RED HAIR SHAMPOO - Gently protect, preserve and enhance your red hair with this red shampoo, made to extend the life of your hair color, infusing and replenishing your red tones with each use
SOFTENS AND SMOOTHS - Get softer, smoother hair with each was when you use our red shampoo, formulated with pomegranate extract and vitamin E
MADE FOR ALL HAIR TYPES - This shampoo for red hair is gentle enough for daily use and safe for all shades of natural and color-treated red hair
QUALITY INGREDIENTS - A red shampoo with ingredients you can trust, our cruelty-free formula is phthalate-free and vegan, made free from animal-derived ingredients
GET OPTIMAL RESULTS - Achieve the best results when you pair our red hair shampoo with John Frieda Radiant Red Red Boosting Conditioner
Description
John Frieda Radiant Red Boosting Shampoo protects, preserves and enhances your red shades to extend the life of your red color between visits to the salon. Made with pomegranate extract and vitamin E, this red shampoo softens and smooths with every wash. Our red hair shampoo is safe for all shades of natural and color-treated red hair and gentle enough to use every day too. Achieve the best results when you pair our red hair shampoo with John Frieda Radiant Red Red Boosting Conditioner.
Scent: Pomegranate
Hair Type: All Hair Types, Colored
Health Facts: Contains Vitamin E, Paraben-Free
Product Warning: Keep out of reach of children
Product Form: Liquid
Sustainability Claims: Not Tested on Animals, Contains Recycled Content, Cruelty-Free
Recommended Use: Daily
Package Quantity: 1
Beauty Purpose: Color Protection, Softening, Smoothing
Features: Rinse-Off
TCIN: 94871910
UPC: 717226303081
Item Number (DPCI): 063-00-4810
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
with every wash, follow with Radiant Red Red Boosting Conditioner. For optimal color protection results, use every time you wash your hair.
Shipping details
Estimated ship dimensions: 1.91 inches length x 3 inches width x 8.1 inches height
Estimated ship weight: 0.62 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
The John Frieda Radiant Red Boosting Shampoo and Conditioner set is highly praised for its ability to enhance and maintain red hair color, leaving it vibrant and healthy. Guests appreciate the sulfate-free formula, pleasant fruity scent, and the way it nourishes and moisturizes hair. Many have noted significant improvements in color retention and shine, making it a must-have for anyone with red or auburn hair. Overall, it offers a great balance of color protection and hair care.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7
4.7 out of 5 stars
590 star ratings
4.7 out of 5 stars with 590 reviews
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5.0 out of 5
effectiveness: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
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value: 4 out of 5
100% would recommend
1 recommendations
5 out of 5 stars
29 August, 2026
originally posted on PINCHme.com
Amazing Color Staying Power for Red Hair
[This review was collected as part of a promotion.] John Frieda Radiant Red Boosting Shampoo & Conditioner duo has been amazing for keeping my red hair vibrant between salon visits. The color staying power is honestly the best part — my red tones stay rich and true instead of fading into that dull, brassy look I used to deal with a week or two after coloring. My hair also feels noticeably softer and smoother after each wash, with none of the dryness I expected from color-depositing formulas. The scent is pleasant without being overwhelming, and a little product goes a long way. Overall, this is now a permanent part of my hair care routine if you have red hair you want to protect and enhance.
Jennifer R__KXa
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5 out of 5 stars
1 August, 2026
originally posted on PINCHme.com
This is great if you like the color
[This review was collected as part of a promotion.] This really deposits color, but I don’t really like the color it’s a bit too dark for me. I would purchase if I can get a true color match.
Ana Q_KXKe
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5 out of 5 stars
16 July, 2026
originally posted on PINCHme.com
A staple in your beauty routine if you have red hair!
[This review was collected as part of a promotion.] As someone who does their hair red I have a hard time keeping color in my hair after washing and have yet to find a product that helps lock in my color until I tried this product! Not only helps lock in my color longer but it leaves my hair feeling so healthy, shiny, and moisturized after each use. It’s help extend my times longer in between each time I need to get my hair dyed again which has made my hair healthier in that aspect alone. It can be used on all shades of red and is made with a sulfate free formula, and has a fruity scent that you can smell on your hair after washing as well. If you have red hair you definitely need to try this product!! It’s a must have.
Lindsey P_esCN
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5 out of 5 stars
23 June, 2026
originally posted on PINCHme.com
John Frieda Radiant Red Boosting Shampoo & Conditioner
[This review was collected as part of a promotion.] Great shampoo and conditioner. Feels good on the hair and make the color more vibrant. Definitely recommend others buying this product
Amber G_8NYH
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5 out of 5 stars
7 June, 2026
originally posted on PINCHme.com
Still Red
[This review was collected as part of a promotion.] I received this product in exchange for an honest review from PinchMe. I love having my hair black cherry but it fades so quickly so I was thrilled to have this opportunity to try this. So far my red has stayed bright (when in the sun) and hasn't faded when it normally does after two weeks. This product doesn't have a strong smell or chemical smell to it which I love.
Janice S_PINP
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5 out of 5 stars
12 May, 2026
originally posted on PINCHme.com
Great for dyed bundles
[This review was collected as part of a promotion.] I used this product on some sew-in tracks that I dyed burgundy/red and they increased the color/vibrancy
Shannon R_jaJz
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5 out of 5 stars
12 May, 2026
originally posted on PINCHme.com
Great for colored hair!
[This review was collected as part of a promotion.] I have red hair and loved using a color safe shampoo that also enhanced my color! It left my hair feeling nourished, soft, and smooth!
Michelle H_22jc
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4 out of 5 stars
5 May, 2026
originally posted on PINCHme.com
Good but
[This review was collected as part of a promotion.] I received John Frieda Radiant Red Boosting Shampoo & Conditioner for free in exchange for my honest opinions. First, let me state that when these came in, the conditioner had leaked a bit in the plastic packaging. Not a huge big deal. I tried to rinse it all off, while the residue did come off the bottle, the color did not. Alright, seems like a good sign, the color stays after all. The fragrance isn't overbearing from the shampoo nor conditioner, at least not for me, nor my oldest child, who also used both on their hair. We found that it did indeed help keep red in our hair longer. Now! That being said, after just the first use, we found that both bottles now wanted to leak. Again, not that big of a deal, we ended up leaving the upside down. That is however, why I'm giving this 4/5 stars.
Lauren B_trvT
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5 out of 5 stars
2 May, 2026
originally posted on PINCHme.com
Hair
[This review was collected as part of a promotion.] Great to use. Gives me a boost and vibrant hair manageable lift. Definitely recommended to buy
Sulai S_aOtr
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5 out of 5 stars
1 May, 2026
originally posted on PINCHme.com
Color restoration
[This review was collected as part of a promotion.] I received the John Frieda Radiant Red boosting shampoo complimentary to sample. I love how shiny and smooth my hair looks after using this shampoo. My hair looks refreshed and hydrated.
J V_dSLt
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4 out of 5 stars
30 April, 2026
originally posted on PINCHme.com
Amazing
[This review was collected as part of a promotion.] Amazing smell, this free product made my hair look shinier. I would really recommend it.
Hilalia P_KqCK
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3 out of 5 stars
27 April, 2026
originally posted on PINCHme.com
Good idea
[This review was collected as part of a promotion.] So while using the product it made my hair soft and shiny but left color on my scalp. I wasn’t very happy with that aspect of the product.
Janelle K_6w9_
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5 out of 5 stars
24 April, 2026
originally posted on PINCHme.com
Great product!
[This review was collected as part of a promotion.] I loved this product and would definitely recommend.
Ginina m_apoJ
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5 out of 5 stars
20 April, 2026
originally posted on PINCHme.com
Great
[This review was collected as part of a promotion.] Made my hair feel very clean... and touched up color..loved it...didn't stain my hands either
Roberta M_177G
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4 out of 5 stars
15 April, 2026
originally posted on PINCHme.com
Keep your reds looking beautiful!
[This review was collected as part of a promotion.] I really enjoy how this kept my hair color, which is a deep auburn looking fantastic for longer. It kept the hair color from bleeding out and it kept the color looking fresh.
Hayley W_xmW_
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5 out of 5 stars
14 April, 2026
originally posted on PINCHme.com
Great conditioning and keeps red, red!
[This review was collected as part of a promotion.] John Frieda's radiant Red Boosting conditioner smells so good and makes my hair soft too. It helps me to maintain my red hair without having to wash my hair in really cool water, I recommend for all redheads!
Donna K_GX9v
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5 out of 5 stars
14 April, 2026
originally posted on PINCHme.com
Nice enhancing conditioner
[This review was collected as part of a promotion.] This conditioner leaves my hair very soft and helps to extend the life of the Auburn coloring I have put into my hair. I like it enough to buy it as I received it as a product sample.
Susan R_Gm9m
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5 out of 5 stars
13 April, 2026
originally posted on PINCHme.com
Love it
[This review was collected as part of a promotion.] I love that it's designed for my red hair. Works great and leaves my hair looking fantastic
Lorrie S_rMQL
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5 out of 5 stars
13 April, 2026
originally posted on PINCHme.com
LOVE IT
[This review was collected as part of a promotion.] My red hair has been looking shiny, smooth and vibrant I am loving this product!
Yazmin L_GagG
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4 out of 5 stars
12 April, 2026
originally posted on PINCHme.com
Just ok..
[This review was collected as part of a promotion.] I received a free sample of John Frieda Radiant Red Boosting Shampoo & Conditioner from PinchMe in exchange for an honest review. I love that this product comes in a squeeze tube. Super easy to use and handle even when your hands are wet. The smell is very strong and perfumed. The smell definitely increased after drying and styling. I have very long, medium thickness natural reddish brown hair with reddish sun streaks. I did not really notice any red changes or enhancements to my hair after use. My hair felt on the dry side even after heavily conditioning. I can see these products being too notch for some folks but definitely not for me.