Black-owned or founded brands at TargetChristmasGroceryClothingBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMoviesSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArtsSchool & Office SuppliesParty SuppliesGift IdeasLuggageGift CardsClearanceTop DealsTarget Circle OffersWeekly AdTarget New Arrivals#TargetStyleWomen's New ArrivalsBeauty New ArrivalsKids' New ArrivalsBaby New ArrivalsMen's New ArrivalsHome New ArrivalsTarget FindsShop Order PickupSame Day DeliveryRegistryRedCardTarget CircleFind Stores
$9.99When purchased online
About this item
At a glance
Paraben Free
No Synthetic Fragrance
Highlights
- Volumizing And Lengthening Mascara: Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length. This washable mascara provides 20x more volume and up to 2x more length
- L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
- Create you perfect eye makeup look with our collection of Voluminous and lengthening mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long lasting, fade proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 Hours
Specifications
Suggested Age: Adult Use Only
Health Facts: Aluminum-Free, Paraben-Free, Phthalate-Free
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Lengthening, Volumizing, Thickening
Net weight: .28 fl oz (US)
Features: Non-Clumping
TCIN: 52117719
UPC: 071249343265
Item Number (DPCI): 052-04-0267
Origin: Made in the USA or Imported
Description
Get instant volume for your lashes! L’Oreal Paris Voluminous Lash Paradise Mascara gives your lashes instant breathtaking volume and length. The new formula is infused with a luscious blend of flower oils - lashes feel conditioned and supple to the touch. Lash Paradise Washable Mascara is clump-resistant, smudge-resistant, longwearing and suitable for sensitive eyes. The ultra-soft wavy brush catches every lash for dense, fuller-looking lashes.
Paraben Free
Formulated without parabens: A product either carries an unqualified on-pack statement indicating that the product is free from parabens, or carries an unqualified on-pack statement "no parabens."No Synthetic Fragrance
A product that either makes an on-pack statement indicating that it does not contain synthetic fragrance, or carries an unqualified on-pack statement "no fragrance".See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau paraffin. potassium cetyl phosphate copernicia cerifera cera carnauba wax ethylene/acrylic acid copolymer styrene/acrylates ammonium methacrylate copolymer, cera alba/beeswax synthetic beeswax bis-diglyceryl polyacyladipate-2 polybutene cetyl alcohol steareth-20 • glyceryl dibehenate steareth-2 phenoxyethanol hydroxyethylcellulose acacia senegal gum tribehenin caprylyl glycol. glyceryl behenate sodium dehydroacetate hydrogenated jojoba oil hydrogenated palm oil disodium edta. butylene glycol rosa canina frut oil sodium laureth sulfate. silica. tetrasodium edta ricinus communis seed oil/castor seed oil maltodextrin potassium sorbate bht propylene glycol centaurea cyanus flower extract propyl gallate citric acid [+/- may contain ci 77491, ci 77492, ci 77499 / iron oxides ci 77007 / ultramarines]
Shipping details
Estimated ship dimensions: 1.32 inches length x 2.49 inches width x 7.02 inches height
Estimated ship weight: 0.06 pounds
This item cannot be shipped to the following locations: APO/FPO, Guam (see also separate entry under GU), Virgin Islands, U.S., United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Northern Mariana Islands
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in recent Target Finds stories
4.1 out of 5 stars with 3283 reviews
67% would recommend
680 recommendations
easy to remove: 3.91 out of 5
value: 3.94 out of 5
quality: 3.88 out of 5
easy to apply: 4.2 out of 5
long lasting: 4.15 out of 5
Personal info
Hair color:
Brunette
Eye color:
Hazel
Skin tone:
Light
Skin type:
Normal
All time favorite mascara
5 out of 5 stars
Would recommend
Wolf1132245 - 2 days ago, Verified purchaser
I used to use Too Faced’s mascara, and found this “dupe” years ago for a fraction of the cost. My lashes looks so long and full with this product!!! The design is cute and the wand is easy to use/no issues with clumping. I have no reason to think about switching up my brand unless this ever discontinues.
Best mascara I've ever used!
5 out of 5 stars
Would recommend
kcmom - 4 days ago
Hands down the best mascara I’ve ever used! I recently tried some popular mascaras, including tubing mascaras, and the L’Oreal lash paradise was the best for me! It gives me volume and length for my stubby eyelashes!
Personal info
Skin type:
Combination
Skin concern:
Aging,
Cuticles,
Acne,
Redness,
Blackheads,
Pores,
Dark circles
Skin tone:
Light
Hair color:
Brunette
Eye color:
Green
Great mascara!
5 out of 5 stars
Would recommend
- 6 days ago, Verified purchaser
I LOVE this mascara! I get compliments on how long and pretty my eye lashes look all the time.
Love this product
5 out of 5 stars
Tanya - 7 days ago
Love this product! Waterproof is amazing! No smears and lasts all day. Easy removal with makeup wipes or balm. I'm sticking with this!
Ruined it with the new formula
1 out of 5 stars
Would not recommend
Jenna K - 7 days ago
New formula is a nightmare, you ruined the best mascara
1 reply from L'OrealParisProductExpert team - 5 days ago
Hi there! We are so sorry to hear that you did not enjoy the formula from our Voluminous Lash Paradise Mascara. We value your feedback, as feedback like yours helps us improve our products. We will be sharing this information with our team. We hope you will continue to try our products in the future with greater success. Should you require further assistance, please don't hesitate to reach out to us.
Personal info
Skin tone:
Medium
Hair color:
Blonde
Eye color:
Blue
Skin concern:
Sensitivity
Skin type:
Combination
So CLUMPY
1 out of 5 stars
Jp - 8 days ago, Verified purchaser
I don’t get paid to leave this review which is why it’ll actually be honest. It was clumpy straight out of the bottle. Did nothing for my lashes and was a waste of money. Don’t do this one. Their original voluminous mascara is wayyyyyy better.
Great mascara for price
5 out of 5 stars
Bobbi - 9 days ago
Great price for mascara that works well!!
Personal info
Hair color:
Black
Skin tone:
Medium
Eye color:
Brown
Skin type:
Combination
Mascara loreal
5 out of 5 stars
Would recommend
Alexandra - 10 days ago
My eyelashes look very long, I love it
Chunky
1 out of 5 stars
SLS1214 - 20 days ago
originally posted on lorealparisusa.com
The mascara was chunky after 7 days. I have never had a mascara clump that quickly.
1 reply from Consumer Care Center team - 16 days ago
Hi SLS1214. Thank you for reaching out to L'Oreal regarding the Voluminous Lash Paradise Washable Mascara. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-322-2036, M-F, 9am-5:30pm, ET and provide us with your reference #25338544. Looking forward to hearing from you!
If you’re into the slept on your face look…
1 out of 5 stars
Kimber Mack - 21 days ago
originally posted on lorealparisusa.com
Well, it’s not false advertising if you look at the pictures on this very website. Do you like your eyelashes to all be different lengths? Clump Together? Point in different directions? Then this is the mascara for you. If you like looking cheap and gross. I’ve used false fiber lashes for 15 years. Couldn’t find it in stores or on this site and was told it was discontinued. Bought lash paradise and it’s AWFUL. First and foremost is doesn’t hit all your eyelashes so you’re left with several completely untouched eyelashes that are scattered through your thick, uneven application nasty eye lashes. The worst part is that it makes your eyelashes go 100 directions. Some will point straight out. Some will crisscross others. Some will have the tips curled at the strangest angles. Most will have little balls of mascara at the tips and my all time fave is the clumped together one where the tips point opposite like devil horns. I mean it’s literally like their image except add in a bunch of untouched lashes. Embarrassing. L’Oréal had always been incredible with their products and this one is definitely a toss in the trash kinda try. Bummer.
1 reply from Consumer Care Center team - 17 days ago
Hi Kimber Mack! We wish you could see the results you were hoping for with the Voluminous Lash Paradise Mascara. Made to give lashes instant volume and length, the ultra-soft wavy brush catches every lash for dense, fuller-looking lashes. Our new caring formula is infused with floral oil so lashes feel conditioned and soft to the touch. This formula should not clump. If you would like to speak to us directly about your recent purchase, give us a call @ 800-322-2036 9 AM to 5:30 PM ET M - F
Personal info
Skin concern:
Sensitivity,
Sun damage,
Uneven skin tone,
Redness,
Calluses,
Aging
Hair color:
Brunette
Skin tone:
Medium
Eye color:
Hazel
Skin type:
Combination
Favorite mascara!!
5 out of 5 stars
Would recommend
Twistoflime - 21 days ago, Verified purchaser
Love this! Great coverage, makes my lashes look thick and luscious! Doesn’t flake off throughout the day like others I’ve tried.
Good
4 out of 5 stars
KC fan - 21 days ago, Verified purchaser
Nice but pricey i like the regular just as well
Personal info
Skin concern:
Aging,
Uneven skin tone,
Pores
Skin tone:
Medium
Eye color:
Brown
Skin type:
Combination
Hair color:
Auburn
Better than high end
5 out of 5 stars
Would recommend
MamaJulz - 23 days ago, Verified purchaser
I loved this product! It made my lashes longer and fuller. I tried a lot of expensive mascaras but this is one that delivers fullness and length at a fraction of the cost of any high end mascaras I’ve tried
Personal info
Eye color:
Brown
Skin concern:
Aging,
Redness,
Cellulite,
Puffiness,
Sun damage,
Dark circles
Skin tone:
Medium
Skin type:
Normal
Hair color:
Brunette
Must have
5 out of 5 stars
Would recommend
Mojenny - 24 days ago
This has changed my lashes. Love it
Not well made
1 out of 5 stars
Would not recommend
RQ - 24 days ago, Verified purchaser
Chunky and doesn’t come off easily.
1 reply from L'OrealParisProductExpert team - 19 days ago
Hi RQ! Thanks for reaching out to us regarding Voluminous Lash Paradise Mascara. We can understand how frustrating it is to try a new product and not be happy with the results. We're sorry to hear that it was clumpy and difficult to remove. We will share your comments with our teams.
Personal info
Skin concern:
Acne
Skin tone:
Light
Skin type:
Combination
Hair color:
Brunette
Eye color:
Brown
Very waterproof
3 out of 5 stars
Would not recommend
Ashley - 28 days ago, Verified purchaser
Very hard to get off without using lots of pressure
1 reply from L'OrealParisProductExpert team - 25 days ago
Hi there Ashley! Thank you for your feedback on the Voluminous Lash Paradise Mascara, we are sad to hear that you are having difficulty removing this. We suggest using our Eye Makeup Remover removes eye makeup instantly with a gentle, oil-free formula. Cleans delicate eye area without leaving a greasy film. We hope you give it a try!
Wonderful mascara
5 out of 5 stars
Pdx jen - 28 days ago
originally posted on lorealparisusa.com
Gives length, added fullness and great overall look. It adds a bit of curl and I LOVE it.
Thick and sexy
5 out of 5 stars
Christine0415 - 28 days ago
originally posted on lorealparisusa.com
Really wish you offered this formulation in the burgundy shade from the Voluminous line.
Personal info
Hair color:
Brunette
Skin type:
Normal
Eye color:
Brown
Skin tone:
Medium
Love it
5 out of 5 stars
Would recommend
Stephanie - 28 days ago, Verified purchaser
This mascara is awesome.
Not great
1 out of 5 stars
HollieB - 29 days ago
originally posted on lorealparisusa.com
Having it a month, it's clumpy and doesn't look good.
1 reply from Consumer Care Center team - 25 days ago
Hi there. We're sorry to hear the Voluminous Lash Paradise Washable Mascara didn’t perform as well as expected. We will be passing along your comments to our team and hope you will continue to try our products with greater satisfaction in the future.