Sponsored
Johnson's Moisturizing Mild Pink Baby Body Lotion, Coconut Oil for Delicate Skin, Hypoallergenic - 27.1 fl oz
$8.19
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Can Help Relieve Signs of Dry Skin Such As: Itchiness, flaking, tightness, scaling & redness
- 72-Hour Moisture: formula with coconut oil, aloe vera, & vitamin B5 hydrates skin for 72 hours
- Safe for Newborns: Gentle formula made for delicate baby skin
- Leaves Skin Soft: Our formula leaves skin feeling soft and is safe for newborns
- Gentle Formula: Hypoallergenic with no added parabens or dyes; pH-balanced for daily use
- For Whole Family: Gentle enough for babies, suitable for kids and adults too
- Pediatrician & Dermatologist Tested: Johnson's Baby Lotion is Pediatrician & Dermatologist Tested
- Pure Love for Precious Moments: Johnson’s Baby protects delicate skin & hair from dryness
Description
Moisturize and protect your baby’s delicate skin from dryness with Johnson’s Baby Lotion with coconut oil, aloe vera, and vitamin B5. This gentle, pH-balanced baby lotion hydrates for 72 hours and can help relieve 5 signs of dry skin such as itchiness, tightness, flaking, scaling, and redness. Specially designed for newborn and delicate skin, it’s hypoallergenic, dermatologist and pediatrician tested and made with no added parabens or dyes. Features our unique gentle baby scent. Johnson’s Baby cares for what is precious: your baby’s precious skin and hair, and precious moments of bonding. Bottle made with 50% recycled plastic.
World’s #1 Baby & Child Care Brand*
*Source: Euromonitor International Limited; Beauty and Personal Care 2025 ed. As per Baby and Child-Specific Products Category; all retail channels; value sales at RSP; 2024 data.
World’s #1 Baby & Child Care Brand*
*Source: Euromonitor International Limited; Beauty and Personal Care 2025 ed. As per Baby and Child-Specific Products Category; all retail channels; value sales at RSP; 2024 data.
Scent: Unscented
Number of Pieces: 3
Suggested Age: 1 Year and Up
Health Facts: Sulfate-Free, Dye-Free, Paraben-Free, Phthalate-Free
Product Form: Lotion
Beauty Purpose: Moisturizing
Recommended Skin Type: Sensitive
Net weight: 27.1 fl oz (US)
Features: Dermatologist Tested
TCIN: 53382744
UPC: 381371175611
Item Number (DPCI): 007-08-1222
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water, glycerin, isopropyl myristate, cocos nucifera (coconut) oil, panthenol, aloe barbadensis leaf extract, cetyl alcohol, phenoxyethanol, potassium cetyl phosphate, carbomer, caprylyl glycol, fragrance, sodium hydroxide' '
Allergens & Warnings:
CAUTION: Keep out of reach of children. Avoid contact with the eyes. Gently rinse eyes with water in case contact occurs.Shipping details
Estimated ship dimensions: 2.1 inches length x 4.63 inches width x 9.41 inches height
Estimated ship weight: 1.87 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What is the ph of this lotion?
submitted by New Hampshire - 8 months ago
A: The PH range is 5.1 – 5.9
submitted byJohnson & Johnson - 8 months agoBrand expert
Q: what does it smell like?
submitted by Rita - 10 months ago
A: Hello! Thank you for choosing our product. Our Johnson's Moisturizing Mild Pink Baby Body Lotion with Coconut Oil has a light, soft, and subtle scent. While it's not heavily fragrant, it has a mild, fresh, and slightly sweet scent that comes from the coconut oil and other ingredients, giving it a clean and gentle aroma. It's designed to be hypoallergenic and gentle enough for delicate skin, so the fragrance is very mild and not overpowering.
submitted byJohnson & Johnson - 10 months agoBrand expert
Frequently bought together
Guests also viewed
Discover more options
Related Categories
Guests are saying
The product has been a beloved choice for many families, cherished for its nostalgic scent and effective moisturizing properties. However, recent changes to the formula have left some guests disappointed, particularly regarding the new scent and texture. While many appreciate the gentle nature of the lotion, others long for the return of the original formula that has been a staple for decades. Overall, it remains a popular option for both babies and adults.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 2881 reviews
quality: 3.16 out of 5
value: 3.27 out of 5
52% would recommend
107 recommendations
5 out of 5 stars
4 December, 2025
originally posted on influenster.com
keeps my little one’s skin moisturized all day
[This review was collected as part of a promotion.] Great lotion with amazing SkinFeel and overall Feel. It absorbs quickly without leaving residue, and keeps my baby’s skin soft and hydrated. Love the gentle scent and smooth Absorption.
5 out of 5 stars
4 December, 2025
originally posted on influenster.com
Sensational baby cream and its aroma.
[This review was collected as part of a promotion.] Thank you Influenster and Johnson & Johnson for getting this product as a complimentary in exchange for my honest review. I used it twice a day and the ingredients are very gentle and never irritated my skin. I used frequently during the days and noticed changes in my skin I really like it because it’s fresh and will last, leaving my babies with a lovely, soft scent. I really recommend this product for your little ones, it is safe and hydrates your baby’s skin.
5 out of 5 stars
3 December, 2025
originally posted on influenster.com
Must have!
[This review was collected as part of a promotion.] Thank you @influenster and @johnsonsbaby for the free product for an honest review!! Im normally not intrested in baby power-like scents but this lotion is AMAZING! The texture is smooth and non greasy like other brands! I've used it for a few weeks to make sure there's no negative effects on my son and I have ZERO complaints!!! The size of the bottle for the price is remarkable! Definitely more bang for your buck as they say! @influenster #complimentary @johnsonsbaby #JohnsonsBaby
1 out of 5 stars
3 December, 2025
originally posted on johnsonsbaby.com
TERRIBLE!!!!
Terrible!!! I have been using the original baby lotion for 30 years and it has always had a great smell and texture. This new bottle with the aloe and b5 is terrible, from the smell to the watery texture. Not sure who thought it was a bright idea to change the smell and texture, but it’s not. Bring back the original pink lotion please!!!!!!!!
5 out of 5 stars
3 December, 2025
originally posted on influenster.com
Like it so much
[This review was collected as part of a promotion.] The new formula of Johnson’s Baby Lotion has really impressed me. It feels lighter than the older version but somehow keeps the skin moisturized for a much longer time. The lotion spreads easily, it absorbs quickly, and doesn’t feel sticky at all. My baby has slightly sensitive skin, and this lotion did not cause any redness or irritation. In fact, her skin felt smoother and calmer after just a few uses. The scent is mild and comforting, perfect for babies or even adults who prefer gentle fragrances. I also appreciate that Johnson’s improved the ingredients—more natural, cleaner, and safe for daily use. Whether it’s after bath time or before bed, this lotion has become a part of our routine. I would definitely buy it again.
5 out of 5 stars
2 December, 2025
originally posted on influenster.com
Love it
[This review was collected as part of a promotion.] Omg, this new formula is so amazing. My baby skin is so much softer and I can’t forget about the famous scent. The scent lasts so much longer than what it used to last. This formula is almost like the old one.
1 out of 5 stars
2 December, 2025
originally posted on johnsonsbaby.com
(no review title)
I have always worn johnson and I just bought the "new formula" with aloe and vitamin B5 and i do not like it. I will not be purchasing this lotion anymore. The smell is changed and I am not a big fan. Bring back the old pink baby smell that we love.
5 out of 5 stars
2 December, 2025
originally posted on influenster.com
Moisturizing
[This review was collected as part of a promotion.] My wife loves this lotion for our daughter she said it’s very moisturizing and soothing. And likes the fact it has buttoning b5 and aloe it’s not greasy and doesn’t leave a messy residue
1 out of 5 stars
2 December, 2025
originally posted on johnsonsbaby.com
No New Smell!
I just purchased a bottle and it smelled different. I didn't like it. I've been using Johnson's Baby Lotion for 50 years....why was it changed? Where can I get the original smelling lotion?
5 out of 5 stars
2 December, 2025
originally posted on influenster.com
Johnson’s Baby Lotion keeps my skin calm, soft, an
[This review was collected as part of a promotion.] Baby-soft isn’t just for babies Johnson’s Baby Lotion keeps my skin smooth, gentle, and hydrated all day. Nothing beats that classic Johnson’s Baby scent. My go-to for soft, calm skin.
5 out of 5 stars
2 December, 2025
originally posted on influenster.com
Baby lotion
[This review was collected as part of a promotion.] Johnson’s Baby Lotion is light, gentle, and absorbs quickly without feeling greasy. It has a soft, clean scent and works well on sensitive skin, keeping it smooth and hydrated. Great for babies after bath time
1 out of 5 stars
2 December, 2025Verified purchase
(no review title)
Never had a problem before but both pumps came broke on the baby lotion
2 out of 5 stars
1 December, 2025
originally posted on johnsonsbaby.com
No baby sent
I bought Johnson baby lotion for around 30 years and I used it every day even my first choice for my kids but I was unsatisfied with this bottle I was excited to smell that wonderful baby sent but it wasn’t there so I’m dissatisfied
5 out of 5 stars
1 December, 2025
originally posted on influenster.com
It leaves my child's skin well hydrated and smells
[This review was collected as part of a promotion.] My little son is no longer a baby, but I love to keep putting the baby lotion on him because it leaves his skin very soft. I also like it a lot because it has vitamin B5 and Aloe Vera that makes your skin hydrated and not dry out or irritated. It is the perfect lotion to moisturize your skin and something else I love is its soft and fragrant aroma that the cream leaves after applying it. You can find it in several presentations but I really liked this presentation because it is the easiest way to open and close the lotion bottle.
5 out of 5 stars
30 November, 2025
originally posted on influenster.com
Lotion
[This review was collected as part of a promotion.] I love this baby lotion! My skin feels so soft! I use it after my shower or bath!! My skin is really sensitive and this works for me! I need to get more! It’s gentle on any skin type!
5 out of 5 stars
30 November, 2025
originally posted on influenster.com
It’s the best lotion for babies
[This review was collected as part of a promotion.] I have three children and from the first until now with my youngest baby the Johnson’s brand has been my favorite for the care of my children’s skin. Its texture and soft aroma leave my children’s skin hydrated and with a smell that makes you want not to take your nose off their skin. I love this brand and for me it is the best in all their products.
5 out of 5 stars
30 November, 2025
originally posted on influenster.com
This lotion is spectacular and smells super good
[This review was collected as part of a promotion.] I love its design and the new formula I like that it has a very rich smell and I love it I highly recommend it your design is very beautiful. It is very safe for the skin of our babies, I highly recommend them
5 out of 5 stars
30 November, 2025
originally posted on influenster.com
Very nice
[This review was collected as part of a promotion.] Love this lotion. It smells so nice and fresh. I love how nice the packaging is and it really hydrates and isn’t greasy. The ingredients are nice and not overly powering.
5 out of 5 stars
30 November, 2025
originally posted on influenster.com
Suavidad
[This review was collected as part of a promotion.] I love Johnson’s Baby Moisturizing Lotion! It keeps my baby’s skin soft, nourished, and hydrated for hours. The blend of coconut oil, aloe vera, and vitamin B5 soothes dryness and absorbs quickly without feeling greasy. ❤️❤️❤️😍😍😍
5 out of 5 stars
30 November, 2025
originally posted on influenster.com
Nice smell, good size
[This review was collected as part of a promotion.] This lotion it reminds me so much of my childhood. My mom used to use it and it takes me straight there. I love the quantity that it lasts a long time . So far my baby’s skin is very happy with the product