L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Bleach Hyper Platinum

L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Bleach Hyper Platinum - image 1 of 4L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Bleach Hyper Platinum - image 2 of 4L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Bleach Hyper Platinum - image 3 of 4L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Bleach Hyper Platinum - image 4 of 4
L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Bleach Hyper Platinum - image 1 of 4
$11.29When purchased online

About this item

Highlights

  • Feria Is Multi-Faceted Permanent Platinum Blonde Hair Color: Known for shimmering color and edgy colors, Feria permanent blonde hair dye kit transforms hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
  • Multi-Tonal, Shimmering Feria Blonde Hair Color: With bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • L'Oreal Permanent Hair Dye: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
  • Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Specifications

Hair Type: All Hair Types
Number of Pieces: 3
Product Form: Cream
Includes: Conditioner
Beauty Purpose: Hair Coloring
Processing Time: 30 Minutes
TCIN: 80142373
UPC: 071249422748
Item Number (DPCI): 063-01-7303
Origin: Made in the USA or Imported

Description

With L'Oreal Feria permanent hair color, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

hyper bleaching powder 1260045: potassium persulfate, sodium silicate, ammonium persulfate, kaolin, sodium persulfate, ci 77891/titanium dioxide, sodium lauryl sulfate, silica, hydrogenated polydecene, edta f.i.l. d255945/1. anti-brass purple conditioner 1236207 c: water, cetearyl alcohol behentrimonium chloride, amodimethicone, fragrance, isopropyl alcohol, phenoxyethanol, glycerin, benzoic acid, trideceth-6, ci 60730/acid violet 43, potassium hydroxide, butylene glycol linalool, cetrimonium chloride, hexyl cinnamal hydroxycitronellal, sorbitol, hibiscus sabdariffa flower extract f.i.l. d230039/1. developer creme 1190207: water, paraffinum liquidum, mineral oil, huile minerale, hydrogen peroxide, cetearyl alcohol, peg-40 hydrogenated, castor oil, sodium cetearyl sulfate, phosphoric acid, tetrasodium etidronate, sodium salicylate, tetrasodium pyrophosphate, sodium sulfate f.i.l. c224280/3, hyper lightening creme 1240812: water, cetearyl alcohol, propylene glycol, ethanolamine, deceth-3, laureth-12, ammonium hydroxide, oleth-30, lauric acid, glycol distearate, polyquaternium-22, silica dimethyl silylate, fragrance, carbomer, edta f.i.l. c263377/1.

Shipping details

Estimated ship dimensions: 6.65 inches length x 3.58 inches width x 2.91 inches height
Estimated ship weight: 0.56 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: United States Minor Outlying Islands, Hawaii, American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR), Northern Mariana Islands, Virgin Islands, U.S., APO/FPO, Guam (see also separate entry under GU), Alaska

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: can i use blue hair dye after using this?

submitted by bbbb - 1 year ago
  • A: Hi bbbb! Thank you for your interest in Feria Hyper Platinum Hair Lightener. You can use any temporary haircolor after using this lightening system.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert
3.1 out of 5 stars with 2214 reviews
64% would recommend
25 recommendations
effectiveness: 3.82 out of 5
quality: 3.77 out of 5
value: 3.73 out of 5

Got exactly what i wanted!

5 out of 5 stars
Would recommend
Cocoloko - 28 days ago
Worked perfectly! Used it for my roots that were a level 1 and I became a level 12🥰. Also, I’m surprised a lot of people put a bad review cause when reading their reasonings you can tell they clearly haven’t bleached their hair before lol. Which isn’t really fair to give a bad review if you just don’t have the amount of experience with bleaching. Sooo lemme give some advice; 1. If you have medium to long hair do NOT think that one box is gonna cover it. Always always buy two or three boxes just in case if you run out you’ll have more. One box will not be enough unless your doing your roots or have super short or even thin hair. And 2. If you are a level 1 and it’s NOT virgin hair (meaning you have colored it previously) then expect it to pull out red and orange colors and understand you WILL have to bleach your hair regardless again. Good luck. XOXO
effectiveness: 5 out of 5
value: 5 out of 5
quality: 5 out of 5
1 guest found this review helpful. Did you?

Hyper Platinum - from grays to sunshine!

4 out of 5 stars
Would recommend
Sulia - 1 month ago, Verified purchaser
I used three boxes of this color within a two week period of time to lighten my gray hair that I hadn’t processed in over three years. Results were not exactly what I hoped for as my hair turned red initially with the first box. With 2 subsequent treatments, the color lightened up more. I plan to continue using this color until my hair turns the color on the box.
value: 4 out of 5
quality: 4 out of 5
effectiveness: 4 out of 5
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Awesome in a box

5 out of 5 stars
Would recommend
Ry23327 - 2 months ago, Verified purchaser
Very easy bleach and it doesn't dry out hair like other bleaches. My hair is very dark brown and type 4 mixed, I used this bleach to dye my hair red with success.
2 guests found this review helpful. Did you?

From Brunette to Blond experience

3 out of 5 stars
Would not recommend
A - 5 months ago
Unfortunately, I am not satisfied. It made me orange. First of all, it comes with a very small quantity. I have medium to long hair, I took 2 pieces and it was not enough to cover it. Secondly, it didn’t bleach the hair enough. After bleach I used excellence 01, then Féria toner and then purple shampoo and conditioner. And look what I got. 1 pic originally dark natural hair. 2 pic after bleaching and coloring with L’Oréal excellence 01. 3rd + toner Féria ice blonde and Frieda purple shampoo and mask 🙈 so I guess I will just go to the salon to make it really whitish as in picture. Or at least I would have to bleach it again in a month and do the same procedure 3 stars as it didn’t burn the hair 👍🏻 the smell was also bad but excellence smells worse 🙈
1 reply from L'OrealParisProductExpert team - 5 months ago
Hi there A! We would like to speak to you regarding your experience with the Excellence Creme and the Feria Hyper Platinum Advanced Lightening System Bleach Hyper Platinum. Please call us at 1-833-856-7325, Monday - Friday from 9:00 AM - 5:30 PM ET. We look forward to speaking with you.
effectiveness: 1 out of 5
quality: 3 out of 5
value: 3 out of 5
5 guests found this review helpful. Did you?

No issues

5 out of 5 stars
Would recommend
TheB - 5 months ago, Verified purchaser
I have dark brown hair and After two treatments and toner my hair looks great! I put toner in my hair every two weeks and use oplex bi weekly to keep my hair from getting damaged. I get a ton of compliments some even liking this color more then my original color.
effectiveness: 5 out of 5
quality: 4 out of 5
value: 5 out of 5
4 guests found this review helpful. Did you?

Doesn't lighten as the reference photos.

1 out of 5 stars
Noemi - 5 months ago
originally posted on lorealparisusa.com
I got 2 of these boxes hoping for it to get as light as it claimed. Not even close. My hair is extremely orange/brassy. The bottom half of my hair was already bleached but since I didn't have the money to get the much needed touch up I decided to do it on my own since it would have fallen into the same color as my bleached hair... I'm super disappointed, I had high hopes for this since my virgin hair was dark and medium brown hair just like in the images shown on the box....
4 guests found this review helpful. Did you?

The Best Of The Best!

5 out of 5 stars
2492paint1 - 6 months ago
originally posted on lorealparisusa.com
[This review was collected as part of a promotion.] I have been using your products for a very long time. This to me is the ultimate. It does everything and more. Love the colour. Makes my hair light up and it looks so healthy. I have been every shade of blonde, this one is the very best. People stop me and ask where l had it done. l do it myself, with your company's help. I ran out to pick up 2 more boxes,nice to keep on hand. l ran out the other day, went to pick up two more, but no store in Brantford, had any. That frightened me thinking that you weren't making it any more. l went on your site to find out even, you were out. l guess l will have to wait. I have always relied on your products and will continue to do so. Hope this comes here soon!!!
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Excellent for me! Tips and Tricks :)

5 out of 5 stars
Kitastrophe - 7 months ago
originally posted on lorealparisusa.com
I usually use the Feria Absolute Platinum shimmering bleach but I couldn't find it so I used this one instead. I was impressed that it managed to get my hair a shade lighter than the Absolute so that was nice. I've been using Feria for 6 years now so I do have to say it's my favorite line. I have tried other brands but they just aren't for me. If you read the directions and apply the product properly, you're likely to get good results. My hair is naturally medium brown and I have actually bleached black out of my hair with these products. It took 1 process to get to a light but patchy blonde (user error) and 1 to correct the patchiness and get the hyper platinum I wanted. As other reviews have said, I recommend using a mixing bowl instead of the applicator bottle, it's more time efficient. That said, if you're doing just your roots, it's a great applicator. I often cut the tip a little wider to make the product squeeze out easier though. One box DOES have limited coverage so if you have longer hair, I'd recommend purchasing a second box just in case. It all depends on how your hair handles product. It never hurts to have extra on hand for those random days you want to impulsively bleach your hair. I wish I could buy in bulk so that I didn't have to go to the store every time I wanted to change my hair but it probably isn't smart to sell more than 3 boxes at a time.
13 guests found this review helpful. Did you?

Hair color

1 out of 5 stars
Would not recommend
Danigirl - 7 months ago, Verified purchaser
Poor product and barely changes hair color
1 reply from L'OrealParisProductExpert team - 7 months ago
Hi Danigirl- We are sorry to hear about your recent experience with the L'Oréal Paris Hyper Platinum Advanced Lightening System. There could be many reasons as to why your hair did not lighten as much as you expected. So that we can assist you with this we ask that you call us @ 1.800.631.7358 M-F 9am-5:30pm EST. Please provide reference # 23207337 to the advisor answering your call. We look forward to speaking with you!
value: 1 out of 5
effectiveness: 1 out of 5
quality: 1 out of 5
2 guests found this review helpful. Did you?

Best box bleach

5 out of 5 stars
Would recommend
Keylee - 7 months ago
The Féria extreme bleach shades DO work. I however do not suggest the product of you don’t know what your doing. If you are experienced in at home kits then you will be just fine! They work and you WILL get the outcome you want of course when going from a darker shade it will not turn the color on the box. .. ex dark colors and black, remember how colors lighten on the spectrum BEFORE giving this product a bad review. When used properly and not just blobbed on the hair it works amazingly! With any bleach your ends will face damage. But this is a god sent for extreme changes! I always recommend mixing in bowl and applying with brush or hands in layers, roots and ends last
quality: 5 out of 5
value: 5 out of 5
effectiveness: 5 out of 5
1 guest found this review helpful. Did you?

Please replace thepurpleconditions tubetobetterone

4 out of 5 stars
Yana - 7 months ago
originally posted on lorealparisusa.com
Overall the lightning system is good . Except ! Please replace the purple conditioner to more gentle hydrating hair conditioner or mask as the current one is too drying with unusual smell that’s not L’Oréal quality .
4 guests found this review helpful. Did you?

Overall worked out great

4 out of 5 stars
Would recommend
Honeysukklesue - 7 months ago
It was pretty good, I used it to lighten up my hair before dying it a neon color. It was a little patchy but that was on me from my inexperience lol.
effectiveness: 4 out of 5
quality: 3 out of 5
value: 4 out of 5
2 guests found this review helpful. Did you?

Best bleach aside from Sally’s brand I use

5 out of 5 stars
MidnightWolfe93 - 10 months ago
originally posted on lorealparisusa.com
[This review was collected as part of a promotion.] First I want to say that I have been using the Extreme Platinum since I was a teenager in high school. I am now 28, almost 29 years old and have 3 children and a husband now. It has been 11-12 years since I first used this bleach. It used to burn my scalp, and now it does not. Read the directions carefully and do your research before trying to bleach your hair. Do NOT use the entire bottle of conditioner right after you bleach your hair, and do NOT let purple shampoo or purple conditioner sit on your hair for long periods of times. Your hair will definitely turn purple if you do. I went to school for cosmetology and this is what I’ve used prior to buying my supplies from a beauty supply store. Pay attention to the time and do NOT leave on longer than recommended, even if your hair or roots are still dark or orange. Your hair will definitely turn orange, purple, silver, blue etc. if you don’t know what you are doing. The only reason I would not use this product, is due to it causing more breakage and frying my ends. My Sally’s L’Oréal bleach does not do that. However, you are not supposed to put bleach ontop of bleach, and that is what causes the fried ends and breakage. If your scalp or skin starts to burn, rinse immediately! Do not leave it on. If you aren’t willing to take the risk, if you aren’t experienced, do NOT bleach or color your hair yourself. Go to a professional and let them do it, so you don’t ruin your hair. I’ve paid hundreds to let a professional do my hair and did not have any breakage. I know that box colors and bleached are a “No no” but I just started using it again after 5 years of living in Japan and not having it available. Once your hair is bleached, it will hold onto the purple or blue in the purple shampoos and conditioners. Do NOT use purple shampoo until after 6 weeks of toning your hair. (If you tone it.) It is not recommended to bleach hair that is very dark or black in one setting. This will damage your hair if you don’t know what you are doing. My hair is naturally blonde, but I like it lighter than my natural hair color. It does not take long to get the platinum result I want. I’ve never had issues using this product and I’ve been using it since 2010-2011. It is very strong bleach, so be careful.
17 guests found this review helpful. Did you?

Patchy, turned hair yellow/orange

1 out of 5 stars
Would not recommend
mishe - 10 months ago, Verified purchaser
I dye my hair pretty regularly, but have never tried bleach before. I was very careful about following the directions. My lengths hardly lightened even though the mix was on for 40+ minutes, and my roots are bright yellow even though it was only on for 20 minutes. I have random dark horizontal stripes and patches that will be nearly impossible to hide.
1 reply from L'OrealParisProductExpert team - 10 months ago
Hi mishe! Thank you for reaching out to us regarding Feria Hyper Platinum Advanced Lightening System Bleach. We can understand your frustration when using a product and not getting the results expected. We're sorry to hear that your haircolor came out uneven and want to help. Please call us at: 1.800.631.7358, M-F, 9A-5:30PM, ET. Give Ref#22106445 when calling. We look forward to hearing from you.
8 guests found this review helpful. Did you?

L’Oréal Paris Ferria Hyper Platinum

5 out of 5 stars
Nina - 10 months ago, Verified purchaser
I love this product! It doesn’t leave my hair a brassy color, it’s a perfect platinum blonde!
2 guests found this review helpful. Did you?

Never buy this product again

1 out of 5 stars
Would not recommend
Jasmine - 10 months ago, Verified purchaser
I used this and it turned my hair orange now I'm walking around looking like Ronald McDonald.!!!The purple stuff they give you to take out the brass doesn't even work now I have wait until my scalp heals because it burned my scalp to fix my hair.. worst mistake I made for trying this product
1 reply from L'OrealParisProductExpert team - 10 months ago
Hi Jasmine. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Feria Hyper Platinum Bleach. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M - F, 9am - 5:30 pm, ET for assistance and provide the reference #21927703. Looking forward to speaking with you.
value: 1 out of 5
quality: 1 out of 5
effectiveness: 1 out of 5
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Fried my almost virgin hair

1 out of 5 stars
LittleLeigh - 11 months ago
originally posted on lorealparisusa.com
I used to go blonde all the time, but i stopped dying it altogether until i was able to get it virgin again. I’d dyed it a couple times since the big chop, but this was the only time i put bleach on my hair. I left if it for half the time it recommended just on my ends and it completely fried my hair. I had to cut more off of my already short hair and no matter what masks or product i use it feels like straw. I am disappointed.
1 reply from Consumer Care Center team - 11 months ago
Hi there! Thanks for sharing some feedback with us on our product! We appreciate you sharing your personal experience and will be sharing it with others on our team. We hope you keep trying our products in the future!
1 guest found this review helpful. Did you?

Lightened red

5 out of 5 stars
Would recommend
Costume - 11 months ago, Verified purchaser
Lightened my natural red hair very well! I did 20 min all over, 15 min roots. It did not dry out my hair at all, it curled as normal after rinsing. It turned strawberry blonde with the minimum recommended time, which was perfect for me!
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?

Plantinum hair lightening at its finest

5 out of 5 stars
Would recommend
Kow - 1 year ago, Verified purchaser
This really works! Needed to lighten my hair to match my hair extensions. It worked perfectly! Great value too
value: 5 out of 5
effectiveness: 5 out of 5
quality: 5 out of 5
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Very little product per bottle/kit…

3 out of 5 stars
Would not recommend
- 1 year ago, Verified purchaser
There should be more product per bottle. Even with short hair, you need more than one bottle.
1 reply from L'OrealParisProductExpert team - 1 year ago
Hi there! We appreciate you sharing your thoughts regarding L'Oreal Paris Feria Hyper Platinum. We know how disappointing it is when a product does not meet expectations. Your comments will be shared with the Marketing Team. Thank you for reaching out!
value: 1 out of 5
effectiveness: 3 out of 5
quality: 3 out of 5
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