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L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz

L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - image 1 of 4
L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - image 2 of 4
L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - image 3 of 4
L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - image 4 of 4
L'Oreal Paris Voluminous Lash Paradise Mascara - 0.28 fl oz - image 1 of 4
$9.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Volumizing And Lengthening Mascara: Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length. This washable mascara provides 20x more volume and up to 2x more length
  • L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
  • Create Your Perfect Eye Makeup Look: With our collection of Voluminous and lengthening mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
  • Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
  • Perfect To Pair With: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long lasting, fade proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 Hours

Description

Get instant volume for your lashes! L’Oreal Paris Voluminous Lash Paradise Mascara gives your lashes instant breathtaking volume and length. The new formula is infused with a luscious blend of flower oils - lashes feel conditioned and supple to the touch 20x more volume and up to 2x more length (Based on a consumer claims study, November 2020). Lash Paradise washable black brown mascara is clump-resistant, smudge-resistant, longwearing and suitable for sensitive eyes. The ultra-soft wavy brush catches every lash for dense, fuller-looking lashes.

Place brush at base of lashes and gently sweep up to tip. Removes easily with Garnier Micellar Water or soap and water.
Suggested Age: Adult Use Only
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Lengthening, Volumizing, Thickening
Net weight: .28 fl oz (US)
Features: Non-Clumping
TCIN: 52117721
UPC: 071249343272
Item Number (DPCI): 052-04-0268
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

g787980, aqua/water, paraffin, potassium cetyl phosphate, copernicia cerifera cera / carnauba wax, ethylene/acrylic acid copolymer, styrene/acrylates/ammonium methacrylate copolymer, cera alba / beeswax, synthetic beeswax, bis-diglyceryl polyacyladipate-2, polybutene, cetyl alcohol, steareth-20, glyceryl dibehenate, steareth-2, phenoxyethanol, hydroxyethylcellulose, acacia senegal gum, tribehenin, caprylyl glycol, glyceryl behenate, sodium dehydroacetate, hydrogenated jojoba oil, hydrogenated palm oil, disodium edta, butylene glycol, sodium laureth sulfate, silica, tetrasodium edta, potassium sorbate, bht, [+/- may contain ci 77491, ci 77492, ci 77499 / iron oxides, ci 77007 / ultramarines], fil code #b1953421/1

Shipping details

Estimated ship dimensions: 7 inches length x 2.7 inches width x 1.08 inches height
Estimated ship weight: 0.06 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Hello, I noted Target claims this is a "Clean" product because it doesn't contain Sodium Laureth Sulfate (SLES) however that ingredient is listed on the item. Is it really "Clean"?

submitted by Paige - 5 years ago
  • A: Hi Paige - Thanks for your interest in this great mascara. Guest are loving it! We've updated the information on the product detail page. We hope you have a great day! - Melissa

    submitted byMelissa - 5 years ago
    Target staff support
  • A: Hi there Paige. Thank you for your interest in our Voluminous Lash Paradise Mascara. We can assure you that our products go through extensive testing to provide the best and safest possible products for our consumers. The ingredients we use are selected because of their record of safety for use by the consumer. We continually evaluate the most current information about our ingredients. Each and every ingredient used in our products has been thoroughly reviewed and tested by our internal safety team made up of toxicologists, clinicians, pharmacists and physicians.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert
  • A: "Clean" means absolutely nothing. It's a marketing term.

    submitted byTargetShopper - 2 years ago

Q: What is black brown mascara? What color is it?

submitted by Debra - 2 years ago
  • A: Hey Debra, Great question! Check out the option Color 202 Black Brown from the L'Oreal Paris Voluminous Lash Paradise Mascara. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert
  • A: Hi there Debra! When a black color is just too dark but you need something with more definition than a true brown, some mascaras come in this color called ‘black brown’. It could probably also be called ‘very dark brown’ or ‘very light black’. In the end, it’s a color that comes between the lightest of the blacks and the darkest of the browns. It’s a great choice for a more subtle look or to compliment a fair complexion.

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Q: is the wand plastic or is it actually a brush?

submitted by Andrea - 2 years ago
  • A: Hello Andrea, the L'Oreal Paris Voluminous Lash Paradise Mascara comes with a plastic wand attached to an ultra-soft wavy brush for amazing volume with no clumping. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page! :)

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert
  • A: Hi there Andrea. The Voluminous Lash Paradise Mascara ultra-soft wavy brush is made of individual bristles wound around the central stem, they are not extruded plastic that is physically part of the central stem.

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Q: Loreal voluminous leaves deposits under my eyebrows. Does lash paradise stay put any better? What's the difference? Thanks.

submitted by Kate - 4 years ago
  • A: KATE, I GET DEPOSITS STILL.

    submitted byMerrykh - 4 years ago
  • A: Hi there! Thank you for your interest in our L'Oreal Paris Voluminous Lash Paradise Mascara. This volumizing and lengthening mascara delivers no flaking, no smudging, no clumping. We hope you found this information helpful!

    submitted byL'OrealParisProductExpert - 4 years ago
    Brand expert

Q: Has anyone else had a problem with the container? The metalic paint comes off on my fingers and gets on my face or anything else I touch. Also, the other products in my make-up bag were sprinkled with it.

submitted by NightOwlWendy - 6 years ago
  • A: Hi NightOwlWendy! We are so sorry to hear about your experience with our Voluminous Lash Paradise Mascara. This is not the result we want our consumers to have and we appreciate you bringing this to our attention. Your comments have been shared with others in the company and we will be sure to improve this process in the future. In the meantime, we suggest washing and drying your hands in between uses to prevent this issue from occurring. We hope this information is helpful!

    submitted byL'OrealParisProductExpert - 6 years ago
    Brand expert
  • A: Could you tape the wand?

    submitted byford2m - 4 years ago

Q: Whats the darkest shade ?

submitted by keke - 6 years ago
  • A: Hi Keke! Mystic Black is the darkest shade!

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: Is this a tubing mascara?

submitted by Cat - 4 months ago
  • A: Hi there Cat! Thank you for reaching out to us about the Volumious Lash Paradise. This mascara does not claim to be a tubing mascara, this is a longwear, volumizing and lengthening mascara that's clump-resistant, smudge-resistant, fragrance-free and suitable for sensitive eyes. We hope you give it a try!

    submitted byL'OrealParisProductExpert - 4 months ago
    Brand expert

Q: Is it safe for my 14 year old to use this?

submitted by SSmom - 5 months ago
  • A: Hello SSmom! Thank you for reaching out about L'Oreal Paris Voluminous Lash Paradise Mascara. Unless specifically labeled for use on children, our products are not formulated for or tested for use on children. Our children’s products are not tested on children under the age of 3 years except those labeled as baby products. Please check with your child's pediatrician if you have questions about the use of a specific product. In accordance with US Consumer Product Safety Commission’s definition, we consider a child to be 12 years old and under. We hope this information helps!

    submitted byL'OrealParisProductExpert - 5 months ago
    Brand expert

Q: Is it easy to wash off? Does it smudge?

submitted by Connie - 1 year ago
  • A: Hi There! Thank you for asking about our Voluminous Lash Paradise Mascara. Place the mascara brush at the base of your lashes and gently sweep up to the tip. To remove, rub gently with soap and water. L’Oreal Paris Voluminous Lash Paradise Mascara gives your lashes instant breathtaking volume and length. The ultra-soft wavy brush catches every lash for dense, fuller-looking lashes. Our new caring formula is infused with floral oil so lashes feel conditioned and soft to the touch.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: Does L'Oreal do animal testing?

submitted by SparkleGirl - 2 years ago
  • A: Hi There! At L’Oréal, we care for animal welfare and do not test on animals. We are for a world without animal testing. We have not tested our products on animals since 1989.

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Summary of reviews

This mascara has garnered a mix of enthusiastic praise and some disappointment from guests. Many appreciate its ability to lengthen and volumize lashes without clumping, making it a great choice for a natural look. The brown shade is particularly favored for its subtlety, while the easy removal process is a plus. However, some guests have noted issues with the formula, including flaking and irritation, suggesting a need for consistency in quality.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 6078 reviews
    long lasting: 4.03 out of 5
    easy to remove: 3.85 out of 5
    easy to apply: 4.05 out of 5
    quality: 3.73 out of 5
    value: 3.73 out of 5
    63% would recommend
    900 recommendations

    Fantastic until it becomes clumpy

    2 out of 5 stars
    Sheyshey - 9 days ago
    originally posted on lorealparisusa.com
    I love this waterproof masacara HOWEVER, after 2 weeks it gets sooo clumpy and goopy that I throw it out and open a fresh one. When I take the wand out of the tube, I always wipe the extra goop off of the end of the wand onto a paper towel. I found that wiping it onto the top of the tube, adds to the mascara getting clumpy quicker. I only purchase it when it's on sale since a tube only lasts 2 weeks, but it is still my favorite mascara for the volume, length and curl it provides my straight lashes.
    Did you find this review helpful?

    Pre-Used and Contaminated

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    90210 - 16 days ago, Verified purchaser
    Target has yet again mailed me a used product. Mascara was already opened when it arrived. Also, there was white bacteria growth at the opening which shows that the seal was broken a long time ago and product was contaminated. Target keeps proving my theory that broken, used products that people don’t purchase in the store, gets packaged and sent to those who order online.
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    value: 1 out of 5
    easy to apply: 1 out of 5
    quality: 1 out of 5
    Did you find this review helpful?

    Not the same as before

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    LLJ - 25 days ago
    It dries out and gets clumpy after two weeks of opening
    1 reply from L'OrealParisProductExpert team - 10 days ago
    Hi there! Thank you for your feedback on the Voluminous Mascara. We are sad to hear that you did not see the results you expected with this mascara and had some clumping. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
    1 guest found this review helpful. Did you?

    i like it 🩷

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Kam - 30 days ago, Verified purchaser
    bought the color "latte brown" and it is perfect for my more subtle make-up looks, which was my goal 🤎 also, im new on ig so lets follow each other @theeorangeblossom 🧡
    Did you find this review helpful?

    Bad Product

    1 out of 5 stars
    neveragain - 1 month ago
    originally posted on lorealparisusa.com
    The wand is horrible. It should not be considered a brush in any way. There are no clearly visible bristles. The end came out with clumps of product on it. It is not usable. I have no idea how this is on the shelf. It is a total rip-off.
    1 reply from Consumer Care Center team - 26 days ago
    Hello neveragain. Thank you for giving the Voluminous Lash Paradise Washable Mascara a try! Feedback from our consumers is very important to us and helps us improve all of our products! We apologize that you did not end up liking this product and appreciate you sharing your experience! We thank you for giving this product a try as we will be passing on your comments to others in our team!
    1 guest found this review helpful. Did you?

    Good but not great

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Annonomas - 1 month ago
    • Hair color: Brunette
    • Skin tone: Light
    • Skin concern: Redness, Dark circles
    • Eye color: Blue
    • Skin type: Combination
    Honestly I thought this mascara did a great job giving me length and volume but it says that it does not clump. IT CLUMPS SO MUCH. Also the opening to the bottle closes up because of all the access mascara. It’s so bad. If you don’t mind clumping or not being able to get the cap in the bottle I would recommend it.
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hi there! Thank you for your feedback on the Voluminous Lash Paradise Mascara. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
    easy to apply: 3 out of 5
    value: 2 out of 5
    quality: 4 out of 5
    long lasting: 4 out of 5
    easy to remove: 4 out of 5
    1 guest found this review helpful. Did you?

    Formula change isn’t it

    3 out of 5 stars
    Kirsty F - 1 month ago
    originally posted on lorealparisusa.com
    This used to be my go-to mascara, but the formula change has made it much flakier and it transfers a lot onto my eyelids now. I’m bummed that it changed!
    3 guests found this review helpful. Did you?

    Perfect every day

    5 out of 5 stars
    Thumbs up graphic, would recommend
    CC - 1 month ago, Verified purchaser
    • Skin tone: Medium
    This is my go to every day mascara
    easy to remove: 4 out of 5
    easy to apply: 4 out of 5
    long lasting: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    2 guests found this review helpful. Did you?

    Horrible!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    MR - 1 month ago, Verified purchaser
    Horrible mascara! It flaked so bad and looked terrible 10 mins after applying it. My eyelashes did not stay curled which I never have this problem. I don't understand all the hype!
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hi there! Thank you for your feedback on the Voluminous Lash Paradise Mascara. We are sad to hear that you did not see the results you expected with this mascara and had some flaking. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
    easy to apply: 3 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    easy to remove: 3 out of 5
    long lasting: 1 out of 5
    1 guest found this review helpful. Did you?

    Love it!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Lauren - 2 months ago, Verified purchaser
    Works great, long lashes with only a few swipes!
    easy to apply: 5 out of 5
    value: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?

    Not a great change

    1 out of 5 stars
    Kout - 2 months ago
    originally posted on lorealparisusa.com
    I had switched to the Air Volume for a little bit and then decided to go back and try this product which I've loved in the past. First time with this new package. The mascara does seem drier than before and also like the brush changed. I remember it as being a full brush but this one seems to go skinnier in the middle. It was also bent. Bummed that I bought two tubes since I didn't know there had been a change.
    1 reply from Consumer Care Center team - 2 months ago
    Hi there Kout. Thank you so much for sharing your experience with our Voluminous Lash Paradise Waterproof Mascara. We are sorry to hear that you did not see the results you have come to expect with this mascara The iconic brush is unchanged, you should see the same length and separation you always did. We will share this feedback with the rest of our team, and we hope that you will continue to explore and use our products!
    1 guest found this review helpful. Did you?

    Highly recommended

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Buy it - 2 months ago
    • Eye color: Brown
    • Skin type: Oily
    • Skin tone: Light
    • Hair color: Brunette
    I love this mascara! It makes your eyelashes look long and dark as well as curled. It is sweat proof and water proof. It lasts for about 14 hours or so. But make sure when taking off you use a cleanser or a balm because it is waterproof.
    easy to apply: 5 out of 5
    value: 5 out of 5
    long lasting: 5 out of 5
    easy to remove: 4 out of 5
    quality: 5 out of 5
    2 guests found this review helpful. Did you?

    Awesome but goopy

    4 out of 5 stars
    Thumbs up graphic, would recommend
    tanya - 2 months ago, Verified purchaser
    I love this mascara, but I do have to use another mascara over it to separate lashes. It is thick and does get goopy quick, but then i use Benefit roller lash, wish has an awesome wand that separates lashes. This combination ends up being perfect.
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Waste of Money

    1 out of 5 stars
    SheThomp - 2 months ago
    originally posted on lorealparisusa.com
    Run Run fast in the opposite directions. Lash Paradise waterproof clumpy sticks your lashes together. The smell is terrible. It seems recently there has been a formula change this has caused us both to be left with burning surrounding the eyes and dry flaky skin.
    1 reply from Consumer Care Center team - 2 months ago
    Hello SheThomp. We are sorry to hear about the experience you had with our Voluminous Lash Paradise Waterproof Mascara We would like to speak with you directly about it. Please give us a call @800 631 7358 MF9:00 am – 5:30 pm ET for assistance and provide the reference # 38155760. Looking forward to speaking with you.
    2 guests found this review helpful. Did you?

    Purchased off the shelf without checking reviews

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Renata - 2 months ago, Verified purchaser
    The much older reviews are still accurate. Too much clumping on the brush which clumps my lashes together and needs to be separated with an eyebrow/lash brush. One plus is that the mascara washes off easily with soap, water, and a soft towel that isn't permanently stained.
    1 reply from L'OrealParisProductExpert team - 2 months ago
    Hi there! Thank you for your feedback on the Voluminous Lash Paradise Mascara. We are sad to hear that you did not see the results you expected with this mascara and had some clumping. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
    easy to apply: 3 out of 5
    easy to remove: 5 out of 5
    long lasting: 4 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    Did you find this review helpful?

    Works great

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Vivian - 2 months ago, Verified purchaser
    • Skin tone: Light
    • Hair color: Red
    • Skin type: Dry
    Actually was in stock this time, usually has to be shipped. This mascara is great, I wouldn’t use anything else
    easy to apply: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    easy to remove: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Allergic Reaction

    1 out of 5 stars
    Legend0625 - 2 months ago
    originally posted on lorealparisusa.com
    I have purchased the blackest black multiple times and love it. Recently I decided to try the brown Mascara. There has to be something different in the formula despite the ingredient list being the same, as after 2 days of wearing the brown my eyelid was bruised feeling. I must have had an allergic reaction to whatever is in the brown. Stopped using it and within 2 days the soreness is gone.
    1 reply from L'Oreal Paris team - 2 months ago
    Hello! We are sorry to hear about the experience you had with Voluminous Lash Paradise Washable Mascara. We would like to speak with you directly about it. Please give us a call at 800-322-2036, 9:00 am - 5:30 pm ET for assistance and provide the reference number 37877154. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.
    Did you find this review helpful?

    Long Lenghting Lashes

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Sunshine - 2 months ago, Verified purchaser
    • Hair color: Brunette
    • Skin tone: Medium
    • Skin concern: Dullness, Blackheads, Acne, Aging, Puffiness, Dark circles, Uneven skin tone, Sun damage, Pores
    • Skin type: Dry
    Love this lengthening mascara Works wonders !
    quality: 5 out of 5
    value: 5 out of 5
    easy to remove: 5 out of 5
    easy to apply: 5 out of 5
    long lasting: 5 out of 5
    Did you find this review helpful?

    its dryer

    2 out of 5 stars
    Jody - 3 months ago
    originally posted on lorealparisusa.com
    This Mascaras formula has changed since it went to the blue tube-I use to love it now not so much
    1 reply from Consumer Care Center team - 3 months ago
    Hey There ! Thank you so much for sharing your experience with our Voluminous Lash Paradise Waterproof Mascara. We are sorry to hear that this product did not meet your expectations. Feedback from our consumers are important and helps us improve our products. We hope that you will continu eto try and use our products with satisfaction in the future.
    1 guest found this review helpful. Did you?

    Don't like the pink tube, irritates and black under eye

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    gyly - 3 months ago
    • Skin tone: Light
    • Skin type: Dry
    Snudge onto under eye making my underwear eye black like I have bags.
    1 reply from L'OrealParisProductExpert team - 3 months ago
    Hi there! We are sorry to hear about the experience you had with the Voluminous Lash Paradise Mascara . We would like to speak with you directly about it. Please give us a call at 1-800-322-2036 M-F 9am-5:30pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    1 guest found this review helpful. Did you?

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