$10.99 when purchased online
Target Online store #3991
About this item
Highlights
- Temporary Root Touch Up Cover Spray: Our Magic Root Medium Blonde Root Cover Up conceals grays in seconds for flawless roots; Get seamless coverage with our lightweight formula that leaves no smudging or sticky residue when dry, that’s ammonia and peroxide free
- Colored Hair Spray for Gray Roots: Perfect for in between color or salon visits, Magic Root quickly gives coverage to gray roots within seconds; Lasts until your next shampoo
- Match Your L'Oreal Paris Hair Color: Magic Root Cover Up shades are formulated to match your L'Oréal Excellence or Superior Preference shade, for an easy, quick fix between colorings
- Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling, and hair color
- EPA HFC Labeling: product manufactured or imported after January 1, 2025, will be permanently labeled in a visible place with this information: Hydrofluorocarbon 152a and the four-digit year of manufacture
Description
Need a quick root touch up to cover gray hair? Try Magic Root Cover Up. This temporary hair color spray is our quickest way to cover gray and works on any hair texture or type including synthetic hair. In just 3 seconds gray roots are concealed with our light-weight, quick dry formula leaving no smudging or sticky residue when dry. One application of medium blonde root coverup will last until your next shampoo, plus it’s ammonia-free, peroxide-free, and contains no synthetic dyes. Magic Root Cover Up is available in a palette of eight shades which can be used on black hair, brown hair, blonde hair and even red hair. Packaging may vary. What you receive may not be what is reflected on site.
Just a few pesky, scattered grays? Try our Precision Pen
For more gray coverage? Use Magic Root Cover Up, the Number 1 root concealer in the world
For longer lasting gray coverage? Use Root Rescue 10-minute permanent root kit
Directions: Shake well. Hold can about 6 inches from hair. Spray color onto new growth and partly through the length of the hair to blend in the color. Comb and let dry for 1 minute.
Just a few pesky, scattered grays? Try our Precision Pen
For more gray coverage? Use Magic Root Cover Up, the Number 1 root concealer in the world
For longer lasting gray coverage? Use Root Rescue 10-minute permanent root kit
Directions: Shake well. Hold can about 6 inches from hair. Spray color onto new growth and partly through the length of the hair to blend in the color. Comb and let dry for 1 minute.
Hair Type: All Hair Types
Number of Pieces: 1
Health Facts: Aluminum-Free, Ammonia-Free, Sulfate-Free, Formaldehyde-Free, Dye-Free
Product Form: Aerosol
Includes: Nozzle
Beauty Purpose: Hair Coloring
Processing Time: 3 seconds
Net weight: 2 Ounces
Features: Continuous Mist Spray
TCIN: 76545498
UPC: 071249406618
Item Number (DPCI): 063-01-3254
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
1242044 butane, hydrofluorocarbon 152a, ethyl trisiloxane, ci 77163/bismuth oxychloride, ci 77491, ci 77492, ci 77499/iron oxides, mica, ethylhexyl hydroxystearate, trimethylsiloxysilicate, triethoxycaprylylsilane, synthetic fluorphlogopite, methyl trimethicone, aluminum starch octenylsuccinate, water' '
Allergens & Warnings:
WARNING: FLAMMABLE. AVOID FIRE, FLAME AND HEAT DURING APPLICATION AND UNTIL HAIR IS FULLY DRY. AVOID SPRAYING IN EYES. CONTENTS UNDER PRESSURE. DO NOT PUNCTURE OR INCINERATE. DO NOT STORE AT TEMPERA- TURES ABOVE 120F. KEEP OUT OF REACH OF CHILDREN. USE ONLY AS DIRECT- ED. INTENTIONAL MISUSE BY DELIBERATELY CONCENTRATING AND INHALING CONTENTS CAN BE HARMFUL OR FATAL USE IN A WELL-VENTILATED AREA.Shipping details
Estimated ship dimensions: 1.496 inches length x 1.496 inches width x 5.512 inches height
Estimated ship weight: 0.196 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.0 out of 5 stars with 6436 reviews
effectiveness: 3.8 out of 5
quality: 3.56 out of 5
value: 3.45 out of 5
67% would recommend
564 recommendations
I'd give it a Zero!
1 out of 5 stars
Thumbs down graphic, would not recommend
Sc11 - 2 days ago, Verified purchaser
Garbage. It’s just a mess, looks horrible and rubs off on everything. Avoid!
Love!
5 out of 5 stars
Thumbs up graphic, would recommend
Target Shopper - 2 days ago, Verified purchaser
Love this spray, definitely a go to for me! Helps in between coloring time! Is quick, easy and long lasting (both in coverage and amount of times used!)
Not for me
1 out of 5 stars
Thumbs down graphic, would not recommend
Unhappy - 4 days ago
This stuff is horrible, ended up being all over my face, and my forehead does not dry well enough
The best...
5 out of 5 stars
Thumbs up graphic, would recommend
Dena Marie - 5 days ago, Verified purchaser
I but this inbetween hair appts to just cover up those grays peaking through. Perfect cover up and super natural looking!!!
Root touch up
5 out of 5 stars
Thumbs up graphic, would recommend
Rissa - 14 days ago, Verified purchaser
Covered perfectly when unable to get into the salon. Only issue is it does not dry, if you touch it the color comes off. You have to hit it with a blow dryer I realized.
Magic root cover-up
1 out of 5 stars
Thumbs down graphic, would not recommend
Adriana - 14 days ago
Easy to use, but not worth the price and quality. I bought the blonde color and after shaking the bottle and spraying it was just rusty orange color.
This doesn't stay in hair, so messy!
1 out of 5 stars
Thumbs down graphic, would not recommend
Diggity - 26 days ago, Verified purchaser
I would give it zero stars! I had dark color all over my face and hands after going out with this on my hair. You also can’t return it. Waste of money!
1 reply from L'OrealParisProductExpert team - 24 days ago
We appreciate you taking the time to share your feedback on the Magic Root Cover Up, in the shade Dark Brown . We're sorry to hear it didn't meet your expectations and was very messy when using. We will pass this information along to our product development team. We hope you'll give our other products a try and find something that works better for you if you need assistance please call us direct at 1-800-322-2036, M-F 9am to 5pm.
Best coverage
5 out of 5 stars
Thumbs up graphic, would recommend
pottergentry - 1 month ago, Verified purchaser
Magic root covers gray better than anything else I’ve tried. It can get a little messy, but it’s worth it!
Messy
1 out of 5 stars
Thumbs down graphic, would not recommend
kmom3 - 1 month ago
If you touch your hair at all during the day, your fingers will turn black. This product is not effective. Will not reuse.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi kmom3, thank you for reaching out about L'Oreal Paris Magic Root Cover Up. We are sorry to hear you did not get the results you had expected. We recommend spraying color onto new growth and partly through the length of the hair to blend in the color. Comb and let dry for 1 minute. We hope this helps!
I'm sure if you have yellow hair, it's great
1 out of 5 stars
Thumbs down graphic, would not recommend
CW - 1 month ago
This is awful.. unless you have yellow hair. I should have known better. Never again. Awful!
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there, CW! We appreciate you taking the time to reach out about our Magic Root Cover Up. Consumer feedback is very important to us and allows us to improve all of our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
missing one
1 out of 5 stars
Thumbs down graphic, would not recommend
wrong order - 1 month ago, Verified purchaser
I ordered 4 only received 3.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there! We are sorry to hear that your most recent online purchase of the Magic Root Cover Up in the shade Dark Brown, did not arrived as ordered and you were missing a product. We know this can be frustrating and we will share this feedback with our distribution partners. We suggest reaching out to your local Target with your order information. If you need further assistance, please call us at 1-800-322-2036 M-F 9am-5:30pm ET.
Not good for blonde hair
1 out of 5 stars
Julia987 - 2 months ago
originally posted on lorealparisusa.com
I used the light to medium blonde spray , my hair turned a very strange orange yellow color that looked terrible and very unnatural. The product also made my clean hair feel stiff and crunchy. I did not like this product and would not recommend it for blonde hair. I use Loreal hair dye color 9 to dye my hair and I never have a problem with the color, but this spray is not good.
Black fingertips
1 out of 5 stars
TwinB - 2 months ago
originally posted on lorealparisusa.com
Highly disappointed. This product left black hair dye on my fingertips. I know to let it set & dry but even after that, still had same issue. Sadly, I now know I have to buy the other brand.
Not True Color
1 out of 5 stars
Mrnkuster - 2 months ago
originally posted on lorealparisusa.com
I wanted to like this, but I bought red and it sprayed out brown. Now instead of gray/blond roots, I have dark brown roots.
Root tip
2 out of 5 stars
Thumbs down graphic, would not recommend
Root Coverup - 2 months ago, Verified purchaser
Expensive for size of product
Leaks will stain clothes
3 out of 5 stars
SusiQ15 - 3 months ago
originally posted on lorealparisusa.com
I really like this product. However, I have purchased several cans and they all leak. The leaks stain any clothes they land on. Please work on the spray mechanism so that it does not leak. It is hard to see where the leak comes from. I just see the spots after I have sprayed on the product.
Not the color advertised.
1 out of 5 stars
Thumbs down graphic, would not recommend
Christmas Tree - 3 months ago, Verified purchaser
Is not the color advertised. It is a dark brown.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there! Thank you for reaching out about our Magic Root Cover Up Systems - Light Golden Brown. We are so sorry to hear this shade was darker than expected. We are passing your feedback along to our team!
Love
5 out of 5 stars
Thumbs up graphic, would recommend
Katie - 3 months ago, Verified purchaser
Works great and it is easy to fix if there’s too much in one spot or on scalp.
Works great, avoid touching after spraying
5 out of 5 stars
Thumbs up graphic, would recommend
scarvalho - 3 months ago, Verified purchaser
It's meant to temporarily cover roots people, not dye your hair. It does that, allows me to go a bit longer between dyes. It appears other people are using it as hair dye. Just use a little on the parts to hide the growing grey.
Will need to buy a darker blonde color
3 out of 5 stars
Thumbs up graphic, would recommend
A - 4 months ago, Verified purchaser
I bought the light-to medium blonde. I am certainly not platinum. But it came out almost white. And I found it unhelpful with coverage. The texture was tacky. I had considered re-washing my hair. My hair color is a golden blonde with highlights. I have naturally ash/dark blonde hair. I am more likely to try a powdered version next. This is likely more helpful for brunettes.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there, A! We appreciate you taking the time to reach out about our Magic Root Cover Up. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!