$10.99 when purchased online
Target store #2024
Monroe
128 Bailey Farm Rd
Monroe, New York 10950-4949
About this item
Highlights
- Temporary Root Touch Up Cover Spray: Our Magic Root Dark Brown Root Cover Up conceals grays in seconds for flawless roots; Get seamless coverage with our lightweight formula that leaves no smudging or sticky residue when dry, that’s ammonia and peroxide free
- Colored Hair Spray for Gray Roots: Perfect for in between color or salon visits, Magic Root quickly gives coverage to gray roots within seconds; Lasts until your next shampoo
- Match Your L'Oreal Paris Hair Color: Magic Root Cover Up shades are formulated to match your L'Oréal Excellence or Superior Preference shade, for an easy, quick fix between colorings
- Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling, and hair color
Description
Need a quick root touch up to cover gray hair? Try Magic Root Cover Up. This temporary hair color spray is our quickest way to cover gray and works on any hair texture or type including synthetic hair. In just 3 seconds gray roots are concealed with our light-weight, quick dry formula leaving no smudging or sticky residue when dry. One application of dark brown root coverup will last until your next shampoo, plus it’s ammonia-free, peroxide-free, and contains no synthetic dyes. Magic Root Cover Up is available in a palette of eight shades which can be used on black hair, brown hair, blonde hair and even red hair. Packaging may vary. What you receive may not be what is reflected on site.
Just a few pesky, scattered grays? Try our Precision Pen
For more gray coverage? Use Magic Root Cover Up, the Number 1 root concealer in the world
For longer lasting gray coverage? Use Root Rescue 10-minute permanent root kit
Directions: Shake well. Hold can about 6 inches from hair. Spray color onto new growth and partly through the length of the hair to blend in the color. Comb and let dry for 1 minute.
Just a few pesky, scattered grays? Try our Precision Pen
For more gray coverage? Use Magic Root Cover Up, the Number 1 root concealer in the world
For longer lasting gray coverage? Use Root Rescue 10-minute permanent root kit
Directions: Shake well. Hold can about 6 inches from hair. Spray color onto new growth and partly through the length of the hair to blend in the color. Comb and let dry for 1 minute.
Hair Type: All Hair Types
Number of Pieces: 1
Health Facts: Dye-Free, Formaldehyde-Free, Aluminum-Free, Ammonia-Free, Sulfate-Free
Product Form: Aerosol
Includes: Nozzle
Beauty Purpose: Hair Coloring
Processing Time: 2 minutes
Net weight: 2 Ounces
Features: Continuous Mist Spray
TCIN: 17457617
UPC: 071249318560
Item Number (DPCI): 063-01-0607
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
1162161, hydrofluorocarbon 152a, butane, ethyl trisiloxane, isobutane, ci 77491, ci 77492, ci 77499/iron oxides, trimethylsiloxysilicate, methyl trimethicone, triethoxycaprylylsilane f.i.l. #d179542/2
Shipping details
Estimated ship dimensions: 5.66 inches length x 1.37 inches width x 1.37 inches height
Estimated ship weight: 0.15 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: United States Minor Outlying Islands, Hawaii, American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR), Northern Mariana Islands, Virgin Islands, U.S., APO/FPO, Guam (see also separate entry under GU), Alaska
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The L'Oreal Magic Root Cover Up is a popular choice for guests seeking a temporary solution for root and gray coverage between hair appointments. While it offers a range of colors to match various hair shades and is appreciated for its ease of use and effectiveness, some guests have experienced issues with the product's texture, spray nozzle, and difficulty washing it out. It's a convenient option for quick fixes, but guests should be aware of potential downsides such as residue and staining.
Generated by AI from the text of guest reviews (includes incentivized reviews)
4.0 out of 5 stars with 5454 reviews
effectiveness: 3.85 out of 5
quality: 3.6 out of 5
value: 3.49 out of 5
67% would recommend
528 recommendations
It works
4 out of 5 stars
DogMama - 11 days ago, Verified purchaser
If you need it, you need it. It will cover the grays, and your scalp. It's good for between coloring, and it stays on there! Unfortunately I need it frequently! It can be hard to wash out, and it will leave a smudge on your pillow or hat. I have dark brown hair with very white whites.
A must have beauty saver.
5 out of 5 stars
Thumbs up graphic, would recommend
Abby - 11 days ago, Verified purchaser
This is always my go-to that hides my gray roots in between hair appointments. It’s a must have in my beauty closet!
Great product!!
5 out of 5 stars
Thumbs up graphic, would recommend
Phyllis - 15 days ago, Verified purchaser
Love this root cover up!! It really helps a lot on days I don’t wash my hair and when I’m a week out before I can get my hair colored again and I need to cover up or brighten up my gray/ dark areas!! This is a great product to use!!
Horrible! Don't waste your money!
1 out of 5 stars
MMeister - 15 days ago
originally posted on lorealparisusa.com
I bought this as a quick fix before I had my color hair appointment (one of the red colors). It was disgusting! The spray leaves your hair worse than straw, to the point you can't even run a brush through it. If you use your fingers to try to cover strands of hair, it turns your fingers and nail beds black and even with soap and water it's hard to get clean. You must be very precise by your ears or they'll also turn black. I couldn't wait to shower and shampoo this garbage out of my hair. It took two latherings to get it all out (hopefully) and in the process my hands and arms turned black from the water running down them. Luckily I found this all out on a trial run and not right before I was going out somewhere. You'd think with the L'Oreal product name on it, it would be much better. If I could have given it no stars, I would have. Don't waste your money or your hair on this product.
Beware of spray
1 out of 5 stars
Michele - 22 days ago
originally posted on lorealparisusa.com
Be careful with this product. The nozzle shot all the black dye everywhere. It ruined a white shirt and was all over my vanity. I had given it another chance thinking maybe it was a faulty can but nope… it happened again. Sad because I wanted to like it.
Color it up
5 out of 5 stars
Thumbs up graphic, would recommend
hazeleyesannette - 24 days ago, Verified purchaser
This is very easy to use.
Not red and stains
1 out of 5 stars
Thumbs down graphic, would not recommend
cttvnerd - 29 days ago
The “red” comes out dark brown. And if you touch your hair, the dye comes off and stains your hand.
1 reply from L'OrealParisProductExpert team - 28 days ago
Hi there! We are so sorry to hear about your experience with our Magic Root Cover Up. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
It is a hard no!
1 out of 5 stars
Thumbs down graphic, would not recommend
J and A - 1 month ago, Verified purchaser
This is an awful product! The coverage is okay. Down sides are it looks matte on my shiny hair, rubs off if you touch your hair, and leaves my hair weighed down with an icky waxy film. Good idea but horrible execution.
1 reply from L'OrealParisProductExpert team - 29 days ago
Hi there, J and A! We appreciate you taking the time to reach out about our Magic Root Cover Up. We are so sorry to hear of your experience with our formula. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction in the results!
Awful stuff
1 out of 5 stars
Cbrantley - 1 month ago
originally posted on lorealparisusa.com
I bought the touch up spray so excited to be able to extend my salon appointment. This stuff is awful. Its supposed to be light blonde but sprayed out orange into my hair. And I cannot get it out! I’ve been washing and washing my hair and cannot get the nasty residue out of my hair. I even got desperate and tried dawn dish soap. It WILL NOT COME OUT. My hair just has this awful sticky feeling from it that nothing seems to fix. I’m so frustrated.
Must have
5 out of 5 stars
Thumbs up graphic, would recommend
Chamorrita girl - 1 month ago, Verified purchaser
Definitely a must have for on the go on special occasions and last minute outings. Dislike they seem to always run out of my color black not always in stock. Hoping they will have it in bigger can or bottles.
Magic Cover-up
5 out of 5 stars
Thumbs up graphic, would recommend
Target Shopper - 1 month ago, Verified purchaser
The L'Oréal Magic Root Cover up works great to cover my greys and bald spots. I have been using this item for over 7 years.
Great...changes all my white hair.
5 out of 5 stars
Dave - 1 month ago
originally posted on lorealparisusa.com
I use it to lighten all hair. Spray a light coat of Light Blonde all over head.. pref after washing hair. Let dry. Put on a light coat of Brylcreem. Comb out. Something in the Brylcreem seems to activate your product. All my hair becomes lighter. Love it.
Mixed feelings
3 out of 5 stars
Thumbs down graphic, would not recommend
targetgirl - 1 month ago
Pros: Covers well, color is good Cons: sticky, rubs off on hands, clothes, hats, and really bad if you get wet in the rain as the color will run off into your face! I would use it only and only if I am in a pinch and don't have time to dye the roots. And I would make sure I don't touch my hair.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there, targetgirl! We appreciate you taking the time to reach out. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction in the results!
Does not work as it said. Hair looking awful
1 out of 5 stars
- 2 months ago
originally posted on lorealparisusa.com
I bought a L'Oreal Paris Root Cover Up, the product does not work as it said it would, it also made me very dizzy, and let my hair looking dirty and with a thick-filthy sensation, to the point that I couldn't style my hair as wanted
1 reply from ccc team - 1 month ago
Hello, We are sorry to hear about your experience regarding Magic Root Cover Up. We would like to speak to you directly about it. Please call L'Oréal @ 800-631-7358 and provide reference #36839935. We look forward to your call!
dont recomment
1 out of 5 stars
Thumbs down graphic, would not recommend
dontget - 2 months ago
don't recommend this at all. especially if you want to make your parents mad. first of all it left your hair in a knot, left it feeling very gross and dry like the sahara desert. my hair feels like it's going to fall out. my hair is blonde and i got the black and it left it very very streaky and didn't cover as well. IT ALSO TAKES WEEKS TO COME OUT. i've tried to wash it with dawn dish soap many times and it doesn't help. i've also tried shampooing many many of times and it didn't help.
Lifesaver
5 out of 5 stars
Thumbs up graphic, would recommend
Jo - 2 months ago, Verified purchaser
Love to have this product on hand in between salon visits.
Makes hair feel nasty
3 out of 5 stars
Thumbs down graphic, would not recommend
StefAgin - 2 months ago
Covers well but makes hair feel gross. Wouldn’t buy again
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! We are disappointed to hear that you did not like the results you had with the Magic Root Cover Up, in the shade Dark Brown. We will share this feedback with our team. We suggest checking out the Magic Root Precision Pen, we hope that you continue to try and use our products with satisfaction!
Totally disappointed by the design
2 out of 5 stars
Lisa - 2 months ago
originally posted on lorealparisusa.com
I have ruined several shirts and my bra with over stray. Do not use this product when you’re fully dressed, no matter how direct you are in spraying, it still comes off on your cloths. So annoyed!
Gross & Sticky
1 out of 5 stars
Thumbs down graphic, would not recommend
Purplejos - 2 months ago, Verified purchaser
Didn't like how it left my hair sticky and clumpy for DAYS! Still can't get it out.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there OLGA Thank you for your feedback on the Magic Root Cover Up. We are disappointed to hear about your experience and we will share this information with our production and development teams, please give us a call so we can speak to you about this at 1- 800-322-2036 M-F 9am-5:30pm ET. We look forward to speaking with you.
id give it 0 if i could
1 out of 5 stars
Thumbs down graphic, would not recommend
m h - 2 months ago
terrible product, leaves hair a nasty orange color.
1 reply from L'OrealParisProductExpert team - 2 months ago
Hi there! Thank you for your feedback on the Magc Root Cover Up. We are sad to hear that you did not see the results you expected. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.