New ArrivalsHoliday Hosting & EntertainingChristmasGift IdeasClothing, Shoes & AccessoriesHomeFurnitureToysElectronicsBeautyGift CardsCharacter ShopBabyKitchen & DiningGroceryHousehold EssentialsSchool & Office SuppliesVideo GamesMovies, Music & BooksParty SuppliesBackpacks & LuggageSports & OutdoorsPersonal CareHealthPetsUlta Beauty at TargetTarget OpticalBullseye’s PlaygroundDealsClearanceTarget New Arrivals Target Finds #TargetStyleDía de MuertosHanukkahStore EventsAsian-Owned Brands at TargetBlack Beyond MeasureMás QueWomen-Owned Brands at TargetLGBTQIA+ ShopTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Maybelline Volum' Express The Falsies Push Up Drama Angel Mascara - 2 of 4Maybelline Volum' Express The Falsies Push Up Drama Angel Mascara - 3 of 4Maybelline Volum' Express The Falsies Push Up Drama Angel Mascara - 4 of 4
Maybelline Volum' Express The Falsies Push Up Drama Angel Mascara - 1 of 4

Maybelline Volum' Express The Falsies Push Up Drama Angel Mascara

$9.99

Color504 Very Black
  • 501 Blackest Black
  • 502 Very Black
  • 504 Very Black

In Stock

Eligible for registries and wish lists

At a glance

Sponsored

About this item

Highlights

  • Push-up wing brush sweeps lashes to the side, while lifting and plumping from the roots
  • Styling formula holds the lifted wing look in place
  • Washable formula

Description

Achieve The Falsies push-up effect, now with a lifted winged look. The exclusive push-up wing brush sweeps lashes to the side, while lifting and plumping from the roots. The styling formula holds the lifted wing look in place. Ophthalmologist tested.

Step 1. Sweep inner lashes in an upward and outward motion from the root to tip of lashes.Step 2. Repeat until the desired lift, volume, and winged effect are achieved.Step 3. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.

To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Suggested Age: 16 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Curling, Volumizing
Net weight: .32 fl oz (US)
Features: Ophthalmologist Tested, Non-Clumping, Waterproof
TCIN: 50513634
UPC: 041554462838
Item Number (DPCI): 052-07-0637
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

g684448 5 ingredients: isodedecane, cera alba/beeswax/cire dabeille, copernicia cerifera cera/carnauba wax/cire de carnauba, disteardimonium hectorite, aqua/water/eau, allyl stearate/va copolymer, oryza sativa cera/rice bran wax, paraffin, alcohol denat., polyvinyl laurate, vp/eicosene copolymer, propylene carbonate, talc, carthamus tinctorius seed oil/safflower seed oil, ethylenediamine/stearyl dimer dilinoleate copolymer, peg-30 glyceryl stearate, propylparaben, methylparaben, hydrogenated jojoba oil, silica, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, bht. [+/- may contain: ci 77491, ci 77492, ci 77499/iron oxides, ci 77007/ultramarines, ci 77891/titanium dioxide, mica, ci 77742/manganese violet, ci 77510/ferric ferrocyanide]

Allergens & Warnings:

CAUTION: FLAMMABLE UNTIL DRY. DO NOT USE NEAR FIRE, FLAME OR HEAT., TO SAFEGUARD MAYBELLINE PURITY, RESERVE THIS PRODUCT FOR YOUR PERSONAL USE. TREAT THE APPLICATOR WITH THE HYGIENIC CARE YOU GIVE YOUR EYES. NEVER APPLY THIS PRODUCT IN A MOVING VEHICLE. DO NOT DILUTE MASCARA WITH WATER, SALIVA, OR ANY OTHER SUBSTANCE. CAP TIGHTLY AFTER USE. IF CHANGE IN ODOR OR APPEARANCE OCCUR, DISCONTINUE USE. DO NOT USE THIS OR ANY OTHER EYE COSMETIC IF YOUR EYE IS INJURED, IRRITATED, OR INFECTED. CONSULT A PHYSICIAN PROMPTLY.

Shipping details

Estimated ship dimensions: 5.57 inches length x 2.67 inches width x 0.93 inches height
Estimated ship weight: 0.07 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

Guests are saying

This mascara has garnered rave reviews for its ability to lengthen, lift, and separate lashes without clumping. Guests appreciate its unique comb applicator that allows for precise application, making it ideal for achieving a natural look. Many have noted its long-lasting formula that holds curls well, even in challenging conditions. While some guests mentioned difficulties in removal and occasional smudging, the overall consensus is that this mascara is a must-try for anyone seeking beautiful, defined lashes.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 756 reviews
    easy to apply: 4.22 out of 5
    easy to remove: 3.8 out of 5
    long lasting: 3.96 out of 5
    quality: 3.86 out of 5
    value: 3.7 out of 5
    73% would recommend
    101 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    9 October, 2025Verified purchase
    • Skin tone: Light
    • Hair color: Blonde
    • Eye color: Green
    • Skin type: Dry, Combination

    Nothing but coated my lashes with color

    I do not like this. My lashes look dirty not larger or longer.
    1 reply from Maybelline Consumer Care team - 23 days ago
    Hey! Thanks on sharing your thoughts on Volum' Express The Falsies Push Up Drama Angel Waterproof Mascara. We're sorry to hear you're not loving the results. We've passed your feedback along to the team – we're always looking for ways to make our mascaras even better. Don't give up on us just yet, there's a whole world of mascaras waiting for you at Maybelline. Explore and find your perfect match! XO
    IK
    easy to apply: 3 out of 5
    easy to remove: 2 out of 5
    long lasting: 4 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    31 August, 2025
    • Skin tone: Medium
    • Skin type: Combination
    • Skin concern: Pores
    • Hair color: Brunette
    • Eye color: Hazel

    AMAZINGGGG

    THIS IS THE MOST AMAZING MASCARA I HAVE EVER TRIED IN MY LIFE!!! IT MAKES YOUR LASHES SUPER LONG AND VOLUMINOUS!!!!! IF YOU HAVE DOUBTS ABOUT BUYING IT, JUST BUY IT, YOU WILL LOVE IT!
    Chey
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    21 June, 2025Verified purchase

    Looks good, but smudges and gave me eye infection

    The only thing about this mascara is how good it looks, but that only lasts a few seconds because it smudges and doesn’t come off easy. I have gotten two eye infections using this mascara, I believe it has to do with the bristles being so thin that without realizing could be cutting your waterline and letting bacteria in. I wore it a few months ago and both of my eyes got infected, then I didn’t wear it for months and when I finally did again my left eye was itching and then got infected again. I am very careful and gentle when I apply it so I’m not sure what happened.
    vc21
    easy to apply: 4 out of 5
    easy to remove: 2 out of 5
    long lasting: 2 out of 5
    3 guests found this review helpful. Did you?
    4 out of 5 stars
    3 May, 2025Verified purchase

    Like the brush but it's not waterproof

    The blackest black color is not waterproof, even though the title says it is. I was pleasantly surprised with the brush and how well it separated my lashes though, just doesn’t hold my curl since it isn’t waterproof. I’ll use it on top of another waterproof mascara so I’ll probably keep it!
    danidlv
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 April, 2025

    Incredible

    This is the best mascara I have ever used in my 27 years of life. I will never buy another mascara ever again. I have short straight lashes that point downwards and every other mascara doesn't hold a curl but this one absolutely does. I personally think the lengthening is more impressive than the volume but nonetheless I will be repurchasing for my entire life.
    Ashley
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    26 March, 2025
    originally posted on maybelline.com
    Image

    PLEASE DO NOT DISCONTINUE!

    I cannot tell you how many mascaras I've tried as an Asian girl with short, stick straight lashes. From all across the globe. I've tried Japanese, Korean, and Chinese branded mascaras that have great hold, but not much volume. I was praying to find an American affordable mascara and this is IT! The brush separates every single one your lashes like a fan and the waterproof formula holds all day and night! I do not understand why Sky High mascara is marketed so heavily when this mascara is way better! There's absolutely no flaking or smudging even after hours of wear! PLEASE DO NOT DISCONTINUE!
    korilakkuma
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    24 March, 2025
    originally posted on maybelline.com
    Image

    Best mascara ever

    Literally the best mascara ever ! I have tried high end , middle , and low and to be honest this mascara beats all , it separates the lashes and coats them very well , gives length & best of all holds a curl! I literally slept with it and the curl is still there !please NEVER discontinue or get rid of it , it’s literally my holy grail!<3
    drpepperaloe
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    22 March, 2025Verified purchase
    • Skin tone: Light
    • Hair color: Brunette
    • Skin type: Dry
    • Skin concern: Sensitivity, Aging, Sun damage

    Regret purchasing

    Difficult to apply, flakes off by end of day, yet also difficult to remove. Regret purchasing. Other Maybelline mascaras are much better.
    LJLP
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 March, 2025

    100% waterproof

    I went to a funeral today and cried all day. After 3 hours of crying, this didn't smudge, run, not even a little flake came off. 10/10 would definitely recommend. However it flakes from time to time on a regular day.
    Chick
    easy to apply: 5 out of 5
    easy to remove: 2 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 3 out of 5
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    21 February, 2025
    • Eye color: Green
    • Skin tone: Light
    • Skin type: Dry, Normal

    Transfers and smudges easy

    I like the brush but it transfers badly. I was in meetings one morning and went the bathroom and it looked like I had been crying and rubbing my eyes.
    1 reply from Maybelline Consumer Care team - 8 months ago
    Hi CTC. Thanks for reaching out about Maybelline Volum' Express The Falsies Push Up Drama Angel Mascara. We are sorry to hear you did not get the results you had expected. We always welcome our customers' feedback and suggestions, as they are valuable tools to improve our services and products in any way that we can. It is our hope you continue to use our products with greater success.
    CTC
    easy to apply: 4 out of 5
    easy to remove: 5 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 February, 2025Verified purchase
    • Eye color: Blue
    • Hair color: Blonde
    • Skin tone: Light
    • Skin type: Combination

    Awesome Mascara

    This is my favorite mascara!
    Amk1225
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 February, 2025Verified purchase
    • Skin type: Combination
    • Skin concern: Redness, Pores, Acne
    • Eye color: Grey
    • Skin tone: Light
    • Hair color: Brunette

    Easy to use!

    My fav for bottom lashes!
    carliet123
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    11 December, 2024Verified purchase

    dont buy if you have straight eyelashes

    my eyelashes fell down 😭
    1 reply from Maybelline Consumer Care team - 11 months ago
    Hi plantmom. Thanks for reaching out about Maybelline Volum' Express The Falsies Push Up Drama Angel Waterproof Mascara, We are sorry to hear this is not your new favorite mascara. We recommend trying Colossal Curl Bounce Waterproof Curling Mascara. This long wearing mascara delivers lasting bouncy lashes. Defies clumps. Defies smudging. Defies flaking. Up to 24HR wear. We hope you give it a try!
    plantmom
    value: 1 out of 5
    easy to remove: 5 out of 5
    easy to apply: 5 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    11 December, 2024Verified purchase
    • Skin tone: Medium
    • Skin type: Oily
    • Eye color: Brown
    • Hair color: Black
    • Skin concern: Acne, Uneven skin tone

    Depends where you get it.

    My friend gave me one and it worked really well, but I got one from target and there is no product on it,
    1 reply from Maybelline Consumer Care team - 11 months ago
    Hi there! We are sorry to hear about the experience you had with Maybelline Volum' Express The Falsies Push Up Drama Angel Waterproof Mascara. We would like to speak with you directly about it. Please give us a call @ 877-456-5287, 9:00 am - 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    Judy
    easy to apply: 5 out of 5
    long lasting: 5 out of 5
    quality: 1 out of 5
    easy to remove: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 December, 2024Verified purchase
    • Eye color: Green
    • Skin type: Oily
    • Skin tone: Medium
    • Hair color: Brunette

    Mascara

    I have been using this mascara for 10 years and have tried many high end ones… I keep coming back to this one! No smudging under eyes
    Emily
    easy to apply: 5 out of 5
    value: 5 out of 5
    quality: 5 out of 5
    long lasting: 5 out of 5
    easy to remove: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 October, 2024Verified purchase
    • Skin tone: Medium
    • Hair color: Brunette
    • Eye color: Brown
    • Skin concern: Dark circles, Blackheads, Acne, Pores
    • Skin type: Dry

    Yessssss

    The water proof mascara is my favorite. I use it ALL the time. It gives ton of length and volume
    23749282
    long lasting: 5 out of 5
    easy to remove: 5 out of 5
    easy to apply: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 September, 2024Verified purchase

    Stunning Results

    I bought this in waterproof because I have straight lashes. It held my curl amazingly, and the length this provided me with was out of this world. Zero clumping too. The shape of the brush fans your lashes out too to achieve the pretty "angelic" look. It really gives you a natural lash extension look, I would definitely repurchase.
    sooom
    easy to apply: 5 out of 5
    quality: 5 out of 5
    easy to remove: 5 out of 5
    value: 5 out of 5
    long lasting: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    18 August, 2024
    originally posted on maybelline.com
    Image

    love it!

    i’ve used this for two years and it’s amazing! i don’t like clunky mascara and this separates my lashes to make them look flawless! i highly recommend especially if you don’t like clumpy lashes!
    eyelove
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 August, 2024Verified purchase
    • Hair color: Brunette
    • Eye color: Brown

    Not for short eyelashes

    This mascara is terrible if you have short eyelashes. It might make them look longer but they are straight so it doesn’t really matter. I have bought other cheap mascaras that help my eyelashes hold a curl but this one doesn’t at all. My eyes water from allergies and this mascara came right off as soon as my eyes got a little watery
    1 reply from Maybelline Consumer Care team - 1 year ago
    Hi there! Thank you for your feedback on the Volum' Express The Falsies Push Up Drama Angel Mascara - 501 Blackest Black. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
    Kayasmom
    easy to remove: 5 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    easy to apply: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    28 May, 2024

    pretty decent

    good mascara, the wand someotjmes pokes my eye so i don't like that but other than that i like it
    emy
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy