Sponsored
Kristin Ess Hair Gloss Dye in Platinum for Blonde Hair - 4 fl oz
$14.99
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Tone enhancing
- Shine boosting
- High gloss topcoat
- Silicone-free + ammonia-free
- Color + keratin safe
- Lasts 3 - 4 weeks
- For all hair types
- Single application
Description
I always recommend that my clients come to get glossed and toned between salon visits to extend the life of their color. I’m finally able to give them, and you, something that is easy to use at home. This in-shower treatment is formulated to instantly boost vibrancy and shine, while neutralizing warmth on color treated or naturally ultra light blonde hair. It will help you keep your color looking fresh, shiny and healthy between appointments.
Choose this color if you have ultra light blonde hair and want to neutralize or tone down warmth.
How to:
(read all instructions thoroughly before glossing your hair)
1. wet hair thoroughly in the shower.
2. mix bottles 1 and 2 together, shake gently and apply all over.
3. wait 10-20 minutes, depending on the result you want, then rinse thoroughly.
4. shampoo and condition as usual.
VIBRANCY BOOSTING TECHNOLOGY:
Creates a protective shield over the hair to instantly boost shine and help lock-in your color.
ANTI-OXIDANT COMPLEX:
Smooths and softens hair from root to tip making hair more manageable.
ALKALINE NEUTRALIZING SYSTEM:
Protects from color fading by preventing hard water minerals from being deposited onto the hair and scalp.
LET'S TALK…
WHO NEEDS THIS?
anyone with ultra light blonde hair looking to tone down warmth and enhance shine.
WHAT IS IT?
in-shower treatment that nourishes strands and restores vibrancy.
WHEN DO I USE IT?
in between salon visits or any time your hair color looks too warm or “brassy”.
WILL IT COVER gray HAIR?
Ammonia-free formula will not lift, lighten or cover grays.
IS IT PERMANENT?
Color lasts 3-4 weeks and will gradually fade, depending on how often you shampoo.
Choose this color if you have ultra light blonde hair and want to neutralize or tone down warmth.
How to:
(read all instructions thoroughly before glossing your hair)
1. wet hair thoroughly in the shower.
2. mix bottles 1 and 2 together, shake gently and apply all over.
3. wait 10-20 minutes, depending on the result you want, then rinse thoroughly.
4. shampoo and condition as usual.
VIBRANCY BOOSTING TECHNOLOGY:
Creates a protective shield over the hair to instantly boost shine and help lock-in your color.
ANTI-OXIDANT COMPLEX:
Smooths and softens hair from root to tip making hair more manageable.
ALKALINE NEUTRALIZING SYSTEM:
Protects from color fading by preventing hard water minerals from being deposited onto the hair and scalp.
LET'S TALK…
WHO NEEDS THIS?
anyone with ultra light blonde hair looking to tone down warmth and enhance shine.
WHAT IS IT?
in-shower treatment that nourishes strands and restores vibrancy.
WHEN DO I USE IT?
in between salon visits or any time your hair color looks too warm or “brassy”.
WILL IT COVER gray HAIR?
Ammonia-free formula will not lift, lighten or cover grays.
IS IT PERMANENT?
Color lasts 3-4 weeks and will gradually fade, depending on how often you shampoo.
Hair Type: All Hair Types
Health Facts: Ammonia-Free
Product Form: Liquid
Beauty Purpose: Shine Enhancing
Net weight: 4 fl oz (US)
Features: Lightweight
TCIN: 76578319
UPC: 840797130593
Item Number (DPCI): 063-01-9379
Origin: Assem In USA w/ foreign parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
kristin ess signature gloss toner: water, isopropyl alcohol, sodium c14-16 olefin sulfonate, oleyl alcohol, propylene glycol, lauryl alcohol, cocamidopropyl betaine, deceth-4, cocamide mipa, ppg-2 butyl ether, ethanolamine, sodium sulfite, cetearyl alcohol, fragrance, disodium edta, dicetyl phosphate, ceteth-10 phosphate, disodium etidronate, toluene-2,5-diamine sulfate, resorcinol, phenyl methyl pyrazolone, m-aminophenol, 2-methylresorcinol, 4-amino-2-hydroxytoluene, n,n-bis(2-hydroxyethyl)-p-phenylenediamine sulfate, 2-methyl-5-hydroxyethylaminophenol, 1-naphthol. kristin ess signature gloss activator: water, hydrogen peroxide, phosphoric acid.' '
Allergens & Warnings:
CAUTION: THIS PRODUCT CONTAINS INGREDIENTS WHICH MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS; TO DO SO MAY CAUSE BLINDNESS., USAGE ADVISORY - SAFETY WARNINGS IMPORTANT: HAIR COLOR CAN CAUSE AN ALLERGIC REACTION WHICH, IN CERTAIN RARE CASES CAN BE SEVERE. THEREFORE, YOU MUST FOLLOW THESE PRECAUTIONS. DO NOT USE IF: - You have already had a reaction to a hair color product. - You have a sensitive, itchy or damaged scalp. IF YOU HAVE A TATTOO: THE RISKS OF AN ALLERGIC REACTION MAY BE INCREASED. PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH USE OF THIS PRODUCT (see insert). REMEMBER TO BUY YOUR PRODUCTS 2 DAYS AHEAD OF TIME., CAN CAUSE AN ALLERGIC REACTION., - Avoid contact of this product with eyes and skin. - If product gets into eyes, rinse immediately. - Wear gloves provided in kit. - Thoroughly rinse hair after application. - Do not use over compound henna or progressive color. - Wait at least 14 days after bleaching, relaxing, perming or straightening before coloring. - Keep product out of the reach of children. Do not apply on children.Shipping details
Estimated ship dimensions: 6.78 inches length x 4.1 inches width x 2.24 inches height
Estimated ship weight: 0.45 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: what will this due for white hair?
submitted by parisflair123 - 4 months ago
A: Hey, Great question! The Kristin Ess Hair Gloss Dye in Platinum for Blond Hair will help instantly boost vibrancy and shine, while neutralizing any warm tones. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 4 months agoBrand expert
Q: will this make my yellow/orange brown hair white enough to go blue?
submitted by mya - 1 year ago
A: Hello! Thank you for your question! No, the Signature Gloss shades are all deposit only colors and will not lift existing color, lighten hair or cover any grays or white hairs. The gloss will add tons of shine to your look between salon visits, and you can choose shades to help to cancel out warmth or to enhance your existing tones depending on your choice. Hope this helps!
submitted byManufacturer - 1 year agoBrand expert
Q: Can this be used on gray hair?
submitted by Lokie - 1 year ago
A: Thank you for your question! Yes, the Signature Hair Gloss in the shade Platinum works great on grey hair thats natural or color treated hair to give hair a brighter appearance and remove brassiness. It will not lift, lighten, or cover greys. You could also try our Purple Shampoo and Conditioner dedicated to toning that works well on grey hair. It removes unwanted brassiness in the hair while cleansing + conditioning. Hope this helps!
submitted byManufacturer - 1 year agoBrand expert
Q: I colored my hair about a week ago and it didn't go as blonde as i wanted it. So I was wandering if this will help? Thanks, Jessica
submitted by Jessica - 1 year ago
A: Hello! Thank you for your question! The Signature Hair Gloss is a zero lift deposit only color. The shade Platinum will not make your exisiting color any lighter but it does help cancel out any unwanted brassy tones on blonde hair and instantly boosts vibrancy + shine. Hope this helps!
submitted byManufacturer - 1 year agoBrand expert
Frequently bought together
Bestseller
$14.99
$5 Target GiftCard with 4 select beauty products
4.3 out of 5 stars with 1904 ratings
$12.99
$5 Target GiftCard with 4 select beauty products
3.4 out of 5 stars with 3110 ratings
$11.99($1.20/fluid ounce)
$5 Target GiftCard with 4 select beauty products
3.9 out of 5 stars with 1021 ratings
$10.99
$5 Target GiftCard with 4 select beauty products
3.4 out of 5 stars with 1151 ratings
Guests also viewed
Bestseller
$14.99
$5 Target GiftCard with 4 select beauty products
4.3 out of 5 stars with 1904 ratings
$17.99
$5 Target GiftCard with 4 select beauty products
3.7 out of 5 stars with 2859 ratings
$14.99
$5 Target GiftCard with 4 select beauty products
4 out of 5 stars with 2467 ratings
Highly rated
$13.99
$5 Target GiftCard with 4 select beauty products
4.6 out of 5 stars with 3139 ratings
$21.99
$5 Target GiftCard with 4 select beauty products
3.7 out of 5 stars with 94 ratings
$9.99
$5 Target GiftCard with 4 select beauty products
3.8 out of 5 stars with 95 ratings
Discover more options
$12.99
$5 Target GiftCard with 4 select beauty products
3.4 out of 5 stars with 3110 ratings
$14.99
$5 Target GiftCard with 4 select beauty products
4.3 out of 5 stars with 1542 ratings
$14.99
$5 Target GiftCard with 4 select beauty products
4 out of 5 stars with 2467 ratings
$17.99
$5 Target GiftCard with 4 select beauty products
3.7 out of 5 stars with 2859 ratings
$9.99
$5 Target GiftCard with 4 select beauty products
3.8 out of 5 stars with 95 ratings
$21.99
$5 Target GiftCard with 4 select beauty products
3.7 out of 5 stars with 94 ratings
Related Categories
Guests are saying
Guests have mixed feelings about this hair gloss product. While many appreciate its ability to add shine, neutralize brassiness, and enhance color, others are disappointed with its lack of effectiveness in lightening hair or providing noticeable results. The product is praised for its ease of use and pleasant scent, but some guests experienced dryness or allergic reactions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 472 reviews
effectiveness: 2.44 out of 5
quality: 2.41 out of 5
value: 2.48 out of 5
29% would recommend
27 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
17 July, 2025Verified purchase
Love
I love this product and have used it multiple times! It neutralizes my blonde and brings it back to life!
1 out of 5 stars
Thumbs down graphic, would not recommend
27 December, 2024
Don't buy it
Instructions say leave in 10-20 minutes followed instructions and it didn’t do anything to my hair. Didn’t make it white just made it more blond. So I tried again to see if it would change didn’t do anything. Instructions are simple just wrong unfortunately.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 November, 2024Verified purchase
No
This completely did not work for me. I already have platinum blonde hair and wanted to freshen it up. It made my color look brassier, which was not the intended purpose. Sad.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 September, 2024
Did Nothing
Followed the instructions and also let sit in my hair for the full twenty minutes. I notice no difference too my hair other than a little bit of shine. My hair still has the same amount of brass in it.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 August, 2024
Does nothing, dont waste your money
This did absolutely nothing to my hair. A total waste of money and time. I typically use Wella T18, which always works, but I decided to try this on a whim since I was already at target and didn’t feel like having to make another stop at Sally beauty supply. If I could give zero stars I would
2 out of 5 stars
Thumbs down graphic, would not recommend
24 August, 2024
Its meh
Made my hair smell like chemicals, didn’t make it feel soft, made my hair feel damaged and brittle, did make my hair more ashy but but as I had hoped. The L’Oréal gloss is better…
1 out of 5 stars
1 August, 2024Verified purchase
didn't notice a differene in tone
i didn't enjoy applying to wet hair in the shower. couldn't tell if it was applied properly. didn't notice a difference in tone color. wouldn't purchase again.
5 out of 5 stars
Thumbs up graphic, would recommend
27 July, 2024
Blonde hair gloss
Brought my blonde back to life!
1 out of 5 stars
Thumbs down graphic, would not recommend
24 June, 2024Verified purchase
Waste of $$$
Made no difference to my blonde at all.
5 out of 5 stars
27 March, 2024
originally posted on influenster.com
NOT A LIGHTENER
just wanted to get on here and say people- THIS WILL NOT MAKE YOUR HAIR LIGHTER. So many people are leaving reviews about how it didn't lighten or brighten their hair. Toners will not lighten your hair. Bleach will. This product doesn't deserve the bad reviews saying it didn't lighten as much as people had hoped. It's job is to add shine and depending on the shade you choose- deposit color or cancel out brassy tones. Great product. People need to research what they're using instead of leaving a poor review.
1 out of 5 stars
Thumbs down graphic, would not recommend
25 July, 2023
Horrible smell and completely ineffective
Smells disgusting and doesn’t do anything!!
5 out of 5 stars
28 January, 2023
originally posted on kristinesshair.com
Revived my hair!
I am so happy with this result, I’m about to go on a trip and needed to do something with my hair and I don’t have the time to go to a salon. This completely neutralized my yellow brassiness and made my hair look super healthy. Totally worth it!! Before and after below
5 out of 5 stars
14 January, 2023
originally posted on kristinesshair.com
Easy to use
I have done 2 rounds of gloss now and I am loving the effect it has on my hair! Just the right amount of color and shine
5 out of 5 stars
29 November, 2022
originally posted on kristinesshair.com
OMG Ruby Color is to dye for!
I couldn't find this color in stores anywhere, it was sold out & now I / WE know why. It's breathtakingly beautiful. I have dark brown hair & decided to try this color & ended up getting it from the website itself & I was not disappointed! The only downfall is that red in any brand doesn't last long, so I try to only wash my hair weekly & with color safe shampoo so it will last longer! Maybe I'll be able to post pics after my next application!
5 out of 5 stars
15 November, 2022
originally posted on kristinesshair.com
I love it!
It was so easy to do and it looks so good. I got so many compliments on my hair and I am so happy with it!
5 out of 5 stars
19 October, 2022
originally posted on kristinesshair.com
Great on light brown hair!
I had virgin light brown hair before applying this product. It added a really pretty purple color that even covered my greys nicely. I’m only a couple of weeks in but the color is holding nicely and I’m very impressed, especially for the price point!
1 out of 5 stars
Thumbs down graphic, would not recommend
1 October, 2022Verified purchase
No results
This did nothing for my hair - truly a waste of money.
5 out of 5 stars
Thumbs up graphic, would recommend
25 September, 2022Verified purchase
I use it between color appointments.
I always use the Kristin Ess Signature Hair Gloss in Platinum in between my color appointments. It helps me maintain my hair without brassiness.
5 out of 5 stars
Thumbs up graphic, would recommend
22 July, 2022Verified purchase
Hsir gloss
Love the product. I have naturally grey hair and like how this brightens my color
5 out of 5 stars
25 May, 2022
originally posted on influenster.com
Gets your hair right between appts
I absolutely love this stuff! My hair is balayaged so I go to the salon 2-3x a year. Every time I use this my hair looks like I just left the salon! I highly recommend it. The price point is great as well.