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$10.99When purchased online
About this item
At a glance
Clean
Cruelty Free
Plant Based
Vegan
Highlights
- Thick, flexible brush precisely combs & lengthens each lash
- Plant-based waxes coat each lash for clump-free, buildable coverage
- Proven results show 94% of guests saw doubled lash thickness, 91% saw dramatic volume in one stroke and instant curl and lift in lashes!
- 100% cruelty free
Specifications
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Curling, Thickening
Net weight: .41 fl oz (US)
Features: Conditioning, Unscented, Non-Clumping, High Pigment Density, Smudge-Proof, Non-Flaking, Long Lasting, Built-In Brush
TCIN: 75560845
UPC: 717489901116
Item Number (DPCI): 052-00-0202
Origin: Made in the USA
Description
This iconic formula is highly rated for a reason! Our luxurious 10-in-1 mascara builds, lifts and dramatizes for sky-high lashes in a single stroke. Elite brush is designed to coat lashes from root to tip and tapered end delivers sleek, even saturation. Combs and separates to volumize and define each and every lash. Plant-based formulation protects and conditions, without smudging, flaking or clumping.
High drama curl, lift and dramatic volume in one-stroke. Contains ultra-rich pigments for an intense black, high-definition payoff.
How to use: Apply mascara from root-to-tip and build to desired intensity. Use tip for hard to reach lashes. Remove with makeup remover.
High drama curl, lift and dramatic volume in one-stroke. Contains ultra-rich pigments for an intense black, high-definition payoff.
How to use: Apply mascara from root-to-tip and build to desired intensity. Use tip for hard to reach lashes. Remove with makeup remover.
Clean
Your clear choice for clean. Formulated products are formulated without select chemicals of concern in the following chemical groups: phthalates, propyl- & butyl-parabens, formaldehyde donors, musks, nonylphenol ethoxylates ethanolamines, glycol ethers, siloxanes, and perfluorinated substances (PFAS). Additional details, by category:
• Beauty, Baby, Personal Care & Cleaning - also, cruelty free and/or not tested on animals.
• Pest Control - also classified as a Minimum Risk Pesticide by the EPA.
• OTC Medicines - also formulated without synthetic colors, artificial flavors and sweeteners, methyl-parabens, DMSO (Dimethyl sulfoxide), DMAA (1,3-dimethylamylamine), cyclodextrin, bisulfites and more.
• Supplements – formulated without ingredients prohibited in OTC products plus no amygdalin, ephedra, kratom, ethylenediaminetetraacetic acid (EDTA) anti-oxidants, pharmaceuticals like benfotiamine, phentermine and sulbutiamine, and more. Third-party certified by NSF or USP to be free from contaminants and adulterants. Sports Supplements also third-party certified as NSF Certified for Sport or Banned Substances Control Group (BSCG) Drug Free. Also, cruelty free and/or not tested on animals.
• Feminine Care, Adult Care & Diapers - fragrance free and chlorine free. • Pet Food - made with meat, poultry, or seafood as the first ingredient, and without artificial colors, flavors, or preservatives
• Car Seats - fabric, foam and labels made without intentionally added flame retardants and stain repellents (PFAS)Cruelty Free
A product has an independent third-party certification on pack or unqualified on-pack marketing claim relating to being cruelty-free and/or not tested on animals.Plant Based
A product that carries an unqualified on-pack plant-based statement referring to the product (not plant-based packaging).Vegan
A product that has an on-pack unqualified independent third-party certification or a statement that the entire product (not individual product components) is vegan. See how we make shopping for wellness even easier.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua/eau, synthetic beeswax, jojoba esters, copernicia cerifera (carnauba) wax/cera carnauba/cire de carnauba, glycerin, stearic acid, palmitic acid, acrylates copolymer, acacia senegal gum, aminomethyl propanol, caprylyl glycol, hydroxyethylcellulose, disodium phosphate, polysorbate 60, tocopherol, sodium phosphate, phenoxyethanol, potassium sorbate, sodium dehydroacetate, iron oxides (ci 77499).
Allergens & Warnings:
WARNINGS: KEEP OUT OF REACH OF CHILDREN. AVOID CONTACT WITH INSIDE OF EYES. IF CONTACT OCCURS, RINSE EYES THOROUGHLY WITH PLENTY OF WATER. DISCONTINUE USE IF IRRITATION OCCURS. DO NOT SHARE THIS PRODUCT WITH OTHERS.Shipping details
Estimated ship dimensions: 6.95 inches length x 2.73 inches width x 0.94 inches height
Estimated ship weight: 0.075 pounds
This item cannot be shipped to the following locations: United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Virgin Islands, U.S., APO/FPO, Guam (see also separate entry under GU), Northern Mariana Islands
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Hi, what are ingredients?
submitted by - 4 years ago
A: Hi there, here are the ingredients: Water/Aqua/Eau, Synthetic Beeswax, Jojoba Esters, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire De Carnauba, Glycerin, Stearic Acid, Palmitic Acid, Acrylates Copolymer, Acacia Senegal Gum, Aminomethyl Propanol, Caprylyl Glycol, Hydroxyethylcellulose, Disodium Phosphate, Polysorbate 60, Tocopherol, Sodium Phosphate, Phenoxyethanol, Potassium Sorbate, Sodium Dehydroacetate, Iron Oxides (CI 77499).
submitted byMilani Team - 4 years agoBrand expert
More to consider
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4.0 out of 5 stars with 149 reviews
54% would recommend
51 recommendations
easy to apply: 4.08 out of 5
long lasting: 3.57 out of 5
easy to remove: 4.26 out of 5
quality: 3.55 out of 5
value: 3.71 out of 5
Personal info
Skin tone:
Light
Hair color:
Auburn
Eye color:
Blue
Skin type:
Normal
Pass
2 out of 5 stars
Would not recommend
Want to be a hippy - 2 months ago, Verified purchaser
Pros - it doesn’t bother my sensitive eyes Cons - it does not last all day as shown in my pictures, it takes a million coats to look good (I do have blonde eyelashes so maybe that’s why??) I bought this in an effort to save money since grocery prices are killing my budget. I usually use Clinique or Tarte mascara. The day of the picture, I applied the mascara at 6:30, worked from 7-2:30 (teacher life), picked up my kids from school, did laundry, and made dinner. The picture is from after dinner, around 6. I was shocked when I saw how smudged it was — it reminded me of being back in college and falling asleep with mascara on after a night out. (Oh, the good ol’ days!) I can’t imagine how bad it would look after a workout or a good cry fest. I will not be repurchasing.
1 reply from Milani Team team - 2 months ago
Hello, thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
Best Mascara of all time
5 out of 5 stars
- 3 months ago
originally posted on Milani
Truely the best mascara, doesn't run or smear and make lashes fuller
Personal info
Eye color:
Blue
Skin tone:
Light
Skin type:
Normal
Hair color:
Blonde
Best mascara
5 out of 5 stars
Would recommend
WalshKC - 3 months ago, Verified purchaser
Better mascara than some of the top brands. Stays on without smearing or smudging, and no clumping!
Great mascara
5 out of 5 stars
Lucyloo23 - 3 months ago
originally posted on Milani
I love this mascara! I am 54 yrs old and this is the best that I have used. This is better than Too Faced mascara.
Makes older eyes young again
5 out of 5 stars
Grammy - 4 months ago
originally posted on Milani
This product goes on smoothly and is not clumpy like some mascaras.
Smooth mascara
5 out of 5 stars
AKF - 4 months ago
originally posted on Milani
Small bottle but one of the best mascaras ever and it goes on smooth
Horrible and flakey
1 out of 5 stars
Would not recommend
Honest review - 4 months ago
This is one of the worst mascaras I've ever tried. It flakes completely off in about three hours it gets in your eyes and basically disintegrates off of your eyelashes
1 reply from Milani Team team - 3 months ago
Thanks so much for your feedback. We're so sorry to hear of our experience. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns. – Milani
Good change!
4 out of 5 stars
ML - 5 months ago
originally posted on Milani
[This review was collected as part of a promotion.] I’m used to having to apply 2 mascaras to get any sort or volume, but with this one I only need it by itself and it looks amazing!
Not the best
3 out of 5 stars
Would not recommend
Katie - 5 months ago
I wanted to love this mascara! The reviews are great but the mascara not so much. I has little black flakes under my eyes half way through the day.
Love this Mascara
5 out of 5 stars
Shelley - 5 months ago
originally posted on Milani
My lashes look thick and long and as I have thin hair lashes this mascara has been a great improvement; I will not use anything else.
LOVE IT!
5 out of 5 stars
JP - 5 months ago
originally posted on Milani
I love the mascara! Just what I needed. Provides length and volume!
Mascara
5 out of 5 stars
Nic - 5 months ago
originally posted on Milani
This mascara covers each of my lashes and fills while lengthening them! Also feels super light like your not wearing anything. It also has a brush instead of the silicone applicator which i feel helps with better more even coverage.
Personal info
Skin tone:
Light
Skin type:
Combination
New fav
5 out of 5 stars
Would recommend
Danielle - 6 months ago, Verified purchaser
A great drugstore mascara!
I love this mascars
5 out of 5 stars
Diane Croyle - 6 months ago
originally posted on Milani
It makes my lashes full and does not flake off. Lasts all day.
Get you one ☝️
5 out of 5 stars
Daisy - 6 months ago
originally posted on Milani
I really like this Mascara. Leaves your eyelashes full and bold. This was the first Mascara my daughter ever used and loves it.
Suggest waterproof
4 out of 5 stars
Ash - 6 months ago
originally posted on Milani
Love the mascara, highly recommend the waterproof. I got non waterproof and the mascara smears under my eyes like if I was crying. So constantly wiping my eyes
Great lift for your lashes!
5 out of 5 stars
Casey P. - 6 months ago
originally posted on Milani
[This review was collected as part of a promotion.] With other mascaras, I felt that even shortly after doing my makeup my eyelashes were already appearing somewhat flattened and not as I intended. This mascara promotes that it lifts eyelashes, and it does. It's nice to know that the time I take to curl my eyelashes is no longer it a waste. This mascara continues to hold that shape throughout the day.
Highly Rated Mascara
5 out of 5 stars
Rockie - 6 months ago
originally posted on Milani
This mascara is my favorite! It lengthens each lash and they stand out without clumping together
Best drugstore mascara
5 out of 5 stars
Sugandha - 6 months ago
originally posted on Milani
I have tried a lot of mascaras and I’ve instantly loved this one because it works wonders. It gives me an instant volume and my lashes look longer and defined without clumping. My lashes are straight and this mascara curled them. I applied 2 layers quickly and then let the mascara dries down and the result was nice. Love the applicator that grabs even my tiniest lash. And also, love the beautiful and luxurious packaging.
Not long lasting
2 out of 5 stars
Would not recommend
Hirlypop - 7 months ago, Verified purchaser
This goes on really nice, but I find that throughout the day it always gets under my eyes. I’m really good about not even rubbing my eyes and it still somehow always ends up looking like undereye bags half way through the day. Would not recommend if you have watery eyes