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Milani Highly Rated Mascara Black - 0.4 fl oz
$10.99
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- Thick, flexible brush precisely combs & lengthens each lash
- Plant-based waxes coat each lash for clump-free, buildable coverage
- Proven results show 94% of guests saw doubled lash thickness, 91% saw dramatic volume in one stroke and instant curl and lift in lashes!
- 100% cruelty free
Description
This iconic formula is highly rated for a reason! Our luxurious 10-in-1 mascara builds, lifts and dramatizes for sky-high lashes in a single stroke. Elite brush is designed to coat lashes from root to tip and tapered end delivers sleek, even saturation. Combs and separates to volumize and define each and every lash. Plant-based formulation protects and conditions, without smudging, flaking or clumping.
High drama curl, lift and dramatic volume in one-stroke. Contains ultra-rich pigments for an intense black, high-definition payoff.
How to use: Apply mascara from root-to-tip and build to desired intensity. Use tip for hard to reach lashes. Remove with makeup remover.
High drama curl, lift and dramatic volume in one-stroke. Contains ultra-rich pigments for an intense black, high-definition payoff.
How to use: Apply mascara from root-to-tip and build to desired intensity. Use tip for hard to reach lashes. Remove with makeup remover.
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Curling, Thickening
Net weight: .4 fl oz (US)
Features: Unscented, Conditioning, Non-Clumping, High Pigment Density, Smudgeproof, Long Lasting, Non-Flaking, Built-In Brush
TCIN: 75560845
UPC: 717489901116
Item Number (DPCI): 052-00-0202
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua/eau, synthetic beeswax, jojoba esters, copernicia cerifera (carnauba) wax / copernicia cerifera cera / cire de carnauba, glycerin, stearic acid, palmitic acid, acrylates copolymer, acacia senegal gum, aminomethyl propanol, caprylyl glycol, hydroxyethylcellulose, disodium phosphate, polysorbate 60, tocopherol, sodium phosphate, phenoxyethanol, potassium sorbate, sodium dehydroacetate, iron oxides (ci 77499).' '
Shipping details
Estimated ship dimensions: 6.95 inches length x 2.73 inches width x 0.94 inches height
Estimated ship weight: 0.075 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this product gluten free?
submitted by Gabby - 11 months ago
A: Hi there, thanks for your question. The Highly Rated Mascara is not gluten-free. We recommend reviewing the ingredient list and consulting with your healthcare provider if you have sensitivities.
submitted byTarget Brand Expert - 10 months ago
Q: Hi, what are ingredients?
submitted by - 6 years ago
A: Hi there, here are the ingredients: Water/Aqua/Eau, Synthetic Beeswax, Jojoba Esters, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire De Carnauba, Glycerin, Stearic Acid, Palmitic Acid, Acrylates Copolymer, Acacia Senegal Gum, Aminomethyl Propanol, Caprylyl Glycol, Hydroxyethylcellulose, Disodium Phosphate, Polysorbate 60, Tocopherol, Sodium Phosphate, Phenoxyethanol, Potassium Sorbate, Sodium Dehydroacetate, Iron Oxides (CI 77499).
submitted byMilani Team - 6 years agoBrand expert
This product is featured in a recent Target Finds story
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Guests are saying
Milani Highly Rated Mascara has garnered a loyal following for its ability to hold curls and provide a feathery, natural look. Many guests appreciate its versatility, allowing for both subtle and dramatic lash effects without clumping. While some have experienced flaking and packaging issues, the overall sentiment leans towards satisfaction with its performance, especially for those seeking length and volume. This mascara is a great choice for anyone looking to enhance their lashes effortlessly.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 250 reviews
easy to apply: 4.15 out of 5
easy to remove: 4.32 out of 5
long lasting: 3.71 out of 5
quality: 3.65 out of 5
value: 3.79 out of 5
60% would recommend
60 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
5 November, 2025Verified purchase
Love my milani mascara
My favorite mascara I use daily! It's somewhat thick but in all the right places🤭
5 out of 5 stars
23 September, 2025
originally posted on Milani
Love it!
[This review was collected as part of a promotion.] This mascara did exactly what it was suppose to do!
5 out of 5 stars
9 September, 2025
originally posted on Milani
Awesome!!!
I love this mascara, it makes your lashes look longer and gives you the perfect look of thickness. It’s not clumpy.
1 out of 5 stars
8 September, 2025
originally posted on Milani
Highly rated mascara
I love all your other products but very disappointed with HIGHLY RATED mascara very clumpy made my lashes stick together. I have sent an email to CS.
5 out of 5 stars
Thumbs up graphic, would recommend
25 July, 2025Verified purchase
- Hair color: Blonde
- Eye color: Hazel
- Skin type: Normal
- Skin tone: Medium
Love everything !!
Natural look , that adds length!!
5 out of 5 stars
21 July, 2025
originally posted on Milani
All Natural
The best Mascara hands down. Do not spend money on high end designer brands because Milani over-exceeds all expectations.
5 out of 5 stars
7 July, 2025
originally posted on Milani
Lifesaver mascara
This mascara is excellent. My lashes are fading with age and this just helped them look natural like they used to look.
5 out of 5 stars
Thumbs up graphic, would recommend
23 May, 2025Verified purchase
- Eye color: Brown
- Skin tone: Light
- Skin concern: Pores
- Skin type: Normal
- Hair color: Red
Love this product!
Love the fullness it provides!
4 out of 5 stars
20 March, 2025
originally posted on Milani
Truly natural-looking; REALLY holds curl well!
I have repurchased Milani Highly Rated mascara four or five times now; I've been using it since its release and haven't felt the need to try or use a different mascara since. I have long lashes with average thickness, but they are quite straight and WILL NOT hold a curl. I've tried so many different mascaras, heated curlers, etc--Milani Highly Rated is the only mascara I've ever used that'll hold the curl in my lash right up until I take my makeup off! Years later and sometimes I still can't believe it how incredibly this mascara holds a curl--just WOW. This mascara does a fabulous job of helping to give you that ethereal and romantic aesthetic--it makes your lashes look and feel incredibly feathery and light; gives a fluttery, flirty look. I've never enjoyed lashes that were too 'thick', and I don't like clumpy or spidery lash looks. If that IS the look you're going for, however, you could 100% achieve it with this mascara really easily--it's a versatile product. It's not at all waxy and it has a decent 'grip' to it. The ONE negative quality of this mascara--not a negative for me personally, but potentially for most other mascara wearers--is that when you build it up, it does flake easily. You CAN build it up, definitely, and it looks gorgeous when you do, but you have to comb through very quickly after applying while the mascara is still as wet as possible. If you comb through this mascara when it's dry, it WILL flake, and it'll flake a LOT--that's the only reason I'm not giving this product five stars. Other than that--and I wouldn't call this a negative, it's just a characteristic of the mascara--it doesn't provide hyper-definition. It defines your lashes, sure, all mascaras do, but it is a subtle definition and separation. For ME this product is five stars, but I realize I'm not in the majority of mascara wearers here applying only one very light coat; most people apply two coats (or more). For a quick one-and-done, though, it is truly remarkable at giving natural looking definition and fullness, nice length, and it *really* holds a curl well!
3 out of 5 stars
Thumbs down graphic, would not recommend
14 March, 2025
- Skin tone: Light
- Eye color: Brown
- Skin type: Combination
- Hair color: Blonde
Milani mascara
I like the volume the mascara gives you it does come off easily when rubbed on any fabric. I had to toss the full product because the gold on the lid was peeling and spreading all over my face and make up bag.
3 out of 5 stars
Thumbs up graphic, would recommend
5 March, 2025Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Acne
- Hair color: Black
- Eye color: Black
Ehh it's alr
Ehhh its okay good for younger kids
1 out of 5 stars
Thumbs down graphic, would not recommend
22 February, 2025Verified purchase
not worth the money
have to work it in more than any other mascara i’ve used and was immediately too dry. after 3 uses it was a dry, crumbly mess and had to get rid of it. i feel like i used it years ago and the formula was better and the reason i repurchased. just try another
1 reply from Milani Team team - 9 months ago
Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
1 out of 5 stars
5 February, 2025
originally posted on Milani
dangerous cheap flakey outer wrap on tube
I purchased this mascara about 2 months ago and the gold wrapping on the mascara tube peels off into a bunch of tiny pieces and gets everywhere. I tried wipe off what i could and use the mascara again but gold flakes fell into my eye. Not only was it painful, I messed up my makeup right before work trying to blink out the stupid pieces. Definitely going to try to get a refund.
4 out of 5 stars
Thumbs up graphic, would recommend
13 November, 2024Verified purchase
- Skin concern: Sensitivity, Blackheads, Acne, Pores
- Hair color: Black
- Eye color: Brown
- Skin type: Dry, Normal, Combination, Oily
- Skin tone: Medium
Pretty
Can’t wait to use it while applying my makeup on.
5 out of 5 stars
20 September, 2024
originally posted on Milani
Affordable
This is a great mascara and it's so affordable. When they go on sale I stock up.
5 out of 5 stars
18 August, 2024
originally posted on Milani
#1 in my book
[This review was collected as part of a promotion.] My GO TO. No clumping & perfect application ever time!
5 out of 5 stars
7 August, 2024
originally posted on Milani
LOVE IT is my fave!
I love this whole line and especially their mascaras. Clean, cruelty free and so easy to smoothly apply.
5 out of 5 stars
31 July, 2024
originally posted on Milani
Perfect Mascara
Goes on smoothly, no clumps, long brush, really extends my lashes.
5 out of 5 stars
27 May, 2024
originally posted on Milani
Mr
My wife love Milani mascara I always buy it for her on every occasion
5 out of 5 stars
24 April, 2024
originally posted on Milani
Mascara
[This review was collected as part of a promotion.] Great quality, lengthening, long lasting, good application