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L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz

L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - image 1 of 4
L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - image 2 of 4
L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - image 3 of 4
L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - image 4 of 4
L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - image 1 of 4
$9.99 when purchased online

About this item

Highlights

  • Volumizing And Lengthening Mascara: Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length. This washable mascara provides 20x more volume and up to 2x more length
  • L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
  • Create Your Perfect Eye Makeup Look: With our collection of Voluminous and lengthening mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
  • Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
  • Perfect To Pair With: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long lasting, fade proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 Hours

Description

Get instant volume for your lashes! L’Oreal Paris Voluminous Lash Paradise Mascara gives your lashes instant breathtaking volume and length. The new formula is infused with a luscious blend of flower oils - lashes feel conditioned and supple to the touch. Lash Paradise washable black brown mascara is clump-resistant, smudge-resistant, longwearing and suitable for sensitive eyes. The ultra-soft wavy brush catches every lash for dense, fuller-looking lashes.

Place brush at base of lashes and gently sweep up to tip. Removes easily with soap and water.
Suggested Age: Adult Use Only
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Lengthening, Volumizing, Thickening
Net weight: .28 fl oz (US)
Features: Non-Clumping
TCIN: 52117721
UPC: 071249343272
Item Number (DPCI): 052-04-0268
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

g787980, aqua/water, paraffin, potassium cetyl phosphate, copernicia cerifera cera / carnauba wax, ethylene/acrylic acid copolymer, styrene/acrylates/ammonium methacrylate copolymer, cera alba / beeswax, synthetic beeswax, bis-diglyceryl polyacyladipate-2, polybutene, cetyl alcohol, steareth-20, glyceryl dibehenate, steareth-2, phenoxyethanol, hydroxyethylcellulose, acacia senegal gum, tribehenin, caprylyl glycol, glyceryl behenate, sodium dehydroacetate, hydrogenated jojoba oil, hydrogenated palm oil, disodium edta, butylene glycol, sodium laureth sulfate, silica, tetrasodium edta, potassium sorbate, bht, [+/- may contain ci 77491, ci 77492, ci 77499 / iron oxides, ci 77007 / ultramarines], fil code #b1953421/1

Shipping details

Estimated ship dimensions: 7 inches length x 2.7 inches width x 1.08 inches height
Estimated ship weight: 0.06 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Hello, I noted Target claims this is a "Clean" product because it doesn't contain Sodium Laureth Sulfate (SLES) however that ingredient is listed on the item. Is it really "Clean"?

submitted by Paige - 4 years ago
  • A: Hi Paige - Thanks for your interest in this great mascara. Guest are loving it! We've updated the information on the product detail page. We hope you have a great day! - Melissa

    submitted byMelissa - 4 years ago
    Target staff support
  • A: "Clean" means absolutely nothing. It's a marketing term.

    submitted byTargetShopper - 11 months ago
  • A: Hi there Paige. Thank you for your interest in our Voluminous Lash Paradise Mascara. We can assure you that our products go through extensive testing to provide the best and safest possible products for our consumers. The ingredients we use are selected because of their record of safety for use by the consumer. We continually evaluate the most current information about our ingredients. Each and every ingredient used in our products has been thoroughly reviewed and tested by our internal safety team made up of toxicologists, clinicians, pharmacists and physicians.

    submitted byL'OrealParisProductExpert - 1 month ago
    Brand expert

Q: What is black brown mascara? What color is it?

submitted by Debra - 6 months ago
  • A: Hi there Debra! When a black color is just too dark but you need something with more definition than a true brown, some mascaras come in this color called ‘black brown’. It could probably also be called ‘very dark brown’ or ‘very light black’. In the end, it’s a color that comes between the lightest of the blacks and the darkest of the browns. It’s a great choice for a more subtle look or to compliment a fair complexion.

    submitted byL'OrealParisProductExpert - 6 months ago
    Brand expert
  • A: Hey Debra, Great question! Check out the option Color 202 Black Brown from the L'Oreal Paris Voluminous Lash Paradise Mascara. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 6 months ago
    Brand expert

Q: is the wand plastic or is it actually a brush?

submitted by Andrea - 1 year ago
  • A: Hi there Andrea. The Voluminous Lash Paradise Mascara ultra-soft wavy brush is made of individual bristles wound around the central stem, they are not extruded plastic that is physically part of the central stem.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert
  • A: Hello Andrea, the L'Oreal Paris Voluminous Lash Paradise Mascara comes with a plastic wand attached to an ultra-soft wavy brush for amazing volume with no clumping. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page! :)

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: Loreal voluminous leaves deposits under my eyebrows. Does lash paradise stay put any better? What's the difference? Thanks.

submitted by Kate - 3 years ago
  • A: KATE, I GET DEPOSITS STILL.

    submitted byMerrykh - 3 years ago
  • A: Hi there! Thank you for your interest in our L'Oreal Paris Voluminous Lash Paradise Mascara. This volumizing and lengthening mascara delivers no flaking, no smudging, no clumping. We hope you found this information helpful!

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert

Q: Has anyone else had a problem with the container? The metalic paint comes off on my fingers and gets on my face or anything else I touch. Also, the other products in my make-up bag were sprinkled with it.

submitted by NightOwlWendy - 4 years ago
  • A: Could you tape the wand?

    submitted byford2m - 3 years ago
  • A: Hi NightOwlWendy! We are so sorry to hear about your experience with our Voluminous Lash Paradise Mascara. This is not the result we want our consumers to have and we appreciate you bringing this to our attention. Your comments have been shared with others in the company and we will be sure to improve this process in the future. In the meantime, we suggest washing and drying your hands in between uses to prevent this issue from occurring. We hope this information is helpful!

    submitted byL'OrealParisProductExpert - 4 years ago
    Brand expert

Q: Whats the darkest shade ?

submitted by keke - 5 years ago
  • A: Hi Keke! Mystic Black is the darkest shade!

    submitted byL'OrealParisProductExpert - 1 month ago
    Brand expert

Q: Is it easy to wash off? Does it smudge?

submitted by Connie - 3 months ago
  • A: Hi There! Thank you for asking about our Voluminous Lash Paradise Mascara. Place the mascara brush at the base of your lashes and gently sweep up to the tip. To remove, rub gently with soap and water. L’Oreal Paris Voluminous Lash Paradise Mascara gives your lashes instant breathtaking volume and length. The ultra-soft wavy brush catches every lash for dense, fuller-looking lashes. Our new caring formula is infused with floral oil so lashes feel conditioned and soft to the touch.

    submitted byL'OrealParisProductExpert - 3 months ago
    Brand expert

Q: Does L'Oreal do animal testing?

submitted by SparkleGirl - 10 months ago
  • A: Hi There! At L’Oréal, we care for animal welfare and do not test on animals. We are for a world without animal testing. We have not tested our products on animals since 1989.

    submitted byL'OrealParisProductExpert - 10 months ago
    Brand expert

Q: I don't like waterproof mascara. Is this one regular?

submitted by donna - 2 years ago
  • A: Hi donna! Only shades 203 and 204 are waterproof. All other shades are not waterproof. Hope this helps!

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: How on earth do you get this stuff off?! I thought I really liked it until I went to remove it. I’m afraid it’s going to tear all my lashes out.

submitted by Barhem - 2 years ago
  • A: Hi Barhem! We are so sorry to hear you are having trouble removing the L'Oreal Paris Voluminous Lash Paradise Mascara. To remove this product, we would suggest using our Micellar Cleansing Water for Waterproof, which you can find here: http://tinyurl.com/y9mqkxdl. This waterproof makeup remover is powered by micelle molecules that cluster together to surround and lift away impurities and makeup with no rinsing or harsh rubbing. We recommend trying our Clean Artiste Waterproof and Long Wearing Eye Makeup Remover. This removes eye makeup instantly. We hope this helps!

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert
4.3 out of 5 stars with 5159 reviews
66% would recommend
782 recommendations
easy to apply: 4.16 out of 5
long lasting: 4.12 out of 5
value: 3.86 out of 5
easy to remove: 3.92 out of 5
quality: 3.83 out of 5

Personal info

  • Skin type:
    Combination
  • Skin concern:
    Dullness,
    Calluses,
    Aging
  • Hair color:
    Brunette
  • Skin tone:
    Light
  • Eye color:
    Green
  • Meh

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Sydney - 10 days ago
    I’m honestly not sure how this has such great reviews! Maybe I’m not using it correctly for maximum benefit? It gets so clumpy, you have to maneuver to try to NOT get clumps. I wouldn’t purchase this again.
    value: 2 out of 5
    long lasting: 2 out of 5
    easy to remove: 5 out of 5
    quality: 3 out of 5
    easy to apply: 5 out of 5
    Did you find this review helpful?

    Personal info

  • Skin type:
    Normal
  • Skin tone:
    Medium
  • Eye color:
    Brown
  • Hair color:
    Black
  • Great Mascara!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    KM - 13 days ago, Verified purchaser
    One of my favorites! Pros: Color is dark, buildable, looks great! Cons: can be very clumpy at times Otherwise it’s great!
    value: 5 out of 5
    quality: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    easy to apply: 5 out of 5
    Did you find this review helpful?

    Clumpy

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    aknox - 18 days ago, Verified purchaser
    Often mascaras seem great when you first open the product. This mascara was gooey and clumpy from the get-go. It glues your lashes together with thick clumps. You have to spend a great deal of time using a different applicator to separate your lashes. It does not smudge or flake throughout the day but cannot recommend it due its clumpy formula.
    easy to apply: 1 out of 5
    easy to remove: 3 out of 5
    long lasting: 3 out of 5
    quality: 1 out of 5
    2 guests found this review helpful. Did you?

    Personal info

  • Skin type:
    Dry
  • Skin concern:
    Dark circles,
    Blackheads
  • Skin tone:
    Light
  • Eye color:
    Brown
  • Hair color:
    Brunette
  • Best mascara

    5 out of 5 stars
    Thumbs up graphic, would recommend
    EM - 20 days ago, Verified purchaser
    Will always be my go to mascara. Gives volume and length. Doesn’t leave residue under eyes either!
    long lasting: 5 out of 5
    easy to remove: 5 out of 5
    value: 5 out of 5
    easy to apply: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?

    Results not as promised

    1 out of 5 stars
    seabird66 - 23 days ago
    originally posted on lorealparisusa.com
    I usually use L'Oreal Voluminous Waterproof mascara, but thought I would try this. What a mistake! The minute I opened it, it was clumpy and dry. It did not provide the promised result and I will not use it again. I wonder if the store inventory (bought at a supermarket) was old.
    1 reply from Consumer Care Center team - 22 days ago
    Hi there! Thank you for reaching out about our Voluminous Lash Paradise Washable Mascara in 202 Black Brown. We are so sorry to hear about your experience. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. Please provide this reference #29813479. It would be helpful if you had the product available when you call. We look forward to speaking with you!
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Medium
  • Skin type:
    Combination
  • Skin concern:
    Acne,
    Dark circles,
    Sun damage
  • Hair color:
    Brunette
  • Eye color:
    Blue
  • Mascara

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Nell - 24 days ago, Verified purchaser
    I love the look of this when it's on. It goes on smooth and leaves my eyelashes looking full.
    Did you find this review helpful?

    Great natural look and volume

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Katie O - 24 days ago, Verified purchaser
    I loved the natural look and the instant volume.
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Combination
  • Hair color:
    Blonde
  • Eye color:
    Green
  • New formula is trash

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Rc - 25 days ago, Verified purchaser
    Changed the formula, smudges so bad now
    2 guests found this review helpful. Did you?

    Personal info

  • Skin type:
    Normal
  • Skin tone:
    Light
  • Hair color:
    Brunette
  • Eye color:
    Blue
  • Skin concern:
    Aging
  • Great mascara

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Jess - 29 days ago, Verified purchaser
    Great mascara, provides length!
    value: 5 out of 5
    easy to apply: 5 out of 5
    quality: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    Did you find this review helpful?

    Not What I Hoped

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Azalea - 29 days ago, Verified purchaser
    This gets good reviews, so it must work well for someone. But it just didn't work well for me. It clumped, and it never totally dried -- it was sticky on my eyelashes. And the black was really, really black. I looked like I had big clumpy feathery black eyelashes (I have red hair). It flaked and was semi-waterproof. But it wasn't hard to remove with makeup remover.
    1 reply from L'OrealParisProductExpert team - 29 days ago
    Hi there! Thank you for your feedback on the Voluminous Lash Paradise Mascara,in the shade 203 Waterproof Black. We are sad to hear that you did not like the results and you had some clumping. We know that his can be frustrating and we thank you for your feedback and we hope that you will continue to explore our products in the future.
    easy to apply: 3 out of 5
    easy to remove: 5 out of 5
    long lasting: 2 out of 5
    value: 3 out of 5
    quality: 2 out of 5
    2 guests found this review helpful. Did you?

    Personal info

  • Skin tone:
    Dark
  • Eye color:
    Brown
  • Skin type:
    Combination
  • Hair color:
    Black
  • Skin concern:
    Blackheads
  • Disappointed

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Tasha - 1 month ago, Verified purchaser
    Not what I expected.
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hi there! We are sad to hear that you are not enjoying the Voluminous Lash Paradise Washable Mascara, and you did not like the results you had. We thank you for your feedback, we will share this information with the rest of our team and we hope that you will continue to explore our products in the future.
    quality: 3 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    value: 3 out of 5
    easy to apply: 5 out of 5
    1 guest found this review helpful. Did you?

    Disappointing

    1 out of 5 stars
    Mell - 1 month ago
    originally posted on lorealparisusa.com
    Too expensive, dried out within a week, clumps, caused irritation to eyes.
    1 reply from Consumer Care Center team - 30 days ago
    Hello there! We are sorry to hear about the experience you had with our Voluminous Lash Paradise Waterproof Mascara. We would like to assist you in the best way we can. In order for us to do so, please call our toll-free guideline at 800-322-2036 and provide the advisor answering your call with the reference number located at the end of this message. It would be helpful if you have the product available when you call. 29651513
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Light
  • Eye color:
    Blue
  • Skin type:
    Combination
  • Skin concern:
    Dark circles,
    Sun damage,
    Aging,
    Dullness
  • Hair color:
    Blonde
  • Amazing mascara

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Nikki S - 1 month ago, Verified purchaser
    If you want a mascara that isn’t going anywhere, here it is! Like really, it’s not going anywhere…. Taking it off at the end of the day is the only thing I can complain about-it takes make up remover a couple times plus washing my face to completely remove it. But it’s full, fluffy, dark lashes that last.
    long lasting: 5 out of 5
    quality: 5 out of 5
    easy to remove: 3 out of 5
    value: 4 out of 5
    easy to apply: 5 out of 5
    Did you find this review helpful?

    Personal info

  • Eye color:
    Green
  • Skin concern:
    Sensitivity
  • Skin tone:
    Medium
  • Skin type:
    Dry
  • Hair color:
    Blonde
  • Pleasantly Surprised

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Dani - 1 month ago, Verified purchaser
    I’m really pleasantly surprised by this mascara. I haven’t used drugstore mascara in a long time and this one is great. I usually use stila-huge and I’d say this isn’t pretty comparable. I got it for the brown color and I will say you can’t really tell it’s brown, just looks black.
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    long lasting: 5 out of 5
    1 guest found this review helpful. Did you?

    Mostly satisfied.

    4 out of 5 stars
    SallyA - 2 months ago
    originally posted on lorealparisusa.com
    In general I really like this mascara as it adds volume and length. I also agree with some that after a month or so it begins to clump. But the latest one I purchased had part of the bristles missing from the wand - a section right out of the center of the brush.
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Light
  • Formula change is terrible

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    LB - 2 months ago, Verified purchaser
    Formula change doesn't hold curl
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hi There! Thank you for trying our L'Oréal Paris Voluminous Lash Paradise Mascara. Feedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. We thank you for giving this product a try and hope you continue to explore our other products with confidence.
    2 guests found this review helpful. Did you?

    youre better off with sky high

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    anon - 2 months ago
    i honestly feel that this mascara was a waste of a purchase, the formula and including the wand did nothing for my eyelashes. they made my lashes appear with less volume and length than ever before. The wand was uncomfortable moving through my eyelashes and it was very flakey. Although it did not clump as much, removing the mascara also removed some of my eyelashes too. I recommend sky high because it is a way better formula and a tubing mascara that's less harsh on ur lashes.
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hi There! Thanks for reaching out and sharing your experience with our L'Oreal Paris Voluminous Lash Paradise Mascara. Feedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. We thank you for giving this product a try and hope you continue to explore our other products with confidence.
    easy to apply: 2 out of 5
    easy to remove: 1 out of 5
    long lasting: 3 out of 5
    quality: 1 out of 5
    value: 2 out of 5
    2 guests found this review helpful. Did you?

    Formula Change

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Kristen - 2 months ago, Verified purchaser
    I agree that the formula has changed. It’s a more clumpy look now instead of separated lashes - even on their own “before and after” photos. It’s not for me.
    1 reply from L'OrealParisProductExpert team - 2 months ago
    Hi there! We are sad to hear that you are not enjoying the Voluminous Lash Paradise Mascara, and you had some clumping. We thank you for your feedback and we hope that you will continue to explore our products in the future.
    easy to remove: 5 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    long lasting: 5 out of 5
    easy to apply: 5 out of 5
    2 guests found this review helpful. Did you?

    Personal info

  • Hair color:
    Black
  • Eye color:
    Brown
  • Skin tone:
    Medium
  • Skin type:
    Oily
  • Didnt like

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Kcarr - 2 months ago
    Makes your lashes look clumpy and does not hold a curl for nothing!
    1 reply from L'OrealParisProductExpert team - 2 months ago
    Hi there! We are sad to hear that you are not enjoying the Volumnous Lash Paradise Mascara, and you had some clumping and that it does not hold the curl. We will share this information with the rest of our teams. We thank you for your feedback and we hope that you will continue to explore our products in the future.
    easy to apply: 5 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    easy to remove: 5 out of 5
    long lasting: 1 out of 5
    2 guests found this review helpful. Did you?

    Too Many Clumps!

    1 out of 5 stars
    dandm33 - 2 months ago
    originally posted on lorealparisusa.com
    Bought this for my daughter about a month ago - the mascara is already so clumpy she can no longer use it. Definitely not clump-resistant as described. I am usually quite happy with Loreal products but this one I will not be buying again.
    Did you find this review helpful?

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