EasterGroceryClothing, Shoes & AccessoriesHomeFurnitureKitchen & DiningOutdoor Living & GardenElectronicsVideo GamesToysMovies, Music & BooksSports & OutdoorsBabyBeautyPersonal CareHealthPetsHousehold EssentialsSchool & Office SuppliesArts, Crafts & SewingParty SuppliesLuggageTarget OpticalClearanceGift IdeasCharacter ShopGift CardsBlack-Owned or Founded Brands at TargetTarget New ArrivalsTarget Finds#TargetStyleLunar New YearCelebrate Black History MonthBlack Beyond MeasureMás QuePride 365Women-Owned Brands at TargetAsian-Owned Brands at TargetTop DealsTarget Circle OffersWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Sponsored

Maybelline Instant Age Rewind Multi-Use Dark Circles Concealer Medium to Full Coverage - 0.2 fl oz

Maybelline Instant Age Rewind Multi-Use Dark Circles Concealer Medium to Full Coverage - 0.2 fl oz - image 1 of 4
Maybelline Instant Age Rewind Multi-Use Dark Circles Concealer Medium to Full Coverage - 0.2 fl oz - image 2 of 4
Maybelline Instant Age Rewind Multi-Use Dark Circles Concealer Medium to Full Coverage - 0.2 fl oz - image 3 of 4
Maybelline Instant Age Rewind Multi-Use Dark Circles Concealer Medium to Full Coverage - 0.2 fl oz - image 4 of 4
Maybelline Instant Age Rewind Multi-Use Dark Circles Concealer Medium to Full Coverage - 0.2 fl oz - image 1 of 4
$8.99 when purchased online

About this item

Highlights

  • Maybelline Instant Age Rewind Concealer: America's Number 1 Concealer; Erase the look of dark circles, correct the appearance of redness and brighten the look of dull skin with Instant Age Rewind Eraser multi-use dark circle concealer
  • Anti-Aging Concealer: Turn back time with this anti-aging under eye concealer treatment infused with Haloxyl; Say bye bye to the look of fine lines, blemishes, redness, and dark circles, and hello to a radiant, well rested, refreshed looking eye area
  • Best Face Forward: Maybelline has sheer, medium, and full coverage concealer foundation in liquid, stick, and cushion foundation formulas, and a range of concealers, plus face primers, contour, highlighter, and pressed powder to help you create a perfect canvas
  • Maybelline has what you need to create any look: foundation, bb cream, concealer and highlighter to create a perfect canvas, eyeshadow, brow pencils and eyeliner for any eye look and lip products, from show stopping matte lipstick to au natural lip balms
  • Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup

Description

Instant Rewind Eraser is the do-it-all concealer. This hydrating concealer does everything you need in a New York minute: conceals, contours and corrects with just a click! Our concealer provides up to 12 hours of moisturizing wear for crease-resistant coverage. Plus, its sponge-tip applicator makes on-the-go beauty super -easy. Just apply, click, cover and go wherever city life takes you. This. Is. Everything.
Suggested Age: Adult Use Only
Health Facts: Nonylphenol Ethoxylate Free, Hydroquinone-Free, Formaldehyde-Free, Noncomedogenic, Triclosan-Free, Mineral Oil-Free, Phthalate-Free, Contains Micellar Water, Talcum-Free, Paraben-Free, Vegan
Color Finish: Natural
Color Palette: Light Tones
Product Form: Liquid
Cosmetic Coverage: Medium
Skin Tone: Light
Skin Undertone: Warm
Sustainability Claims: Cruelty-Free
Beauty Purpose: Dark Circle Reduction, Concealing, Skin Tone Improvement, Color Correction
Recommended Skin Type: Combination, Very Dry, Normal, Dry, Mature, Sensitive, Oily, Acne-Prone
Net weight: .2 fl oz (US)
Features: Blendable, Non-Comedogenic, Long Lasting
TCIN: 13521051
UPC: 041554259254
Item Number (DPCI): 052-07-0280
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

aqua/water/eau, dimethicone, isododecane, glycerin, peg-9 polydimethylsiloxyethyl dimethicone, propylene glycol, disteardimonium hectorite, silica, dimethicone crosspolymer, peg-10 dimethicone, cetyl peg/ppg-10/1 dimethicone, phenoxyethanol, sodium chloride, polyglyceryl-4 isostearate, caprylyl glycol, disodium stearoyl glutamate, ethylhexylglycerin, chlorphenesin, aluminum hydroxide, steareth-20, lycium barbarum fruit extract, chlorhexidine digluconate, sodium benzoate, n-hydroxysuccinimide, lactic acid, potassium sorbate, tocopherol, sodium citrate, palmitoyl tripeptide-1, chrysin, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, palmitoyl tetrapeptide-7, citric acid, biotin, [+/- may contain: ci 77891/titanium dioxide, ci 77491, ci 77492, ci 77499/iron oxides]. t280697/1.

Shipping details

Estimated ship dimensions: 5.71 inches length x 1.8 inches width x 0.94 inches height
Estimated ship weight: 0.06 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: Hawaii, Virgin Islands, U.S., United States Minor Outlying Islands, Guam (see also separate entry under GU), American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR), Northern Mariana Islands, APO/FPO, Alaska

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
4.3 out of 5 stars with 4266 reviews
73% would recommend
383 recommendations
easy to remove: 4.51 out of 5
value: 4.09 out of 5
quality: 3.98 out of 5
easy to apply: 4.28 out of 5
long lasting: 4 out of 5

Personal info

  • Eye color:
    Blue
  • Skin type:
    Combination,
    Dry
  • Skin tone:
    Medium
  • Skin concern:
    Dark circles,
    Acne,
    Sensitivity
  • Hair color:
    Blonde
  • Lowkey very good

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Bailee - 10 days ago
    This is definitely a good, medium coverage concealer that blends out okay on my dark under eyes the only thing wrong with it is it has a very small shade range and weird applicator
    easy to apply: 4 out of 5
    long lasting: 3 out of 5
    quality: 3 out of 5
    value: 4 out of 5
    easy to remove: 4 out of 5
    Did you find this review helpful?

    Personal info

  • Skin concern:
    Dark circles
  • Skin tone:
    Light
  • Hair color:
    Blonde
  • Eye color:
    Blue
  • Skin type:
    Combination
  • Good coverage but not a fan of the sponge

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Freedom1 - 21 days ago, Verified purchaser
    I really like the coverage and how it brightens. But I’m not crazy about the way the tip/applicator. It’s hard to clean and mine ending up half way ripping off when I tried to clean it.
    1 guest found this review helpful. Did you?

    Personal info

  • Skin concern:
    Uneven skin tone,
    Dark circles,
    Dullness
  • Hair color:
    Brunette
  • Eye color:
    Hazel
  • Skin tone:
    Medium
  • Skin type:
    Dry
  • Works great for my dry skin!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    T - 23 days ago, Verified purchaser
    This concealer is perfect, color matches well as I have cool/ neutral undertones. I also have dry skin and this is the first concealer I have used that actually blends into my skin as opposed to other brands that either sit on top of my skin or just spread apart and cake together. 10/10 definitely recommend
    easy to apply: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    easy to remove: 5 out of 5
    1 guest found this review helpful. Did you?

    Personal info

  • Skin type:
    Oily
  • Skin concern:
    Acne,
    Dark circles,
    Pores,
    Sensitivity,
    Blackheads,
    Redness,
    Puffiness
  • Hair color:
    Brunette
  • Skin tone:
    Light
  • Eye color:
    Brown
  • Great

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Great - 23 days ago, Verified purchaser
    I love this so much it is perfect for when you wan to have a more natural look, but I have noticed my acne has gotten a lot worse but that could be from other things
    long lasting: 3 out of 5
    quality: 4 out of 5
    easy to apply: 5 out of 5
    value: 5 out of 5
    easy to remove: 4 out of 5
    Did you find this review helpful?

    Great goo, Package Boo!!

    3 out of 5 stars
    Battalie - 25 days ago
    originally posted on maybelline.com
    I have bought this product more then 20 times in my life. And 100% of the time the clear cheap plastic lid breaks immediately just from being in my purse. leaving the sponge applicator exposed, ruined and me trying to figure out how to use the bulk of the product thats left. Im Incredulous that nothing has changed, hence this review. The concealer itself has been incredible works great on my skin, even in creased areas it remains flawless. But the crap wrap plastic package it comes in ruins the product!
    1 reply from Consumer Care Center team - 22 days ago
    Hey there! Thank you so much for sharing your thoughts with us about our Instant Age Rewind® Eraser. We're thrilled to hear that you love our product! However, we're sorry to hear that you've encountered some issues with it. Don't worry, though; we're here to help! We suggest reaching out to Walmart customer service for further assistance and we're confident they'll be able to help you out. Thanks again for choosing our product and for taking the time to share your feedback with us!
    2 guests found this review helpful. Did you?

    Messy product to use

    1 out of 5 stars
    silliness - 27 days ago
    originally posted on maybelline.com
    There are no directions on the product., It is messy to use. The product in the applicator disappears quickly. I would not buy it again. Did anyone test this product at Maybelline??
    1 reply from Consumer Care Center team - 23 days ago
    Hi there silliness! Thank you for sharing your feedback on our Instant Age Rewind® Eraser. We appreciate you sharing your honest feedback. Your feedback helps us to improve and has been shared with others in the company. We hope you will continue to explore the many products we offer with greater confidence and satisfaction in the near future.
    1 guest found this review helpful. Did you?

    Awful applicator

    1 out of 5 stars
    Shari1973 - 1 month ago
    originally posted on maybelline.com
    I've been twisting the applicator for 5 minutesor more. No product comes out.
    1 reply from Consumer Care Center team - 28 days ago
    Hi there! We appreciate you reaching out about our Instant Age Rewind® Eraser. We want to look into this issue further. Please contact us at 800-322-2036, M-F 9:00 am – 5:30 pm ET for assistance and provide reference #31165185. Looking forward to speaking with you. It would be helpful if you could have the product available when you call.
    Did you find this review helpful?

    Difficult to apply product

    1 out of 5 stars
    Rubicon - 1 month ago
    originally posted on maybelline.com
    Hopeless trying to get the product out of the container, also I have the wrong colour for my skin tone - my fault for ordering it online but where I live abroad, Maybelline products are not available.
    1 reply from Consumer Care Center team - 1 month ago
    Hey there! Thanks for getting in touch with us. We're here to help you find the perfect shade for your skin. When using our product for the first time, it may take up to 50 twists to dispense, but don't worry! If you're still experiencing any difficulties, please don't hesitate to contact us. We've got you covered. We recommend trying out our "Try it On" feature on the Maybelline website to easily discover your ideal match from the comfort of your own home. You can find the link below for easy access. We're confident that this resource will help you find the perfect shade you're looking for. https://www.maybelline.com/foundation-shade-finder
    1 guest found this review helpful. Did you?

    Average Product, Horrible Applicator

    3 out of 5 stars
    Maya245 - 1 month ago
    originally posted on maybelline.com
    Had so so much trouble getting the applicator to work. Was twisting for ages and the product still does not come out properly. Surprisingly the shade is too dark. It seems buildable, but am disappointed by the shade.
    1 reply from Consumer Care Center team - 1 month ago
    Hello! We are sorry to hear you had a difficult time with our Instant Age Rewind® Eraser. We suggest checking out Fit Me Concealer. These oil-free concealers match skin tones to deliver a more even complexion. We will be passing on your comments to others in our team and hope you will continue to explore our products with complete confidence and satisfaction!
    Did you find this review helpful?

    Personal info

  • Skin type:
    Combination
  • Skin tone:
    Medium
  • Hair color:
    Brunette
  • Skin concern:
    Dark circles
  • Eye color:
    Brown
  • Not for me...

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Mag - 1 month ago, Verified purchaser
    Dislike the applicator. Formula is way too watery, not enough coverage. Looks cakey all the time. I don’t get why people like it, maybe I’m doing something wrong.
    1 reply from Maybelline Consumer Care team - 1 month ago
    Hello! We're sorry to hear the Instant Age Rewind Multi-Use Concealer did not perform as you hoped. We suggest checking out Fit Me Concealer. These oil-free concealers conceal redness, flaws, and blemishes. For best results dot concealer onto imperfections or under the eyes and pat with a finger to blend. We hope you give this a try with great success!
    quality: 2 out of 5
    easy to remove: 4 out of 5
    easy to apply: 2 out of 5
    value: 2 out of 5
    long lasting: 1 out of 5
    2 guests found this review helpful. Did you?

    Please go back to the tube

    1 out of 5 stars
    Vettgrl - 1 month ago
    originally posted on maybelline.com
    Add me to the list of women having trouble with the applicator. I have followed the instructions and only gotten tiny drops.
    1 reply from Consumer Care Center team - 1 month ago
    Hello Vettgrl! We truly appreciate your honest feedback and we're sorry to hear that you're having trouble with our Instant Age Rewind® Eraser. We understand how frustrating it can be when a product doesn't work as expected, and we want to make things right for you. We're here to help and we would be more than happy to assist you in any way we can. Please give us a call at 1-888-462-9255 or email us at dgcontactmny@info-ccc.com so we can connect you with one of our agents. We appreciate your patience and we look forward to speaking with you soon.
    2 guests found this review helpful. Did you?

    Poor execution of product

    1 out of 5 stars
    Rc1022 - 1 month ago
    originally posted on maybelline.com
    I've returned two of them, thinking they were broken. But, no it's just a poorly designed product. Whoever approved this product without further improvement should be fired. It could have been a good product.
    1 reply from Consumer Care Center team - 1 month ago
    Hi there! We truly appreciate your honest feedback and sincerely thank you for taking the time to share your thoughts with us. We understand that it can be challenging to provide constructive feedback, and we want you to know that your opinion is essential to us. Your feedback is a valuable source of information that helps us improve our brand and create products that better meet your needs and expectations. We want to assure you that we will take your feedback seriously and share it with our team, so we can work towards creating a better experience for you. Thank you again for your valuable input, and we hope to continue to earn your trust and loyalty.
    Did you find this review helpful?

    Personal info

  • Hair color:
    Blonde
  • Skin type:
    Combination
  • Eye color:
    Blue
  • Skin tone:
    Light
  • Not much of an age rewind

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Nancy - 2 months ago, Verified purchaser
    The formulation accentuates all fine lines and coverage is light. This is even strange when you wear it under your eyes after moisturizing. Not a fan
    1 reply from Maybelline Consumer Care team - 1 month ago
    Hi there! Thank you for sharing your experience using the Instant Age Rewind Eraser. We appreciate you sharing your comments about the formula and applicator. We would like to suggest trying the Fit Me Concealer for its natural finish and wand applicator may be more to your liking. We hope you will continue to use our products with great satisfaction!
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    easy to remove: 1 out of 5
    easy to apply: 1 out of 5
    4 guests found this review helpful. Did you?

    Personal info

  • Skin tone:
    Light
  • Skin type:
    Combination
  • Skin concern:
    Acne,
    Aging,
    Redness,
    Dark circles,
    Uneven skin tone
  • Hair color:
    Blonde
  • Eye color:
    Brown
  • Don't have any texture and poorly cover anyway

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Alex - 2 months ago, Verified purchaser
    To light in cover and product
    1 reply from Maybelline Consumer Care team - 2 months ago
    Hi Alex. Thank you for reaching out to Maybelline regarding the Instant Age Rewind Dark Circle Concealer. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-944-0730, M-F, 9am-5:30pm, ET and provide us with your reference #30905577. Looking forward to hearing from you!
    2 guests found this review helpful. Did you?

    Could not get to work.

    1 out of 5 stars
    nonnacindy - 2 months ago
    originally posted on maybelline.com
    I bought this so excited to try it and product does not come out. I twist and nothing.
    1 reply from Consumer Care Center team - 2 months ago
    Hello nonnacindy! We truly appreciate your honest feedback and we're sorry to hear that you're having trouble with our Instant Age Rewind® Eraser. We understand how frustrating it can be when a product doesn't work as expected, and we want to make things right for you. We're here to help and we would be more than happy to assist you in any way we can. Please give us a call at 1-888-462-9235 so we can connect you with one of our agents. We appreciate your patience and we look forward to speaking with you soon. 30868009
    Did you find this review helpful?

    Easy application

    1 out of 5 stars
    Judy04 - 2 months ago
    originally posted on maybelline.com
    Very little comes out of the bottle. I have other products that work better. Not happy with this product at all. I wish I liked it as it seems to be a good idea. Not enough covering coming out.
    1 reply from Consumer Care Center team - 2 months ago
    Hello there! Thank you for your feedback on our Instant Age Rewind® Eraser. We are delighted that you tried it, but we regret that it did not meet your expectations. As fellow consumers, we sympathize with your disappointment and appreciate your willingness to share your thoughts. Your feedback is valuable, and with your consent, we will pass it along to the internal team responsible for this product. Thank you for your support.
    3 guests found this review helpful. Did you?

    Personal info

  • Skin type:
    Combination,
    Dry
  • Hair color:
    Brunette
  • Skin tone:
    Light
  • Skin concern:
    Sensitivity,
    Uneven skin tone,
    Pores,
    Redness,
    Dark circles
  • Eye color:
    Brown
  • love this concealer!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    great product - 2 months ago
    i love this concealer. this is one of the 1st concealers that i tried that doesnt cake, separate, or flake up and its amazing. mine unfortunately stopled twisting after only a few weeks of having it when i still had a ton of product left so it dried up and did end up caking up, but i like that since its more of a lighter mixture and isnt so thick and it amazing for all skin types. i have dry skin and have a certain type of eczema where mostourizers reslly dont work or help with cakeyness and this is some what shear which helps gives that dewy finish. def will buy this and pair it with one of my new blushes. i did combine it with one of my summer concealers since the one i had was too light but i got a little bit of a darker shade so we’ll see! honestly the best concealer ive tried.
    long lasting: 4 out of 5
    easy to apply: 5 out of 5
    value: 5 out of 5
    quality: 4 out of 5
    easy to remove: 5 out of 5
    4 guests found this review helpful. Did you?

    Personal info

  • Hair color:
    Brunette
  • Eye color:
    Hazel
  • Skin tone:
    Light
  • Skin concern:
    Uneven skin tone,
    Redness,
    Acne,
    Sensitivity,
    Pores
  • Skin type:
    Combination,
    Oily
  • Great formula

    5 out of 5 stars
    Thumbs up graphic, would recommend
    cozycrib - 2 months ago, Verified purchaser
    I love this concealer. It takes so so many twists to get it started but after that it doesn’t need to many. I do wish they offered this same formula with a different application method or a way to open the bottle because at times I’d rather use my fingers or a brush or sponge to apply it.
    value: 5 out of 5
    easy to apply: 5 out of 5
    long lasting: 5 out of 5
    easy to remove: 5 out of 5
    quality: 5 out of 5
    1 guest found this review helpful. Did you?

    Instant age rewind

    5 out of 5 stars
    - 2 months ago
    originally posted on maybelline.com
    At first I could not get it to work but I kept trying and it was great don’t put too much on your under eyes a little goes a long way I see people complaining but if they read the directions it works well …the arrows on the bottle are very small so hard to see so are the directions for older people who can’t see teeny tiny writing I line this product
    1 reply from Consumer Care Center team - 2 months ago
    Hi there! We appreciate you sharing your thoughts regarding Maybelline New York Instant Age Rewind Eraser Concealer. We are glad you like the product! Your comments will be shared with the team. Thank you for sharing your thoughts!
    1 guest found this review helpful. Did you?

    Personal info

  • Skin type:
    Oily,
    Combination
  • Skin tone:
    Light
  • Hair color:
    Brunette
  • Eye color:
    Green
  • Skin concern:
    Dark circles,
    Redness
  • good for the price

    4 out of 5 stars
    Thumbs up graphic, would recommend
    alix - 2 months ago, Verified purchaser
    it lasts all day kind of but not very good coverage. i would say its really good for the price though. and it took SOOOO MANY TWISTS AT FIRST LOL
    value: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 4 out of 5
    quality: 3 out of 5
    easy to apply: 4 out of 5
    3 guests found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

    Stores

    Find a StoreClinicPharmacyOpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based Ads