L'Oreal Paris Feria Absolute Platinum Advanced Lightening System with Anti-Brass Conditioner - 1 kit

L'Oreal Paris Feria Absolute Platinum Advanced Lightening System with Anti-Brass Conditioner - 1 kit - image 1 of 4L'Oreal Paris Feria Absolute Platinum Advanced Lightening System with Anti-Brass Conditioner - 1 kit - image 2 of 4L'Oreal Paris Feria Absolute Platinum Advanced Lightening System with Anti-Brass Conditioner - 1 kit - image 3 of 4L'Oreal Paris Feria Absolute Platinum Advanced Lightening System with Anti-Brass Conditioner - 1 kit - image 4 of 4
L'Oreal Paris Feria Absolute Platinum Advanced Lightening System with Anti-Brass Conditioner - 1 kit - image 1 of 4
$10.99When purchased online

About this item

Highlights

  • L’Oreal Paris Feria Multi-Faceted Shimmering Color with 3X the highlights delivers intensified, brilliant results
  • Never leaves hair dull or flat
  • Seals and smooths hair, never wrecks or ravages hair
  • Delivers trendy, edgy, shimmering, fashionable and multi-tonal hair colors

Specifications

Hair Type: All Hair Types
Health Facts: Paraben-Free, Aluminum-Free
Product Warning: Not recommended for those with sensitive skin
Product Form: Gel
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
TCIN: 14386321
UPC: 071249246580
Item Number (DPCI): 063-01-0753
Origin: Made in the USA or Imported

Description

With L'Oreal Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.

Packaging may vary, what you receive may not be what is reflected on site.

Always refer to insert inside product for detailed application instructions.

Important: Haircolor And Bleaches Contain Ingredients Which May Cause Allergic And/Or Other Types Of Reactions. A Skin Allergy Test Is Required 48 Hours Before Each Use Of A Haircolor Product. Bleaches Contain Persulfates. Bleaches And High-Lift Haircolor Shades Cannot Be Used On Relaxed Hair; For Other Haircolor Shades, Wait At Least 14 Days After Bleaching, Relaxing Or Perming Before Coloring. This Is A Safety Summary. Read All Product Labeling And Instructions Completely Prior To Use.
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

shimmering bleaching powder 1113401: potassium persulfate, sodium metasilicate, sodium persulfate, ci 77891/titanium dioxide, silica, kaolin, edta f.i.l. # d54017/2. anti-brass conditioner with direct dye 1102469: water, cetearyl alcohol, behentrimonium chloride, amodimethicone, cetyl alcohol, c12-15 alkyl benzoate, fragrance, isopropyl alcohol, hydroxyethylcellulose, trideceth-6, guar hydroxypropyltrimonium chloride, linalool, hexyl cinnamal, chlorhexidine digluconate, benzyl alcohol, citric acid, butylphenyl methylpropional, cetrimonium chloride, limonene, geraniol, amyl cinnamal, benzyl benzoate, hydroxyanthraquinoneaminopropyl methyl morpholinium methosulfate, sodium hydroxide f.i.l. # d54188/2. shimmering developing creme 437013 u: water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid f.i.l. # d12850/13. shimmering lightening creme 1113465: water, cetearyl alcohol, ethanolamine, propylene glycol, deceth-3, laureth-12, oleth-30, lauric acid, glycol distearate, polyquaternium-22, silica dimethyl silylate, pentasodium pentetate, fragrance, carbomer f.i.l. # d54016/4

Allergens & Warnings:

SHIMMERING BLEACHING POWDER - CAUTION: KEEP OUT OF REACH OF CHILDREN. AVOID CONTACT WITH EYES AND SKIN. THIS PRODUCT CONTAINS PERSULFATES AND OTHER INGREDIENTS WHICH MAY CAUSE SERIOUS IRRITANT, RESPIRATORY AND/OR ALLERGIC REACTIONS. DO NOT INHALE OR INGEST. PREPARE AND USE ONLY IN WELL-VENTILATED AREA. ENCLOSED INSERT CONTAINS IMPORTANT HEALTH AND SAFETY INFORMATION. READ ACCOMPANYING DIRECTIONS COMPLETELY PRIOR TO USE. DO NOT USE ON RELAXED HAIR., DO NOT USE ON SENSITIVE OR IRRITATED SCALPS. AVOID CONTACT OF THIS PRODUCT WITH EYES AND SKIN. IF PRODUCT GETS INTO EYES, RINSE IMMEDIATELY. WEAR GLOVES PROVIDED IN KIT. THOROUGHLY RINSE HAIR AFTER APPLICATION. KEEP OUT OF THE REACH OF CHILDREN., USAGE ADVISORY-SAFETY WARNINGS - ANTI-BRASS CONDITIONER - CAUTION: THIS PRODUCT CONTAINS INGREDIENTS WHICH MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS; TO DO SO MAY CAUSE BLINDNESS. PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH APPLICATION OF ANTI-BRASS CONDITIONER (SEE THE INSERT). REMEMBER TO BUY YOUR PRODUCT 2 DAYS AHEAD OF TIME.

Shipping details

Estimated ship dimensions: 6.8 inches length x 3.6 inches width x 2.8 inches height
Estimated ship weight: 0.52 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: Hawaii, United States Minor Outlying Islands, Northern Mariana Islands, APO/FPO, American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR), Alaska, Guam (see also separate entry under GU), Virgin Islands, U.S.

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: what is the developer volume?

submitted by Ash - 1 year ago
  • A: Hi Ash, Thanks for reaching out! Feria Extreme Platinum has a 30 Volume Developer. Thanks for your interest in Loreal! We hope you enjoy using this product!

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert
  • A: Hello Ash! The L'Oreal Paris Feria Absolute Platinum Advanced Lightening System with Anti-Brass Conditioner has 20 volume, we hope this helps!

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert
3.1 out of 5 stars with 2240 reviews
66% would recommend
21 recommendations
value: 3.56 out of 5
quality: 3.7 out of 5
effectiveness: 3.72 out of 5

My go-to for years!

5 out of 5 stars
Would recommend
Alyse B - 3 days ago, Verified purchaser
I’ve used this exact one for years and love it. I’m naturally blonde but my hair has been getting darker as I’ve gotten older. Everyone is amazed that I don’t go to a salon to achieve the platinum color. Saved me thousands of dollars. I personally leave mine in for almost the full hour. I found if I wash even 10 minutes early, it is more yellow than platinum. Everyone’s hair is different though so be sure to do the test strand it recommends.
quality: 5 out of 5
effectiveness: 5 out of 5
value: 5 out of 5
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Excellent!

5 out of 5 stars
Would recommend
Alyssa Hall - 15 days ago
Amazing! Wow, I cannot believe how well it pulled my dark hair. Seems better than anything I’ve bought at Sally’s! No crazy smell either!
quality: 5 out of 5
value: 5 out of 5
effectiveness: 5 out of 5
1 guest found this review helpful. Did you?

Love my color

5 out of 5 stars
Would recommend
Argo777777 - 1 month ago, Verified purchaser
Easy to use. Long lasting color. Beautiful shine.
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
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Disappointing

2 out of 5 stars
Would not recommend
Target Marget - 3 months ago
I'm a natural blonde but frequently lighten up strands here and there. I used to use L'oreal Preference 9.5 and would get great results. Someone back then told me they started with a purple base to ensure minimal brassiness. For some reason, I can't get their products to produce the same results now. I've tried three different items/colors and can't help but wonder if they've changed the basic formula.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there! We thank you for your feedback and we would love to speak with you directly to help find some products to assist you with your concerns. Please call us directly at 1-833-856-7325, Monday - Friday from 9:00 AM - 5:30 PM ET. We look forward to speaking with you.
effectiveness: 2 out of 5
quality: 2 out of 5
Did you find this review helpful?

Feria Extreme Platinum-Lifts!

5 out of 5 stars
Would recommend
Taralb - 3 months ago, Verified purchaser
This stuff lightened my hair quite a bit and the anti-brass conditioner is nice too!! The picture with my neck turned is the after using the bleach a second time and the second pic with my head down is with my hair wet after using it the first time!
quality: 5 out of 5
value: 5 out of 5
effectiveness: 5 out of 5
3 guests found this review helpful. Did you?

Doesn't lighten as the reference photos.

1 out of 5 stars
Noemi - 3 months ago
originally posted on lorealparisusa.com
I got 2 of these boxes hoping for it to get as light as it claimed. Not even close. My hair is extremely orange/brassy. The bottom half of my hair was already bleached but since I didn't have the money to get the much needed touch up I decided to do it on my own since it would have fallen into the same color as my bleached hair... I'm super disappointed, I had high hopes for this since my virgin hair was dark and medium brown hair just like in the images shown on the box....
2 guests found this review helpful. Did you?

Love it

5 out of 5 stars
Would recommend
Perfect - 4 months ago, Verified purchaser
I loved it, my hair came out exactly as I was hoping!
6 guests found this review helpful. Did you?

The Best Of The Best!

5 out of 5 stars
2492paint1 - 5 months ago
originally posted on lorealparisusa.com
[This review was collected as part of a promotion.] I have been using your products for a very long time. This to me is the ultimate. It does everything and more. Love the colour. Makes my hair light up and it looks so healthy. I have been every shade of blonde, this one is the very best. People stop me and ask where l had it done. l do it myself, with your company's help. I ran out to pick up 2 more boxes,nice to keep on hand. l ran out the other day, went to pick up two more, but no store in Brantford, had any. That frightened me thinking that you weren't making it any more. l went on your site to find out even, you were out. l guess l will have to wait. I have always relied on your products and will continue to do so. Hope this comes here soon!!!
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Excellent for me! Tips and Tricks :)

5 out of 5 stars
Kitastrophe - 5 months ago
originally posted on lorealparisusa.com
I usually use the Feria Absolute Platinum shimmering bleach but I couldn't find it so I used this one instead. I was impressed that it managed to get my hair a shade lighter than the Absolute so that was nice. I've been using Feria for 6 years now so I do have to say it's my favorite line. I have tried other brands but they just aren't for me. If you read the directions and apply the product properly, you're likely to get good results. My hair is naturally medium brown and I have actually bleached black out of my hair with these products. It took 1 process to get to a light but patchy blonde (user error) and 1 to correct the patchiness and get the hyper platinum I wanted. As other reviews have said, I recommend using a mixing bowl instead of the applicator bottle, it's more time efficient. That said, if you're doing just your roots, it's a great applicator. I often cut the tip a little wider to make the product squeeze out easier though. One box DOES have limited coverage so if you have longer hair, I'd recommend purchasing a second box just in case. It all depends on how your hair handles product. It never hurts to have extra on hand for those random days you want to impulsively bleach your hair. I wish I could buy in bulk so that I didn't have to go to the store every time I wanted to change my hair but it probably isn't smart to sell more than 3 boxes at a time.
10 guests found this review helpful. Did you?

Disappointed

2 out of 5 stars
Not so extreme platinum - 6 months ago
originally posted on lorealparisusa.com
It did not lighten up to 7 levels it didnt lighten up to even 6 levels. Maybe barely but im left with brassy tones, orangeish, reddish, copper tones. I was expecting my hair to look very similar if not pretty close fo the picture kn the box. And I used 2 boxes because ive got long hair. Im going to have to get another box if not another 2 to make my hair lighter
1 reply from ConsumerCareCenter team - 5 months ago
Hi there! We are sorry to hear about your experience with L'Oreal Paris Feria Hyper Platinum. We know how disappointing it is when a product does not provide the expected results. Please contact us @ 1-800-631-7358 M-F 9A-5:30P ET and provide reference #23145085. We look forward to helping you. Thank you!
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Please replace thepurpleconditions tubetobetterone

4 out of 5 stars
Yana - 6 months ago
originally posted on lorealparisusa.com
Overall the lightning system is good . Except ! Please replace the purple conditioner to more gentle hydrating hair conditioner or mask as the current one is too drying with unusual smell that’s not L’Oréal quality .
4 guests found this review helpful. Did you?

Do not buy!!

1 out of 5 stars
Would not recommend
Jess - 7 months ago, Verified purchaser
I already have beautiful light blonde hair. Just needed to touch up my roots since my hair lady moved away. This “platinum” blonde turned my roots orange even when following directions. Don’t waste your time or money.
1 reply from L'OrealParisProductExpert team - 7 months ago
Hi There! We are so sorry to hear the results were not what you anticipated. Please be sure to check out our other shade options we have for this Lightening System to find the perfect match for you. We thank you for your feedback.
quality: 1 out of 5
value: 1 out of 5
effectiveness: 1 out of 5
1 guest found this review helpful. Did you?

Don’t reccomend!

1 out of 5 stars
Would not recommend
Mer - 7 months ago, Verified purchaser
Turned my hair yellow not blonde.
value: 1 out of 5
quality: 1 out of 5
effectiveness: 1 out of 5
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Not worth it

1 out of 5 stars
Would not recommend
Dontwasteyourmoney - 7 months ago, Verified purchaser
This didn’t do anything for my hair. I’ve dyed my hair at home in the past and gotten great results -I have used splat before. However with this I didnt get any results. My hair is still the exact same shade.
1 reply from L'OrealParisProductExpert team - 7 months ago
Hi there! We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. There are many reasons why haircolor results can come out so different. This powerful bleach lightener is active for up to 60 minutes and can lighten natural hair up to 7 levels lighter. Be sure to leave the mixture on long enough to reach the desired blonde. Since dyed hair is much harder to lighten than natural hair, the results will be far less noticeable.
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
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My go to color

5 out of 5 stars
Would recommend
Deanic - 8 months ago, Verified purchaser
I like that it’s easy to use and it has a high lift value Also does smell bad
value: 5 out of 5
quality: 5 out of 5
effectiveness: 5 out of 5
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Best bleach aside from Sally’s brand I use

5 out of 5 stars
MidnightWolfe93 - 8 months ago
originally posted on lorealparisusa.com
[This review was collected as part of a promotion.] First I want to say that I have been using the Extreme Platinum since I was a teenager in high school. I am now 28, almost 29 years old and have 3 children and a husband now. It has been 11-12 years since I first used this bleach. It used to burn my scalp, and now it does not. Read the directions carefully and do your research before trying to bleach your hair. Do NOT use the entire bottle of conditioner right after you bleach your hair, and do NOT let purple shampoo or purple conditioner sit on your hair for long periods of times. Your hair will definitely turn purple if you do. I went to school for cosmetology and this is what I’ve used prior to buying my supplies from a beauty supply store. Pay attention to the time and do NOT leave on longer than recommended, even if your hair or roots are still dark or orange. Your hair will definitely turn orange, purple, silver, blue etc. if you don’t know what you are doing. The only reason I would not use this product, is due to it causing more breakage and frying my ends. My Sally’s L’Oréal bleach does not do that. However, you are not supposed to put bleach ontop of bleach, and that is what causes the fried ends and breakage. If your scalp or skin starts to burn, rinse immediately! Do not leave it on. If you aren’t willing to take the risk, if you aren’t experienced, do NOT bleach or color your hair yourself. Go to a professional and let them do it, so you don’t ruin your hair. I’ve paid hundreds to let a professional do my hair and did not have any breakage. I know that box colors and bleached are a “No no” but I just started using it again after 5 years of living in Japan and not having it available. Once your hair is bleached, it will hold onto the purple or blue in the purple shampoos and conditioners. Do NOT use purple shampoo until after 6 weeks of toning your hair. (If you tone it.) It is not recommended to bleach hair that is very dark or black in one setting. This will damage your hair if you don’t know what you are doing. My hair is naturally blonde, but I like it lighter than my natural hair color. It does not take long to get the platinum result I want. I’ve never had issues using this product and I’ve been using it since 2010-2011. It is very strong bleach, so be careful.
15 guests found this review helpful. Did you?

Fried my almost virgin hair

1 out of 5 stars
LittleLeigh - 9 months ago
originally posted on lorealparisusa.com
I used to go blonde all the time, but i stopped dying it altogether until i was able to get it virgin again. I’d dyed it a couple times since the big chop, but this was the only time i put bleach on my hair. I left if it for half the time it recommended just on my ends and it completely fried my hair. I had to cut more off of my already short hair and no matter what masks or product i use it feels like straw. I am disappointed.
1 reply from Consumer Care Center team - 9 months ago
Hi there! Thanks for sharing some feedback with us on our product! We appreciate you sharing your personal experience and will be sharing it with others on our team. We hope you keep trying our products in the future!
1 guest found this review helpful. Did you?

Didn't Work

1 out of 5 stars
Would not recommend
Jay - 11 months ago, Verified purchaser
It Didn't Like It Should Have
1 reply from L'OrealParisProductExpert team - 11 months ago
Hi Jay! Thank you for taking the time to share your experience regarding the L'Oreal Paris Feria Absolute Platinum Advanced Lightening System with Anti-Brass Conditioner. We are sorry to hear this product did not meet your expectations. There can be may reasons your results were different from what you had hoped. For best results, this product is best for natural medium brown to medium blonde hair. For more help selecting the prefect haircolor product, you may wish to explore our Tools and Consultations Feature on our website. We appreciate your feedback and your review will be shared with our product development team for consideration.
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The best box bleach dye! :)

5 out of 5 stars
Would recommend
Blondie22 - 1 year ago, Verified purchaser
This is always my go-to for platinum hair! Always makes my hair so light, I love it. Been using it for 3 years now.
quality: 5 out of 5
value: 5 out of 5
effectiveness: 5 out of 5
2 guests found this review helpful. Did you?

Works for us

5 out of 5 stars
targetshopper - 1 year ago, Verified purchaser
I use this on my daughter's dark blonde hair and it reaches the platinum blonde stage within 25-30 min for her hair. Her hair lightens naturally in the sun so her hair is not resistant. I cannot speak to how it works on dark hair colors. I am a hairdresser but I just buy this lately because everything we need is in the box and it's a no brainer. Sometimes my local beauty supply is out of stock on items so we use this because it works and has everything we need.
effectiveness: 5 out of 5
4 guests found this review helpful. Did you?

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