America's number 1 concealer, based on Nielsen Scantrack Service for the 52 week period ending February 3, 2018 for USxAOC market
Full coverage under-eye concealer
Erases dark circles and fine lines
Visibly diminishes puffiness
With Goji berry and Haloxyl
Suggested Age: 13 Years and Up
Color Family: Beige
Color Palette: Light Tones
Product Form: Liquid
Cosmetic Coverage: Full
Skin Tone: Light, fair
Skin Undertone: Cool, neutral, warm
Beauty Purpose: Concealing, dark circle reduction
Recommended Skin Type: Combination, dry, normal
Item Number (DPCI): 052-07-0645
Say goodbye to dark circles with Maybelline New York's Instant Age Rewind Dark Circles Treatment Concealer! The full coverage under-eye concealer instantly erases dark circles and fine lines to visibly diminish puffiness. The formula is infused with goji berry and Haloxyl, an effective blood circulation booster, to create a radiant refreshed looking eye area. The color corrector features a micro-corrector applicator for an easy application. Available in 12 skintone shades developed for light to dark.
Packaging May Vary
Step 1. Twist collar of the applicator until the concealer is visible on the sponge (may take some turns on first use). Step 2. Apply concealer to the under-eye area and blend. Step 3. For extreme dark circles, apply the Neutralizer under concealer. Step 4. To add luminosity, apply the Brightener to the inner corner of eyes, cheek, brow bones and bridge of the nose.
The Dark Circles Eraser is protected by an anti-microbial system. Do not wet applicator. Wipe off excess eye concealer with dry tissue.
I've been using this for several years and find the applicator works so well. On a warm summer day I might have to reapply later in the day if I'm going out. It works just as well as products that are 5X more expensive!
I am not impressed. It works. I believe this shade is even too light for me and I am super pale.
1 reply from Maybelline Consumer Care team - 9 days ago
Hey There! Thank you for sharing your experience with our Instant Age Rewind Eraser Dark Circles Treatment Concealer. We are sorry to hear that this shade was not your favorite. If a shade is too light we recommend to go a shade darker for best color match. We hope you give it a try and continue using Maybelline with great satisfaction!
As a busy mom of a 2 year old who sometimes deals with sleep deprivation and already has family history of dark circles, I absolutely love this concealer!! It makes me look refreshed and awake and it gives me the confidence to attack the day!! [This review was collected as part of a promotion.]
I have used this concealer for years and i was always amazed and happy - i loved this more than many top designer brands. it covered beautifully, was creamy and easy to blend, didn't settle into fine lines or look dry or cakey. but i just bought a new one from the local drug store and the consistency has completely changed! it's no longer blendable, it sits on top of my skin making it look dry and caked on, it doesn't feel creamy at all.... i don't know what they did, if they changed the formula or if i got an old or bad batch - but if this is indicative of the new formula i will not be buying it again. it makes me look older and my eye area look so dry no matter what i do! and don't layer it, it just looks worse! it's a shame, because i really adored this product. :/
The dark circle eraser was amazing. I've been using it for years! Didn't settle into fine lines and lasted all day on my oily skin. However this has now been repackaged and says multi use concealer. Problem is, it's not just the packaging that has changed. The formula on the multi use concealer is vastly different. This one settles into fine lines very very badly as well as fades away after a few hours. I found one last holy grail dark circle eraser at a local store and applied it to one eye and the newly packaged multi use concealer to the other undereye. And yep, very different outcomes. Dark circle eraser was amazing as usual. While the multiuse one wore off and settled into line. Sadly, I'll be back on the hunt for a great undereye concealer.
I just finished up with a Benifit sampler pack of their 4 new formulas for erase paste. They were very good but still not covering the dark circles and not a lot of staying power. I also used cleau de peu last year and was thinking of shelling out another $70. for it yet again- basically because I've used or sampled everything out there by so many high end brands and organic brands too....but this little $7. find - on Amazon was amazing. I got the FAIR which is great though a bit pale- great color for highlighting me....so I also picked up the LIGHT at the grocery store - it was even cheaper. The formula is fabulous. It is highly pigmented and goes on very smooth....and it covers! You smooth it in just a bit and then it sets up nicely and then it sets and doesn't budge very much. I put it on ran a bunch of errands and lugged groceries and it's stayed REALLY well all day long. I am impressed....and very happy to have 2 fabulous shades to highlight and conceal with for less than 14 dollars! I am thrilled with this stuff! I know some people complained it was thick but maybe they applied it too thick? I tend to dab and build up a bit at a time. Worked out really well! I highly recommend.