IT Cosmetics Bye Bye Under Eye Concealer - 0.4 fl oz - Ulta Beauty

I love this concealer! It provides great coverage and does not settle into my wrinkles. It lasts for hours too.

[This review was collected as part of a promotion.] The concealer has good coverage and stays malleable throughout application. However it leaves a little bit of a greasy feel.

Excellent Concealer I Love it! The coverage is exceptional and it doesn’t dry out my skin

I was using a sample for a long time and loved it, so thought it was about time to get the real thing!! It the only product I found to hide my dark circles under my eyes (unfortunately it's congenital- no amount of sleep will help), and for touching up my blemishes!

I tried this product years ago and didn't really enjoy it. But my makeup preferences have changed and I decided to give this another try. I'm glad I did! It works best for me when I squeeze out a small amount onto a ring finger tip, warm it up between my two ring fingers, then lightly dab and press it into my under eye area. I use a damp blender sponge to fully blend it in. A little tiny rice grain sized dab is all you need for a strong medium coverage that still looks pretty natural. This is a thick creamy product and I find it will crease if you use too much. A little setting powder helps.

I have been using this concealer for 2 years straight and I am quiet familiar with the formula , they did change something and it's not good ! The formula is more dry and less dewy , the shade doesn't look the same and the tube is completely different !! It has Chinese writing and says water resistant and not waterproof ! They should have been honest and say that they will change the formula , the packaging and everything before deceiving their loyal customers ! Or did I get a bad counrerfit one ??!!!! Would appreciate it if someone can verify

[This review was collected as part of a promotion.] I’ve been using It Cosmetics for over 20 years and it is the best out there! As a 25+ Cosmetologist and Esthetician I’ve used many brands and It Cosmetics holds the title! It’s the best, most coverage, most effective on the market. It goes on smooth and blends perfectly.. And there’s no comparison to the coverage and how long it lasts!

I like it and a littlw foes a very long way. Be careful how much you use. It cover my under eye dark circles well as well as those pesky blemishes im getting post menopause

I saw this on sale and wanted to give it a try. I am really glad I tried this! I'm also really glad I read the reviews before buying it. I went to a funeral and knew that I would cry and this held up. I also have watery eyes so this waterproof concealer appealed to me. I bought a very light pinky shade for my under eyes to brighten and I'm happy with it. I bought 11.5 Light Beige and it has the brightening effect. This doesn't need to be set with powder but if you do, apply it very lightly. I have been using it for a couple weeks or a month maybe and I do notice it get dry looking as the day goes on. I think it's because I used too much powder. I like it a lot for how little of it that needs to be used. I read that you only need a pinprick amount on the back of your hand and work it into your brush and they were right! I also need to use a eye roller/ eye balm and eye gel masks everyday to look more moisturized and awake. It looks much much better when I do that! When I skip those steps my under eyes look very dry and full of lines. This formula is long wear and does minimal creasing. It's brilliant! I'm glad I tried it!

Love this product. I have been buying it for years now.

This under eye concealer is the best I have used it for 3 years now and I love it!

I've never used this particular concealer. The sweet girl that waited on me recommended it. I love the coverage. Doesn't crease and stays on all day.

Not so crazy about this. Seems a bit heavy. In fact seems heavier than the foundation

It’s not the same product that I remember from a few years back. The coverage does not last more than an hour. I start my make up at home by the time I get to work it’s all gone. Overpriced but not surprised this is America after all.

[This review was collected as part of a promotion.] I basically use this concealer as foundation, a little goes a long way. Covers well and stays put without clogging my pores:)

It does what it says & stays all day..It's in my purse, in my travel bag & in my daily morning routine. Takes years off!

When I first put this on I was so excited. I thought I'd found a holy grail product but by the end of my work day (8 hours in an office) it looked atrocious. I don't know if it just didn't agree with my chemistry or what but it just looked ugly. I tried different skin care prep before but couldn't get it to cooperate. Then one day I got it in my eye and it was excruciating! burned all day and caused major inflammation. A little does go along way but it feels almost like oil paint.

I love this product and don't go without it daily or in my travel makeup bag. I have VERY dark undereyes and the coverage with this is fantastic. Really helps to brighten me up. Prob my most consistent repurchase

Terrible product! Very cakey, doesnt blend well, sits on skin and looks aweful!

This is the best concealer for my skin and looks so smooth!