Say hello to naturally friendly antiplaque + whitening fluoride free toothpaste that tastes awesome and works brilliantly. Hello helps to brush away plaque, show tartar who's boss, and naturally whiten with friendly minerals and without the use of peroxide. This gentle whitening toothpaste is thoughtfully formulated with epically refreshing farm grown peppermint, tea tree oil to tame bad breath, and moisturizing coconut oil. But buckle-up, there's more goodness: this vegan toothpaste is fluoride free, dye free, SLS free, paraben free, triclosan free, and gluten free. Hello toothpastes also contain no artificial sweeteners and no artificial flavors.
Your clear choice for clean. Ingredients these products are formulated without, by category: • Beauty, Personal Care & Cleaning - formulated without Phthalates, Propyl-paraben & Butyl-paraben, Sodium Laureth Sulfate (SLES). • Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pets - formulated with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives.
A product that either carries an unqualified on-pack statement indicating that the product is free from phthalates, or carries an unqualified on-pack statement "no phthalates."
A product that either carries an unqualified on-pack statement indicating that the product is free from parabens, or carries an unqualified on-pack statement "no parabens."
A product that either makes an unqualified on-pack statement indicating that it does not contain sulfates (not added sulfates); or carries an unqualified on-pack statement "no sulfates" or "sulfate-free".
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.
A product that either makes an unqualified on-pack statement indicating that it does not contain dye, or carries an unqualified on-pack statement such as "no dyes" or "dye-free."
A product that carries an unqualified independent, third-party certification, or carries on-pack statement relating to the product being 100% vegan.
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i really like this stuff. i started using natural toothpastes a few months ago and absolutely noticed a difference so i’ve been trying out new ones to see which is best and this is a top one for me. i’ve been using it about a week now and my teeth are definitely already a little whiter. it leaves my teeth feeling clean and i can drink water right after and not feel like my mouth is burning from the mint. overall i’m very happy with how it’s working and i’ll definitely be buying again!
I bought this about a month ago and I hate to say but it is the worst toothpaste I’ve used. I’ve been using the black charcoal tooth paste for a while now and I love it so I was so excited to use this one and I have seen no results. It leaves my teeth feeling gross with a weird residue on them. I never feel like my teeth are filling clean and I end up having to go in with another toothpaste to get them clean. Never buying this toothpaste again.
I bought this a few weeks ago and I have to say I am disappointed with this toothpaste. I don't see a big difference in treating plaque or whitening. Also the tube doesn't seem full almost like there is a lot of air in the tube. My mouth feels fresh after using it but that freshness goes away rather quickly. I won't buy it again.