$29.99 when purchased online
Target Online store #3991
About this item
Highlights
- Modeled after breast milk
- Dual prebiotics to support digestive health
- DHA & ARA to support eye & brain development
- Lactose from cows raised on organic farms
- Certified USDA organic; Non-GMO; Gluten Free
- 21oz resealable container with measuring scoop
Description
Nourish little ones confidently with Happy Baby Organic Infant Formula, modeled after breast milk and made with carefully sourced, premium ingredients. This organic baby formula offers babies age 0-6 months complete nutrition to help them grow: organic lactose, which mimics the number-one carbohydrate found in breast milk, dual prebiotics to support digestive health, DHA and ARA to support eye and brain development, and essential vitamins and minerals, including calcium, iron, vitamins C & D, folic acid and choline.
Serving Size: 5 FL OZ
Amount 5 FL OZ (150 mL):
Calories: 100
% Daily Value*
Total Fat 5.1grm0%
Sodium 24mg0%
Total Carbohydrate 12grm0%
Protein 2.07grm0%
Vitamin D 600%
Calcium 80mg0%
Iron 1mg0%
Potassium 109mg0%
Water 133grm0%
Linoleic Acid 750mg0%
Vitamin A 3000%
Vitamin E 20%
Vitamin K 8mcg0%
Thiamine (Vitamin B1) 100mcg0%
Riboflavin (Vitamin B2) 160mcg0%
Vitamin B6 75mcg0%
Vitamin B12 0.3mcg0%
Niacin 1049mcg0%
Folic Acid (Folacin) 15mcg0%
Pantothenic Acid 500mcg0%
Biotin 4.4mcg0%
Vitamin C (Ascorbic Acid) 11mg0%
Choline 25mg0%
Inositol 6mg0%
Phosphorus 45mg0%
Magnesium 7mg0%
Zinc 0.75mg0%
Manganese 15mcg0%
Copper 60mcg0%
Iodine 11mcg0%
Selenium 3mcg0%
Chloride 70mg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
organic lactose, organic nonfat milk, organic palm olein or palm oil, organic soy oil, organic coconut oil, organic high oleic (safflower or sunflower) oil, organic galactooligosagcharides (gos)(a), organic whey protein concentrate, less than 1%: fructooligosaccharide (fos)(a), choline bitartrate, potassium chloride, organic soy lecithin, calcium hydroxide, mortierella alpina oil(b), calcium phosphate, sodium citrate, ascorbic acid, magnesium chloride, dha algal oil (schizochytrium)(c), potassium bicarbonate, inositol, ascorbyl palmitate, ferrous sulfate, zinc sulfate, mixed tocopherol concentrate, vitamin e (di-alpha tocopheryl acetate), niacinamide, calcium pantothenate, cupric sulfate, vitamin a palmitate, riboflavin, thiamine hydrochloride, pyridoxine hydrochloride, manganese sulfate, beta-carotene, potassium iodide, folic acid, vitamin k (phytonadione), biotin, sodium selenite, vitamin d (cholecalciferol), cyanocobalamin. (a) a type of prebiotic. (b) a source of arachidonic acid (ara)). (c) a source of docosahexaenoic acid (dha)).
Allergens & Warnings:
Contains milk and soy ingredients., Warning: Do not use microwave to prepare or warm formula. Serious burn may occur.Contains: Soy, Milk
Dietary Needs: Gluten-Free, Organic Certified
Baby Formula Focus: Growth Support
Base Ingredient: Milk
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
Net weight: 21.0 Ounces
Beverage container material: Plastic
TCIN: 52146325
UPC: 819573013955
Item Number (DPCI): 007-09-0443
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 6.6 inches length x 5.3 inches width x 4.5 inches height
Estimated ship weight: 1.71 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: hi is the animal grass fed ?
submitted by New mom - 2 years ago
A: Thanks for your question. Organic livestock must have free access to certified organic pasture for the entire grazing season. This is specific to the farm's climate but must be at least 120 days in total. If you have additional questions, please reach out to our team directly or feel free to visit the USDA site to read more about organic livestock requirements.
submitted byHappy Family - 1 year agoBrand expert
Q: how much iron in this ?
submitted by Vee - 3 years ago
A: Thanks for your question. There is 1mg of iron per 150mL of prepared Stage 1 formula.
submitted byHappy Family - 2 years agoBrand expert
Q: Where is the formula manufactured?
submitted by New mom - 5 years ago
A: Our Happy Baby Formula is made in the USA. If you have any other questions, please reach out to us at parents@happyfamilyorganics.com.
submitted byHappy Family - 5 years agoBrand expert
Q: How many ounces does one container make?
submitted by No space - 5 years ago
A: Each tub yields approximately 150 fluid ounces of Infant Formula.
submitted byTarget Guest - 5 years ago
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Summary of reviews
Happy Baby Organic Formula is appreciated by many guests for being gentle on babies' stomachs, closely resembling breast milk and helping with constipation. However, some have reported their babies experiencing gas, fussiness, and constipation. The formula is noted to have a fishy smell and can foam if shaken instead of stirred.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 778 reviews
easy on tummy: 4.35 out of 5
easy to prepare: 4.61 out of 5
quality: 4.55 out of 5
value: 4.08 out of 5
88% would recommend
335 recommendations
Yes
5 out of 5 stars
austind46_3866 - 4 months ago
originally posted on influenster.com
We actually really enjoyed this formula though we had difficulties finding it sometimes which would result in us having to switch babes formula
1 reply from Happy Family team - 4 months ago
Sorry for the troubles finding our formula. Be sure to speak with your local store associates.
10 out of 10
5 out of 5 stars
Thumbs up graphic, would recommend
10 out of 10 - 1 year ago, Verified purchaser
My son takes this very well. He’s been using it about 3 months now. He was breastfed before I put him on it and it has been great for him💕
Price gouging & inconsistent product
1 out of 5 stars
Thumbs down graphic, would not recommend
Target made me buy it - 1 year ago, Verified purchaser
This formula is always low in stock and suddenly the price has gone up even more. It was 31.49 just 2 weeks ago and now that there’s a shortage it’s up to 34.99. I switched to a different organic brand. I’d rather pay the $40 for that brand considering how well my baby has taken to it and it’s always in stock. Shane on you Happy Baby Organics. Price gouging and inconsistency is absolutely unacceptable. My toddler exclusively used this formula and my baby did until recently.. I w been a very good customer. But I’ve made sure to let my pregnant mom friends know that this company isn’t worth the hype and I hope other moms do the same.
We used to like it.. now it seems contaminated?
2 out of 5 stars
Thumbs down graphic, would not recommend
Mama Lola - 1 year ago, Verified purchaser
I used this for my first and she really liked it! We decided to use this for our next baby and there are weird pieces of I don’t know what in it. I am worried for my baby as I hope she didn’t swallow any of this before I noticed. I poured the bottle out into a glass and I also searched through the container and found this. Does anyone know what these dark pieces could be?
Love this formula
5 out of 5 stars
Thumbs up graphic, would recommend
Gaiamami24 - 1 year ago, Verified purchaser
I have purchased the stage 1 regular and sensitive for my baby while transitioning from strictly breastmilk to both breastmilk and formula he hated the sensitive one but the stage 1 tasted so much like breastmilk he drinks it fine with no issues I didn’t notice constipation like other reviews stated his stool is harder due to eating solid food now but I give him water with meals to help. This formula is a heaven sent for transitioning my baby!
Great formula
5 out of 5 stars
Thumbs up graphic, would recommend
Rachel - 1 year ago, Verified purchaser
Great formula and easy on the tummy! Better ingredients than most.
Constipation
1 out of 5 stars
Thumbs down graphic, would not recommend
Hello - 1 year ago, Verified purchaser
Stay away from it. It causes your baby constipation!
Only formula that didnt affect my babies sensitive stomach
5 out of 5 stars
anair6 - 2 years ago
originally posted on influenster.com
Loveeee!! This formula was a life saver. Both my babies had very sensitive stomachs and any other sensitive formula brand i used wouldn't work. This is the only formula that keeps them from crying .
Do not recommend
2 out of 5 stars
Thumbs down graphic, would not recommend
Dior - 2 years ago, Verified purchaser
My first baby did so well on this formula. She wasn’t gassy, never spit up and her poop smelled normal. That was in 2021. I think the formula has been altered since then because my second baby is constipated, gassy, fussy, and his poop smells ATROCIOUS!!!! I looked up the ingredients and there is algal oil in it. Which is seaweed oil. So no wonder his diapers smell so horrible. Switching to something else immediately
Happy baby !
5 out of 5 stars
Thumbs up graphic, would recommend
Marthamay - 2 years ago
love this product ! I used it for both my littles and it was a success . it helped my colicky one immensely ❤️ second baby likes it too ! I swear by this product . five stars
Breastmilk-like Formula, but A LOT of Foam
4 out of 5 stars
Thumbs up graphic, would recommend
Laura - 2 years ago, Verified purchaser
Great organic formula, esp. if looking for one close to breast milk! I used Enfamil Neuropro and Gentlease but it made my baby’s stool green and smelly. After switching to this formula, his stool was yellow and seedy just like when I breast fed him and almost no smell! My only complaint is that it produces A LOT of FOAM when you shake the bottle! But if you don’t shake the bottle vigorously, the formula still has a lot of chunks. Otherwise, it’s a great formula.
Not a great sub for the Kendamil
2 out of 5 stars
Miko - 2 years ago
I tried transitioning my baby to a different formula other than the kendamil now that the new formula has been making him constipated and checked this one out, but it made my baby fussy. The formula smelled weird. If you are looking for an alternative for the kendamil this is not the one!
Dont buy
1 out of 5 stars
Thumbs down graphic, would not recommend
Lauren - 2 years ago
I bought this formula and it didn't come with a scoop so I can't actually use it. don't bother
Only Formula Baby Will Eat
5 out of 5 stars
Thumbs up graphic, would recommend
TGT - 2 years ago
I have nursed my son for 9 months. I needed to supplement and he would gag and refuse every formula he tried. EXCEPT THIS ONE. This is the only formula my breastfed baby will eat at all, so if you're in a position trying to please a picky, nursing baby definitely try this one.
Made my baby lose weight!
1 out of 5 stars
Thumbs down graphic, would not recommend
Sarah A - 2 years ago, Verified purchaser
I do NOT recommend this formula. My baby started to lose weight once he started this formula at 6 months after being exclusively breastfed. Had to switch to a higher calorie formula and we are still playing catch up on weight at 10 months old. Don’t even bother with this formula!!!!
Please don't use this product.
1 out of 5 stars
Thumbs down graphic, would not recommend
GirlMom2 - 2 years ago, Verified purchaser
If I could give negative stars I would. This formula caused my baby to become impacted and landed us in the hospital. It turns their stool into pretty much sticky green clay. It was horrifying and so pitiful. Please don’t get this for your baby.
Always out of stock
3 out of 5 stars
Thumbs down graphic, would not recommend
Newmom - 2 years ago, Verified purchaser
My baby loved at first. Towards the end he always threw it up and refused to drink the last ounce. Plus this formula is ALWAYS out of stock so had to switch to another formula
Best Option After Breastmilk.
5 out of 5 stars
Anaik - 2 years ago, Verified purchaser
Loved the formula, CLOSEST thing to breast milk. Started at 4 months due to supply loss, we’re 11 months in and it’s done us great. The poop stayed the same, no constipation. I will say DO NOT SHAKE THE BOTTLE, IT WILL CAUSE FOAM — it happened the first time I used it with my baby and she spit up ridiculously that moment. Made the change to stir slowly the second attempt and never had the problem again. I chose not to transition to the STAGE 2 due to the weird odor, no issues still. HIGHLY RECOMMEND
Good Formila
5 out of 5 stars
Thumbs up graphic, would recommend
Luca Brasi - 2 years ago, Verified purchaser
Baby likes it, baby eats it. No complaints
Introduced this formula to my little girl at 3m
5 out of 5 stars
KayleeD - 2 years ago
originally posted on Happy Family
I started my little girl on formula after I lost my supply and wanted something organic and formula i could trust. We've never had an issue with this formula and she adapted to it very well once she was off breastmilk. The transition was very smooth. She is almost 5 months and we still love HappyBaby!