Specialized, buildable formula along with oversized brush delivers extreme volume & intense colour in one sweep.
Separates, lengthens and plumps each lash for a false lash look without clumping.
Smudge-proof
Water-resistant
Ophthalmologically approved
Fragrance-free
Paraben-free
Description
Make your eyes stand out with Pixi Large Lash Mascara. This volumizing mascara leaves lashes looking longer and fuller with just one swipe. Bring some subtle drama to your eyes by applying only one coat, or go bold with multiple layers for eyes that are sure to wow.
Pixi was created 20 years ago by makeup artist Petra Strand. Pixi has a loyal worldwide following thanks to high quality, natural and skin-loving ingredients utilized for both makeup and skincare. Petra’s passion is to create beauty products that achieve a healthy-looking, natural glow in no time. The now iconic Glow Tonic was created as the perfect skin-prep before makeup, and continues to make women look themselves, only better.
Suggested Age: 17 Years and Up
Health Facts: Paraben-Free, Aluminum-Free, Phthalate-Free, Formaldehyde Donor-Free, No Fragrance Added, Contains Vitamin E, Nonylphenol Ethoxylate Free, Formaldehyde-Free, Sodium Lauryl Sulfate-Free, Sulfate-Free, Butylparaben-Free, Propylparaben-Free
Estimated ship dimensions: 5.7 inches length x 0.9 inches width x 0.9 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
This mascara has garnered mixed feedback from guests, with many praising its ability to lengthen and volumize lashes without clumping. The brush design is often highlighted for its effectiveness in coating each lash. However, some guests have experienced issues with flaking and irritation, particularly those with sensitive eyes. Overall, it offers a natural look and is favored for its cruelty-free formulation, making it a popular choice for everyday use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0
4 out of 5 stars
189 star ratings
4.0 out of 5 stars with 189 reviews
easy to apply
4.2 out of 5
easy to apply: 4.17 out of 5
easy to remove
4.4 out of 5
easy to remove: 4.38 out of 5
long lasting
3.7 out of 5
long lasting: 3.71 out of 5
quality
3.8 out of 5
quality: 3.8 out of 5
value
3.5 out of 5
value: 3.49 out of 5
56% would recommend
74 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
25 June, 2026Verified purchase
Skin tone: Medium
Skin type: Combination
Hair color: Black
Eye color: Black
(no review title)
cute when freshly applied but it is very easy to smug.
Target Team Member
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
1.0 out of 5
long lasting: 1 out of 5
quality
2.0 out of 5
quality: 2 out of 5
value
2.0 out of 5
value: 2 out of 5
Did you find this review helpful?
3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
21 October, 2025Verified purchase
pixi mascara
not as great as expected but nonclumping
Sa
easy to apply
3.0 out of 5
easy to apply: 3 out of 5
easy to remove
3.0 out of 5
easy to remove: 3 out of 5
long lasting
2.0 out of 5
long lasting: 2 out of 5
quality
3.0 out of 5
quality: 3 out of 5
value
3.0 out of 5
value: 3 out of 5
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
3 October, 2025Verified purchase
Not good for sensitive eyes
I've had some good luck with Pixi products, but this one wasn't great. It was okay, but the wand seemed to add a bit of clumpiness. I'm not sure why it's so expensive. The worst is that the mascara irritated my eyes. I have super-sensistive eyes, and I get reactions to a lot of dark pigments in makeup, so this probably wouldn't be an issue for most people, but be aware.
lifeboatb
easy to apply
2.0 out of 5
easy to apply: 2 out of 5
easy to remove
3.0 out of 5
easy to remove: 3 out of 5
long lasting
3.0 out of 5
long lasting: 3 out of 5
quality
2.0 out of 5
quality: 2 out of 5
value
1.0 out of 5
value: 1 out of 5
4 guests found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
19 September, 2025Verified purchase
Hair color: Blonde
Skin concern: Redness
Skin type: Normal
Skin tone: Light
Eye color: Brown
Great mascara wand but not great mascara
The brush is perfect to make the lashes look long and full but the mascara formulation will flake off over the day.
Kristen J
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
1.0 out of 5
long lasting: 1 out of 5
quality
3.0 out of 5
quality: 3 out of 5
value
3.0 out of 5
value: 3 out of 5
3 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
11 June, 2025Verified purchase
Reformulated for the worse?
This was my go-to mascara for several years… until now. I bought my new tube in May 2025 and the flakes I’m getting are unreal. This mascara has NEVER flaked before, but now it is insane! I’m not talking one or two flakes, I’m talking major flakes. Has this been reformulated? I hate to give my once favorite a bad review 😞
Need something new
easy to apply
1.0 out of 5
easy to apply: 1 out of 5
easy to remove
1.0 out of 5
easy to remove: 1 out of 5
long lasting
1.0 out of 5
long lasting: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
6 guests found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
11 April, 2025Verified purchase
Not like it used to be....
I used to LOVE this mascara but it doesn’t seem the same anymore….it flakes off and gets in my eyes. It’s a bummer.
mld
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
1.0 out of 5
long lasting: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
5 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
20 March, 2025Verified purchase
Skin tone: Light
Skin type: Normal
Skin concern: Acne, Sensitivity
Don't waste the money
Super crumbly. Didn't stay on. Flaked and got into my eyes.
BlueberryBumblebee
easy to apply
2.0 out of 5
easy to apply: 2 out of 5
easy to remove
2.0 out of 5
easy to remove: 2 out of 5
long lasting
1.0 out of 5
long lasting: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
27 February, 2025Verified purchase
Flakes and Damaged Lashes
This is the only product from Pixi that has been AWFUL. Not only does it flake all over my face, but it has damaged my lashes in less than 2 weeks use. My lashes have become brittle and are falling off in clumps. Not sure if I can return without box.
Dogi
easy to apply
4.0 out of 5
easy to apply: 4 out of 5
easy to remove
3.0 out of 5
easy to remove: 3 out of 5
long lasting
1.0 out of 5
long lasting: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
16 January, 2025Verified purchase
Hair color: Brunette
Skin type: Combination
Skin concern: Acne, Puffiness, Redness
Eye color: Brown
Skin tone: Light
Great mascara
I really like this mascara! It goes on well with no clumping, and I love the length it gives. I’m lucky enough to already have longer eyelashes and this mascara works great for me. Only complaint is that the brown is very hard to tell it’s brown it’s more black or a deep brown at best. Overall 8/10 really like this mascara
Sam
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
20 September, 2024
Love
I love this mascara. It makes my lashes look long and full without being clumpy or weird. The only thing I dislike is that the tube is thick/bulky-ish. Like a giant fat crayon for toddlers. The actual product itself is wonderful.
LeicaBoss
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?
3 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
19 September, 2024Verified purchase
Hair color: Brunette
Skin concern: Aging
Skin type: Normal, Combination
Skin tone: Medium
Eye color: Brown
Not Much Going On
I wanted to love this mascara, as I back what her company is all about. But it is too dry, I could barely get product onto my lashes. It's almost as if the mascara was drying out already. It's not worth spending the money on for me.
Riss
value
2.0 out of 5
value: 2 out of 5
easy to apply
3.0 out of 5
easy to apply: 3 out of 5
easy to remove
4.0 out of 5
easy to remove: 4 out of 5
long lasting
3.0 out of 5
long lasting: 3 out of 5
quality
2.0 out of 5
quality: 2 out of 5
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
23 June, 2024Verified purchase
Dried up
I have been buying this mascara brand & color for years and love it. However, this one was dried up. I would have returned it but I threw out the box.
quality
1.0 out of 5
quality: 1 out of 5
4 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
20 February, 2024Verified purchase
Skin type: Normal
Eye color: Green
Hair color: Red
Skin tone: Light
EWG approved!
This is an affordable mascara that’s EWG approved and actually looks nice
Laurface
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
3 December, 2023Verified purchase
Eye color: Blue
Skin tone: Light
Skin type: Combination
Sad
I took a chance on this despite the reviews because I really wanted brown. This mascara gives ~nothing~. Unless you want the most no makeup makeup look, this is not good. It lengthens but does not volumise or deposit much product into the lashes at all.
Cassidy1021
long lasting
1.0 out of 5
long lasting: 1 out of 5
quality
1.0 out of 5
quality: 1 out of 5
easy to apply
3.0 out of 5
easy to apply: 3 out of 5
easy to remove
3.0 out of 5
easy to remove: 3 out of 5
value
1.0 out of 5
value: 1 out of 5
5 guests found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
1 November, 2023Verified purchase
Skin tone: Light
Not gery effective.
Good that it’s not perfumed and cruelty free. Bad in that it is too wet. Shake of brush is too big to get into roots of lashes. Doesn’t dry nicely.
Xc
easy to apply
1.0 out of 5
easy to apply: 1 out of 5
quality
2.0 out of 5
quality: 2 out of 5
4 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
1 November, 2023Verified purchase
Skin concern: Sensitivity
Skin tone: Medium
Skin type: Normal
Hair color: Black
Eye color: Brown
Love it
I love this stuff. I have straight, medium thick eyelashes and this mascara lifts, curls, gives them volume and length.
Jullles
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
28 October, 2023
Skin type: Combination
Skin concern: Uneven skin tone, Dullness
Hair color: Blonde
Skin tone: Light
Eye color: Green
BEST BROWN MASCARA
The best true brown mascara. I only wear brown and brown mascara girlies know how hard it is to find. This is amazing. I have short thin natural lashes and this coats every lash so evenly. See picture for with and without!
This is the best mascara I’ve ever used. I’ve used mascaras in all price ranges over the years. This one is my favorite. It’s so easy to apply and does not flake. It gives a fuller longer look without looking over done or fake.
Kps
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
long lasting
5.0 out of 5
long lasting: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
16 August, 2023
Hair color: Brunette
Skin tone: Light
Skin concern: Pores, Redness, Sun damage, Uneven skin tone
Eye color: Green
Skin type: Normal
Perfect
This is the perfect shade for me. I don’t like wearing black mascara because I don’t like wearing any make up really and this shade looks more natural when I was to do a very light look.
KTR
long lasting
5.0 out of 5
long lasting: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
easy to remove
5.0 out of 5
easy to remove: 5 out of 5
easy to apply
5.0 out of 5
easy to apply: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
8 August, 2023Verified purchase
Hair color: Blonde
Skin tone: Medium
Skin type: Combination
Eye color: Blue
Skin concern: Acne, Aging, Blackheads
Love!
Love this mascara! I have always been very selective when it comes to mascaras, however, the brown and black are wonderful! It adds volume and length to my long, but very thin eyelashes. The price is also great!
