New ArrivalsHalloweenChristmasGift IdeasClothing, Shoes & AccessoriesHomeFurnitureElectronicsToysVideo GamesGroceryHousehold EssentialsBeautyBabyKitchen & DiningSchool & Office SuppliesMovies, Music & BooksCharacter ShopSports & OutdoorsBackpacks & LuggagePersonal CareHealthPetsUlta Beauty at TargetTarget OpticalParty SuppliesGift CardsBullseye’s PlaygroundDealsClearanceTarget New Arrivals Target Finds #TargetStyleCelebrate DiwaliDía de MuertosStore EventsAsian-Owned Brands at TargetBlack Beyond MeasureMás QueWomen-Owned Brands at TargetLGBTQIA+ ShopTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
ESSENCE Stay & Play Gel Eyeliner - 0.04oz - 2 of 4ESSENCE Stay & Play Gel Eyeliner - 0.04oz - 3 of 4ESSENCE Stay & Play Gel Eyeliner - 0.04oz - 4 of 4
ESSENCE Stay & Play Gel Eyeliner - 0.04oz - 1 of 4

ESSENCE Stay & Play Gel Eyeliner - 0.04oz

$4.99

Color04 Ice Ice Baby
  • 01 Black Raven
  • 02 But First Espresso
  • 03 Silky Nude
  • 04 Ice Ice Baby

In Stock

Eligible for registries and wish lists

At a glance

Sponsored

About this item

Highlights

  • Highly-pigmented gel eyeliner formula
  • Gel eyeliner delivers intense color payoff
  • Lasts up to 16 hours
  • No smudging or fading
  • Gel eyeliner available in 8 bold shades
  • Cruelty free

Description

Get ready to slay the day with essence Stay & Play Gel Eyeliner! The highly-pigmented gel formula delivers intense color payoff that lasts up to 16 hours, without smudging or fading. Whether you're creating a sharp wing or a smoky eye, this waterproof eyeliner will stay put and keep your expressive looks on point. Whether you're a beginner or a pro, Stay & Play Gel Eyeliner will make your eyes pop and keep you looking fabulous all day long!
Suggested Age: 13 Years and Up
Health Facts: No Fragrance Added, Vegan, Alcohol-Free, Preservative-Free, Paraben-Free, Oil-Free
Color Finish: Velvet
Color Palette: Light Tones
Product Form: Gel
Beauty Purpose: Defining, Brightening
Net weight: .05 Ounces
Features: Waterproof
TCIN: 89220661
UPC: 4059729405364
Item Number (DPCI): 052-03-6364
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

isododecane, synthetic wax, trimethylsiloxysilicate, mica, dimethicone, polybutene, caprylic/capric triglyceride, synthetic fluorphlogopite, polyglyceryl-4 diisostearate/polyhydroxystearate/sebacate, stearalkonium hectorite, tin oxide, propylene carbonate, ci 77891 (titanium dioxide).

Shipping details

Estimated ship dimensions: 5.51 inches length x 0.65 inches width x 0.39 inches height
Estimated ship weight: 0.02 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Do you sharpen it or is it retractable?

submitted by Gwenna - 5 months ago
  • A: The stay & play gel eyeliner needs to be sharpened and is not retractable.

    submitted byessence makeup team - 2 months ago
    Brand expert

Q: Is it retractable or do you sharpen it?

submitted by Gwenna - 5 months ago
  • A: This gel eyeliner pencil needs to be sharpened.

    submitted byessence makeup team - 5 months ago
    Brand expert

Q: Is this gluten free?

submitted by YoMama - 6 months ago
  • A: This product was not tested for gluten.

    submitted byessence makeup team - 2 months ago
    Brand expert

Q: Is it safe to use the black one on my waterline?

submitted by Hanalei S - 8 months ago
  • A: Yes, these eyeliners are safe to use on the waterline.

    submitted byessence makeup team - 7 months ago
    Brand expert

Q: Can the lighter shade be used in your waterline

submitted by Natalia - 9 months ago
  • A: Yes, the lightest shade can be used on the waterline.

    submitted byessence makeup team - 9 months ago
    Brand expert

Q: Is it blendable and buildable?

submitted by Z - 1 year ago
  • A: This eyeliner is buildable, we do suggest you blend the product before it dries down.

    submitted byessence makeup team - 1 year ago
    Brand expert

Q: Are there any animal derived ingredients in the nude color one?

submitted by Hope00012 - 1 year ago
  • A: There are no animal derived ingredients in our stay & play eyeliner.

    submitted byessence makeup team - 1 year ago
    Brand expert

Q: How do you get more product. It doesn’t turn and you can’t sharpen it

submitted by HeatherG - 1 year ago
  • A: Please note that the Stay & Play Gel Eyeliner is not retractable. To use the product, kindly utilize a pencil sharpener.

    submitted byessence makeup team - 1 year ago
    Brand expert

Q: I am looking for something comparable to the "tarte" "fake awake" Would this be similar?

submitted by Jc4204 - 2 years ago
  • A: Hi there, This is very similar just slightly a bit lighter in shade.

    submitted byessence makeup team - 2 years ago
    Brand expert

Related Categories

Guests are saying

The gel eyeliner has garnered positive feedback for its smooth application, long-lasting wear, and vibrant colors. Many guests appreciate its ability to stay put throughout the day, even in challenging conditions. However, some guests express concerns about the product's retractable feature and its longevity. Overall, it serves as a reliable choice for those seeking a dependable eyeliner that enhances their eye makeup routine.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.0 out of 5 stars with 119 reviews
    easy to apply: 4.17 out of 5
    easy to remove: 4.08 out of 5
    long lasting: 3 out of 5
    quality: 3.15 out of 5
    value: 3.33 out of 5
    53% would recommend
    13 recommendations
    5 out of 5 stars
    7 September, 2025
    originally posted on Cosnova Essence US
    Image

    Finally! A colored eyeliner that actually lasts!

    I absolutely love this liner! It glides on like silk and wears like iron. You also get much more product than with retractable liners simply by sharpening the point. Best eyeliner ever!
    Sugail
    Did you find this review helpful?
    5 out of 5 stars
    30 August, 2025
    originally posted on Cosnova Essence US
    Image

    The best eyeliner I’ve ever found!!!

    Stay n play gel eyeliner is the best n I mean the best and it stays til u take it off I’ve tried them all this by far is number one
    Gila
    Did you find this review helpful?
    2 out of 5 stars
    14 July, 2025
    originally posted on essence.eu/catrice.eu/inao.eu

    How to sharpen

    Not a bad eye liner, but how do you sharpen this or lift the gel pencil? Once you use the first point of the pencil, is that it?
    CathyP
    4 guests found this review helpful. Did you?
    2 out of 5 stars
    11 June, 2025
    originally posted on Cosnova Essence US
    Image

    What happened??!

    PLEASE BRING BACK THE OLD FORMULA THAT STAYS PUT! This version is drying and doesn't last as long. ALSO BRING BACK THE DARK GREEN!!! 😭😭
    1 reply from Customer Service team - 2 months ago
    Hi there, thank you for your feedback! We appreciate all customer feedback, and we will take this into consideration for the future!
    Mama Dance Kitty
    3 guests found this review helpful. Did you?
    4 out of 5 stars
    22 May, 2025

    It Does Sharpen!

    The pencil goes on nice and smooth. Is not the longest lasting, but for the price I expect that. It does sharpen, just try it people! Maybe some don’t think so because it’s encased in a plastic type material(?) but it does. Anyway, I’d buy it again overall
    MamaBee
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 3 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    7 May, 2025
    originally posted on Cosnova Essence US
    Image

    Great products line but can not sharpen it

    I tried to sharpen it with cosmetic sharpener but it's not working. I bought essence Duo sharpener thought maybe works better no chance
    1 reply from Customer Service team - 5 months ago
    Hi there, for this product, you may need to apply a little more pressure in order to sharpen it properly! Remain cautious to not press too hard so that the product does not get squished!
    Tura
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    3 May, 2025Verified purchase

    Dont buy

    Essence should be ashamed, selling a product that can’t be sharpened or twisted up. I used this three times and can’t use again. Ridiculous.
    Lisa
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    6 April, 2025

    Hana

    It's nothing.. it disappeared in 30 seconds!! I couldn't even do the other eye .. and couldn't sharpen it It's a plastic pen, kept cracking!! Worst eyeliner ever
    Hana
    easy to apply: 3 out of 5
    easy to remove: 3 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    3 March, 2025
    originally posted on Cosnova Essence US
    Image

    Am I missing something?

    I bought the gel eyeliner and I really like it. But! You get, like, a 1/4 of an inch! I feel like there’s more in the pencil, and, if so, how do I get it out?? It doesn’t twist and you can’t sharpen, so what am I missing??
    Sue04
    5 guests found this review helpful. Did you?
    3 out of 5 stars
    2 March, 2025Verified purchase

    Changed

    Its okay, not like before
    Emm
    easy to apply: 3 out of 5
    easy to remove: 3 out of 5
    long lasting: 2 out of 5
    quality: 2 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    10 February, 2025Verified purchase

    Color streaky

    It sharpens well but the color is not consistent. It’s not buildable and looks streaky.
    JD
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 2 out of 5
    quality: 2 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 January, 2025Verified purchase
    • Hair color: Red
    • Skin concern: Pores, Aging, Blackheads, Sensitivity, Redness, Dark circles
    • Skin type: Combination
    • Eye color: Brown
    • Skin tone: Medium

    10/10

    I LOVE IT better then the other ones I tried some different brands and this get my # 1
    Mego
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 January, 2025Verified purchase
    • Skin tone: Light
    • Skin type: Normal
    • Skin concern: Aging, Dark circles, Sun damage, Cellulite
    • Hair color: Blonde
    • Eye color: Green

    DOES NOT BUDGE

    I got this for my tightline my waterline because I saw that this was a dupe for the Urban Decay Legend. This eyeliner not only tightlines brilliantly, but I also used it to make the smoothest, sharpest winged liner and it didn't smudge or fade.
    KimD
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    2 out of 5 stars
    16 December, 2024
    originally posted on Cosnova Essence US
    Image

    Bring back the Extreme Lasting Liner

    What happened to the extreme lasting liner???? Bring back Black Midnight Sky
    freddddy
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 December, 2024Verified purchase
    • Skin tone: Light
    • Skin type: Combination
    • Skin concern: Redness, Dark circles, Sensitivity
    • Hair color: Auburn
    • Eye color: Hazel

    Amazing!

    I love this liner! I bought a neutral color for my waterline (I'm a tired stay at home Mom and it covers up the redness). It stays on in my waterline literally all day. It's still there when I go to wash my makeup off at the end of the day - do it's on over 12 hours. When I run out of my more expensive black liner I'm definitely replacing that one with this brand! Bonus- it goes on smoothly with no tugging
    Danthony
    5 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    14 November, 2024Verified purchase
    • Skin type: Combination
    • Hair color: Brunette
    • Eye color: Brown
    • Skin tone: Medium
    • Skin concern: Sensitivity

    Creamy goodness

    Smooth, creamy, pigmented and has a good wear time; I have watery eyes and this holds for up to 3 hours for me before it starts to fade.
    Brownsugar
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    28 October, 2024
    originally posted on Cosnova Essence US
    Image

    It’s a plastic tip ?

    Website says to sharpen it but it has a plastic tip and no way to push more out to be able to sharpen. I lol be the color and the feel of the product but what a waste.
    Sharonsmarz
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    24 October, 2024Verified purchase

    Okay product

    It’s a beautiful color however, it does not last up to 16 hours as stated and it does fade when wearing.
    M
    long lasting: 1 out of 5
    easy to apply: 3 out of 5
    quality: 2 out of 5
    value: 1 out of 5
    easy to remove: 3 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    11 October, 2024Verified purchase

    Decent eyeliner for the price

    Glides on very easily, doesn’t drag or leave gaps. Lasts all day. The espresso color is not as harsh as black so it’s good for everyday wear. At this price point, don’t expect miracles. But it does the job.
    megan453
    easy to remove: 5 out of 5
    value: 4 out of 5
    easy to apply: 5 out of 5
    quality: 4 out of 5
    long lasting: 4 out of 5
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    22 July, 2024
    originally posted on essence.eu/catrice.eu/inao.eu

    Bad product

    Im not happy with this product. I cant sharpen it, and it also has no turn function at the bottom to make the pencil come up...
    Pixie
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy