Maybelline Full 'N Soft Waterproof Mascara - 0.28 fl oz

Maybelline Full 'N Soft Waterproof Mascara - 0.28 fl oz - image 1 of 4Maybelline Full 'N Soft Waterproof Mascara - 0.28 fl oz - image 2 of 4Maybelline Full 'N Soft Waterproof Mascara - 0.28 fl oz - image 3 of 4Maybelline Full 'N Soft Waterproof Mascara - 0.28 fl oz - image 4 of 4
Maybelline Full 'N Soft Waterproof Mascara - 0.28 fl oz - image 1 of 4
$7.99When purchased online

About this item

At a glance

Hypoallergenic
Hypoallergenic

Highlights

  • Advanced thickening formula is enriched with Vitamin E to soften and nourish lashes
  • Helps to prevent lash loss
  • Washable formula
  • Features Quick Dissolve System that allows for quick and easy mascara removal leaving silky-soft lashes

Specifications

Suggested Age: 10 Years and Up

Health Facts: Hypoallergenic

Color Palette: Dark Tones

Beauty Purpose: Volumizing, Thickening

Net weight: .28 fl oz (US)

Features: Vitamin-Infused

TCIN: 14546203
UPC: 041554699159
Item Number (DPCI): 052-07-1556
Origin: Made in the USA

Description

Get full, thick silky-soft lashes with Maybelline New York’s Full ‘N Soft Washable Mascara! Enriched with Vitamin E, the advanced thickening formula creates full and healthy-looking lashes that are silky-soft. With its Quick Dissolve System, the thickening and washable mascara can be quickly and easily removed to help prevent lash loss. The nourishing and hypoallergenic mascara is ophthalmologist tested and suitable for contact lens wearers.

Step 1: Sweep the brush from root to tip of lashes. Step 2: Do not let mascara dry in between coats. Step 3: Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.

Warning: To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Hypoallergenic
Designed to minimize the possibility of an allergic response.
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

aqua/water/eau, cera alba/beeswax/cire d'abeille, cyclopentasiloxane, glyceryl stearate, ppg-17/po/ompa copolymer, carnauba/carniba way/cire de carnauba, paraffin nylon-12, polyethylene, butylene glycol, polymethyl methacrylate, stearic acid, vp/eicosene copolymer, triethanolamine, palmitic acid, pvp, silica, synthetic wax, panthenol, dimethiconol hydrolyzed corn starch, isoceteth-20, hydroxyethylcellulose, diazolidinyl urea, methylparaben disodium edta, simethicone, octylacrylamide/acrylates/butylaminoethyl methacrylate copolymer, tocopheryl acetate, bht, lecithin, isopropyl titanium trisostearate, butylparaben, disodium cocoamphodiacetate 2-oleamd0-1,3-octadecanediol, propylparaben, [+/-may contain ci 77492, ci 77499, ci 77491/iron oxides, ci 77007/ultramarines, mica, ci 77891/titanium dioxide, ci 75470/carmine, ci 77288/chromium hydroxide greens, ci 77289/chromium hydroxide green, ci 77510/ferric ferrocyanide]

Allergens & Warnings:

TO SAFEGUARD MAYBELLINE PURITY, RESERVE THIS PRODUCT FOR YOUR PERSONAL USE. TREAT THE APPLICATOR WITH THE HYGIENIC CARE YOU GIVE YOUR EYES. NEVER APPLY THIS PRODUCT IN A MOVING VEHICLE, DO NOT DILUTE MASCARA WITH WATER, SALIVA, OR ANY OTHER SUBSTANCE CAP TIGHTLY AFTER USE IF CHANGE IN ODOR OR APPEARANCE OCCURS, DISCONTINUE USE. DO NOT USE THIS OR ANY OTHER EYE COSMETIC IF YOUR EYE IS INJURED, IRRITATED, OR INFECTED. CONSULT A PHYSICIAN PROMPTLY.

Shipping details

Estimated ship dimensions: 5.51 inches length x 2.7 inches width x 0.94 inches height
Estimated ship weight: 0.05 pounds
This item cannot be shipped to the following locations: Alabama

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
4.3 out of 5 stars with 747 reviews
75% would recommend
80 recommendations
quality: 4.13 out of 5
easy to remove: 4.15 out of 5
long lasting: 4.09 out of 5
easy to apply: 4.47 out of 5
value: 4.03 out of 5

They messed up by removing brown

4 out of 5 stars
Need Brown Full and Soft - 17 days ago
originally posted on maybelline.com
Love this formula. Brush is perfect, formula is perfect. I hate the black. I’m too light to wear black mascara. I need the brown. Bring the brown back. You all developed the perfect mascara and now you’re taking it away. This is literally the only maybelline product I buy. Without brown full and soft mascara, I purchase from this company ever. Brown Full & Soft Mascara is the spicy nuggets or taco pizza of maybelline. They’re nothing without it.
1 guest found this review helpful. Did you?

Sell the Formulation!

5 out of 5 stars
DE Cat - 1 month ago
originally posted on maybelline.com
If you’re not making Full N Soft in other colors PLEASE sell the formula to another cosmetics company and we’ll find it! With due respect, none of Maybelline’s other mascaras come close to Full N Soft. Thanks for listening!
2 guests found this review helpful. Did you?

Personal info

  • Eye color:
    Brown
  • Hair color:
    Black
  • Skin type:
    Combination
  • Skin tone:
    Medium
  • Only if you like natural looking lashes

    5 out of 5 stars
    Would recommend
    Encore - 1 month ago, Verified purchaser
    Soft and natural looking lashes.
    value: 4 out of 5
    long lasting: 4 out of 5
    quality: 5 out of 5
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    1 guest found this review helpful. Did you?

    Wore it for years

    4 out of 5 stars
    LAE27 - 2 months ago
    originally posted on maybelline.com
    I wore this mascara for years. Loved it. And then they started to only make it in black, so I stopped using it. Please make it in brown. Or at least black/brown.
    5 guests found this review helpful. Did you?

    Full n soft mascara

    5 out of 5 stars
    Would recommend
    Annea - 2 months ago, Verified purchaser
    Loved this mascara so much! Gives great volume, fullness, and length. I wore this with the purple lash princess mascara and it was great.
    easy to remove: 5 out of 5
    easy to apply: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?

    Absolute Favorite Mascara

    5 out of 5 stars
    SweetTea1952 - 2 months ago
    originally posted on maybelline.com
    This mascara is the Easiest, most comfortable mascara I have ever worn. It will forever have a spot in my makeup bag.
    2 guests found this review helpful. Did you?

    Personal info

  • Eye color:
    Hazel
  • Favorite!

    5 out of 5 stars
    Would recommend
    ogirlh - 2 months ago, Verified purchaser
    This is the only mascara I wear. It's the only one I've found that doesn't make my lashes stiff. It doesn't smudge either. My staple!
    4 guests found this review helpful. Did you?

    Mascara

    5 out of 5 stars
    Would recommend
    Brock90 - 3 months ago, Verified purchaser
    The only mascara I’ve used for 5+ years. It provides volume and length without clumping. The only negative is it does smudge on the lower eyelid.
    long lasting: 4 out of 5
    easy to apply: 5 out of 5
    value: 4 out of 5
    quality: 5 out of 5
    easy to remove: 5 out of 5
    1 guest found this review helpful. Did you?

    Disappointed

    2 out of 5 stars
    Would not recommend
    Morgan - 3 months ago, Verified purchaser
    I needed a new mascara for daily wear. The tube feels like there’s barely any product in there and it clumps and flakes. Terrible!
    1 reply from Maybelline Consumer Care team - 3 months ago
    Hi there Morgan! We can see this wouldn’t be the result you were hoping for…It sounds like your tube of e Full 'N Soft Waterproof Mascara is drying out already. Nourished with Vitamin E, this thickening formula creates full and healthy-looking lashes that are silky-soft. The Quick Dissolve System allows for quick and easy mascara removal to help prevent lash loss. . If you would like to speak to us directly about your recent purchase, give us a call @ 800-944-0730 M-F 9 am-5:30 pm ET
    value: 1 out of 5
    easy to apply: 1 out of 5
    long lasting: 1 out of 5
    easy to remove: 1 out of 5
    quality: 1 out of 5
    Did you find this review helpful?

    Love

    5 out of 5 stars
    Kerim23 - 3 months ago
    originally posted on maybelline.com
    Been using this mascara for years. Please bring back the brownish black!!!!!!
    2 guests found this review helpful. Did you?

    Personal info

  • Hair color:
    Grey
  • Eye color:
    Hazel
  • Skin type:
    Combination
  • Skin tone:
    Light
  • The Best for Lasting Beautiful Non Clumping Natural Looking Lashes

    5 out of 5 stars
    Would recommend
    LT - 3 months ago, Verified purchaser
    The best mascara if you want a natural non clump look. The brush & the viscosity of the formula allow for multiple applications to darken as you wish. I’ve used this for years and while I’ve tried others, I always come back to this for tried and true results!
    easy to apply: 5 out of 5
    quality: 5 out of 5
    easy to remove: 5 out of 5
    value: 5 out of 5
    long lasting: 5 out of 5
    1 guest found this review helpful. Did you?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Combination
  • Skin concern:
    Aging,
    Sensitivity
  • Hair color:
    Blonde
  • Eye color:
    Green
  • Impressive Mascara

    5 out of 5 stars
    Would recommend
    Christine - 4 months ago, Verified purchaser
    I usually don't buy drugstore mascara but, decided to give this a try. I actually liked it better than the high end brand ones. It stays on all day, makes my lashes look longer and fuller, and does not irritate my eyes. I was very impressed with this mascara and highly recommend it.
    Did you find this review helpful?

    Personal info

  • Skin type:
    Normal
  • Skin tone:
    Light
  • Used and dried up

    1 out of 5 stars
    Would not recommend
    Target shopper - 4 months ago, Verified purchaser
    The mascara was sealed in the packaging but I opened it and it looked used and half dried up! So gross!
    1 reply from Maybelline Consumer Care team - 4 months ago
    Hi There We are sorry to hear about the experience you had with our Maybelline Full 'N Soft Mascara - 311 Waterproof Very Black! We would like to speak with you directly about it. Please give us a call anytime between 9 AM to 5:30 PM ET at 800-944-0730 assistance and provide the reference #22029798 We are Looking forward to speaking with you. It would be helpful if you could have the product available when you call.
    quality: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    value: 1 out of 5
    easy to apply: 1 out of 5
    Did you find this review helpful?

    By far the best mascara

    5 out of 5 stars
    KristenR - 5 months ago
    originally posted on maybelline.com
    [This review was collected as part of a promotion.] Great spoolie which is best for full separated lashes. Builds great. Waterproof is my preference for no smudging.
    Did you find this review helpful?

    Personal info

  • Skin tone:
    Light
  • Just okay

    4 out of 5 stars
    Would recommend
    Shannon - 5 months ago, Verified purchaser
    Very basic mascara but it does the job. Don’t expect crazy length or volume.
    easy to remove: 3 out of 5
    easy to apply: 5 out of 5
    quality: 4 out of 5
    long lasting: 3 out of 5
    value: 4 out of 5
    Did you find this review helpful?

    perfect

    5 out of 5 stars
    Would recommend
    ravenb114 - 5 months ago, Verified purchaser
    been using this for 20yrs. love it its actually a silver tube
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Personal info

  • Skin type:
    Combination
  • Eye color:
    Brown
  • Skin tone:
    Medium
  • Skin concern:
    Sensitivity
  • Hair color:
    Black
  • No clump waterpoof

    5 out of 5 stars
    Would recommend
    Mama bear - 5 months ago, Verified purchaser
    My favorite mascara. Love the brush on it and mascara dies t clump on lashes.
    value: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    easy to apply: 5 out of 5
    Did you find this review helpful?

    Truly soft

    5 out of 5 stars
    Skolmom - 6 months ago
    originally posted on maybelline.com
    I am 46 and I have finally found a mascara that I love. Never clumpy and let's you add extra coats even when it dries. It has not smeared once on my face. Does take a little longer to remove but worth it.
    1 guest found this review helpful. Did you?

    Personal info

  • Eye color:
    Brown
  • Skin type:
    Combination
  • Skin tone:
    Medium
  • Hair color:
    Auburn
  • False Advertising

    2 out of 5 stars
    Would not recommend
    StayceMichelle - 6 months ago, Verified purchaser
    Doesn’t do what it says. My eyelashes didn’t even appear to have mascara on them. Returned and exchanged for another brand.
    1 reply from Maybelline Consumer Care team - 6 months ago
    Hi there! Thanks for sharing some feedback with us on our Maybelline Full N Soft Waterproof Mascara! We appreciate you sharing your personal experience and will be sharing it with others on our team. We hope you keep trying our products in the future!
    easy to apply: 3 out of 5
    quality: 1 out of 5
    easy to remove: 3 out of 5
    long lasting: 3 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    The Application .

    5 out of 5 stars
    epwnfan - 6 months ago
    originally posted on maybelline.com
    [This review was collected as part of a promotion.] The best out there. I have used this product for years
    1 guest found this review helpful. Did you?

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