Sponsored
L'Oreal Paris Excellence Universal Nudes Ammonia Free Permanent Hair Color
$13.99
Color6N Nudes Natural Light Blonde
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Hair Color for Gray Hair Coverage: L’Oreal Paris Excellence Universal Nudes offers 100% gray coverage and all the intensity of a permanent hair color in a formula without ammonia, parabens, phthalates and mineral oil; Gentle on scalp and hair
- Enhance Your Hair Color With Universal Natural Reflect: The natural reflect in Excellence Universal Nudes Hair Dye is a blend of dyes to enhance warm & cool tones; Enriched with Pro-Keratin Complex and caring agents to protect hair as it colors
- Triple Care Color Routine: Excellence Universal Nudes permanent hair dye offers an ammonia-free Triple Care Color routine; This hair dye kit includes a Caring Gentle Shampoo and Caring Deep Conditioner infused with ceramides that cleanse the scalp and nourish hair
- L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
Color without compromise. Introducing Excellence Universal Nudes, permanent hair color with 100% gray coverage and no ammonia, no parabens, no phthalates, and no mineral oil. Excellence Nudes Ammonia Free Hair Color enhances your natural hair color, with a blend of cool and warm reflects for long-lasting permanent gray coverage. The Triple Care Color Routine results in rich, radiant, natural looking blonde hair color and offers 100% gray coverage. The Ammonia Free Hair Dye Caring Color Creme is enriched with Pro-Keratin Complex and caring agents to protect that hair as it colors. After coloring with blonde hair dye, follow with the Caring Gentle Shampoo to delicately cleanse the scalp and smooth hair and the Caring Deep Conditioner, infused with Ceramides, to nourish hair without weighing it down.
Instructions vary by shade. Follow the complete instructions included inside the packaging.
How to use for the first time:
Apply All Over. Apply hair color mixture to dry, unwashed hair. Apply color at your root area and through ends until completely saturated.
Leave on for 25 minutes.
Rinse-out until water runs clear.
Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.
How to touch up roots:
Touch up root area first. Make ¼” partings through dry, unwashed hair with applicator tip. Apply hair color mixture onto new growth root area only until completely saturated. Leave color on new growth root area for 20 minutes. TIP: For resistant grays, leave on for an additional 5 minutes.
Apply to rest of hair. Apple remaining product to rest of hair to refresh color. Let develop for 5 minutes. Total application time is 25 minutes.
Rinse-out until water runs clear.
Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.
_
Questions on how to apply Excellence hair color? Text our hair color Concierge for expert advice: 833-856-7325
What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?
Preference and Excellence are both permanent hair colors. Excellence is a crème color that provides 100% gray coverage. Preference is a liquid gel color that provides fade-defying, luminous color for up to 8 weeks. For multi-dimensional, salon-inspired results, we recommend using Preference. To cover resistant grays, we recommend using Excellence.
Which L’Oreal Excellence shade should I choose?
There is a shade guide included on the side of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.
Packaging may vary, what you see may not be reflected on site.
Instructions vary by shade. Follow the complete instructions included inside the packaging.
How to use for the first time:
Apply All Over. Apply hair color mixture to dry, unwashed hair. Apply color at your root area and through ends until completely saturated.
Leave on for 25 minutes.
Rinse-out until water runs clear.
Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.
How to touch up roots:
Touch up root area first. Make ¼” partings through dry, unwashed hair with applicator tip. Apply hair color mixture onto new growth root area only until completely saturated. Leave color on new growth root area for 20 minutes. TIP: For resistant grays, leave on for an additional 5 minutes.
Apply to rest of hair. Apple remaining product to rest of hair to refresh color. Let develop for 5 minutes. Total application time is 25 minutes.
Rinse-out until water runs clear.
Condition. Apply enough Color & Shine Conditioner to thoroughly saturate hair and leave on for 2-3 minutes. Rinse.
_
Questions on how to apply Excellence hair color? Text our hair color Concierge for expert advice: 833-856-7325
What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?
Preference and Excellence are both permanent hair colors. Excellence is a crème color that provides 100% gray coverage. Preference is a liquid gel color that provides fade-defying, luminous color for up to 8 weeks. For multi-dimensional, salon-inspired results, we recommend using Preference. To cover resistant grays, we recommend using Excellence.
Which L’Oreal Excellence shade should I choose?
There is a shade guide included on the side of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.
Packaging may vary, what you see may not be reflected on site.
Hair Type: Curly, All Hair Types, Colored
Health Facts: Phthalate-Free, Paraben-Free, Ammonia-Free
Product Form: Cream
Includes: Color Developer, Conditioner
Beauty Purpose: Hair Coloring
Processing Time: 30 Minutes
TCIN: 89432706
UPC: 071249647240
Item Number (DPCI): 063-01-5921
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
developer: 1152439 aqua/water/eau, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, phosphoric acid, tetrasodium etidronate, tetrasodium pyrophosphate, sodium salicylate, ammonia free caring color creme: 1271529 g aqua/water/eau, cetearyl alcohol, propylene glycol, deceth-3, laureth-12, ethanolamine, oleth-30, lauric acid, polyquaternium-6, glycol distearate, sodium metasilicate, hexadimethrine chloride, silica dimethyl silylate, parfum/fragrance, sodium metabisulfite, toluene-2.5-diamine, carbomer, ascorbic acid, resorcinol, edta, 2-methylresorcinol, mica, m-aminophenol, ci 77491/iron oxides, ci 77891/titanium dioxide, thioglycerin, tetrasodium edta, 2.4-diaminophenoxyethanol hcl, caring gentle shampoo: 1217017 c aqua/water/eau, sodium laureth sulfate, cocamidopropyl betaine, dimethicone, sodium chloride, parfum/fragrance, citric acid, hexylene glycol, sodium benzoate, sodium hydroxide, amodimethicone, carbomer, guar hydroxypropyltrimonium chloride, trideceth-10, glycerin, salicylic acid, glycol distearate, mica, linalool, hexyl cinnamal peg-100 stearate, steareth-6, phenoxyethanol, isoeugenol, coco-betaine, trideceth-3, ci 77891/titanium dioxide, benzyl alcohol, acetic acid, fumaric acid. caring deep conditioner: 1177657 c aqua/water/eau, amodimethicone, stearyl alcohol hydroxypropyl starch phosphate, isopropyl myristate, behentrimonium chloride, cetyl alcohol, parfum/fragrance, phenoxyethanol, trideceth-5, isopropyl alcohol, trideceth-6, glycerin, peg-150 distearate, caprylyl glycol, panthenol, trideceth-10, linalool, cetrimonium chloride, hexyl cinnamal, isoeugenol, acetic acid, benzyl alcohol, 2-oleamido-1.3-octadecanediol, hydroxypropyltrimonium hydrolyzed wheat protein, propylene glycol, soluble collagen, trisodium edta, potassium sorbate. developer: f.i.l. # d209745/14. ammonia free caring color creme: f.i.l. # t299322/2. caring gentle shampoo: f.i.l. # t291070/1. caring deep conditioner: f.i.l. #t236810/2.
Shipping details
Estimated ship dimensions: 6.61 inches length x 6.1 inches width x 2.91 inches height
Estimated ship weight: 0.54 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.4 out of 5 stars with 1227 reviews
effectiveness: 2.76 out of 5
quality: 2.92 out of 5
value: 2.84 out of 5
31% would recommend
47 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
10 December, 2025
INCORRECT PRODUCT INFO:
***INCORRECT PRODUCT INFO:*** Loreal Hair Color "Nudes Collection" incorrectly lists 6N as "Light Blonde" when it's actually "Light Brown" - as is written on packaging in photo - as the models hair color on the box is clearly a light brown. (or perhaps a dark blonde but definitely not light blonde) Please correct. Thank you.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 December, 2025Verified purchase
(no review title)
Not cover all my gray hair ,, I think cream one is better cover
5 out of 5 stars
Thumbs up graphic, would recommend
8 December, 2025Verified purchase
Great hair color
Very easy to use and being a senior citizen that means a lot
5 out of 5 stars
1 December, 2025
originally posted on lorealparisusa.com
I LOVE this product
I used 6N - natural light brown. I've used Excellence & Preference before, but this was the first time I saw the Nudes collection. I love everything about it. It smelled great, I love the shampoo and conditioner. (I wish they'd sell that separately) My natural color is lt. brown with about 30% gray. This covered my grays well, except a few at my temple, but that looks natural. My hair turned out only slightly darker than light brown. I've been coloring my hair for decades. I know that I always need to use a color lighter than what I want. To get light brown, I usually have to use dark blonde. Not just with Loreal, with other brands as well. If my hair comes out too dark, I found using Head and Shoulders Apple Cider Vinegar shampoo lighten it within 2 or 3 washes but doesn't damage my hair like color removers do. I intend to keep using this product - my hair feels softer than when I used products with ammonia.
1 out of 5 stars
Thumbs down graphic, would not recommend
30 November, 2025
(no review title)
didn't do anything
1 reply from L'OrealParisProductExpert team - 4 days ago
Hi Anna. Thank you for reaching out to us. We are truly sorry to hear that you didn't achieve the desired results with our L'Oréal Paris Excellence Universal Nudes Ammonia Free Permanent Hair Color 6N. We understand how disappointing it can be when a product doesn't meet your expectations, and we sincerely apologize for any frustration this may have caused. We can be reached at 833-856-7325, Monday through Friday, from 9:00 AM to 5:30 PM EST. For the most efficient service, please have the product with you when you call.
5 out of 5 stars
Thumbs up graphic, would recommend
9 November, 2025Verified purchase
perfect natural ginger
♡
5 out of 5 stars
5 November, 2025
originally posted on lorealparisusa.com
Lovely Natural
I changed from a light 8.5 Ash Blonde to the Naturals 8N. It is a much better color for me.I know, because I've been getting compliments! I have been coloring my Hair with L'Oreal for about 20 years, and I have never been disappointed.
1 out of 5 stars
Thumbs down graphic, would not recommend
27 October, 2025Verified purchase
Too dark
The color is too dark than what’s on the box. I tried two different shades of brown, over few months, same problem.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi NK. Thank you for reaching out to L'Oreal regarding the Excellence Universal Nudes. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43384480. Please have the product with you when you call. Looking forward to hearing from you!
1 out of 5 stars
14 October, 2025
originally posted on lorealparisusa.com
5N Basically Black Hair Color
Like some other users, I used 5N, snd my hair turned almost black. I am hoping multiple washes lighten it up, but it is not anywhere near the color on the box
1 reply from LeCare team - 2 months ago
Hi Ld46. Thank you for reaching out to L'Oreal regarding the Excellence Universal Nudes Hair Color. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43231080. Please have the product with you when you call. Looking forward to hearing from you!
3 out of 5 stars
Thumbs down graphic, would not recommend
13 October, 2025Verified purchase
Color is Meh
I bought the copper color (7NR) and it turned out ok but the color is much less vibrant than what is pictured on the box. For reference I have medium/dark brunette hair
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi Mel. Thank you for reaching out to L'Oreal regarding the Excellence Universal Nudes Haircolor. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43202524. Please have the product with you when you call. Looking forward to hearing from you!
1 out of 5 stars
12 October, 2025
originally posted on lorealparisusa.com
Way too dark
I am having the same experience as one of the reviewers. My hair is medium brown. I used 5 N and it turned almost black. Way too dark and not what was on box. I followed the instructions. I never experienced this with any other products.
1 reply from LeCare team - 2 months ago
Hi Cama. Thank you for reaching out to L'Oreal regarding the Excellence Universal Nudes Haircolor. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43196992. Please have the product with you when you call. Looking forward to hearing from you!
1 out of 5 stars
Thumbs down graphic, would not recommend
6 October, 2025Verified purchase
Natural Brown Bad
The natural brown looks nothing like the image on the box. I am natural brown so I only got it to cover grays, which dyed my hair black!
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi Stacey. We are sorry to hear that L'Oreal Paris Excellence Universal Nudes Ammonia Free Permanent Hair Color turned out too dark. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. There are many reasons why haircolor results can come out too dark. Once you have color-treated hair, we suggest following the touch up application method to achieve optimal results. Otherwise, by doing repeat full head applications, due to the hair's porosity, you are left with a haircolor result that is much darker than what you intended. If you have any additional questions or would like to speak with one of our haircolor experts directly, please reach back out!
1 out of 5 stars
5 October, 2025
originally posted on lorealparisusa.com
5N universal nude brown turned my hair Inky BLACK!
Loved the color on the box so thought I would try. Don’t know if bad batch of hair color or what, but turned my hair completely Black, very dark inky black . (My hair color was very light brown with gray roots ). I’ve never had black hair in my life, I’m just at a loss on how to fix this that won’t cost me a small fortune,
1 reply from LeCare team - 2 months ago
Hi Why me. Thank you for reaching out to L'Oreal regarding the Excellence Universal Nudes Haircolor. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43100083. Please have the product with you when you call. Looking forward to hearing from you!\n\n
2 out of 5 stars
2 October, 2025Verified purchase
VERY damaging
I really liked this color. It was a little dark at first but similar to the box. The problem is very little gray coverage and it is extremely damaging. I tried every conditioner on the market before I realize it was this hair color that was destroying my hair.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi MayB227. We are so sorry to hear about the experience you had with L'Oreal Excellence Universal Nudes Ammonia Free Permanent Hair Color. We would like to speak with you please contact us directly @800-631-7358 M-F 9am to 5:30pm EST and provide the advisor taking your call with case #43067412. Please have the product with you when calling we look forward to hearing from you.
5 out of 5 stars
Thumbs up graphic, would recommend
28 September, 2025
Best move to L'Oreal ever
Absolutely love this color! I had done Garnier for years and then they discontinued my color. Their medium neutral brown almost turned my hair black and then with washes turned into a muddy gross color. I was devastated. I never used L’Oreal before and fell in love with the color on this box. Even tho my hair held on to some darkness which I anticipated - it is the most BEAUTIFUL color and in natural light VERY close to the box. I couldn’t be happier. I found the one!
2 out of 5 stars
Thumbs down graphic, would not recommend
22 September, 2025Verified purchase
Not for gray hair.
I bought this dye for my gray hair. My natural hair color is dark brown. I colored it 3 months ago, purple, It did hide my gray a bit but the color washed off and the rest of hair turned red. I decided this time to go for a light brown knowing my hair was not gonna be the same color like in the box but I was hoping it would camouflage the grays. My hair is now lighter but it did absolutely nothing for my grays. I give it a 2 star because of false advertising.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hello Lulu, thank you for reaching out about L'Oreal Paris Excellence Universal Nudes Ammonia Free Permanent Hair Color. We are sorry to hear you did not get the results you had expected. We would like to speak with you directly about it. Please give us a call @ 800-322-2036, 9:00 am - 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
5 out of 5 stars
Thumbs up graphic, would recommend
14 September, 2025Verified purchase
Excelent
Good quality and good price
5 out of 5 stars
10 September, 2025
originally posted on lorealparisusa.com
Beautiful color
I used this product and I will forever use L'Oreal been using it since I was 16 yrs old I'm now a young 63 and I use it because I'm worth it nothing but the best for me
1 out of 5 stars
Thumbs down graphic, would not recommend
9 September, 2025Verified purchase
Would not recommend!! Did not cover grays!!
I needed a quick root touch up to cover grays- did the 20 minute wait time on roots, then proceeded to add the remaining to the rest of my head- for an additional 15 minutes, my color is normally a dark brown, and this natural dark product added red highlights, and no coverage to my grays!! Would not recommend!!
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi Mich. We are sorry to hear about the experience you had with L'Oreal Paris Excellence Universal Nudes Ammonia Free Permanent Hair Color #4N. Please contact us directly for assistance @800-631-7358 M-F 9am to 5:30pm EST and provide us with case #42736403. Please have the product available when calling.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 September, 2025Verified purchase
Was like coloring with water
Color didn't take. I still have the same hair color and greys I started with. I will have to wait ans use natural medium brown I guess.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi Jw. We are sorry to hear about the experience you had with L'Oreal Paris Excellence Universal Nudes Ammonia Free Permanent Hair Color #5N. Please contact us directly for assistance @800-631-7358 M-F 9am to 5:30pm EST and provide us with case #42712277. Please have the product available when calling.