Sponsored
John Frieda ULTRAFiller+ Thickening Shampoo for Fine Hair, Volumizing Shampoo, Biotin and Hyaluronic Acid Hair Thickening Shampoo - 8.3 fl oz
$9.79
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- HAIR THICKENING SHAMPOO - Our thickening shampoo gets you 200% thicker*, fuller hair (*vs a basic shampoo) instantly
- SPECIAL TECHNOLOGY - This technology aligns and creates spaces between your hair fibers as you wash, resulting in hair that looks and feels thicker
- EXPERTLY FORMULATED SHAMPOO - This thickening shampoo is infused with biotin and hyaluronic acid so that it visibly plumps, giving you thicker, fuller and stronger hair in just one use
- TRUSTWORTHY INGREDIENTS - Our volumizing shampoo is silicone-free and vegan
- MORE THAN JUST SHAMPOO - Try the whole John Frieda ULTRAfiller+ line, because together, all three products (thickening shampoo, conditioner and spray) help you achieve the best results
Description
Infused with biotin and hyaluronic acid, this thickening shampoo visibly plumps, leaving you with thicker, fuller and stronger hair in only one use! Our hair thickening shampoo plumps the overall thickness of your hair by 200%* and strengthens, reducing hair loss due to breakage (*vs. a basic shampoo). Our technology adds manageability to fine, fragile hair while increasing overall thickness and plumpness. It aligns and creates spaces between hair fibers, making your hair look and feel thicker.
Scent: Scented, Floral
Hair Type: Fine
Health Facts: Vegan, Contains Hyaluronic Acid, Silicone-Free
Product Form: Cream
Sustainability Claims: Cruelty-Free
Recommended Use: Daily
Package Quantity: 1
Beauty Purpose: Damage Repair, Thickening, Strengthening, Nourishing, Moisturizing, Volumizing
Net weight: 8.3 fl oz (US)
Features: Rinse-Off
TCIN: 89171231
UPC: 717226291371
Item Number (DPCI): 063-00-0884
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water, sodium laureth sulfate, glycerin, coco-glucoside, cocamidopropyl betaine, cocamide mea, fragrance, sodium chloride, lauric acid, hydroxypropylgluconamide, polyquaternium-7, benzyl, alcohol, hydroxypropyl methylcellulose, hydroxypropylammonium gluconate, disodium edta, malic acid, glycine, alcohol, lecithin, ppg-9, panthenol, sodium hydroxide, caffeine, hyaluronic acid, tocopheryl etate, biotin, sodium benzoate, salicylic acid, alpha-isomethyl ionone, geraniol, hexyl cinnamal, limonene, linalool.
Shipping details
Estimated ship dimensions: 1.7 inches length x 2.39 inches width x 8.23 inches height
Estimated ship weight: 0.64 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this shampoo safe for color treated hair?
submitted by LJ - 2 years ago
A: Hey LJ, Great question! The John Frieda UltraFiller + Thickening Shampoo does not claim to be color safe. This thickening shampoo is infused with biotin and hyaluronic acid so that it visibly plumps, giving you thicker, fuller and stronger hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expertA: I checked the official John Frieda website - it does claim it is color safe.
submitted byTNTaylor - 8 months ago
Q: How does the shampoo increase hair thickness?
submitted by AI Shopping Assistant - 21 days ago
A: The shampoo aligns and creates spaces between hair fibers, making hair look and feel thicker.
submitted byAI Shopping Assistant - 21 days agoAi generated
Q: Can this shampoo help with hair damage repair?
submitted by AI Shopping Assistant - 21 days ago
A: Yes, the shampoo is designed for damage repair, strengthening hair and reducing breakage.
submitted byAI Shopping Assistant - 21 days agoAi generated
Q: What ingredients are in the thickening shampoo?
submitted by AI Shopping Assistant - 21 days ago
A: The shampoo is infused with biotin and hyaluronic acid, and is silicone-free and vegan.
submitted byAI Shopping Assistant - 21 days agoAi generated
Q: Is the shampoo suitable for daily use?
submitted by AI Shopping Assistant - 21 days ago
A: Yes, the shampoo is recommended for daily use to achieve thicker, fuller hair.
submitted byAI Shopping Assistant - 21 days agoAi generated
Q: What is the scent of the shampoo?
submitted by AI Shopping Assistant - 21 days ago
A: The shampoo has a floral scent, providing a pleasant fragrance during use.
submitted byAI Shopping Assistant - 21 days agoAi generated
Q: What does this smell like?
submitted by Ekrich - 1 year ago
A: Hi, thanks for your question! The fragrance of ULTRAfiller+ is a harmony between marine note and lemon, evolving freshly towards florals (lily and jasmine) and woody accord (cedarwood, sandalwood).
submitted byJohnFriedaExpert - 1 year ago
John Frieda ULTRAfiller+ Collection
About the collection
This collection, developed specifically for fine, thin hair, is a 3-step regimen clinically proven to thicken hair overall by 200% in one use. Infused with Biotin and Hyaluronic Acid, this hair thickening system plumps overall thickness of hair and strengthens strands to reduce hair loss due to breakage. Instantly get the look & feel of more hair!
Frequently bought together
$9.79
$5 Target GiftCard with 4 select beauty products
4.5 out of 5 stars with 295 ratings
$10.99($2.20/fluid ounce)
$5 Target GiftCard with 4 select beauty products
4.3 out of 5 stars with 155 ratings
$9.99($1.18/fluid ounce)
$5 Target GiftCard with 4 select beauty products
4.4 out of 5 stars with 444 ratings
Highly rated
$11.59($6.86/fluid ounce)
$5 Target GiftCard with 4 select beauty products
4.3 out of 5 stars with 1344 ratings
$15.99($2.67/fluid ounce)
$5 Target GiftCard with 4 select beauty products
4 out of 5 stars with 440 ratings
Guests also viewed
$11.59
$5 Target GiftCard with 4 select beauty products
4.2 out of 5 stars with 1451 ratings
$9.99($1.18/fluid ounce)
$5 Target GiftCard with 4 select beauty products
4.4 out of 5 stars with 444 ratings
$8.49
$5 Target GiftCard with 4 select beauty products
4.3 out of 5 stars with 946 ratings
$12.99($1.54/fluid ounce)
$5 Target GiftCard with 4 select beauty products
4.3 out of 5 stars with 662 ratings
$15.99($1.18/fluid ounce)
$5 Target GiftCard with 4 select beauty products
4.6 out of 5 stars with 335 ratings
$4.99($0.42/fluid ounce)
$5 Target GiftCard with 4 select beauty products
4.3 out of 5 stars with 887 ratings
Discover more options
$8.99($0.89/fluid ounce)
$5 Target GiftCard with 4 select beauty products
4.4 out of 5 stars with 512 ratings
$9.79
$5 Target GiftCard with 4 select beauty products
4.5 out of 5 stars with 295 ratings
$10.99
$5 Target GiftCard with 4 select beauty products
3.9 out of 5 stars with 342 ratings
Highly rated
$10.99
$5 Target GiftCard with 4 select beauty products
4.5 out of 5 stars with 2836 ratings
$10.99
$5 Target GiftCard with 4 select beauty products
4.6 out of 5 stars with 662 ratings
$11.59
$5 Target GiftCard with 4 select beauty products
4.2 out of 5 stars with 1451 ratings
Related Categories
Guests are saying
The shampoo has received mixed feedback from guests, with many praising its pleasant scent and ability to make hair feel thicker and fuller after use. Guests appreciate its lathering quality and how it leaves hair clean and manageable. However, some have experienced dryness and tangling, particularly those with fine hair. Overall, it seems to work well for many, but results may vary based on hair type.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 345 reviews
effectiveness: 3.63 out of 5
quality: 3.5 out of 5
value: 3.75 out of 5
69% would recommend
13 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
5 October, 2025Verified purchase
A very happy customer
I am so glad I purchased this shampoo after one use I could feel the difference. I will purchase again and again
4 out of 5 stars
Thumbs up graphic, would recommend
27 June, 2025
Almost a 5 star
It pumps up your strands. It has a great smell. It is a bit drying,even when using the conditioner. It claims it is color safe, but my hair color fades very quickly. I love all the pro filler products!! If you do not color your hair, this product is the best on the market IMO.
5 out of 5 stars
27 February, 2025
originally posted on johnfrieda.com
Thickening shampoo
Very pleased with my hair with shampoo. My.hair is in great condition
1 out of 5 stars
Thumbs down graphic, would not recommend
25 February, 2025Verified purchase
Greasy and flat
I feel like this shampoo left my hair feeling greasy and flat, even after a thorough rinse. It's nothing special and was not volumizing for me. Don't know what it has such good reviews.
1 reply from JohnFriedaExpert team - 8 months ago
We’re so sorry to hear that ULTRAFiller+ did not meet your expectations. Please know we have a satisfaction guarantee. To submit a Guarantee Request, please contact the customer care number printed on the back label of your product package. Alternatively, you can check the retailer from which you purchased for their refund/return policy.
5 out of 5 stars
13 February, 2025
originally posted on johnfrieda.com
First time user
Although I have only used it a few times so far, I am very happy with the resilts!
2 out of 5 stars
Thumbs down graphic, would not recommend
7 January, 2025Verified purchase
Dry itchy scalp
Doesn’t make a difference. My scalp is now incredibly dry and itchy though
1 reply from JohnFriedaExpert team - 10 months ago
We’d like to hear more about your experience. If you’re willing to tell us, please contact our Consumer Care team at 1-800-521-3189 to speak with someone directly. Additionally, please know we have a satisfaction guarantee. To submit a Guarantee Request, please contact the customer care number printed on the back label of your product package. Alternatively, you can check the retailer from which you purchased for their refund/return policy.
1 out of 5 stars
Thumbs down graphic, would not recommend
5 September, 2024Verified purchase
No change to thickness
Not seeing a difference here
2 out of 5 stars
Thumbs down graphic, would not recommend
18 August, 2024Verified purchase
Not for me
Cannot believe how tangled my hair would get using this! I lost a ton of hair just trying to get a hair pick through it. Each strand feels like it's coated with grime. Didn't look any thicker either but the smell is nice. I can see it working good for people but not my thin baby fine hair unfortunately.
5 out of 5 stars
Thumbs up graphic, would recommend
27 July, 2024Verified purchase
Great brand
Makes my hair thicker and fuller. I love the smell and how clean it makes my hair.
5 out of 5 stars
Thumbs up graphic, would recommend
24 July, 2024Verified purchase
Great Shampoo for Thin Hair
This shampoo is great for my thin, fine hair. It only takes a small amount to make my hair feel clean and soft.
5 out of 5 stars
29 May, 2024
originally posted on johnfrieda.com
Love It
I have tried a lot of shampoo's but none does what this one does.....You tell the difference the first time you use it... will buy again and again..
1 out of 5 stars
5 May, 2024
originally posted on Sampl
No thank you
[This review was collected as part of a promotion.] John Frieda ULTRAfiller+ Shampoo did not work well for my hair. After 1 use my hair felt like straw. I will not be trying the remainder of the sample, I already threw it out. This reminds me of the lash extension peoducts and the "filler" just clings tothe hair and slowly breaks off as the day goes on.
1 reply from Marketing team - 1 year ago
We're sorry to hear this and want to look into what happened and how we can help. Can you please call our customer care team at 800-521-3189? Thanks!
5 out of 5 stars
4 May, 2024
originally posted on Sampl
Ups the ante of your hair volume! Wonderful scent!
[This review was collected as part of a promotion.] This John Frieda Ultrafiller+ Shampoo smells amazing and has a wonderful lather! It cleans my hair well and makes it super smooth and shiny, giving it that oomph of added volume! I’m very pleased with the results and love the lingering scent in my hair. Highly recommend this shampoo!
4 out of 5 stars
30 April, 2024
originally posted on Sampl
John Frieda Ultra Filler Shampoo
[This review was collected as part of a promotion.] Great shampoo, made my hair fuller than it normally is.
5 out of 5 stars
28 April, 2024
originally posted on Sampl
amazing
[This review was collected as part of a promotion.] soft, gentle, smell so good and my hair super easy to brush and shiny.
4 out of 5 stars
27 April, 2024
originally posted on Sampl
Great Shampoo!
[This review was collected as part of a promotion.] This shampoo left my hair looking fuller and bouncy. I was surprised how well it worked with just one use.
5 out of 5 stars
26 April, 2024
originally posted on Sampl
Love the John Frieda Shampoo
[This review was collected as part of a promotion.] Love the smell. Purchased a bottle after my sample finished
2 out of 5 stars
26 April, 2024
originally posted on johnfrieda.com
(no review title)
I bought the shampoo and conditioner and having used both several times, I don't notice any difference.
1 reply from Marketing team - 2 years ago
We’re so sorry to hear that ULTRAfiller+ did not meet your expectations. Please know we have a satisfaction guarantee. To submit a Guarantee Request, please contact the customer care number printed on the back label of your product package. Alternatively, you can check the retailer from which you purchased for their refund/return policy.
5 out of 5 stars
26 April, 2024
originally posted on Sampl
Great Volume!
[This review was collected as part of a promotion.] Smells great, lathers well, and did give my hair my body.
4 out of 5 stars
26 April, 2024
originally posted on Sampl
Really liked this shampoo
[This review was collected as part of a promotion.] A little shampoo goes a long way! This lathered really well and my hair actually feels thicker.