New ArrivalsHalloweenChristmasGift IdeasClothing, Shoes & AccessoriesHomeFurnitureElectronicsToysVideo GamesGroceryHousehold EssentialsBeautyBabyKitchen & DiningSchool & Office SuppliesMovies, Music & BooksCharacter ShopSports & OutdoorsBackpacks & LuggagePersonal CareHealthPetsUlta Beauty at TargetTarget OpticalParty SuppliesGift CardsBullseye’s PlaygroundDealsClearanceTarget New Arrivals Target Finds #TargetStyleCelebrate DiwaliDía de MuertosStore EventsAsian-Owned Brands at TargetBlack Beyond MeasureMás QueWomen-Owned Brands at TargetLGBTQIA+ ShopTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
L'Oreal Paris Magic Root Rescue 10 Minute Root Hair Coloring Kit - 2 of 4L'Oreal Paris Magic Root Rescue 10 Minute Root Hair Coloring Kit - 3 of 4L'Oreal Paris Magic Root Rescue 10 Minute Root Hair Coloring Kit - 4 of 4
L'Oreal Paris Magic Root Rescue 10 Minute Root Hair Coloring Kit - 1 of 4

L'Oreal Paris Magic Root Rescue 10 Minute Root Hair Coloring Kit

$7.39

ColorMedium Golden Brown (5G)
  • Light Brown 6
  • Medium Golden Brown (5G)
  • Medium Brown (5)
  • Dark Brown 4
  • 2 Black
  • 7 Dark Blonde

In Stock

Eligible for registries and wish lists

Sponsored

About this item

Highlights

  • Beautiful Color from Root to Tip: This 10 minute permanent golden brown hair color kit gives beautiful, even gray coverage that lasts several weeks; Perfect for covering grays between salon appointments and at-home colorings, Magic Root Rescue matches any shade including professional salon colors from dark brown to light blonde
  • Everything You Need to Evenly Cover Grays: Low ammonia color gel with built in conditioning and an aromatic scent, Magic Root Rescue includes a quick precision brush that allows you to part hair and apply golden brown hair dye fast and easy
  • L'Oreal Permanent Hair Dye: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
  • Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

Rescue your roots in between colorings. This 10-minute permanent hair color root touch up is a low ammonia color gel with built in conditioning and an aromatic scent. Magic Root Rescue is recommended to cover gray hair for root regrowth of less than three weeks. It's quick precision applicator makes touching up roots fast and easy and it covers 100 percent of your grays. No uneven touch-ups, just seamless, beautiful color from root to tip. The Root Rescue hair dye kit is available in a color palette ranging from jet black to medium golden brown and light blonde. Packaging may vary. What you receive may not be what is reflected on site.
Hair Type: All Hair Types
Number of Pieces: 1
Health Facts: Paraben-Free
Product Form: Gel
Includes: Applicator
Beauty Purpose: Hair Coloring
Processing Time: 10 minutes
Features: Permanent
TCIN: 75560244
UPC: 071249164464
Item Number (DPCI): 063-01-0642
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

color gel: 1086935 aqua/water, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, laureth-5 carboxylic acid, ammonium hydroxide, ethanolamine, dipropylene glycol, hexylene glycol, poloxamer 338, oleyl alcohol, p-aminophenol, resorcinol, fragrance, m-aminophenol, p-phenylenediamine, ammonium thiolactate, erythorbic acid, 2-methylresorcinol, edta, 6-hydroxyyindole, sodium metabisulfite, bht f.i.l. # d51443/5, conditioning developer crème: 1190015 aqua/water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, phosphoric acid, tetrasodium etidronate, tetrasodium pyrophosphate, sodium salicylate f.i.l. # d209747/8' '

Shipping details

Estimated ship dimensions: 6.69 inches length x 6.33 inches width x 2.91 inches height
Estimated ship weight: 0.61 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Can I use a spray kit to color natural hair that's has locks and is spiced red? I want to spray color my entire head because of the gray. What would you recommend

submitted by Ressey - 3 years ago
  • A: Hi there! Thank you for your interest in the L'Oreal Paris Magic Root Rescue 10 Minute Root Hair Coloring Kit. Rescue your roots in between colorings. This 10 minute permanent hair color root touch up is a low ammonia color gel with built in conditioning and an aromatic scent. Magic Root Rescue is recommended to cover gray hair for root regrowth of less than three weeks. It's quick precision applicator makes touching up roots fast and easy and it covers 100 percent of your grays. No uneven touch-ups, just seamless, beautiful color from root to tip. The Root Rescue hair dye kit is available in a color palette ranging from jet black to medium golden brown and light blonde. For more help selecting the perfect haircolor product and shade, you may wish to explore our Tools and Consultations Feature on our website. We thank you for choosing L'Oreal.

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert
  • A: Hey Reseey, The L'Oreal Paris Magic Root Rescue 10 Minute Root Hair Coloring Kit is not a spray application, It is a permanent brush on gel touch up formula. There is another product that is a spray, but it is temporary option: L'Oreal Paris Magic Root Cover Up. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert

Q: How many washes is this expected to last?

submitted by Elle - 3 years ago
  • A: Hi Elle! Thanks for reaching out to us regarding Magic Root Rescue Haircolor. This is a permanent haircolor and will not wash out of the hair.

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert
  • A: Hello Elle, the L'Oreal Paris Root Rescue Permanent Hair color lasts several weeks, depending on how many time you wash your hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page! :)

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert

Q: need root coloring. need toner.. my hair is brassy now and the ash color has become red brown.my highlights are Beasley grown out. what can I use without brassy and may be highlight as well?

submitted by mindy - 4 years ago
  • A: Hi there! For the best advice, we need more information regarding your hair and your highlights. Please contact us for a consultation 1-800-631-7358 M-F 9A-5:30P ET and provide reference #20163896. We look forward to helping you. Thank you.

    submitted byL'OrealParisProductExpert - 4 years ago
    Brand expert

Q: What is the form of the hair coloring product?

submitted by AI Shopping Assistant - 8 days ago
  • A: The hair coloring product comes in a gel form, making application easy and precise.

    submitted byAI Shopping Assistant - 8 days ago
    Ai generated

Q: What hair types is this product suitable for?

submitted by AI Shopping Assistant - 8 days ago
  • A: This product is suitable for all hair types, providing versatility for different users.

    submitted byAI Shopping Assistant - 8 days ago
    Ai generated

Q: Is a skin allergy test necessary before use?

submitted by AI Shopping Assistant - 8 days ago
  • A: Yes, a skin allergy test is required 48 hours before using the hair color product.

    submitted byAI Shopping Assistant - 8 days ago
    Ai generated

Q: Does this product provide complete gray coverage?

submitted by AI Shopping Assistant - 8 days ago
  • A: Yes, it offers 100 percent gray coverage, ensuring seamless color from root to tip.

    submitted byAI Shopping Assistant - 8 days ago
    Ai generated

Q: How long does the hair coloring process take?

submitted by AI Shopping Assistant - 8 days ago
  • A: The hair coloring process takes just 10 minutes for beautiful, even coverage.

    submitted byAI Shopping Assistant - 8 days ago
    Ai generated

Q: Can I mix two colors 7 and 8 of the Loreal Paris root permanent hair color???

submitted by marisol - 3 months ago
  • A: Hi there, marisol! Thank you for reaching out about our Magic Root Rescue. We do not recommend mixing shades together. If you would like to chat with one of our hair color experts, please reach us at Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. We hope this is helpful!

    submitted byL'OrealParisProductExpert - 3 months ago
    Brand expert

Q: If I use this can I get real Color a few days later

submitted by D - 4 months ago
  • A: Hello D! Thank you for reaching out with your question about our Magic Root Rescue 10 Minute Root Hair Coloring Kit. This product is formulated for quick root touch-ups between full colorings. While it might seem convenient to apply a full color just a few days later, we strongly advise against it. Applying permanent hair color products too closely together can potentially lead to over-processing, which may cause damage to your hair, such as dryness, breakage, or an uneven color result. For optimal hair health and color vibrancy, we always recommend waiting a minimum of 2-3 weeks between any chemical color applications. This allows your hair sufficient time to recover and ensures the best possible outcome for your next full color treatment.

    submitted byL'OrealParisProductExpert - 3 months ago
    Brand expert

Related Categories

4.0 out of 5 stars with 1393 reviews
effectiveness: 3.86 out of 5
quality: 3.85 out of 5
value: 3.83 out of 5
70% would recommend
133 recommendations
1 out of 5 stars
7 September, 2025Verified purchase

I didn't receive item at my drive up pick up

I DID NOT Receive this item at my driver pick up. I cannot get a hold of anyone at the store to answer the phone so that I can get this credited back to my account. How do I get in touch with someone?
Joyce77
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
4 September, 2025Verified purchase

Irritates scalp

Did not cover my grays and my scalp was so itchy after use for the whole week
1 reply from L'OrealParisProductExpert team - 1 month ago
We are sorry to hear about the experience you had with L'Oreal Paris Magic Root Rescue 10 Minute Root Hair Coloring Kit. We would like to speak with you directly about it. Please give us a call @ 833-856-7325, 9:00 am – 7:00 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
Sab
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
2 September, 2025Verified purchase

Money worth in a fraction of the time

This is the only product which can stay longer in my hair and it covers entire gray
Root covers
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
18 August, 2025Verified purchase

Did not cover grays at all

This is the first and last time I will ever waste my time and money on this product. I had about 3mm of grays showing and I wanted to cover them because school is starting tomorrow. This product didn’t even tint the gray, it simply didn’t cover at all. I’ve been coloring my hair for 20 years and I never experienced a dye not leaving ANY color at all before today. What a waste. Add insult to injury, it cost more than the whole bottle of dye I normally use.
Monica
effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
6 guests found this review helpful. Did you?
1 out of 5 stars
11 August, 2025Verified purchase

Upset

The item came in a crushed box which had been taped in the bottom. The items inside were upside down tampered with. It is not eligible for returns!
1 reply from L'OrealParisProductExpert team - 2 months ago
Hello there! We sincerely apologize for your experience with our Root Rescue Permanent Hair Color. Since this was purchased through Target, we recommend reaching out to their customer service regarding assistance. Thanks for reaching out!
Marhha
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
2 August, 2025Verified purchase

Best Grey Coverage

Loved the coverage. I have tried so many dyes to cover my Grey hair and this is the only one. Its only $8!
Renee
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
30 July, 2025
originally posted on lorealparisusa.com
Image

Turned my hair orange

I used the medium brown and it turned my roots orange/brown. I followed the instructions and now need to get it fixed. Looks horrible. Will never use again.
PrincessC
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
25 July, 2025

Light brown perfection in

So easy to use light brown 10 minutes blended gray was scared it would turn dark as others said but it didn't will use again love it
Me
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
16 July, 2025Verified purchase

Highly recommend the product.

Very easy to use. Leave it for 10 mins and then wash hair. Color comes on very nicely and stays for couple of weeks.
RG
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
11 July, 2025Verified purchase

Superb gray coverage on dark hair!

Superb gray coverage!! Saved me $80+ at the salon! I used the Dark Brown and brush applicator and let it sit for 20 mins! Get this now!
cdnwjae
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
6 guests found this review helpful. Did you?
4 out of 5 stars
3 July, 2025Verified purchase

Lasting color and convenient

I really like the convenience of having just enough dye for one time use. The dye is lasting. A different dye I used previously didn't last for some reason. However, this dye is a bit drying.
EL
effectiveness: 5 out of 5
Did you find this review helpful?
2 out of 5 stars
Thumbs down graphic, would not recommend
2 July, 2025Verified purchase

Will not be purchasing again

Easy to use but did not cover grey.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hello emilyxfaith! We are truly sorry to hear that our Root Rescue Permanent Hair Color in Medium Brown 5 did not fully cover your grey hairs, despite being easy to use. We understand how important grey coverage is, and we regret that our product did not meet your expectations in this regard. Your feedback is very valuable to us as we continuously strive to deliver the best possible results.
emilyxfaith
effectiveness: 2 out of 5
quality: 2 out of 5
value: 3 out of 5
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
24 June, 2025

I shouldnt have wasted my money

It did not cover my grays at all. It also gave my hair a reddish tone.
1 reply from L'OrealParisProductExpert team - 4 months ago
Hi there Jen, We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. If your grays tend to be resistant, this root touch up can be left on for up to 15 minutes. If you would like to speak to us directly about your recent purchase, give us a call @800-631-7358 AM to 5:30 PM ET M – F
Jen
effectiveness: 1 out of 5
quality: 1 out of 5
value: 2 out of 5
3 guests found this review helpful. Did you?
3 out of 5 stars
19 June, 2025
originally posted on lorealparisusa.com
Image

Great Color Coverage BUT Spreads- TOO too drippy

I have used the 9 color several times and I do really like the coverage and how long it lasts however it is incredibly thin and liquidy what that means is after a few minutes of application it starts to drip down as in my intention of covering the roots of a half inch slides to full inch or more- since this is permanent, I’m sure that means it is going over my old hair that does not to be need to be recolored. I am aftaid of causing extra damage. The quantity in the container is small so it only covers my crown area. I had to get this three stars because I cannot use it knowing that it will color my already colored hair by spreading, which will cause a lot of damage if they could make the formula thicker so it would not drip like crazy that would help. I also put thick conditioner on the rest of my hair dry that is not colored so that it will not wash into my longer blond strands at rinse out. I am a dedicated at home Hair Colorist so I have used numerous formulas over the last 35 years. I don’t recall using one that spreads so quickly. over untreated hair.
1 reply from LeCare team - 1 month ago
Hi Homehaircolorist! Thank you for sharing how you feel about the texture of Magic Root Rescue/Permanent. We are committed to bringing our consumers high-quality, innovative products that meet their needs and expectations. We sincerely appreciate your feedback, which will be shared with others in our company for consideration.
Homehaircolorist
3 guests found this review helpful. Did you?
5 out of 5 stars
19 June, 2025
originally posted on lorealparisusa.com
Image

Easy Application, Amazing Results

I am so impressed with this product. I have been tinting my hair for decades. More often than not, I have been disappointed with the results as my natural base is medium brown and I have tried to color it everything from red to blonde. I have finally decided to embrace my natural color and color my grays. This does amazing. To be honest, I have a short pixi, so the product comtains just enough product to color my hair. The results are shiny and natural looking. I use Medium Ash Brown and it provides a medium/dark brown result.
Msgdfx
1 guest found this review helpful. Did you?
1 out of 5 stars
15 June, 2025
originally posted on lorealparisusa.com
Image

Too dark. Color does not match the color advertise

I bought a Medium Brown Root Touch-up kit since my hair was medium brown with some old highlights. Can you imagine my surprise when I washed my hair after coloring & my hair turned up BLACK with a little tint of of reddish color… it looked awful!!!
Andrade_j
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
14 June, 2025Verified purchase

Right size

Easy to use- just right amount of color to cover my grays m, no spills.
Yerbua
effectiveness: 5 out of 5
quality: 4 out of 5
value: 4 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
6 June, 2025Verified purchase

Color much darker than in past

I have used this product for several years. I always buy the same color, light brown. Use it exactly the same way I had in the past, for the same amount of time and the color is much darker! Wash my hair multiple times trying to lighten it up, and it is slowly fading. Not sure if product was defective or they've changed their color? Either way I will not take the chance and use again
1 reply from L'OrealParisProductExpert team - 4 months ago
Hi Khl. We are sorry to hear about the experience you had with L'Oreal Paris Magic Root Rescue 10 Minute Root Hair Coloring Kit. We would like to speak with you directly about it. Please give us a call @ 800-322-2036, 9:00 am - 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
Khl
effectiveness: 1 out of 5
quality: 1 out of 5
value: 3 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
29 May, 2025Verified purchase

Not a good design

I liked the idea of this product but is a terrible design. I had difficulty spreading the product evenly. The bristles were too soft and the dye would get clogged up when squeezing the bottle. There was no where near enough product for me to cover everything. Not worth the money. 👎🏼
1 reply from L'OrealParisProductExpert team - 4 months ago
Hi there, Mish! Thank you for reaching out about our Magic Root Rescue 10 Minute Root Hair Coloring Kit. Consumer feedback is very important to us and allows us to improve all of our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
Mish
effectiveness: 1 out of 5
quality: 2 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
12 May, 2025
originally posted on lorealparisusa.com
Image

Perfect

This product is excellent and easy to use. I buy and use because I have a emergency and I love the results.
munoz
1 guest found this review helpful. Did you?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

Stores

Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy