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IT Cosmetics Bye Bye Under Eye Concealer - 0.4 fl oz - Ulta Beauty
$30.00
ColorMedium Beige
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- #1 best-selling*, award-winning concealer covers everything without creasing or cracking
- Now available in 24 true-to-skin shades
- Infused with proprietary Expression Proof™ Technology, plus anti-aging peptides, vitamins, antioxidants, hydrolyzed collagen and hyaluronic acid
- Clinically tested to make your skin look younger!
Description
Developed with plastic surgeons, this #1 best-selling*, award-winning waterproof concealer delivers highly pigmented, long-lasting coverage that won’t crease or crack—and is available in 24 true-to-skin shades! Infused with proprietary Expression Proof™ Technology, plus anti-aging peptides, vitamins, hydrolyzed collagen, hyaluronic acid and antioxidants, this revolutionary concealer improves the appearance of wrinkles and effectively conceals the look of skin imperfections including dark circles, bags, redness, hyperpigmentation, broken capillaries, age spots and discoloration. Finally, a multitasking, full-coverage concealer that makes your skin look younger!
*#1 concealer formula for IT Cosmetics brand in the US.
*#1 concealer formula for IT Cosmetics brand in the US.
Suggested Age: 13 Years and Up
Health Facts: Contains Hyaluronic Acid
Color Palette: Medium Tones
Product Form: Cream
Cosmetic Coverage: Medium, Full
Skin Tone: Medium
Beauty Purpose: Color Correction, Concealing, Dark Circle Reduction
Net weight: .4 fl oz (US)
TCIN: 82679931
UPC: 3605971992131
Item Number (DPCI): 342-02-2297
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 0.94 inches length x 1.01 inches width x 4.95 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This concealer has garnered a loyal following for its exceptional coverage, effectively concealing dark circles and imperfections while remaining lightweight. Many guests appreciate its blendability and long-lasting formula, making it a staple in their makeup routines. However, some have noted recent changes in consistency, leading to mixed experiences. Overall, it remains a popular choice for those seeking reliable coverage without a heavy feel.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 9591 reviews
68% would recommend
19 recommendations
5 out of 5 stars
1 December, 2025
originally posted on itcosmetics.com
This concealer is the best I've tried!
Love this concealer because of how much coverage it gives. It's on the slightly heavier side but I like this because it covers up everything. The secret is to use a little which goes a long way! Blends in beautifully with my It Cosmetic foundation too.
5 out of 5 stars
1 December, 2025
originally posted on itcosmetics.com
Great for coverage under my eyes and sunspots
[This review was collected as part of a promotion.] Covers almost all of my circles under my eyes and is buildable if needed
5 out of 5 stars
30 November, 2025
originally posted on itcosmetics.com
THIS IS MY FAVORITE MUST HAVE PRODUCT
It’s amazing I literally always buy this literally been using it since it’s come out
5 out of 5 stars
30 November, 2025
originally posted on itcosmetics.com
Great!
My go to for my dark circles under my eyes! I love it!
5 out of 5 stars
30 November, 2025
originally posted on itcosmetics.com
Excellent
[This review was collected as part of a promotion.] An excellent experience. Easy to use and excellent results
5 out of 5 stars
29 November, 2025
originally posted on itcosmetics.com
Total coverup
Very good product that WILL cover up any blemishes..love it and use it regularly.
5 out of 5 stars
28 November, 2025
originally posted on itcosmetics.com
Best concealer ever!!!
Best concealer on the market!! 5 stars!!! This little tube lasts forever
5 out of 5 stars
28 November, 2025
originally posted on itcosmetics.com
Love this concealer.
[This review was collected as part of a promotion.] Love the coverage this concealer provides. Great color match as well.
5 out of 5 stars
27 November, 2025
originally posted on itcosmetics.com
Excellent
The best concealer. Doesn’t crease, takes the tiniest amount.
5 out of 5 stars
26 November, 2025
originally posted on itcosmetics.com
Light feel for good coverage
[This review was collected as part of a promotion.] My skin is prone to breakouts and yet to have an issue. Light feeling make up for a natural coverage and finish.
1 out of 5 stars
25 November, 2025
originally posted on itcosmetics.com
Drying to the under wyw
I found this concealer to be dry even adding moisturizer. It also did not cover well.
1 reply from ITC CS team - 9 days ago
Hello there! We appreciate your review for our Bye Bye Under Eye Full-Coverage Under Eye Concealer. We are sorry to hear that you found our concealer dried your skin even after using moisturizer and wasn't effective in its coverage. Please accept our apologies if our product did not meet your expectations, we never want you to feel dissatisfied or unheard. This is not the experience we want our valued customers to have. We truly appreciate you reaching out about this matter and we’ll be sure to share your feedback with our team as we know how important this is. We thank you for reaching out to us.
5 out of 5 stars
25 November, 2025
originally posted on itcosmetics.com
great consealer
[This review was collected as part of a promotion.] I dont often use concealer because it is usually so thick but this one was perfect combo with my other makeup
1 out of 5 stars
24 November, 2025
originally posted on itcosmetics.com
Very thick
This concealer does not work for my aging skin. It is very heavy and thick. Doesn’t blend well.
1 reply from ITC CS team - 10 days ago
Hello there! Thank you for your review for the Bye Bye Under Eye Full-Coverage Under Eye Concealer. We are very sorry to hear that you found our concealer is heavy, thick, doesn't blend well and does not work for aging skin. We apologize that you encountered these issues. This is not the experience we want our valued customers to have. If you would like to return please click here https://tinyurl.com/y2bo3erv for details. We take your feedback very seriously and your satisfaction is very important to us. We appreciate your valued feedback.
5 out of 5 stars
24 November, 2025
originally posted on itcosmetics.com
bye bye under eye
[This review was collected as part of a promotion.] love this product and it covers very well. I have been using this product for years
4 out of 5 stars
19 November, 2025
originally posted on http://www.ulta.com
Does the job
Works like a wonder! Makes imperfections disappear
4 out of 5 stars
18 November, 2025
originally posted on itcosmetics.com
I like this
[This review was collected as part of a promotion.] It covers the bags under my eyes. I use it under my foundation
5 out of 5 stars
17 November, 2025
originally posted on itcosmetics.com
Great coverage
[This review was collected as part of a promotion.] A little goes a long way. Covers extremely well. Looks natural.
5 out of 5 stars
17 November, 2025
originally posted on itcosmetics.com
Bye-Bye!
[This review was collected as part of a promotion.] Can’t live without It! Covers all my flaws! I love everything! Always receiving compliments about how great my skin looks!
5 out of 5 stars
16 November, 2025
originally posted on itcosmetics.com
Concealer
[This review was collected as part of a promotion.] I like this concealer because it's very good coverage however it continues to be a bit oily on the skin and doesn't settle into the skin like it should.
5 out of 5 stars
16 November, 2025
originally posted on itcosmetics.com
LOVE IT
[This review was collected as part of a promotion.] I’ve been using this product for the last 5 years and I’ve never found anything better.