$8.99 when purchased online
Target Online store #3991
About this item
Highlights
- L'Oreal Paris Voluminous Curved Brush Washable Mascara: This volumizing mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness; The Volume Maximizing Brush thickens lashes evenly and smoothly; Suitable for sensitive eyes and contact lens wearers
- L'Oreal Paris Mascara Makeup: Get the long, full eyelashes you love with our best mascaras and eyelash primers; Choose from our innovative waterproof and washables mascaras and variety of mascara wands
- Create Your Perfect Eye Makeup Look: With our collection of mascaras, achieve sleek lines with liquid and gel eyeliner, define your brows and discover eyeshadow palettes with shades made for every eye color
- Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, eyeliners, eyebrow pencils, eyeshadow palettes, lipsticks and much more
- Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash mascara primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look
Description
L'Oreal presents Voluminous Original Volume Building Washable Black Brown Mascara. Uniquely formulated to resist clumping, keep lashes soft, and build lashes up to 5x their natural thickness. Our Volume Maximizing Curved Brush quickly thickens, lifts and builds lashes evenly for a full and bold look. Contains Panthenol and Ceramide-R and helps protect and condition lashes. Resists clumping and flaking, and leaves lashes supple and soft to the touch.
Suggested Age: Adult Use Only
Health Facts: No Fragrance Added, Aluminum-Free, Phthalate-Free, Contains Ceramides
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Volumizing
Net weight: .28 fl oz (US)
Features: Non-Clumping
TCIN: 12911990
UPC: 071249019351
Item Number (DPCI): 052-04-0482
Origin: Made in the USA or Imported
Ingredients:
aqua/water, paraffin, cyclopentasiloxane, cera alba/beeswax, stearic acid, triethanolamine, acacia/acacia senegal gum, carnauba/carnauba wax, palmitic acid, dimethiconol, hydroxyethylcellulose, panthenol, imidazolidinyl urea, sodium polymethacrylate, methylparaben, peg/ppg-17/18 dimethicone, 2-oleamido-1, 3- octadecanediol, propylparaben, sime- thicone, bht, polyquaternium-10, may contain [+/- ci 77492, ci 77499, ci 77491/iron oxides, ci 77007/ultramarines, ci 77891/titanium dioxide, ci 77266/black 2, mica, ci 75470/carmine, ci 77510/ferric ferrocyanide, ci 77288/chromium oxide greens, ci 77289/chromium hydroxide green], fil d26675/1' '
Shipping details
Estimated ship dimensions: 7 inches length x 3 inches width x 1 inches height
Estimated ship weight: 0.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is the mascara supposed to be clumpy?
submitted by - 1 year ago
A: no it is supposed to be smooth
submitted byReese - 1 year agoA: Hi there! Thank you for your feedback on the Voluminous Mascara in the black shade. We are sad to hear that you did not see the results you expected with this mascara and had some clumping. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
submitted byL'OrealParisProductExpert - 1 year agoBrand expertA: Hey Abigail, The L'oreal Paris Voluminous mascara has a Volume Maximizing Brush that quickly thickens and builds lashes evenly for a full and bold look! To avoid clumps, we recommend to use a clean lash comb to brush through after every coat. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 1 year agoBrand expert
Q: What is with the formula change? It is impossible to get off and is drying out my lashes. I’ve been buying this for 25 years and am so sad to find a new mascara. It was perfect before!!
submitted by Colleen - 1 year ago
A: I thought I was imagining this, I didn’t know they changed their formula! It’s horrible!
submitted bysavlo - 1 year agoA: Hi there! Thank you for reaching out to us about the Voluminous Mascara, we are glad you are enjoying this product. We are sad to hear that you are having difficulty removing it. We recommend using our Eye Makeup Remover it is a fragrance-free, moisturizing formula gently removes waterproof and washable mascara and eye makeup in a cinch. We hope you try this- and love the results!
submitted byL'OrealParisProductExpert - 1 year agoBrand expert
Q: For the ones that don’t say waterproof, do they smudge easily? Will it run if my eyes water?
submitted by queenlee79 - 2 months ago
A: Hi there! We appreciate you reaching out regarding our Mascaras. Non-waterproof mascaras are more likely to smudge or run, especially if your eyes water or in humid conditions. Let us know if you'd like help picking the right one!
submitted byL'OrealParisProductExpert - 2 months agoBrand expertA: Hey, Great question! The regular formulas for the L'Oreal Paris Voluminous Mascaras are washable. We recommend the waterproof formula to help prevent from smudging. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 months agoBrand expert
Q: Does this product have growth serum in it or products that promote growth?
submitted by Sarah Beth - 6 months ago
A: Hey Sarah, Great question! While the L'Oreal Paris Voluminous Mascara does not contain lash growing properties, it contains Panthenol and Ceramide-R and helps protect and condition lashes! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 6 months agoBrand expertA: Hey Sarah, Thank you for reaching out to us about the Voluminous Mascara, This mascara does not contain lash growing properties, it contains Panthenol and Ceramide-R and helps protect and condition lashes! We hope you give it a try and love your results!
submitted byL'OrealParisProductExpert - 6 months agoBrand expert
Q: Does this mascara contain PFAS?
submitted by Beauty147 - 8 months ago
A: Hi there! Thank you for reaching out about our Voluminous Mascara. All the ingredients we use in a product are listed on the package or the label of the product itself. Since some ingredients are known by more than one name, we use the standard industry FDA-recognized names.
submitted byL'OrealParisProductExpert - 6 months agoBrand expert
Q: When will you stop gaslighting your 10-20+ year loyal customers about the fomula change to your Voluminious mascara and bring back the awesomeness it once was ?
submitted by BRING IT BACK - 1 year ago
A: Hi there! Thank you for your feedback on the Voluminous Mascara. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
submitted byL'OrealParisProductExpert - 1 year agoBrand expertA: iT CERTAINLY SHOWS THE BRAND EXPERT HAS A PAT "PRESCRIPTED" REPLY 4 EACH & EVERY QUESTION-JUST THE SAME ANSWER 2 WHICHEVER QUESTION IS MADE.IT'S OBVIOUS LOREAL DOES'NT CARE ABOUT CUSTOMERS - ONLY$$.
submitted byBlondie925 - 1 year ago
Q: is L'Oreal Voluminous Original water soluable?
submitted by CS - 3 years ago
A: Hi CS! Thank you for inquiring about our Voluminous Mascara. This product lists water as the first ingredient. Please visit the L'Oreal Paris website for more information on the ingredients used in this product. Thank you!
submitted byL'OrealParisProductExpert - 3 years agoBrand expertA: Hello CS! The L'Oreal Paris Voluminous Mascara is mainly water based and is water soluble. We hope this helps!
submitted byTarget Beauty Consulting - 3 years agoBrand expert
Q: what's the difference between black brown 315 and black brown 350?
submitted by Esther - 7 years ago
A: Hey there Esther! Thank you for your interest in our Voluminous Original Mascara. We have two shades which are Black Brown and Blackest Brown. The Blackest brown is darker than the other one. We hope this helps!
submitted byL'OrealParisProductExpert - 7 years agoBrand expertA: 350 has a curved brush.
submitted byleelee - 6 years ago
Q: Its it water soluble.
submitted by Mascara - 6 months ago
A: Hello Mascara, thanks for reaching out about L'Oréal Paris Voluminous Mascara! Generally, if a mascara doesn't say "waterproof" on the packaging, it's a washable formula. We have a great selection of both waterproof and washable Voluminous mascaras, with lots of different wand options to help you find your perfect match.
submitted byL'OrealParisProductExpert - 6 months agoBrand expert
Q: Did you change something? I cannot get the mascara off. At first I thought I had waterproof and I purchased by mistake but I triple checked, and it’s my regular one. I normally purchase. I stays on even after makeup remover.
submitted by AdrianaS - 8 months ago
A: Hi there! Thank you for reaching out to us about the Mascara, we are glad you are enjoying this product. We are sad to hear that you are having difficulty removing it. We recommend using our Eye Makeup Remover it is a fragrance-free, moisturizing formula gently removes waterproof and washable mascara and eye makeup in a cinch. We hope you try this.
submitted byL'OrealParisProductExpert - 8 months agoBrand expert
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Guests are saying
The recent changes to this mascara formula have left many guests disappointed, as it no longer provides the same ease of removal and smooth application that they loved. However, some guests still appreciate its volumizing effects and color options. The mascara is noted for its ability to enhance lash length and thickness, making it a staple for many. Guests are eager for the return of the original formula that they cherished for years.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 4914 reviews
easy to apply: 4.12 out of 5
easy to remove: 3.78 out of 5
long lasting: 3.6 out of 5
quality: 3.47 out of 5
value: 3.45 out of 5
57% would recommend
697 recommendations
Great color, weird scent.
3 out of 5 stars
VIOLET KJP - 5 days ago
originally posted on lorealparisusa.com
Love the color!! Not quite as voluminous as I'd hoped unless I apply 2 coats. But the smell! Is there perfume in it?? That's all I can smell when I wear it, and I'm not usually sensitive to smells except tobacco & lavender.
1 reply from LeCare team - 3 days ago
Hi there VIOLET KJP! Thank you for sharing your comments on the Original Washable Bold Eye Mascara 970 Deep Violet. We are so sorry to hear that the scent was too strong for you. Feedback from our consumers is very important to us and helps us improve all of our products !
Sucks
1 out of 5 stars
Steph - 5 days ago
originally posted on lorealparisusa.com
I’ve used this mascara since 1995. My most recent purchase Is very notably not the same. It’s awful. It hardly lengthens and it too wet and makes my lashes stick together. This is the opposite of how it used to work. This new formula sucks.
1 reply from LeCare team - 3 days ago
Hi there Steph. Thank you for sharing your experience with the Original Washable Bold Eye Mascara. Steph so sorry to hear that you did not see the results you have come to expect with this mascara. It should deliver clump free length and come off with soap and water. We will share this information with our teams and we hope that you will continue to explore our products with satisfaction in the future.
Terrible new formula
1 out of 5 stars
Thumbs down graphic, would not recommend
KS - 7 days ago, Verified purchaser
This was the mascara that I used for decades and now it clumps. Also, very difficult to remove. Go back to the old formula! Horrible experience!
1 reply from L'OrealParisProductExpert team - 6 days ago
Hi KS. We are sorry to discover that your L'Oreal Paris Voluminous Mascara is clumping. We may be reached at 800-322-2036 M-F 9am to 5pm EST and provide the advisor taking your call with #42457917. Please have the product available when calling.
Gummy and not easily removable
1 out of 5 stars
NMcD - 8 days ago
originally posted on lorealparisusa.com
I’ve loved and used L’Oréal voluminous original for years but they have changed their formula. Now it’s gummy and I’m disappointed with it. Please change it back
1 reply from LeCare team - 4 days ago
Hi NMcD. We appreciate you providing us with your honest feedback on the Original Washable Bold Eye Mascara. We will be passing this valuable information on to the rest of our team as we are always looking for ways to improve our products. We hope you will continue to explore our products with confidence in the future.
Bring back the old formula!
1 out of 5 stars
Suzy Q 2 - 8 days ago
originally posted on lorealparisusa.com
I’ve used this product for decades, but have now switched to another brand. I’m not sure what happened to this formula, but it now flakes and is difficult to remove. I used to recommend it to others, and I’ve had many compliments on the length and fullness of my lashes. I’m sad that L’Oreal decided to change the formula, as I’m no longer a fan of this product.
1 reply from LeCare team - 6 days ago
Hi Suzy Q 2 ! Thank you for sharing your experience with our Original Washable Bold Eye Mascara. Original Washable Bold Eye Mascara sorry to hear that you don't love this product ! Feedback from our consumers is very important to us and helps us improve all of our products. We hope you will continue to explore our products with complete confidence and satisfaction.
Mascara wins
4 out of 5 stars
Thumbs up graphic, would recommend
Targetfirst66 - 10 days ago, Verified purchaser
- Skin type: Normal
- Hair color: Brunette
- Skin tone: Medium
- Eye color: Brown
My new favorite mascara!
L'Oreal mascara
4 out of 5 stars
Thumbs up graphic, would recommend
- 14 days ago, Verified purchaser
I really like L'Oreal mascara have been using it for many years. Is very a very good product last on my eyelashes all day, no smearing.
Formula change or something
3 out of 5 stars
Sam2011 - 14 days ago
originally posted on lorealparisusa.com
I have used this product for years.. that said, they have changed the formula... its almost tubing like and I absolutely hate it... please bring back the original! Or the last formula... I have tried 3 since giving away my last tube of this... and nothing is as good!
1 reply from LeCare team - 13 days ago
Hi Sam2011 ! Thanks for reaching out. We are disappointed to hear that our Original Washable Bold Eye Mascara did not meet your expectations. We appreciate you providing us with your honest feedback and will be passing this valuable information on to the rest of our team as we are always looking for ways to improve the performance of our products. We hope you will continue to explore our collection and give our products another try !
HORRIBLE MASCARA now.
1 out of 5 stars
Very Disappointed - 17 days ago
originally posted on lorealparisusa.com
After years of using the original Voluminous mascara and loving not only how great it looked, but thee compliments I received, I'm extremely disappointed in the new formulation. It is total junk and I'll be spending my money elsewhere and happily paying much more for GOOD washable mascara. There is nothing washable about this paste in a tube! You have foolishly alienated faithful followers and it will eventually catch up to you in profits. The only positive reviews I'm see for this were all given incentives. GO back to the REAL original formula. *** SHAME ON YOU! ***
1 reply from LeCare team - 14 days ago
Hi Very Disappointed ! Thank you for giving our Original Washable Bold Eye Mascara a try ! We apologize that you did not end up liking this product and appreciate you sharing your experience ! Feedback from our consumers is very important to us and helps us improve all of our products ! We appreciate the opportunity to be of service and hope you will continue to use our products with complete confidence and satisfaction !
Caused eye irritation
1 out of 5 stars
Thumbs down graphic, would not recommend
M - 26 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Skin concern: Aging, Pores, Sensitivity, Sun damage
- Hair color: Brunette
- Eye color: Hazel
Burning sensation and redness, blurry vision
1 reply from L'OrealParisProductExpert team - 26 days ago
Hi M, We are sorry to hear about the experience you had with L'Oreal Paris Voluminous Mascara in Deep Burgundy. We would like to speak with you directly about it. Please give us a call @ 800-322-2036 M-F 9am to 5pm EST for assistance and provide the reference # 42190880. Looking forward to speaking with you.
The brush gets too full when pulled out of tube
2 out of 5 stars
Shopper - 27 days ago
originally posted on lorealparisusa.com
Did the packaging change? The brush comes out over loaded with mascara now. Wiping off the tip isn't enough, it's goopy all over the brush. I checked inside to see if the inner ring that makes sure the brush isn't over full was missing but it's there.
1 reply from LeCare team - 26 days ago
Hi Shopper. Thank you so much for sharing your experience with our Mascara Curved Brush Black Brown. We are sorry to hear that you did not see the results you have come to expect with this mascara The iconic brush is unchanged, you should see the same length and separation you always did. We will share this feedback with the rest of our team, and we hope that you will continue to explore and use our products !
I’ve used this mascara for years and always end up coming back to it.
5 out of 5 stars
Thumbs up graphic, would recommend
blx - 28 days ago, Verified purchaser
I’ve tried more expensive and trendy ones, but nothing beats the quality for the price. It goes on smoothly, doesn’t clump, and lasts all day. My lashes look fuller without feeling heavy. It’s affordable, dependable, and just works. Definitely a staple in my makeup bag!
Amazing Mascara
5 out of 5 stars
Thumbs up graphic, would recommend
BBGRL - 29 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Hair color: Blonde
- Eye color: Blue
Love this mascara. It is waterproof and isn't clumpy or runny at all.
Not real waterproof
1 out of 5 stars
Thumbs down graphic, would not recommend
Rysie - 1 month ago, Verified purchaser
- Skin type: Normal
- Hair color: Brunette
- Skin concern: Sensitivity, Uneven skin tone
- Eye color: Green
- Skin tone: Light
Must be a new formula it now runs under my eyes definitely not waterproof. Does not thicken lashes it’s one of the worst now.
1 reply from L'OrealParisProductExpert team - 28 days ago
Hi there, Rysie! We are so sorry to hear about your experience with our Voluminous Mascara. We know how frustrating it can be when a product does not perform as expected. We would like to speak with you directly about it. Our Customer Service hours of operation are Monday – Friday, 9 AM – 5:30 PM (ET) at 1-800-322-2036. It would be helpful if you had the product available when you call. We look forward to speaking with you!
What happened?
1 out of 5 stars
Steph - 1 month ago
originally posted on lorealparisusa.com
So sad been using this since 1996 and now that the formula changed it’s awful. It clumps up and flakes off. Nothing like it use to be. Hope they go back to the original soon!!!!
1 reply from LeCare team - 1 month ago
Hi Steph ! Thanks for reaching out. We are disappointed to hear that our Waterproof Mascara did not meet your expectations. We appreciate you providing us with your honest feedback and will be passing this valuable information on to the rest of our team as we are always looking for ways to improve the performance of our products. We hope you will continue to explore our collection and give our products another try !
What happened?
1 out of 5 stars
Thumbs down graphic, would not recommend
LAlcott - 1 month ago, Verified purchaser
I don't know what the company did but they ruined a perfectly good mascara. It feels like it is waterproof, will not come off when washing my face and is overall a terrible mascara and does not work at all like it used to. No longer thickens, seperates and coats like the previous formula. Will be returning.
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi there, LAlcott! We appreciate you taking the time to reach out about our Voluminous Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
Great Mascara.
5 out of 5 stars
Thumbs up graphic, would recommend
Mbbaker - 1 month ago, Verified purchaser
- Hair color: Red
- Skin tone: Light
- Skin concern: Pores, Uneven skin tone
- Skin type: Oily
- Eye color: Green
Pleasantly surprised with the deep burgundy color. I do put on two coats to get full coverage. Also I can wear this for several hours without my eyes getting irritated.
Sorry I bought this
1 out of 5 stars
Melisma - 2 months ago
originally posted on lorealparisusa.com
I've been using this mascara for years, and didn't realize they reformulated it. It flakes even when I just put it on, and the flakes get in my eyes - I consider this a health hazard. Plus, something in it makes my eyes burn. I bought this in a two-pack, and it will just go to waste. Wish they still made the old version - it was great.
1 reply from LeCare team - 2 months ago
Hi Melisma. ! We are sorry to hear about the experience you had with Original Washable Bold Eye Mascara. We would like to speak with you directly about it. Please give us a call at 1-800-322-2036, M-F 9:00 am – 5:30 pm ET for assistance and provide the reference number 41906994. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.
Revert back to the old formula!!!
1 out of 5 stars
Britt - 2 months ago
originally posted on lorealparisusa.com
Have you changed the formula back yet? As you can see by all of the negative reviews, it was a detrimental mistake to change formula when you have had loyal customers for 20+ years. Now we are all spending money on other brands trying to find our new holy grail mascara when I could have just continued to purchase my monthly tubes of voluminous!! LISTEN TO THE REVIEWS, CHANGE IT BACK!!! I won't be purchasing ANYTHING from Loreal until you fix this horrible mistake!!!
1 reply from LeCare team - 2 months ago
Hi Britt ! Thank you for giving our Original Washable Bold Eye Mascara a try ! We apologize that you did not end up liking this product and appreciate you sharing your experience ! Feedback from our consumers is very important to us and helps us improve all of our products ! We appreciate the opportunity to be of service and hope you will continue to explore our products.
Great for my thin eyelashes
5 out of 5 stars
Thumbs up graphic, would recommend
Mindy - 2 months ago, Verified purchaser
- Hair color: Brunette
Best mascara, I’ve been using it for a decade, it separates well and builds well. I have thin and sparse eyelashes and this formula is perfect for me.