Sponsored
e.l.f. Lash 'N Roll® Curling & Lifting Mascara - 0.32oz
$7.00
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Mega-curling mascara
- Curling mascara gives your lashes maximum curl and lift
- Unique double-sided and curved silicone brush works to separate, lift, and curl each lash
- Smudge- and flake-resistant formula
- 100% vegan, cruelty-free, and Leaping Bunny Certified
Description
Get maximum curl and unbeatable lift with e.l.f. Cosmetics Lash ‘N Roll Mascara—no lash curler necessary. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever. The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash. The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.
Why you'll love it:
• Gives your lashes maximum curl and lift
• Double-sided and curved silicone brush works to separate, lift, and curl each lash
• Smudge- and flake-resistant formula
• Vegan and cruelty-free
Shade Descriptions:
• Black
• Pitch Black (a deeper, more pigmented black shade)
• Brown
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Why you'll love it:
• Gives your lashes maximum curl and lift
• Double-sided and curved silicone brush works to separate, lift, and curl each lash
• Smudge- and flake-resistant formula
• Vegan and cruelty-free
Shade Descriptions:
• Black
• Pitch Black (a deeper, more pigmented black shade)
• Brown
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Suggested Age: 10 Years and Up
Health Facts: Vegan
Color Finish: Natural
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Volumizing, Lengthening
Net weight: .32 fl oz (US)
Features: Built-In Brush
TCIN: 86754587
UPC: 609332830721
Item Number (DPCI): 052-16-4630
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), ricinus communis (castor) seed oil, styrene/acrylates copolymer, propylene glycol, synthetic beeswax, copernicia cerifera (carnauba) wax, glyceryl stearate, pvp, polyamide-5, polyacrylic acid, palmitic acid, peg-8 caprylic/capric glycerides, stearic acid, magnesium aluminum silicate, phenoxyethanol, peg-100 stearate, nylon-12, aminomethyl propanol, ceteareth-25, butylene glycol, peg-40 hydrogenated castor oil, ethylhexylglycerin, polyquaternium-10, peg-90m, caprylyl glycol, sodium benzoate, silica, xanthan gum, kaolin, tocopherol [+/-]: black 2 (ci 77266) (nano), ultramarines (ci 77007).
Shipping details
Estimated ship dimensions: 0.94 inches length x 1.22 inches width x 5.91 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This mascara has garnered positive feedback for its ability to lengthen and separate lashes without clumping, making it ideal for everyday use. Guests appreciate its easy application, natural look, and long-lasting formula that resists smudging and flaking. Many find it a great value for the price, especially for those seeking a lightweight mascara that enhances their lashes beautifully. Overall, it stands out as a reliable choice for achieving defined and voluminous lashes.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 3842 reviews
easy to apply: 4.52 out of 5
easy to remove: 4.42 out of 5
long lasting: 4.2 out of 5
quality: 4.11 out of 5
value: 4.36 out of 5
75% would recommend
306 recommendations
love this mascara!
5 out of 5 stars
Thumbs up graphic, would recommend
star n - today, Verified purchaser
- Hair color: Black
- Eye color: Brown
- Skin concern: Redness, Sun damage, Dark circles, Blackheads, Pores, Dullness
- Skin type: Combination
- Skin tone: Medium
heard this mascara was good from multiple people, so i FINALLY gave it a try. it’s so worth it! it’s easy to remove, and does exactly what it claims to do. (also heard it’s a dupe for the benefit rollerlash mascara but i wouldn’t know…) it also can last me throughout a full school/work day, which is perf!
Perfect mascara
5 out of 5 stars
WAHmom - 8 days ago, Verified purchaser
Great wand, separates lashes beautifully, no clumps and lasts all day.
Magnificent mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Sjacks02 - 10 days ago, Verified purchaser
- Hair color: Black
- Skin type: Normal
- Eye color: Brown
- Skin tone: Medium
This is very good mascara. It’s very light and not clumpy. I would recommend. My lashes are extremely long using this mascara.
doesnt fall
5 out of 5 stars
Thumbs up graphic, would recommend
June - 12 days ago
- Skin tone: Light
- Skin type: Combination
- Hair color: Brunette
- Eye color: Hazel
one of the few mascaras ive tried that doesnt fall under my eyes :3 luvvv it smm
LOVE IT!
5 out of 5 stars
Thumbs up graphic, would recommend
Haysmom98 - 1 month ago, Verified purchaser
- Hair color: Brunette
- Eye color: Green
- Skin type: Combination
- Skin tone: Light
One of the best mascaras on the market for the price point. I love it! Dont miss out, if you were debating on it…BUY IT NOW!
Yes ma'am
5 out of 5 stars
Thumbs up graphic, would recommend
sc99 - 1 month ago
This one shockingly surprised me. I love the wand for my fine lashes. It coats each individual lash, including the pesky corny lashes. It doesn’t clump & leave them looking natural, yet flared out. Love love love!!!
A favorite drugstore mascara!
5 out of 5 stars
Alicia MIS33 - 2 months ago, Verified purchaser
- Hair color: Brunette
- Skin tone: Light
- Eye color: Hazel
- Skin concern: Calluses, Redness, Acne, Aging, Cuticles, Cellulite, Dullness, Uneven skin tone, Pores
- Skin type: Combination
For the price, you really can’t go wrong. This formula does not create clumps and the brush gives a nice, feathery lash. If you’re looking for super dramatic volume, this may not be it for you. For girlies who like more natural, clean length, this is top-tier for the price point!
Lightweight
5 out of 5 stars
Thumbs up graphic, would recommend
Vitamin C - 2 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Normal
- Skin concern: Puffiness
- Hair color: Brunette
- Eye color: Hazel
I find this mascara amazing compared to other brand ones I've used. It's lightweight texture feels great on the lashes!! A must try for anyone who love wearing mascara.
Love
5 out of 5 stars
Thumbs up graphic, would recommend
Karing - 3 months ago, Verified purchaser
- Eye color: Blue
- Skin tone: Light
- Skin concern: Sensitivity, Acne, Pores, Redness
- Hair color: Blonde
- Skin type: Oily, Combination
This is my favorite mascara. It does just the right amount of lengthening not too much or too little. It’s perfect!
Good formula, color more black than brown
3 out of 5 stars
KMR - 3 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Redness
- Hair color: Blonde
- Eye color: Grey
I love elf's product and thought I would try this out. I'm blonde and thought that a brown mascara would look a bit more natural, but when I tried it on it still looked black. I'll continue to use it because I love the formula but I wish it was more brown than black
Compares to high-end mascaras.
5 out of 5 stars
Thumbs up graphic, would recommend
jess - 3 months ago, Verified purchaser
- Hair color: Blonde
- Skin tone: Light
- Eye color: Blue
- Skin type: Combination, Normal
- Skin concern: Pores, Dullness, Acne
Absolutely love this mascara! Holds a curl all day. Gives perfect length and volume without becoming clumpy. Doesn’t smudge throughout the day but somehow still is very easy to remove.
Love this mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Love - 3 months ago, Verified purchaser
- Hair color: Brunette
- Skin concern: Sensitivity, Pores, Redness, Acne
- Skin type: Combination
- Eye color: Hazel
- Skin tone: Light
I love it I was having a hard time finding a mascara that wouldn’t stain my bottom lashes or bottom of my eyes since they’re long and this one is great Definitely my go to now Even when i took a nap it stayed lol
Skip this mascara!
1 out of 5 stars
Thumbs down graphic, would not recommend
Savannah - 3 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Hair color: Black
- Eye color: Brown
I gave into the good reviews saying it was a great mascara but after using it for awhile I started to notice after having it on for a few hours my eyes would start to burn. I've also noticed an increase in eyelid pimples which I used to never have an issue with. I make sure to clean off my makeup before bed and cleanse my face but there must be something in this mascara that is irritating.
its ok
3 out of 5 stars
Thumbs up graphic, would recommend
pumpkin - 3 months ago
- Hair color: Blonde
- Skin concern: Blackheads
- Skin type: Normal
- Eye color: Blue
- Skin tone: Light
very good dried out quick though
Exactly what ive been looking for!
5 out of 5 stars
Thumbs up graphic, would recommend
Rachel - 4 months ago, Verified purchaser
Doesn’t get too clumpy and definitely gives length. Love this mascara, especially how affordable it is.
So happy I found this!
5 out of 5 stars
Thumbs up graphic, would recommend
Michaela - 4 months ago, Verified purchaser
LOVE IT. Very subtle and natural. I was looking for a replacement for the Maybelline full n soft since it seems to be discontinued, and this is pretty close. Maybe not quite as "full" but if you like a natural look, this is for you! Defines, lengthens, and stays on great! not messy to apply. The brown doesn't look that brown to me, but it is a little softer than most black mascaras. Fantastic price. YAY!
Adore this
5 out of 5 stars
Thumbs up graphic, would recommend
ABYSS716 - 4 months ago, Verified purchaser
- Skin tone: Light
- Eye color: Hazel
- Skin type: Normal
- Hair color: Brunette
Honestly a pretty good dupe for roller lash. It’s not 100% but for 80% likeness and 1/4 the price? I’ll buy this again and again.
Pretty decent for the price
4 out of 5 stars
Thumbs up graphic, would recommend
amethyst dawn - 4 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Dry
- Skin concern: Sensitivity
- Hair color: Brunette
- Eye color: Hazel
This makes my lashes look great! The only thing I don't love is the brush. It's quite hard and sometimes it pokes my eye/eyelid, which really hurts. So I have to be extra careful when I use it, especially if I'm trying to get close to my lash line
NOT a solid dupe- just average for cheap eye gunk
3 out of 5 stars
Thumbs down graphic, would not recommend
MinNC - 4 months ago, Verified purchaser
To anyone looking for a Benefit dupe: skip this one. The reviews claiming this is as good or better than Roller Lash are wildly off-base. This one is not only much less effective/impactful, but it flaked, caused eye irritation, and started to dry out within 1-2 weeks (~5-6 uses). For me, it's much more cost-effective to buy the real deal (during frequent sales) and have a product that lasts 4-5x(+) longer AND does the job well. (Bought and tested multiple times with the same "meh" result.)
My Fav Mascara!
5 out of 5 stars
MsRDavis - 5 months ago
originally posted on elfcosmetics.com
This mascara is my favorite, it makes my 65 yo lashes long and beautiful!