Sponsored
John Frieda Highlight Activating for Blondes Brightening Conditioner, Take Control of Color - 8.45 fl oz
$8.49
In Stock
Eligible for registries and wish lists
Sponsored
About this item
Highlights
- HYDRATES & BRIGHTENS - This conditioner nourishes and improves texture of lighter blonde shades, creating a shinier, smoother surface
- FORMULATED WITH SALON QUALITY INGREDIENTS - Formulated with sunflower and white tea, this conditioner softens and boosts shine for natural-looking blonde
- BLONDE CONDITIONER - Created to enhance natural or color-treated highlights, while moisturizing and hydrating your hair
- NEW VALUE SIZE - Get more for your money with 20% more product in one bottle, for blonde color that lasts
- SALON QUALITY - Combine with John Frieda Frizz Ease Shampoo and Conditioner for frizz fighting results from wild, unmanageable hair
Description
Specifically created for natural and color-treated blondes, this toning conditioner is formulated with sunflower and white tea and smooths and softens hair. Highlights are enhanced without adding color to reveal your full spectrum of shimmering blonde. This daily conditioner is color safe and reinvigorates highlights for a blonde you'll love! Satisfaction Guaranteed.
Scent: White tea, Scented, Floral
Hair Type: Colored, Normal, All Hair Types
Health Facts: Non-Toxic
Product Form: Cream
Sustainability Claims: Not Tested on Animals, Cruelty-Free
Recommended Use: Daily
Package Quantity: 1
Beauty Purpose: Moisturizing, Conditioning, Color Protection, Nourishing, Softening, Shine Enhancing, Basic Conditioning
Net weight: 8.45 fl oz (US)
Features: Non-Drying, Rinse-Off
TCIN: 80109122
UPC: 717226505133
Item Number (DPCI): 063-00-8508
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water, cetearyl alcohol, behentrimonium chloride, dimethicone, cetyl esters, dipropylene glycol, fragrance, phenyl trimethicone, isopropyl palmitate, stearyl alcohol, disodium edta, quaternium-91, cetrimonium methosulfate, sodium hydroxide, stearoxypropyl dimethylamine, c14-28 isoalkyl acid, glycine, helianthus annuus (sunflower) seed oil, malic acid, persea gratissima (avocado) oil, simmondsia chinensis (jojoba) seed oil, c14-28 alkyl acid, propylene glycol, lecithin, pentylene glycol, alcohol, camellia sinensis leaf extract, ascorbyl palmitate, tocopherol, benzoic acid.
Shipping details
Estimated ship dimensions: 1.87 inches length x 3 inches width x 8.48 inches height
Estimated ship weight: 0.6 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
Highly rated
$9.99($0.54/fluid ounce)
$5 Target GiftCard with 4 select personal care items
4.7 out of 5 stars with 533 ratings
Related Categories
Guests are saying
The John Frieda Highlight Activating Brightening Conditioner for lighter blondes is praised for its ability to enhance and maintain blonde highlights, leaving hair soft, shiny, and manageable. Guests appreciate its pleasant scent and effectiveness in reducing brassiness. However, some guests experienced dryness and were not impressed with the color-enhancing results.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 899 reviews
effectiveness: 4.5 out of 5
quality: 4.5 out of 5
value: 4.33 out of 5
83% would recommend
6 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
1 March, 2025Verified purchase
Nice effect!
Good quality product- highly recommend it
5 out of 5 stars
Thumbs up graphic, would recommend
2 March, 2023Verified purchase
John freida conditioner
Great conditioner. Have used this brand for years and feel it works well
5 out of 5 stars
Thumbs up graphic, would recommend
13 January, 2023
Great conditioner
I have used thus for several years.
3 out of 5 stars
Thumbs down graphic, would not recommend
24 February, 2022Verified purchase
Eh
Like I said abojt the shampoo, it doesn't make anything blonder, just shinier I guess, so it appears lighter. The smell is totally different from the shampoo, which was wierd, usually the matching shampoo and conditioners will smell at least similar. this definitely doesn't condition my hair, it has dried it out tremendously. Probabky won't buy this again.
1 reply from JohnFriedaExpert team - 4 years ago
Oh no - that's not what we like to hear! We're sorry you didn't love the results of this conditioner. We'll be sure to share your feedback internally!
5 out of 5 stars
Thumbs up graphic, would recommend
22 December, 2021Verified purchase
My curls are back!
I have curls again!!! I bought this for the blonde highlights on my top layers to revamp them, not expecting at all for it to revive my hair and bring my curls back partially. I’ve always been skeptical about “name brand” products but I gave this a try. I will be purchasing from this brand from now on. My hair feels incredible
5 out of 5 stars
7 September, 2021
originally posted on johnfrieda.com
Please dont ever dicontinue !!
I have been using this shampoo since it first came out sometime in the 90's . Some twenty odd years ago. I love, love, love it !!! It is THE only shampoo that brings out the natural babylights in my hair. it leaves it shiny, managable and soft.
5 out of 5 stars
Thumbs up graphic, would recommend
3 April, 2021Verified purchase
Great Blonde Shampoo
I love this shampoo. cleans without drying out my hair, leaves it manageable and does bring out the blonde highlights, you don't need to use a lot so goes a long way
5 out of 5 stars
9 March, 2021Verified purchase
Amazing!
Had some gray tint to my new highlights. This turned everything a perfect blonde after 2 uses. (Used the matching shampoo too) And it continues to lighten me up. I figure if it gets too light, I'll take a few days off and use different products.
1 out of 5 stars
4 March, 2021
originally posted on johnfrieda.com
Not like it used to be
I bought John Frieda's highlight activating shampoo and conditioner "for lighter blondes" for over ten years with fantastic results. My hair was super light, shimmery, toned, not bronzy or orange, etc., but I had to keep it healthy for the right effect. John Frieda changed the formula over and over and over, likely to suit people with fried hair, and now they don't even have a conditioner for lighter blondes. The latest products simply make my hair dull, yellow, and dijon mustard colored. It ages my hair by 20 years. It looks terrible. By the way- preserving hair color with wax is not the same as enhancing it by cleaning and adding shine. Now I just use clarifying shampoos and conditioners like Neutrogena
5 out of 5 stars
19 January, 2021
originally posted on Home Tester Club

Very blonde
This might be expensive but after a week your roots are back to blonde.adds shine to your hair too.
5 out of 5 stars
31 December, 2020
originally posted on Home Tester Club

Loved it
It left my hairl smoother and nicer and detangled then before
5 out of 5 stars
3 July, 2020
originally posted on Home Tester Club

Great for blond hair
I absolutely love this product. It really brings out my highlights. It keeps my hair from being brassy. I can tell a difference after one wash. You get a lot of product for a great price.
3 out of 5 stars
26 June, 2020
originally posted on Home Tester Club

John Freida Blond shampoo
Overall I'm not too impressed. I did buy a bottle of this particular shampoo and conditioner and noticed no visible differences to my hair color.
1 reply from John Frieda Customer Service team - 5 years ago
We're sorry to hear that you didn't quite notice a difference in your hair! We thank you for sharing your honest feedback as it helps us to improve. We'll be sure to pass it along internally!
3 out of 5 stars
10 June, 2020
originally posted on Home Tester Club

Does not work unless you buy set!
Once again on the hunt for an ever elusive blonde shampoo I fell sucker to buying this shampoo! Don't feel for the hype. You have to buy the entire line for it to work. And low and behold, once again, just like the Go Blonder line you can only buy the spray online.
1 reply from John Frieda Customer Service team - 5 years ago
We're sorry to hear that you didn't quite love this! Our Highlight Activating Brightening Shampoo & Conditioner don't have a spray to go with them but we'll be sure to share your frustrations internally.
5 out of 5 stars
2 April, 2020
originally posted on Home Tester Club

I love the effects on my hair
I use this during fall and winter when I want subtle highlights. It isn't brassy and it leaves my hair soft and smelling great. I haven't tried a product of his yet that I have not liked.
5 out of 5 stars
14 February, 2020
originally posted on johnfrieda.com
Helpful
I needed to whiten the yellow tones in my hair and this really helped
5 out of 5 stars
8 February, 2020
originally posted on johnfrieda.com
My favorite "blonde" shampoo!
Ok...So I really hate going to the salon, dropping a ton of cash, then having my bright blonde (NOT yellow!) highlights fade away and become dingy. I have tried all the expensive and purple shampoos, but nothing comes close to the awesomeness of John Freida Highlight Activating Brightening Conditioner- Darker Blondes! The bottle is easy to hold and squeeze in the shower. This shampoo has a great, thick lather that cleans great, doesn't strip hair, and also doesn't leave residue or buildup. The smell is wonderfully fresh and leaves your hair smelling fantastic until next wash! I love how bright my blonde highlights are! They stay looking amazing and bright for weeks! I really can't stress enough how much I love the great cleansing, and how well this extends the freshness of my highlights!
5 out of 5 stars
1 February, 2020
originally posted on johnfrieda.com
Brought my hair back to what it was before!
I first bought this product two months ago and immediately started noticing a difference. It took a few washes to really get it to where i liked it but when it got there it looked just like it used to after I left the salon. This product is absolutely amazing and I still use it when my highlights start to get darker.
5 out of 5 stars
29 January, 2020
originally posted on johnfrieda.com
Love it
Soft shiney hair after using. It is definitely worth it
5 out of 5 stars
28 January, 2020
originally posted on Home Tester Club

Wonderful shampoo
This is our day to day shampoo and we wouldn't use anything else! It works great on all hair types, smells great, and is unmatched in quality and results.