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Hasbro Gaming Game of Life - Target Edition
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$14.99
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About this item
Highlights
- GAME FOR TARGET SUPER FANS: A favorite board game meets everyone’s happy place! With The Game of Life: Target Edition game, experience the thrill of the deal and relatable Target shopping moments
- SPIN TO DISCOVER THE JOY OF EVERYDAY LIFE: Ready for a Target Run? Spin the spinner and move that many spaces, gathering everything on your shopping list. Reach Checkout with the most money left to win
- 8 THEMED TARGET RUNS: Each player’s Target Run shopping list is for a different event, from a Summer Block Party to Family Movie Night. Visit each Department to collect every item on a list
- TARGET SHOPPING CART MOVERS: Includes 4 iconic red shopping cart movers! Players can push their cart--in any direction!—to browse the store and create their own shopping experience
- FUNNY FAMILIAR MOMENTS: Draw cards to score deals, get help from team members, receive texts (and shopping requests) from family, and enjoy other relatable moments like “stop and smell ALL the candles
- GREAT HOLIDAY GIFT: Family games like this make great holiday or Christmas gifts for kids! Great white elephant gifts under 25 dollars!
Description
Spin to discover the joy of everyday life with The Game of Life: Target Edition board game! First, pick a shopping list, filled with items for a specific occasion. Have a list for Pet’s First Birthday? Then head to the Pets Department to get that birthday crown on your list. Players push their red shopping cart movers along the store aisles on the board—in any direction!—to browse Departments and collect all items on their list. Prices vary, so try to nab the cheapest. Along the way, collect Impulse Buy tokens (some things are too good to resist). And draw cards for relatable shopping moments: score items from team members, find deals, and receive texts with shopping curveballs (“R U STILL AT TARGET???? We need toilet paper!!!”). The game ends once everyone reaches Checkout. The player with the most money left wins! The Game of Life: Target Edition game for ages 8+ is a great game for Family Game Night, and it’s a fun gift for families and Target fans.
Copyright 2023 Target Brands, Inc. The Bullseye Design, the Bullseye Dog and Target are trademarks of Target Brands, Inc.
SPIN TO WIN is a trademark of The Trustee of the Reuben B. Klamer L.T.
Hasbro and all related terms are trademarks of Hasbro.
Includes gameboard, spinner (dial, base, pointer, cardboard insert), 4 shopping cart movers, 8 Target Run lists, 80 cards (25 Team Member, 26 Deals, 25 Phone, 4 reference), 48 Item tokens, 21 Energy Boost tokens, 17 Impulse Buy tokens, 12 Target Circle tokens, 4 Target RedCards, 4 budget tracker tokens, and instructions.
Ages 8 and up
For 2 to 4 players.
Adult assembly required.
Copyright 2023 Target Brands, Inc. The Bullseye Design, the Bullseye Dog and Target are trademarks of Target Brands, Inc.
SPIN TO WIN is a trademark of The Trustee of the Reuben B. Klamer L.T.
Hasbro and all related terms are trademarks of Hasbro.
Includes gameboard, spinner (dial, base, pointer, cardboard insert), 4 shopping cart movers, 8 Target Run lists, 80 cards (25 Team Member, 26 Deals, 25 Phone, 4 reference), 48 Item tokens, 21 Energy Boost tokens, 17 Impulse Buy tokens, 12 Target Circle tokens, 4 Target RedCards, 4 budget tracker tokens, and instructions.
Ages 8 and up
For 2 to 4 players.
Adult assembly required.
Suggested Age: 8 Years and Up
Type of Game: Classic Games
Playing Time: 15 Minutes or More
Number of Players: 1 or More Players
Educational Focus: Creative Thinking
Includes: Game Board
Package Type: Full Game
Battery: No Battery Used
Street Date: June 18, 2023
TCIN: 87885537
UPC: 195166222073
Item Number (DPCI): 087-10-7603
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 15.8 inches length x 10.6 inches width x 1.7 inches height
Estimated ship weight: 2.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Where is the starting place?
submitted by kitchenaidelover - 2 years ago
A: The starting place is at the bottom of the board. You will see Bullseye there and it says "Start" and "Checkout"
submitted bygood book - 2 years ago
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4.1 out of 5 stars with 184 reviews
broad age appeal: 3.12 out of 5
length of play: 3.17 out of 5
quality: 3.43 out of 5
value: 3.33 out of 5
56% would recommend
46 recommendations
4 out of 5 stars
Thumbs up graphic, would recommend
12 October, 2025Verified purchase
a bit of a learning curve
super fun game. I love the different take on the life game. I will say it is a bit challenging, especially for younger kids, but still fun.
4 out of 5 stars
Thumbs up graphic, would recommend
21 August, 2025
The best bad game of all time
This is a weird game. It's tedious. It takes double the time you'd like it to. The mechanics are weird, and not very reminiscent of the original Game of Life. But my friends and I laughed so hard at it that I have to recommend it. Watching my friend get "stuck" in Bullseye's playground was hilarious. The instructions are simple and convoluted at the same time. Somehow, none of us drew cards that let us steal from other players, so we all had a handful of useless cards at the end too. 8.76/10.
5 out of 5 stars
Thumbs up graphic, would recommend
25 July, 2025Verified purchase
Such a Cute Game!
Game was definitely different from the traditional game of Life, but it was so cute and very fun to play.
1 out of 5 stars
Thumbs down graphic, would not recommend
20 April, 2025
Wish i could give 0 stars.
Way too complicated for kids. The only thing I learned was going to target is frustrating and makes you go broke. Not fun at all. Too many rules.
1 reply from Hasbro team - 6 months ago
Thank you for taking the time to share your feedback on the Hasbro Gaming Game of Life - Target Edition. We at Hasbro continually strive to improve our products and your feedback has been shared with our brand team.
1 out of 5 stars
Thumbs down graphic, would not recommend
23 March, 2025
Just... no.
Too complicated for kids. More confusing than interesting. Blatant marketing ploy. Play pieces are way too tiny and I bet you 60% of the folks that will actually play this game will need readers or magnifying glasses to play. I say this as a 39 year old with glasses. The Game of Life is one of my favorite board games, but this particular version was a massive disappointment.
1 reply from Hasbro team - 7 months ago
Thank you for taking the time to share your feedback on the Game of Life - Target Edition. We at Hasbro continually strive to improve our products and your feedback has been shared with our brand team.
5 out of 5 stars
Thumbs up graphic, would recommend
24 January, 2025Verified purchase
Life
I loved all of it there was nothing I didn’t like about it. It’s very different than regular life more fun.
5 out of 5 stars
Thumbs up graphic, would recommend
21 January, 2025Verified purchase
Cool twist on a classic game!
We are frequent Target shoppers so it was cool to get a special edition game at such a great sale price. We haven’t gotten a chance to play a full game, but we enjoyed the short time we played when we first got it. I would recommend setting aside time to remove and sort the game pieces beforehand. There are quite a few small chips that need to be removed from the cardboard. We used plastic containers from Dollar Tree and Amazon to organize them.
5 out of 5 stars
Thumbs up graphic, would recommend
21 January, 2025Verified purchase
So fun...almost satisfies the need to make a Target run.
Bought this game for obvious reasons - we love Target and enjoy playing the game of Life. My daughters and I have played it mulitple times in the past few weeks since buying it. It's basic enough to figure out quickly but there are a few ways to bring some strategy to it as well. We did change out the markers that are including to keep track of your budget, to paperclips instead. They stay put, unlike the game provided markers. It's made us think twice about impulse buys at Target...maybe we should only be able to buy 4 impulse purchases each Target run like the game instructs. :)
1 out of 5 stars
Thumbs down graphic, would not recommend
19 January, 2025Verified purchase
Dont buy
I recently played the Target Edition of the Game of Life. It was nothing like the original. The rules were too complicated for kids.
1 reply from Hasbro team - 10 months ago
Thank you for taking the time to share your feedback on the Game of Life - Target Edition. We at Hasbro continually strive to improve our products and your feedback has been shared with our brand team.
5 out of 5 stars
Thumbs up graphic, would recommend
9 January, 2025Verified purchase
Great game
Very nice game. All the pieces were there. And it was a very awesome experience.
1 out of 5 stars
Thumbs down graphic, would not recommend
4 January, 2025Verified purchase
Disapointed. Could have been awesome
Waaaay too long to set up 50 tiny cardboard pieces. The entire thing is overly complicated. Not like a fun Target run at all! Very Disappointed. Took forever to set up. Directions were confusing and not fun to play. Everyone eventually quit. Players were kids, adults and grands. Everyone was so disappointed. The original life game is more fun.
1 reply from Hasbro team - 10 months ago
Thank you for taking the time to share your feedback on the Hasbro Gaming Game of Life. We at Hasbro continually strive to improve our products and your feedback has been shared with our brand team.
1 out of 5 stars
Thumbs down graphic, would not recommend
29 December, 2024Verified purchase
Such an awful take on a great game
This is a really frustrating and overly complicated game because the rules are vague. There was at least one token in which we had no idea how to use because it doesn’t say anything about how to earn or use them in the rules. There is also no clear starting location, so we just all agreed on where to start. There are tons of tiny little tokens that are annoying to keep track of and are sure to get lost easily. Overall I did not enjoy any part of this game. It was poorly designed.
1 reply from Hasbro team - 10 months ago
Thank you for taking the time to share your feedback on the Game of Life - Target Edition. We at Hasbro continually strive to improve our products and your feedback has been shared with our brand team.
5 out of 5 stars
Thumbs up graphic, would recommend
27 December, 2024
So much fun
My family and I enjoyed playing this during family game night.
3 out of 5 stars
24 December, 2024Verified purchase
Can't give honest review as donated it
Just received the wrong version I ordered the regular life because my granddaughter wants the version with gamer and vlogger as careers. Target refunded me the price and told me no need to return I donated it to the church in the neighborhood that gives out toys for kids. I'm sure whoever receives it will be thankful and grateful. I can't give a better rating as I gave it away but looks like a good game .
5 out of 5 stars
Thumbs up graphic, would recommend
23 December, 2024
Makes a great gift
I got this for half off before the holidays. Very cute gift for the target lover. Its rules are a little different than the original board. Me and my husband had a blast playing.
1 out of 5 stars
Thumbs down graphic, would not recommend
19 December, 2024Verified purchase
Bull's-eye failed the kids
This game was a total disappointment! Do not waste your time or money on this game.
1 reply from Hasbro team - 10 months ago
Thank you for taking the time to share your feedback on the Game of Life - Target Edition. We at Hasbro continually strive to improve our products and your feedback has been shared with our brand team.
4 out of 5 stars
Thumbs up graphic, would recommend
25 May, 2024Verified purchase
Neat Idea!
PRO: Super FUN to pretend you are managing a budget a shopping list at trendy Target! As always, excellent durable quality from this toy brand. Full game board size - folded in half! - not folded in quarters (yes it saves space but the creases are annoying). CON: ALOT of pre-game learning is required. This cannot be skipped bc it is much more involved than the normal LIFE version. 3 stars on age appeal bc of the lengthy learning time in order to play. 3 stars on length of play bc it can be too long of a time for younger elementary age players.
5 out of 5 stars
Thumbs up graphic, would recommend
12 May, 2024
Shop Til You Drop!
We received this as a gift and played last night. Absolutely loved it! Instead of collecting children and life tiles you get to run around target collecting the items on your shopping list. But watch out for those impulse buys! Such a cute design and lead to many jokes and fun moments reminiscing about our real-life target runs.
1 out of 5 stars
Thumbs down graphic, would not recommend
2 May, 2024Verified purchase
Do not recommend
Overly complicated, poorly designed. The game has a ton of pieces that take quite a while to sort and set up on the board. Then each player receives a card that tracks their budget and you are supposed to track every time you earn money on the card. This is a terrible design because the token got bumped several times during play so we had no idea how much money we should be at. There are far too many elements to the game to keep up with. The directions do not make it clear on how certain parts of the game should go so we had to just make it up. Then when you complete your shopping order you go to check out-but the people who haven't checked outnyet or completed their shopping continue playing. This left several players just waiting while the last person had to basically play alone. I am so disappointed because I thought the game was going to be similar to the game of life. They are not the same at all.
2 out of 5 stars
Thumbs down graphic, would not recommend
9 April, 2024
Not great
This was really complicated and not a well executed, thought out game. Directions are pretty vague. There was plenty of times throughout playing that we had to decide on our own what to do because directions were not clear. I thought this would resemble the game of life more but it’s pretty different. We felt more annoyed than we did having fun playing it. Everyone dropped out of playing not too long in. The only one who seemed to enjoy it was my 7 year old but she didn’t really get what was going on lol.