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Raisin Bran Breakfast Cereal
$3.99 ($0.26/ounce)
In Stock
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About this item
Highlights
- Healthy cereal bursting with delicious raisins and oat clusters with great flavor and texture in every irresistible spoonful
- Start your day with a family breakfast featuring crispy toasted bran and oat flakes balanced with the satisfying goodness of sweet raisins
- 6 key nutrients from real fruit and grains; 17g of whole grain per serving; Good source of fiber; Kosher Pareve; Contains wheat ingredients
- A low-fat, fiber cereal to enjoy with your favorite nut or dairy milk; Makes a delicious breakfast, a tasty snack at work, or a quick dinner
- Includes 1, 15.4oz box of ready-to-eat Kellogg's Raisin Bran Crunch Original cereal; Packaged for freshness and great taste
Description
Have a bowl of get up and go with the delicious taste of Kellogg's Raisin Bran Crunch, a delicately crafted, wholesome breakfast cereal that helps bring energy to start your day. This satisfyingly crunchy cereal is made with delicious sun-ripened raisins, toasted flakes and crunchy oat clusters glazed with a touch of honey in every spoonful. Kellogg's Raisin Bran Crunch provides 6 key nutrients from real fruit and grains and a good source of fiber to help you start your day off strong; Just as nutritious as it is delicious, this cereal is heart-healthy (while many factors affect heart disease, diets low in saturated fat and cholesterol may reduce the risk of heart disease). With each spoonful, enjoy a sweet and satisfying crunch. Whether you enjoy this healthy cereal in a bowl with your favorite milk for a quick breakfast, sprinkled over yogurt for an afternoon treat, or as a snack straight from the box, Kellogg's Raisin Bran Crunch cereal lets you rise, shine, and make the most of your day.
Serving Size: 1 cup
Serving Per Container: About 8
Amount 1 Cup (55g) of Cereal:
Calories: 190
% Daily Value*
Total Fat 1grm1%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 0grm0%
Monounsaturated Fat 0grm0%
Cholesterol 0mg0%
Sodium 200mg9%
Total Carbohydrate 46grm17%
Dietary Fiber 4grm16%
Total Sugars 19grm0%
Added Sugars 13grm26%
Protein 4grm0%
Vitamin D 0mcg0%
Calcium 20mg2%
Iron 1mg6%
Potassium 280mg6%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount :
Calories: 250
% Daily Value*
Total Fat 1grm1%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 0grm0%
Monounsaturated Fat 0grm0%
Cholesterol 5mg1%
Sodium 280mg12%
Total Carbohydrate 56grm20%
Dietary Fiber 4grm16%
Total Sugars 28grm0%
Added Sugars 13grm26%
Protein 10grm0%
Vitamin D 2.2mcg10%
Calcium 250mg15%
Iron 1.1mg6%
Potassium 560mg10%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
whole grain wheat, sugar, rice, raisins, wheat bran, whole grain oats, brown sugar syrup, vegetable glycerin. contains 2% or less of corn syrup, salt, natural flavor, modified corn starch, molasses, palm oil, cinnamon, honey, mixed tocopherols (vitamin e) for freshness.
Allergens & Warnings:
Contains wheat ingredients.Dietary Needs: Low Fat, Kosher
Features: No High Fructose Corn Syrup, Whole Grain, No Artificial Colors
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 15.4 Ounces
TCIN: 12918631
UPC: 041192102073
Item Number (DPCI): 231-00-0446
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
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Shipping details
Estimated ship dimensions: 1.75 inches length x 7.77 inches width x 11 inches height
Estimated ship weight: 0.9625 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Guests are saying
Kellogg's Raisin Bran Crunch and its blueberry variant have garnered mixed reactions from guests. While many appreciate the delightful crunch and flavor, some have expressed disappointment over the quality and quantity of raisins or blueberries. The cereal is praised for its fiber content and satisfying texture, making it a popular choice for breakfast or snacks. Guests enjoy its versatility, whether eaten dry or with milk, and appreciate the balance of sweetness and health benefits.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 3591 reviews
quality: 4.46 out of 5
taste: 4.7 out of 5
value: 4.27 out of 5
91% would recommend
282 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
19 October, 2025
1 black flake, 1 brown flake and 1 outrageously big flake
First pour at the top was a humourous flake then kept eating and came across a black flake and a brown one!!
1 out of 5 stars
9 September, 2025
originally posted on wkkellogg.com
No blueberries!
I'm a daily consumer of Raisin Bran Crunch and decided to try Blueberry Crunch. Well, someone left out the blueberries! I literally dug through and didn't find one (dried) blueberry. Disappointing - I love blueberries. Won't be trying that again.
1 reply from Consumer Care team - 1 month ago
I'm sorry to learn that your cereal did not have blueberries. This is unusual, and we would like to help. Please look for an email from us so we can replace your product. We're confident that your next experience will be much better.
3 out of 5 stars
7 September, 2025
originally posted on wkkellogg.com
Raisin Bran Cereal Crunch was excited but.........
I bought this two weeks ago to try it because I had coupon for them and they were on sale at No Frills. I'm so use tot he original Raisin Bran cereal because it's my favorite. Decided to try this particular one out since it was new. I'm so glad that I got it using it a coupon because this is overly sweet for me. In order to eat it I had to mix it with a plain cereal.
5 out of 5 stars
7 September, 2025Verified purchase
Blueberries!
Has a good blueberry taste
1 out of 5 stars
6 September, 2025
originally posted on wkkellogg.com
Where are the raisins
Almost no raisins in each box not getting my money’s worth . I am extremely disappointed in this product. It used to be much better. Number on the box is KLA 052 01:08 . However it has not only been this box . Is cost cutting more important than quality products and customer satisfaction ?
1 reply from Consumer Care team - 1 month ago
I'm sorry to learn that your cereal did not have raisins. This is unusual, and we would like to help. Please look for an email from us so we can replace your product. We're confident that your next experience will be much better.
1 out of 5 stars
1 September, 2025
originally posted on wkkellogg.com
So much added sugar is not necessary
It isn't necessarily that the produce is poor, but come on......16 g added sugar!!!!!!! That is worse than Cap'n Crunch. It's nice that there is so much added fiber, but you cannot consider this a healthy breakfast cereal.
2 out of 5 stars
31 August, 2025
originally posted on wkkellogg.com
Crushed flakes
I’ve been a fan of Raisin Bran Crunch for years and years but this last box I bought will probably be my last. The entire box, not just a portion or the bottom, was crushed bran flake bits. There were barely any full flakes, it was more like a box of raisin branch sand.
1 reply from Consumer Care team - 2 months ago
I'm sorry to learn that your cereal was crushed. This is unusual, and we would like to help. Please look for an email from us so we can replace your product. We're confident that your next experience will be much better.
4 out of 5 stars
30 August, 2025
originally posted on wkkellogg.com
Great taste
[This review was collected as part of a promotion.] I have been a Raisin Bran fan all of my life but was very thankful for the crunch to be added to the recipe!!
5 out of 5 stars
24 August, 2025
originally posted on wkkellogg.com
My go to
This has been my go to meal for the past 6 weeks with having a newborn. Absolutely love this cereal and spent quite a bit on making sure I always have some in the house.
1 out of 5 stars
Thumbs down graphic, would not recommend
17 August, 2025Verified purchase
Oh hellll(o) NO! Skip this!
Im in my 20s, and we don’t complain much about stuff. Just move on if we didnt like it, but this was expensive for it to be this bad and it pmo😭😭. It was literally all bran flakes. I am not exaggerating. There were three “clusters” in my whole bag, and I bought the family size because I expected it to be regular raisin brand crunch with blue berries instead of raisins. Like what is this! The clusters also were smaller that half a bran flake and weren’t even crunchy. They disappeared into nothing. It was so bad, and it makes me super unlikely to try the original Raisin Bran and Raisin Branch Crunch. I was getting back into cereal since being a child, and now I’m like nah. LOL
4 out of 5 stars
15 August, 2025
originally posted on wkkellogg.com
Something missing?
It seems to be missing that classic crunch.
5 out of 5 stars
Thumbs up graphic, would recommend
9 August, 2025Verified purchase
So good
This is really good! Love the blueberry flavor. Dairy free and tastes great with almond milk!
2 out of 5 stars
4 August, 2025
originally posted on wkkellogg.com
Poor Quality
My husband and I have been buying Raising Bran Crunch for years, but lately the quality of the product has gone down. The quantity of raisins has decreased, but the clumps of crunch have increased. Expire date 9-3-25. I have photos that I would be happy to send.
1 reply from Consumer Care team - 3 months ago
We hear and value your comments about our Kellogg's® Raisin Bran Crunch® cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
1 out of 5 stars
4 August, 2025
Oops all bran
So there were barely any raisins or crunchy bits in my cereal. It was basically a box of bran flakes.
2 out of 5 stars
1 August, 2025
originally posted on wkkellogg.com
No Crunch Clusters in the cereal
We have notice there are little to no crunch clusters in the cereal we have purchased over the last several months. Has the recipe changed?
1 reply from Consumer Care team - 3 months ago
I'm sorry to learn that you have noticed there are little to no crunch clusters in the cereal. This is unusual, and we would like to help. Please look for an email from us so we can replace your product. We're confident that your next experience will be much better.
1 out of 5 stars
Thumbs down graphic, would not recommend
27 July, 2025Verified purchase
False Advertising - No dried blueberries
Kellogg’s Blueberry Branch Crunch cereal boasts dried blueberries in its ingredient list and prominently features them in its packaging. However, the only dried blueberries in the cereal are in the few blueberry-flavored crunchy oat clusters. Despite the packaging’s claims, there are no whole dried blueberries elsewhere in the cereal. This clearly violates the federal Fair Packaging and Labeling Act of 1967, which prohibits “consumer deception … with respect to descriptions of ingredients.” Kellogg’s Special K with Red Berries clearly states that it contains real strawberries, while this product only claims to contain blueberry-flavored crunchy oat clusters. Kellogg’s seems to rely on consumers not reading the fine print. Consumers should unite and file complaints against Kellogg’s, or even consider a class-action lawsuit. I am deeply disappointed and feel deceived and lied to. I would not have purchased this product if I had known it didn’t actually contain the whole dried blueberries depicted on the box. I am puzzled as to why Target would sell a product that is deceptively marketed to consumers.
5 out of 5 stars
Thumbs up graphic, would recommend
18 July, 2025Verified purchase
delish and nutrish!
great way to get your fiber!
1 out of 5 stars
Thumbs down graphic, would not recommend
15 July, 2025Verified purchase
No blueberries, just blueberry flavored.
Very deceiving marketing. The picture on the box shows blueberries in the cereal. There are no actual blueberries in the cereal. It’s simply bran flakes that are blueberry flavored. Won’t buy again.
5 out of 5 stars
Thumbs up graphic, would recommend
7 July, 2025
Love the Blueberry Bran Crunch
Not a fan of regular Raisin Bran but absolutely love the Blueberry Bran Crunch. Smells awesome out of the box and tastes great!
4 out of 5 stars
Thumbs up graphic, would recommend
2 July, 2025Verified purchase
Normally it's Fresh
The last box I got was stale and box had been tossed so no return this time. But normally love it and it's normally fresh.