L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Bleach Hyper Platinum

Worked perfectly! Used it for my roots that were a level 1 and I became a level 12🥰. Also, I’m surprised a lot of people put a bad review cause when reading their reasonings you can tell they clearly haven’t bleached their hair before lol. Which isn’t really fair to give a bad review if you just don’t have the amount of experience with bleaching. Sooo lemme give some advice; 1. If you have medium to long hair do NOT think that one box is gonna cover it. Always always buy two or three boxes just in case if you run out you’ll have more. One box will not be enough unless your doing your roots or have super short or even thin hair. And 2. If you are a level 1 and it’s NOT virgin hair (meaning you have colored it previously) then expect it to pull out red and orange colors and understand you WILL have to bleach your hair regardless again. Good luck. XOXO

I used three boxes of this color within a two week period of time to lighten my gray hair that I hadn’t processed in over three years. Results were not exactly what I hoped for as my hair turned red initially with the first box. With 2 subsequent treatments, the color lightened up more. I plan to continue using this color until my hair turns the color on the box.

Very easy bleach and it doesn't dry out hair like other bleaches. My hair is very dark brown and type 4 mixed, I used this bleach to dye my hair red with success.

Unfortunately, I am not satisfied. It made me orange. First of all, it comes with a very small quantity. I have medium to long hair, I took 2 pieces and it was not enough to cover it. Secondly, it didn’t bleach the hair enough. After bleach I used excellence 01, then Féria toner and then purple shampoo and conditioner. And look what I got. 1 pic originally dark natural hair. 2 pic after bleaching and coloring with L’Oréal excellence 01. 3rd + toner Féria ice blonde and Frieda purple shampoo and mask 🙈 so I guess I will just go to the salon to make it really whitish as in picture. Or at least I would have to bleach it again in a month and do the same procedure 3 stars as it didn’t burn the hair 👍🏻 the smell was also bad but excellence smells worse 🙈

I have dark brown hair and After two treatments and toner my hair looks great! I put toner in my hair every two weeks and use oplex bi weekly to keep my hair from getting damaged. I get a ton of compliments some even liking this color more then my original color.

I got 2 of these boxes hoping for it to get as light as it claimed. Not even close. My hair is extremely orange/brassy. The bottom half of my hair was already bleached but since I didn't have the money to get the much needed touch up I decided to do it on my own since it would have fallen into the same color as my bleached hair... I'm super disappointed, I had high hopes for this since my virgin hair was dark and medium brown hair just like in the images shown on the box....

[This review was collected as part of a promotion.] I have been using your products for a very long time. This to me is the ultimate. It does everything and more. Love the colour. Makes my hair light up and it looks so healthy. I have been every shade of blonde, this one is the very best. People stop me and ask where l had it done. l do it myself, with your company's help. I ran out to pick up 2 more boxes,nice to keep on hand. l ran out the other day, went to pick up two more, but no store in Brantford, had any. That frightened me thinking that you weren't making it any more. l went on your site to find out even, you were out. l guess l will have to wait. I have always relied on your products and will continue to do so. Hope this comes here soon!!!

I usually use the Feria Absolute Platinum shimmering bleach but I couldn't find it so I used this one instead. I was impressed that it managed to get my hair a shade lighter than the Absolute so that was nice. I've been using Feria for 6 years now so I do have to say it's my favorite line. I have tried other brands but they just aren't for me. If you read the directions and apply the product properly, you're likely to get good results. My hair is naturally medium brown and I have actually bleached black out of my hair with these products. It took 1 process to get to a light but patchy blonde (user error) and 1 to correct the patchiness and get the hyper platinum I wanted. As other reviews have said, I recommend using a mixing bowl instead of the applicator bottle, it's more time efficient. That said, if you're doing just your roots, it's a great applicator. I often cut the tip a little wider to make the product squeeze out easier though. One box DOES have limited coverage so if you have longer hair, I'd recommend purchasing a second box just in case. It all depends on how your hair handles product. It never hurts to have extra on hand for those random days you want to impulsively bleach your hair. I wish I could buy in bulk so that I didn't have to go to the store every time I wanted to change my hair but it probably isn't smart to sell more than 3 boxes at a time.

Poor product and barely changes hair color

The Féria extreme bleach shades DO work. I however do not suggest the product of you don’t know what your doing. If you are experienced in at home kits then you will be just fine! They work and you WILL get the outcome you want of course when going from a darker shade it will not turn the color on the box. .. ex dark colors and black, remember how colors lighten on the spectrum BEFORE giving this product a bad review. When used properly and not just blobbed on the hair it works amazingly! With any bleach your ends will face damage. But this is a god sent for extreme changes! I always recommend mixing in bowl and applying with brush or hands in layers, roots and ends last

Overall the lightning system is good . Except ! Please replace the purple conditioner to more gentle hydrating hair conditioner or mask as the current one is too drying with unusual smell that’s not L’Oréal quality .

It was pretty good, I used it to lighten up my hair before dying it a neon color. It was a little patchy but that was on me from my inexperience lol.

[This review was collected as part of a promotion.] First I want to say that I have been using the Extreme Platinum since I was a teenager in high school. I am now 28, almost 29 years old and have 3 children and a husband now. It has been 11-12 years since I first used this bleach. It used to burn my scalp, and now it does not. Read the directions carefully and do your research before trying to bleach your hair. Do NOT use the entire bottle of conditioner right after you bleach your hair, and do NOT let purple shampoo or purple conditioner sit on your hair for long periods of times. Your hair will definitely turn purple if you do. I went to school for cosmetology and this is what I’ve used prior to buying my supplies from a beauty supply store. Pay attention to the time and do NOT leave on longer than recommended, even if your hair or roots are still dark or orange. Your hair will definitely turn orange, purple, silver, blue etc. if you don’t know what you are doing. The only reason I would not use this product, is due to it causing more breakage and frying my ends. My Sally’s L’Oréal bleach does not do that. However, you are not supposed to put bleach ontop of bleach, and that is what causes the fried ends and breakage. If your scalp or skin starts to burn, rinse immediately! Do not leave it on. If you aren’t willing to take the risk, if you aren’t experienced, do NOT bleach or color your hair yourself. Go to a professional and let them do it, so you don’t ruin your hair. I’ve paid hundreds to let a professional do my hair and did not have any breakage. I know that box colors and bleached are a “No no” but I just started using it again after 5 years of living in Japan and not having it available. Once your hair is bleached, it will hold onto the purple or blue in the purple shampoos and conditioners. Do NOT use purple shampoo until after 6 weeks of toning your hair. (If you tone it.) It is not recommended to bleach hair that is very dark or black in one setting. This will damage your hair if you don’t know what you are doing. My hair is naturally blonde, but I like it lighter than my natural hair color. It does not take long to get the platinum result I want. I’ve never had issues using this product and I’ve been using it since 2010-2011. It is very strong bleach, so be careful.

I dye my hair pretty regularly, but have never tried bleach before. I was very careful about following the directions. My lengths hardly lightened even though the mix was on for 40+ minutes, and my roots are bright yellow even though it was only on for 20 minutes. I have random dark horizontal stripes and patches that will be nearly impossible to hide.

I love this product! It doesn’t leave my hair a brassy color, it’s a perfect platinum blonde!

I used this and it turned my hair orange now I'm walking around looking like Ronald McDonald.!!!The purple stuff they give you to take out the brass doesn't even work now I have wait until my scalp heals because it burned my scalp to fix my hair.. worst mistake I made for trying this product

I used to go blonde all the time, but i stopped dying it altogether until i was able to get it virgin again. I’d dyed it a couple times since the big chop, but this was the only time i put bleach on my hair. I left if it for half the time it recommended just on my ends and it completely fried my hair. I had to cut more off of my already short hair and no matter what masks or product i use it feels like straw. I am disappointed.

Lightened my natural red hair very well! I did 20 min all over, 15 min roots. It did not dry out my hair at all, it curled as normal after rinsing. It turned strawberry blonde with the minimum recommended time, which was perfect for me!

This really works! Needed to lighten my hair to match my hair extensions. It worked perfectly! Great value too

There should be more product per bottle. Even with short hair, you need more than one bottle.