can feel my eyelashes sticking together from this formula staying tacky and not drying. Definitely not my favorite mascara although I’m sure it works for some people, it just didn’t work with me.
nice texture
5 out of 5 stars
ghgiu - 13 days ago
originally posted on elfcosmetics.com
great mascara, no racoon eyes here, love it! recommend
Nice
5 out of 5 stars
katecalls_3271 - 13 days ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I’m really impressed with this mascara! The brush shape makes it easy to reach every lash, and it adds great volume and curl without clumping. It lasts all day without smudging or flaking, yet still washes off easily at the end of the day. For the price, the quality is amazing — definitely one of my new favorite mascaras from e.l.f.!
The best product!!!
5 out of 5 stars
Mascara Beautiful - 15 days ago
originally posted on TopBox Marketing

(This review was collected as part of a promotion.) I received this Elf mascara and I loved it. I had never bought it before and now I love it. It gives beautiful volume and color to the eyelashes. From now on, it's my favorite.
Amazing mascara!
5 out of 5 stars
Mgmg - 15 days ago
originally posted on TopBox Marketing

(This review was collected as part of a promotion.) I received this product for free from Topbox Marketing for testing and review purposes. I absolutely loved the wand on this mascara. It does a great job of lifting my lashes and leaves an even coat of product across them. It’s easy to remove with makeup remover but still doesn’t smudge throughout the day. Love it!
Cute packaging
3 out of 5 stars
Brityb646 - 15 days ago
originally posted on TopBox Marketing

(This review was collected as part of a promotion.) I received this product for free from Topbox Marketing for testing and review purposes. But have tried this but it isn't my favorite formula it's always been clumpy and just felt heavy on my lashes. But I do like the brush
Curly curl Lasher
4 out of 5 stars
Maria - 15 days ago
originally posted on TopBox Marketing

(This review was collected as part of a promotion.) Elf Icredi-Curl definitely curl may lashes even without an eyelash curler. However, I prefer if it’s a tubing mascara. I don’t usually use mascaras that smudge after a long day of use and after washing it. And this mascara smudges after taking it off. Rating it 4 star just because it smudges.
Elf Incredi-curl Mascara
5 out of 5 stars
Odyssey - 15 days ago
originally posted on TopBox Marketing

(This review was collected as part of a promotion.) Elf products are affordable and of good quality. I usually enjoyed using their lip stain and retractable brow liner. But This is the first time I received an Elf product for testing and is a new line of mascara from Elf. I have long lash and upon using this my lash looks longer and curlier. I highly recommend this. I received this product for free from Topbox Marketing for testing and review purposes.
Not for me unfortunately
2 out of 5 stars
Ainereviews - 15 days ago
originally posted on TopBox Marketing

(This review was collected as part of a promotion.) Tried the e.l.f. Incredicurl Mascara, but it just wasn’t my vibe. The wand was kinda confusing to use, and I couldn’t get the hang of it. There were a lot of mascara flakes too which was not a cute look. Plus, the formula felt clumpy and didn’t give me the smooth, defined lashes I was hoping for. Might work for someone else, but it’s a pass for me. I received this product for free from Topbox Marketing for testing and review purposes.
Really good product
5 out of 5 stars
Reyrey - 15 days ago
originally posted on TopBox Marketing

(This review was collected as part of a promotion.) I’ve been using this mascara for the past week, and it’s quickly become part of my daily routine. I usually apply it in the morning before work, and I love how it instantly lifts and lengthens my lashes without clumping. The formula feels lightweight, and even after a long day, it doesn’t smudge or flake. The brush makes it easy to coat every lash evenly, and I like that it gives a natural yet noticeable boost. Removing it at night is also effortless, which is a big plus for me. I received this product for free from Topbox Marketing for testing and review purposes.
Does the job well!
4 out of 5 stars
OceanBreeze - 15 days ago
originally posted on TopBox Marketing

(This review was collected as part of a promotion.) I received this product for free from Topbox Marketing for testing and review purposes; I love the wand and how easy it fits into my eye shape. The formula is nice and really gives my lashes some length, which is nice because I have some super sparse lashes. They don’t hold a curl that much, as I have asian straight lashes, and nothing really helps. Not any mascara but overall, it gave me longer looking lashes and a fuller lash line!
Last long
5 out of 5 stars
Nyle16 - 15 days ago
originally posted on TopBox Marketing

(This review was collected as part of a promotion.) I really enjoy the mascara. Its not easily smudge and doesnt clump as much. Easy to apply and doesnt run.
really liked it but not easy to remove
4 out of 5 stars
RELM - 15 days ago
originally posted on TopBox Marketing

(This review was collected as part of a promotion.) I loved the mascara. The wand and product were great and the look it left was very nice. It did feel like it added lenght and curve to my eyelashes and the black color is nice not too aggressive but still bold. It also did not smudge after a whole day. Only thing is I put only one coat and was still having a hard time removing the mascara even though it's not waterproof. I received this product for free from Topbox Marketing for testing and review purposes.
Elf does it all the time
4 out of 5 stars
Sukhman - 15 days ago
originally posted on TopBox Marketing

(This review was collected as part of a promotion.) Honestly i have never tried Elf Mascara but i have used the other makeup products. The brush is slightly curved for smoother application. It drys up quickly and gives lashes fuller look. The threads on the band are amazing picks up perfect amount of product. I received this product from TopBox for free for Advertising and Marketing purposes.
Amazing product
5 out of 5 stars
Martina - 15 days ago
originally posted on TopBox Marketing

(This review was collected as part of a promotion.) I really love this mascara because it glides on and separates my lashes really well. I use this in one layer and find it to be perfect! -I received this product for free from Topbox Marketing for testing and review purposes.
It's okay
3 out of 5 stars
justbea.me - 15 days ago
originally posted on TopBox Marketing

(This review was collected as part of a promotion.) I've been testing out the Incredi-Curl Mascara, which claims to curl and volumize. While I definitely noticed the volume, I didn’t see much of a curl (however, I am someone who suffers from severely straight lashes). It might work better for others, but for me, the curl just wasn’t there. It also clumps your lashes together a bit, so if you like that thicker, chunkier lash look, you might enjoy it, but I personally prefer more separation and definition. For the price it's worth giving it a try as it's pretty budget friendly - it's also lightweight and easy to wash off (which I appreciate). I received this product for free from e.l.f. for testing and review purposes.