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$7.99When purchased online
About this item
At a glance
Hypoallergenic
Highlights
- Advanced thickening formula is enriched with Vitamin E to soften and nourish lashes
- Helps to prevent lash loss
- Washable formula
- Features Quick Dissolve System that allows for quick and easy mascara removal leaving silky-soft lashes
Specifications
Suggested Age: 10 Years and Up
Health Facts: Hypoallergenic
Color Palette: Dark Tones
Beauty Purpose: Volumizing, Thickening
Net weight: .28 fl oz (US)
Features: Vitamin-Infused
TCIN: 14546203
UPC: 041554699159
Item Number (DPCI): 052-07-1556
Origin: Made in the USA
Description
Get full, thick silky-soft lashes with Maybelline New York’s Full ‘N Soft Washable Mascara! Enriched with Vitamin E, the advanced thickening formula creates full and healthy-looking lashes that are silky-soft. With its Quick Dissolve System, the thickening and washable mascara can be quickly and easily removed to help prevent lash loss. The nourishing and hypoallergenic mascara is ophthalmologist tested and suitable for contact lens wearers.
Step 1: Sweep the brush from root to tip of lashes. Step 2: Do not let mascara dry in between coats. Step 3: Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.
Warning: To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Step 1: Sweep the brush from root to tip of lashes. Step 2: Do not let mascara dry in between coats. Step 3: Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.
Warning: To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Hypoallergenic
Designed to minimize the possibility of an allergic response.If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water, cera alba/beeswax, cyclopentasiloxane, glyceryl stearate, ppg-17/ipdi/dmpa copolymer, carnauba/carnuba wax, paraffin, nylon-12, polyethylene, butylene glycol, polymethyl methacrylate, stearic acid, vp/eicosene copolymer, triethanolamine, palmitic acid, pvp, silica, synthetic wax, panthenol, dimethiconol, hydrolyzed corn starch, isoceteth-20, hydroxyethylcellulose, diazolidinyl urea, methylparaben, disodium edta, simethicone, octylacrylamide/acrylates/butylaminoethyl methacrylate copolymer, tocopheryl acetate, bht, lecithin, isopropyl titanium triisostearate, butylparaben, disodium cocoamphodiacetate, 2-oleamido-1,3-octadecanediol, propylparaben, [+/- may contain: ci 77492, ci 77499, ci 77491/iron oxides, ci 77007/ultramarines, mica, ci 77891/titanium dioxide, ci 75470/carmine, ci 77288/chromium oxide greens, ci 77289/chromium hydroxide green, ci 77510/ferric ferrocyanide], f.i.l. d10575/2
Shipping details
Estimated ship dimensions: 5.51 inches length x 2.7 inches width x 0.94 inches height
Estimated ship weight: 0.05 pounds
This item cannot be shipped to the following locations: Alabama
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: The description says waterproof but the image shown is not the waterproof mascara. Which. Is it?
submitted by Shell - 4 years ago
A: Hi Shell! Thank you for reaching out about our Full 'N Soft Waterproof Mascara. This product is waterproof and nourished with Vitamin E. This advanced thickening formula creates full and healthy-looking lashes that are silky-soft. The Quick Dissolve System allows for quick and easy mascara removal to help prevent lash loss. We hope you give it a try!
submitted byMaybelline Consumer Care - 4 years agoBrand expert
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75% would recommend
96 recommendations
easy to apply: 4.46 out of 5
long lasting: 4.07 out of 5
easy to remove: 4.21 out of 5
quality: 4.12 out of 5
value: 4.04 out of 5
No different than no mascara, PFAS
1 out of 5 stars
Would not recommend
MrsBee - 7 days ago, Verified purchaser
I found out this contains PFAS after using once. Doesn’t even work, looked no different than if I was wearing no mascara.
1 reply from Maybelline Consumer Care team - 6 days ago
Hi there! Thank you for your feedback on the Full 'N Soft Mascara, in the 311 Waterproof Very Black shade. We are sad to hear that you did not like the results you are having and saw no change. We will share this information with our production team. We hope that you will continue to try and use our products with satisfaction.
Personal info
Eye color:
Brown
Skin type:
Combination
Hair color:
Brunette
Skin tone:
Light
DUPE- Urban Decay Perversion
5 out of 5 stars
Would recommend
KrysC - 18 days ago, Verified purchaser
I’ve been wanting a dupe for the UD Perversion mascara because it never transfers! I need something that can hold old through sweat and tears! This is great and applies beautifully!
Personal info
Skin tone:
Light
Skin type:
Dry
Hair color:
Brunette
Eye color:
Brown
It's actually waterproof!
5 out of 5 stars
Would recommend
Melannk - 1 month ago, Verified purchaser
Yay, it's really waterproof!
I never give reviews
5 out of 5 stars
ChrissyN - 2 months ago
originally posted on maybelline.com
I’ve been around quite awhile and have had many many mascaras in my time, but I have to say-This mascara is hands down the best mascara of all time; IF you soft lashes. I’m seeing most (younger) women are wanting the hard, spiked look on their eyes, but not me. It has been so hard to find a mascara that keeps lashes soft. Thank you! Thank you! Thank you!
Personal info
Eye color:
Brown
Good formula but flakes
3 out of 5 stars
Would not recommend
anna dinh - 2 months ago, Verified purchaser
Dries quickly, looks good for a few hours, after that (8 hrs+) or so, you start looking like a panda but it does hold a curl for long hours, even without eyelash curler. The wand is hard to maneuver for beginners (like me) and a bit big so it touches your lids easily.
1 reply from Maybelline Consumer Care team - 2 months ago
Hi There! Thank you for trying our Maybelline Full 'N Soft Mascara. Feedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. Check out our The Falsies Lash Lift Mask, it conditions and cares for stressed-out lashes, due to heavy mascara usage, extensions and more. https://tinyurl.com/y8xektts
Personal info
Skin tone:
Light
Skin type:
Dry
Skin concern:
Aging,
Sensitivity
Hair color:
Auburn
Eye color:
Blue
Me
4 out of 5 stars
Would recommend
Meyo - 3 months ago, Verified purchaser
Goes on nicely but does tend to flake by the end of the day
The Best - please bring back brownish black
5 out of 5 stars
Delashious - 3 months ago
originally posted on maybelline.com
I get complemented on my lashes all the time, but I wish like others that they would bring back Brownish Black. Please, please, please. I’ve tried others and nothing beats it.
Love
5 out of 5 stars
Would recommend
amc155 - 4 months ago, Verified purchaser
I absolutely love this mascara. I am a bit of a fanatic when it comes to my lashes and hate clumping and smudging. This mascara does neither! I don't even have to use an eyelash comb most of the time. Makes lashes look great. Easy to remove also
Perfect
5 out of 5 stars
Would recommend
Patty - 4 months ago, Verified purchaser
This mascara goes on easily and doesn't flake or run. It leaves my lashes feeling soft and the color stays. Washes of with little effort.
Bring back brown
5 out of 5 stars
Smartin - 4 months ago
originally posted on maybelline.com
Black is too harsh for blonde hair blue eyed fair skinned complexions! Please bring back brown
Personal info
Skin type:
Combination
Eye color:
Green
Skin tone:
Light
not very waterproof
3 out of 5 stars
cay - 4 months ago
i love how it makes my lashes look so nice and it holds a curl extremely well. the only con is it’s not waterproof, every single time i’ve worn this to go swimming it always leaves a raccoon eye. a good mascara i just wouldn’t use it as a main waterproof mascara.
1 reply from Maybelline Consumer Care team - 4 months ago
Hi There! Check out our Maybelline Full 'N Soft Waterproof Mascara . This vegan eye primer is infused with vitamin E and available in 4 skin-adapting shades. It increases vibrancy and extends wear of shadow and eyeliner. Super creamy formula with a soft blurring effect creates the perfect canvas for infinite eye looks. Wear it on it's own for a lightweight natural look. Vegan & Cruelty free. https://tinyurl.com/yzpyd8hw
Flaky
2 out of 5 stars
Would not recommend
Clinck - 4 months ago, Verified purchaser
This mascara flakes off almost immediately. Can’t seem to find a mascara that isn’t either too clumpy or that flakes off.
1 reply from Maybelline Consumer Care team - 4 months ago
Hi There! We are sorry to hear about the experience you had with our Maybelline Full 'N Soft Washable Mascara. Feedback from our consumers is very important to us and helps us improve all our products. We are sorry to hear that this product is not your new favorite. Check out our The Falsies Lash Lift Mask, it conditions and cares for stressed-out lashes, due to heavy mascara usage, extensions and more. https://tinyurl.com/y8xektts
Personal info
Eye color:
Hazel
Skin tone:
Light
Hair color:
Brunette
Skin type:
Normal
Simply the BEST mascara
5 out of 5 stars
Would recommend
Rebecca3 - 4 months ago, Verified purchaser
Seriously can’t get enough of this mascara. I get compliments on my lashes all the time, this mascara works wonders! My lashes look so long and full, no need for false lashes or expensive extensions. I love bragging about how reasonably priced it is. The way all makeup essentials should be! I personally wear the non waterproof one more as it’s easier to wash off at night but I do own the waterproof version for weddings!
Clump-free and natural-looking
5 out of 5 stars
wresrie - 5 months ago
originally posted on maybelline.com
I've used this mascara for years, tried others but always come back to this one. Natural-looking, easy to apply, great brush and not clumpy. Can easily apply a second coat for evening. Really missing the brown options though!!
Is there anything in here?
2 out of 5 stars
LrBrusseau - 5 months ago
originally posted on maybelline.com
I have been using Mabeline mascara faithfully for probably 20 years. But it seems every other tube either doesn’t have mascara in it or it’s hard to use until it becomes a little dried out I tap, a shake, I try and warm it up, but nothing is coming out of this tube I have to reapply three or four times and then it looks goopy. So then I end up throwing it away and buying a new one tired of the vicious cycle. Time to find something new.
1 reply from Consumer Care Center team - 5 months ago
Hi LrBrusseau! We are sorry to hear that our Full 'N Soft® Washable Mascara did not last. We strive to deliver products that will be 100% satisfactory to our consumers and want to know when these expectations are not met. We will be passing on your comments to others in our team.
BRING BACK BROWN!!!!!!!!!
4 out of 5 stars
BROWN Mascara Lover - 5 months ago
originally posted on maybelline.com
I used to only use this mascara.....it is the best. But I will only wear BROWN!
My Favorite.
5 out of 5 stars
EB - 6 months ago
I have used this one and only mascara for years and will continue to use this mascara forever. my eyes are sensitive and It doesn't make my eyes water and it stays put. I love love love this
Bring Brown back!!!!
5 out of 5 stars
Cherrybombof3 - 6 months ago
originally posted on maybelline.com
Please bring back the brown mascara in this formula!!!!!! I’m a Summer in my colors and black does not look good on me, please bring back the brown!!!!!!
My Holy Grail
5 out of 5 stars
Beeziegal - 6 months ago
originally posted on maybelline.com
I've been using this for decades in addition to sampling many other mascaras. It gives me the look I like:. defined and pretty. Washes off easily; doesn't flake into my eyes. Please keep making this!!
Actually works
5 out of 5 stars
Would recommend
B - 6 months ago, Verified purchaser
This is one of very few mascaras that actually keeps my think and straight eyelashes curled. It does not weigh them down or rub off.