Sponsored
Fragrance-Free Baby Wipes - up&up™ (Select Count)
$4.99 ($0.02/count)
In Stock
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At a glance
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About this item
Highlights
- Packaging may vary. Same trusted quality.
- 99% water formula
- Hypoallergenic
- Dermatologist Tested
- 99% water formula Made with Plant-Derived Ingredients
- Made without Alcohol, Parabens, Phthalates & Phenoxyethanol
- Soft & Durable
Description
Made with 99% water, up&up fragrance free cloth-like baby wipes are soft, thick and durable, yet gentle enough for use on babys face, hands and bottom. These wipes are hypoallergenic and made without alcohol, parabens, phthalates and phenoxyethanol. The wipes are textured for better cleaning. If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund.
Scent: Unscented
Dimensions (Overall): 4.17 Inches (L), 3.63 Inches (W)
Health Facts: Non-Toxic, Phthalate-Free, Ethyl Alcohol-Free, Paraben-Free, No Fragrance Added, Dye-Free, Aluminum-Free, Hypoallergenic
Disposability: Do not flush
Sustainability Claims: Cruelty-Free
Package Quantity: 216
Material: Viscose
Features: Resealable Package, Premoistened, Pop-Up Package
TCIN: 14896916
UPC: 085239265963
Item Number (DPCI): 007-07-0146
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water, sodium benzoate, gluconic acid, tetrasodium glutamate diacetate, coco glucoside, sodium citrate, aloe barbadensis leaf extract, glycerin, citric acid.' '
Allergens & Warnings:
Keep lid closed when not in use. Dispose of used wipes in trash receptacle. Do not flush., WARNING: TO AVOID THE RISK OF CHOKING AND SUFFOCATION, KEEP WIPES, PLASTIC BAGS AND PLASTIC CONTAINERS AWAY FROM BABIES, CHILDREN AND PETS. FOR EXTERNAL USE ONLY., DO NOT FLUSHShipping details
Estimated ship dimensions: 4.38 inches length x 7.56 inches width x 8.88 inches height
Estimated ship weight: 3.34 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Why did you recently change the formula and quality of this product? Parents rely on consistency and quality in products they’re using on their children.
submitted by Jackie - 4 years ago
A: I don't exactly when they changed the formulation, but these "fragrance-free" wipes have an awful smell now. Definitely not fragrance-free. Please go back to the OG formula!
submitted byJennifer - 3 years agoA: Hello Jackie - We haven't changed anything with this product. Can you please contact us at 800.440.0680 providing details on what you feel has changed so that we can share with our quality team. -Chareese
submitted byChareese - 4 years agoTarget staff support
Q: Are the wipes plastic-free?
submitted by Ryan - 6 months ago
A: yes the wipes themselves
submitted byJay - 5 months agoA: Hello Ryan - Thank you for your Interest! The Fragrance-Free Baby Wipes features a hard plastic flip top lid. Have a great day! - Eram
submitted byEram - 6 months agoTarget staff support
Q: Are these wipes PFA's free? Thank you!
submitted by - 1 year ago
A: Hello - Thank you for reaching out! Target requires our vendors to produce all products in accordance with federal, state and local laws including those applicable to PFOA and PFAS. Have a great day! - Eram
submitted byEram - 1 year agoTarget staff support
Q: Have you changed the formula? Does it still contain vitamin E and Aloe? I bought this item two years ago and just used it recently. They were soft, strong and comfortable with vitamin E and Aloe and they were flushable.
submitted by LaOrchid - 5 years ago
A: Hi LaOrchid - Thank you for reaching out to Target about our amazing Up & Up Baby wipes. For all the information you'll need concerning drug facts and materials used, check out the drug facts listed below the item. Have a wonderful day! - Megan
submitted byMegan - 5 years agoTarget staff supportA: Just for the record, regardless of labeling, literally no wipes are flushable. Ask your water treatment plant. Wipes of any type should never ever be flushed.
submitted byCassie - 4 years ago
Q: Do these have the resealable top where I can close it after use? Or do I need to purchase a wipes case?
submitted by astraw - 7 years ago
A: The box shows that each refill has a flip-top lid.
submitted byLulllabyz - 7 years agoA: It shows right on the box that 8 packs are enclosed (with 100 wipes in each) and it does have a flip-top lid.
submitted byConsiderThis77 - 7 years ago
Q: I tried to submit a question & it’s not working. Why?
submitted by Loie - 30 days ago
A: Hello Loie - Thank you for reaching out. We would be glad to assist you further. Please contact us directly to resolve your concern at 1-800-591-3869 or email guest.relations@target.com. We look forward to hearing from you shortly! - Cynthia
submitted byCynthia - 28 days agoTarget staff support
Q: Are these wipes biodegradable?
submitted by Amberrenee419 - 5 months ago
A: Hello Amberrenee419 - Thank you for your interest in this Fragrance-Free Baby Wipes from up&up. No, these wipes are not biodegradable and we do not suggest flushing them. I hope this information helps. Happy Shopping! - Cynthia
submitted byCynthia - 5 months agoTarget staff support
Q: What are the measurments
submitted by Caroline - 6 months ago
A: Hello Caroline - Thank you for your Interest! The wipes are approximately 6 ¾” x 7 ½”. Hope this helps! - Eram
submitted byEram - 6 months agoTarget staff support
Q: How to tell expired date? YYMMDD or DDMMYY
submitted by Pi - 9 months ago
Q: Why did yall change the lids/closure? The new one sucks ):
submitted by barbelli - 1 year ago
A: Hello barbelli - We appreciate your interest in this Fragrance-Free Baby Wipes. We have noted your feedback and will share with the team, thank you. – Ryan
submitted byRyan - 1 year agoTarget staff support
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Guests are saying
These wipes have garnered mixed feedback from guests, with many praising their moisture level, affordability, and gentle nature on sensitive skin. However, some guests have expressed concerns about the recent changes in formula and packaging, leading to issues like dryness and irritation. Overall, they are seen as a great value for families, especially for those with sensitive skin, but guests are hoping for improvements in quality and consistency.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 26925 reviews
gentle on baby: 2.95 out of 5
quality: 2.56 out of 5
softness: 2.88 out of 5
value: 2.9 out of 5
34% would recommend
5502 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
9 December, 2025Verified purchase
(no review title)
It’s gentle to baby’s skin and affordable compare to other brands.
5 out of 5 stars
8 December, 2025Verified purchase
(no review title)
I love these wipes!!! Great for a small bag plus they are fragrance free.
5 out of 5 stars
Thumbs up graphic, would recommend
8 December, 2025Verified purchase
Excellent!
I love these wipes. They are truly non scented. The wipes are thick and very durable. I no longer have babies (just big babies) but these wipes are a staple in the car for trips and other adventurers.
5 out of 5 stars
8 December, 2025Verified purchase
(no review title)
When I can't find the Huggie brand I always grab these ones but for the last couple of months I have changed from the Huggie brand to these ones. They always in stock and the are fragrance free
3 out of 5 stars
Thumbs down graphic, would not recommend
8 December, 2025Verified purchase
(no review title)
Not the same no more and I been using this wipes over 12 years
1 out of 5 stars
Thumbs down graphic, would not recommend
8 December, 2025Verified purchase
Smells awful.
SMELLS AWFUL. I’m not sure what changed I’ve used these for years and not every single pack I’ve opened smells like urine. It’s so gross I will be returning both boxes and never buying again
4 out of 5 stars
Thumbs down graphic, would not recommend
8 December, 2025Verified purchase
(no review title)
like this brand, affordable
5 out of 5 stars
7 December, 2025Verified purchase
(no review title)
Love this product!!!!
5 out of 5 stars
7 December, 2025Verified purchase
(no review title)
Great price!
1 out of 5 stars
7 December, 2025Verified purchase
(no review title)
We shop at Target pretty regularly for baby products like wipes and diapers and have never had any issues. We ordered a mobile order and had the target employee place the wipes in our trunk so we didn’t see the package until we got home. The package of wipes looked like the picture I’ve attached to this post. I’m not sure why someone would give that to someone as it’s clear it got wet either from the wipes themselves leaking out or something else.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 December, 2025Verified purchase
These smell!!
These smell TERRIBLE. We’ve bought these throughout the last 5 years for our kids and have always loved them. I don’t know what changed in the last month but it’s like all the reviews say - literally smell like baby poop and we’ve tried multiple boxes.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 December, 2025Verified purchase
Smell horribleeeeee
I've been using this product for years, but something has changed, they smell horrible, like rotten food.
5 out of 5 stars
Thumbs down graphic, would not recommend
6 December, 2025Verified purchase
(no review title)
live this small package. east to leave in the car or handbag
1 out of 5 stars
Thumbs down graphic, would not recommend
6 December, 2025Verified purchase
(no review title)
Just purchased for the last time. All the packs, the wipes smell awful, didn’t smell like that before not sure why they smell like that now.
5 out of 5 stars
Thumbs up graphic, would recommend
6 December, 2025Verified purchase
(no review title)
They are very soft and gentle on my baby!
4 out of 5 stars
Thumbs up graphic, would recommend
6 December, 2025Verified purchase
(no review title)
Love the up and up wipes compared to many other brands. They are durable and similar to the more expensive water wipes. My only complaint is the plastic top can easily detach from the package. This can make it harder for the wipes to stay fresh.
2 out of 5 stars
Thumbs down graphic, would not recommend
6 December, 2025Verified purchase
Would Not Buy Again
Not very efficient just smears stuff around wish they were textured like Millie moon.
1 out of 5 stars
Thumbs down graphic, would not recommend
6 December, 2025Verified purchase
(no review title)
I have been purchasing these wipes for years and have loved them, but the last time I bought, them, both cases smelled absolutely AWFUL. Half of them smelled like chemicals and the other half smelled like baby poop. I can't even imagine using them on my baby. And when I went to return them Target had the gall to say I had to contact Up and Up directly for a refund, like it's my fault they sold me a disgusting, unusable product.
1 out of 5 stars
Thumbs down graphic, would not recommend
5 December, 2025Verified purchase
Something changed
These were my favorite for yearssss, but something must have changed recently because they smell HORRIBLE now. Even my toddler says they stink and won't let me use them to wipe her face.
3 out of 5 stars
5 December, 2025Verified purchase
(no review title)
I’ve tried a few different brands of wipes and have been looking for something that is primarily water based and mostly clean ingredients, but not pricey. I had previously (around April of 2025) bought a pack of 3 and like those pretty well. After trying a few other wipes I came back to these as I had originally had no problem with them. This time I bought one of the box sizes(around November 2025). I’ve opened a few packs from the box and the wipes have an odd smell to them. I don’t know if the formulation has somehow changed or they have poor quality control, but I’m disappointed that when I decided to buy in bulk the quality is different than what I previously experienced. Just to add the expiration is in 2027. PD:2709252/964