Sponsored
Fiber One Original Bran Breakfast Cereal 19.6oz - General Mills
$5.29 ($0.27/ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- HIGH FIBER CEREAL: Delivers 65% daily value of fiber per serving - Diets high in fiber can help keep your digestive system on track; An ideal ready to eat pantry staple that the whole family can enjoy
- TASTY BREAKFAST ADDITION: A delicious cereal containing whole grains and 90 calories per serving to help get your morning started; Serve a bowl of cereal with milk or add some to cereal bars recipes for snacks on the go
- MADE WITH WHOLE GRAIN: Each serving of this breakfast cereal provides 18g of whole grain (at least 48g recommended daily) and is a good source of calcium
- FIBER SNACKS: Enjoy as a tasty cold cereal, or add the great taste to recipes for bran muffins or high fiber cookies
- CONTAINS: One cardboard box of crunchy Fiber One Breakfast Cereal, Original Bran, 19.6 oz; Perfect for instant snacking, or a part of breakfast and meals
Description
When it comes to getting enough fiber in your diet, skip the powders and start enjoying high fiber. Each serving of Fiber One Original Cereal delivers 65% daily value of fiber and 0g added sugar (not a low calorie food, see nutrition information for calorie content). Beyond an excellent source of fiber, this cereal is a good source of calcium with 18g whole grain per serving (at least 48g recommended daily). Serve some as part of a quick and easy breakfast that helps you meet your daily fiber needs. Sprinkle some in yogurt or smoothies as a crunchy anytime snack. Toss some in trail mix recipes for high fiber snacks that help you shine from the inside out. Whether you reach for Fiber One Cereal to support your digestive health, as a breakfast food with whole grain, or as an ingredient in healthy snacks recipes, General Mills breakfast cereals spread goodness from tots to grown-ups. Contains one cardboard box of crunchy Fiber One Breakfast Cereal, Original Bran, 19.6 oz; Perfect for instant snacking, or a part of breakfast and meals.
Serving Size: 0.66 cup
Serving Per Container: About 14
Amount 2/3 cup (40g) of Fiber One Cereal:
Calories: 90
% Daily Value*
Total Fat 1grm1%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Cholesterol 0mg0%
Sodium 140mg6%
Total Carbohydrate 33grm12%
Dietary Fiber 18grm65%
Soluble Fiber 1grm0%
Insoluble Fiber 17grm0%
Total Sugars 1grm0%
Added Sugars 0grm0%
Protein 3grm0%
Vitamin D 0mcg0%
Calcium 130mg10%
Iron 3.6mg20%
Potassium 0mg0%
Folic Acid 45mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount :
Calories: 150
% Daily Value*
Total Fat 1grm1%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Cholesterol 5mg1%
Sodium 220mg9%
Total Carbohydrate 42grm15%
Dietary Fiber 18grm65%
Soluble Fiber 1grm0%
Insoluble Fiber 17grm0%
Total Sugars 10grm0%
Added Sugars 0grm0%
Protein 9grm0%
Vitamin D 22mcg10%
Calcium 350mg25%
Iron 3.6mg20%
Potassium 380mg8%
Folic Acid 45mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
whole grain wheat, corn bran, modified wheat starch, color added, guar gum, cellulose gum, salt, baking soda, sucralose. vitamins and minerals: calcium carbonate, vitamin c (sodium ascorbate), iron and zinc (mineral nutrients), a в vitamin (niacinamide), vitamin b6 (pyridoxine hydrochloride), vitamin b1 (thiamin mononitrate), vitamin b2 (riboflavin), a b vitamin (folic acid), vitamin b12.
Allergens & Warnings:
Contains wheat ingredients.Dietary Needs: Low Fat, 0 Grams Trans Fat, Low Cholesterol, Cholesterol Free, Kosher
Features: No Added Sugar, No High Fructose Corn Syrup, No Hydrogenated Oil, Plant-Based, Whole Grain
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 19.6 Ounces
TCIN: 78364794
UPC: 016000157620
Item Number (DPCI): 231-00-0783
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.32 inches length x 7.64 inches width x 11.84 inches height
Estimated ship weight: 1.44 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: Why do you not have a large warning on front of package regarding potential serious long-term health risk from the ingredient sucralose?
submitted by Nora - 2 years ago
A: Does it help with poop
submitted byPoopy - 11 months agoA: Their marketing team thinks it's a bad idea
submitted byMoldyearwax - 1 year agoA: I swear it didn't used to have sucralose either. I have always bought this and it tasted weirdly sweet this time, and I checked the ingredients and ...sucralose. so mad, my little kids eat this for a snack.
submitted byRC - 1 year agoA: Being it’s the last ingredient listed, it likely is too small of a quantity to warrant such a label.
submitted byMs RN - 1 year ago
Q: is fiber one a wheat grain
submitted by hmsacher - 5 years ago
A: Yes, it is made with whole grain wheat.
submitted byPublished by General Mills - 5 years agoBrand expert
Frequently bought together
$2.99 - $6.19
Select items on sale
Buy 2 for $9 select cereal on select items
4.7 out of 5 stars with 14190 ratings
$5.29($0.26/ounce)
Buy 1, get 1 50% off select Post breakfast cereals
4.6 out of 5 stars with 739 ratings
$5.29($0.26/ounce)
reg $5.99 Sale
4.6 out of 5 stars with 899 ratings
$5.29($0.48/ounce)
reg $5.59 Sale
4.7 out of 5 stars with 349 ratings
Guests also viewed
$5.29($0.26/ounce)
Buy 1, get 1 50% off select Post breakfast cereals
4.6 out of 5 stars with 739 ratings
Highly rated
$2.99 - $6.19
Select items on sale
Buy 2 for $9 select cereal on select items
4.7 out of 5 stars with 14190 ratings
$4.29($0.26/ounce)
Buy 1, get 1 50% off select Post breakfast cereals
4.7 out of 5 stars with 235 ratings
Discover more options
Highly rated
$3.99 - $5.29
Buy 2 for $9 select cereal on select items
4.6 out of 5 stars with 3622 ratings
$5.29($0.26/ounce)
Buy 1, get 1 50% off select Post breakfast cereals
4.6 out of 5 stars with 739 ratings
Highly rated
$3.99 - $5.29
Buy 2 for $9 select cereal on select items
4.6 out of 5 stars with 3622 ratings
$4.29($0.26/ounce)
Buy 1, get 1 50% off select Post breakfast cereals
4.7 out of 5 stars with 235 ratings
Related Categories
Guests are saying
Fiber One Original Cereal is highly praised for its high fiber content and low sugar, making it a staple for many guests' diets, especially those with digestive issues or diabetes. However, there is significant concern and disappointment over its current unavailability, with many guests expressing a strong desire for it to return to store shelves.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 756 reviews
quality: 4.23 out of 5
taste: 3.92 out of 5
value: 3.98 out of 5
68% would recommend
45 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
8 October, 2025Verified purchase
Stale cereal sent
Sent an old box of cereal with an expiration date very soon to expire
1 out of 5 stars
Thumbs down graphic, would not recommend
21 September, 2025Verified purchase
So Disappointed.
I used to enjoy this cereal although it tasted like sweetened cardboard bc it was an easy way to get fiber in my diet, that is until I found out it was Made With…Sucralose. :( carcinogenic cardboard for breakfast? No? Anyone…?)
5 out of 5 stars
Thumbs up graphic, would recommend
30 August, 2025Verified purchase
My husband's favorite breakfast cereal
My husband's favorite breakfast cereal...
4 out of 5 stars
Thumbs up graphic, would recommend
14 August, 2025Verified purchase
surisingly nice even for a snack
lightly sweet and crunchy. surprisingly nice just by itself or with a little fruit
1 out of 5 stars
19 July, 2025Verified purchase
No need for sucralose!
This cereal would get 5 stars if General Mills removed the sucralose. We're adults. We can live without artificial sweeteners.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 March, 2025Verified purchase
Additives
Check the label ! Has harmful additives. Also gave me a headache and horrible gas with cramps!
5 out of 5 stars
Thumbs up graphic, would recommend
12 January, 2025Verified purchase
Fiber Galore
I've recently switched to a high fiber diet and this fits perfectly! It's LOADED with tons of fiber and almost NO sugar! If you want healthy, buy this!
1 out of 5 stars
Thumbs down graphic, would not recommend
10 November, 2024Verified purchase
Not yummy
It was not yummy. Has an artificial almond taste to it.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 August, 2024Verified purchase
Sucralose and no warnings.
It has sucralose and zero warnings on the box. I swear I have bought this for a decade and never noticed it has sucralose until this box. Did the recipe change or something? I took a bite today and it was grossly coated in something sweet, so I checked the ingredients and saw sucralose. I fed this to my toddler. I check the ingredients on everything , and find it hard to believe I missed this the last 100 times I have bought this. People who want healthy bran cereal aren't looking for artificial sweetners. Read your market.
2 out of 5 stars
Thumbs down graphic, would not recommend
11 July, 2024Verified purchase
Beware! Artifically sweetened
Great macros but buyer beware as this cereal is sweetened with sucralose, and it's WAY too much as well so it takes cloyingly sweet and artificial. I was hoping for a more crusty/hearty flavor but it tastes more like diet candy 😥
1 out of 5 stars
Thumbs down graphic, would not recommend
26 February, 2024Verified purchase
ZERO STARS
we missed the "sucralose" chemical sweetener when reading the ingredients list online but after trying this cereal we read the package and immediately threw the entire box away. It's back to Shredded Wheat for us, though it is getting difficult to find. Why would a manufacturer add a potentially dangerous artificial chemical sweetener which was rushed through FDA testing via huge financial pressure? $illy rhetorical question.
1 out of 5 stars
Thumbs down graphic, would not recommend
26 February, 2024Verified purchase
Caused Allergic Reaction
I bought this cereal in hopes to get more fiber in my diet. After eating half the bowl this morning, I started to get a rash in my mouth. I have never had this issue with any cereal nor do I have an allergy to certain foods. After reading the ingredients, I noticed it has Guar Gum which can cause allergic reactions when eating ( after googling allergic reactions to Fiber One Cereal ). I would be cautious eating it. I’m going to have to toss the box and stick with Raisin Bran. Never had issues with it.
5 out of 5 stars
Thumbs up graphic, would recommend
7 February, 2024
Wish I found this sooner
I love cereal but have basically taken it completely out of my diet because EVERY cereal out there is horribly unhealthy and takes 2-3x serving size to fill me up. Until this cereal. It’s the perfect sweetness without having a boatload of sugar. Other cereals have 15,22,28 or more grams! This is less than 1! It tastes great too… it’s not cardboard. And it’s healthier than Cheerios which are bland
1 out of 5 stars
Thumbs down graphic, would not recommend
1 February, 2024Verified purchase
Maybe ok for cereal but not muffins
The recipe on the box says you must crush the cereal to make muffins. This is hard to crush. Also it says to crush it in a plastic bag and I don’t use plastic bags.
5 out of 5 stars
6 January, 2024
originally posted on Fiber One
(no review title)
Good taste for little sugar. Tasty and delicious.
5 out of 5 stars
16 December, 2023
originally posted on Fiber One
Incredible Macros
I recommend you add it too Fairlife chocolate milk (or other high protein chocolate milk). Taste's like coco puffs!
5 out of 5 stars
16 December, 2023
originally posted on Fiber One
The best cereal on the market
I just discovered this cereal and then I read it is being discontinued. It had better not be! This is the best fiber cereal on the market. I love this cereal and eat it every day now. I'm in my late 50s and eating it just feels right ("It's the right thing to do"). It's probably one of the most healthy things I do for myself. It can be used as an ingredient with a lot of recipes too, but just in a bowl with some milk is perfect any time you have the munchies. It will cause gas, but that's to be expected considering how much fiber you're ingesting. Eventually, your body adapts to it if you eat it on a regular basis. The thing that surprised me was how delicious it is. It's naturally sweet, doesn't get soggy, and I never get tired of eating it. Sometimes I do 50% Fiber One/50% granola. It's hard to beat. I have to admit I buy it from one of the big warehouse stores because it's far cheaper. Bottom line, buy it, you won't regret it.
5 out of 5 stars
21 November, 2023
originally posted on Fiber One
Great taste, low sugar!
The taste is great. I don't have to add sugar and there is less than one gram of sugar per serving. Thank you for bringing this back. I bought 4 boxes this morning.
5 out of 5 stars
21 November, 2023
originally posted on Fiber One
Still can't find Fiber One
Dear General Mills, It is mid-November 2023 and I still can' find Fiber One cereal in my small town (only 3 grocery stores). I have been eating this cereal (under doctor's orders) for 30 years and depend on it for my digestive health. Nothing else works. PLEASE make this wonderful cereal available again as soon as possible. Could you give a timeframe when it may be back in stock? Thank you!
5 out of 5 stars
20 November, 2023
originally posted on Fiber One
Avaialbility
I and many others enjoy this cereal. Would you please confirm your intent to produce it again and maybe an approximate ETA?