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Nuloom Folklore Wool Area Rug - 2 of 4Nuloom Folklore Wool Area Rug - 3 of 4Nuloom Folklore Wool Area Rug - 4 of 4
Nuloom Folklore Wool Area Rug - 1 of 4

Nuloom Folklore Wool Area Rug, 3' x 5', Multicolor

$138.99 reg $198.56
Sale save $59.57 (30% off)

In Stock

Free 30-day return by mail or in store

Free 30-day return by mail or in store

Return this item by mail or in store within 30 days for a full refund.
Sold & shipped by Nuloom
Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Whimsical Design: This area rug combines traditional elegance with whimsical flair, featuring a sophisticated floral pattern. With earth-tones and classic elegance , this rug is the perfect finishing touch to any room.
  • Designed for Every Room: This floral area rug is great for high traffic areas of your home while remaining soft to the touch. It ensures lasting style in your living room, bedroom, dining room, home office, or hallway.
  • Premium Quality: Expertly crafted from 80% wool and 20% cotton in India, this area rug offers exceptional quality with handmade durability and a gentle feel underfoot. Quality craftsmanship and materials maintain texture, color, and overall beauty that is unique to your home.
  • Cozy Pile Height: The medium pile height of this rug strikes a perfect balance between style and practicality. It adds a sophisticated element to your décor while providing depth to your space with a cozy touch.
  • Easy Maintenance: This area rug is extremely easy to maintain. Simply vacuum regularly and spot clean for lasting beauty. For tough stains, we recommend professional cleaning as needed. The rug may contain temporary creases upon arrival; roll out the rug and allow time for creases to flatten and settle. A rug pad is recommended to prevent slipping and to increase durability for a softer, more comfortable feel underfoot.

Description

Meet the Folklore Wool Rug—your cottage-core dream. This enchanting style emphasizes earthy, lived-in tones and pairs them with structured, floral motifs. Constructed from cozy wool, it’s the perfect foundation for a life full of whimsy, beauty, and afternoons spent reading your favorite book.
Features: Rectangle (shape)
Dimensions (Overall): 60 inches (L), 36 inches (W)
Fabric Name: Tufted
Construction Technique: Handmade
Style: Area Rugs
Indoor/Outdoor: Indoor
Backing Material: 100% Cotton
Rug Material: 80% Wool, 20% Cotton
Pile type: Cut and Loop
Protective Qualities: Not Applicable
Rug pile height: Low Pile (Less Than 0.5")
Industry or Government Certifications: No Certifications
Product Name: Nuloom Folklore Wool Area Rug, 3' x 5', Multicolor
Care & Cleaning: Rug Pad Recommended
TCIN: 1000664482
UPC: 840406416704
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 37 inches length x 7 inches width x 7 inches height
Estimated ship weight: 11 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Nuloom

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this rug suitable for all rooms in the house?

submitted by AI Shopping Assistant - 2 months ago

  • A: Yes, it is designed for use in living rooms, bedrooms, dining rooms, home offices, and hallways.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What is the primary material used in this rug?

submitted by AI Shopping Assistant - 2 months ago

  • A: The rug is primarily made from 80% wool and 20% cotton, ensuring quality and comfort.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Can this rug be used in high traffic areas?

submitted by AI Shopping Assistant - 2 months ago

  • A: Yes, this rug is designed for high traffic areas while remaining soft and durable.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What is the pile height of the rug?

submitted by AI Shopping Assistant - 2 months ago

  • A: The rug features a medium pile height, balancing style and practicality for your space.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: How should I maintain this area rug?

submitted by AI Shopping Assistant - 2 months ago

  • A: Regular vacuuming and spot cleaning are recommended for maintenance; professional cleaning is suggested for tough stains.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What are the colors in the rug

submitted by Shopper - 2 months ago
See all questions (6)

Additional product information and recommendations

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Nuloom Ella Wool Area Rug
3.9 out of 5 stars with 10 ratings
3.6 out of 5 stars with 13 reviews
50% would recommend
2 recommendations
1 out of 5 stars
29 January, 2026Verified purchase

(no review title)

Very pretty but the smell is quite bad.
Lisa
Did you find this review helpful?
4 out of 5 stars
Thumbs up graphic, would recommend
2 December, 2025Verified purchase

(no review title)

It’s beautiful! The only negative is- I’ll say I’ve owned wool rugs before, but this one is especially shedding.
Jenn
Did you find this review helpful?
4 out of 5 stars
24 November, 2025
originally posted on nuLOOM.com
Image

Nice rug!

[This review was collected as part of a promotion.] Like this rug! Thick and comfy. Not the softest rug I've ever had but feels nice on bare feet.
Lee W.
Did you find this review helpful?
3 out of 5 stars
20 November, 2025
originally posted on nuLOOM.com
Image

Super bummed about the color

This is getting a 3 star from me because in hindsight, there were things I could have looked into that would have made me realize this rug was not for me. First, once you scroll through some of the pictures, you can see the blue hue. Also, I didn't read a single review and there are plenty that note color issues. So, part of this is on me, for sure. At the same time, I don't know why this is even called black. It's not black, so why call it that? It's clearly blue. That's a bit annoying. And it's not a matter of how pictures look on different screens, it's a matter of having the word black listed at all. Other people do not that they can't tell it's anything other than black in their homes but again, that doesn't mean it's black. It's a very dark blue that looks black in some lighting. Those are two different things. Anyway, bit frustrated because I do need a true black rug so hopefully the return process is easy. I've shopped from here before and was happy, so I'll still consider this website in the future. But I will be more careful researching any future orders.
Monique
1 guest found this review helpful. Did you?
5 out of 5 stars
14 November, 2025
originally posted on nuLOOM.com
Image

Love, love this rug

[This review was collected as part of a promotion.] I’m in love this rug! Good quality, thick and beautiful to look at!
Christine E.
Did you find this review helpful?
5 out of 5 stars
11 November, 2025
originally posted on nuLOOM.com
Image

Perfect

[This review was collected as part of a promotion.] First rug I've ever purchased new or online, and it's just as expected. Zero smell, and it's heavy enough that all the corners laid flat immediately after opening it. I also vacuumed it right away, and didn't notice any shedding. Other commenters noted that it looks blue rather than black, but it only looks slightly navy to me if my face is right next to it on the floor. From standing height it's black. Either way, it looks and feels great.
HM
Did you find this review helpful?
4 out of 5 stars
11 November, 2025
originally posted on nuLOOM.com
Image

Worth it, but

[This review was collected as part of a promotion.] First, the black is a little more grey-blue than black. Second, there is more "black" space than not (which is fine by me) than what the picture makes me anticipate. Third, yes it sheds. You will need to vacuum frequently at the beginning. Fourth, yes, the rug does snag fairly easily, even with the vacuum agitator at the highest setting. I think this is due to my dog, and not the vacuum. Is this rug pet friendly? No, not really. I wouldn't call it sturdy, but it is nicely thick and dampens sound well. The soft back means that it lies flat much better and faster than a rug with the hard backing, but you will need a rug pad to keep it in place. Overall, worth the price and would buy again, even with a big dog who is heck bent on tearing it up, lol
Alyssa C.
Did you find this review helpful?
2 out of 5 stars
27 October, 2025
originally posted on nuLOOM.com
Image

Kinda feeling a little catfished

Rug is nice and thick and beautiful, it has that going for it. I’ve been looking for a rug since April and this one fit the bill. A black rug with a botanical pattern without looking like spring break in Florida and looking like a cozy moody vibe. It looked perfect so I decided to spring for it. I was a little disappointed to receive this rug just to see that it looks much more dark NAVY BLUE than black and there’s already many threads shedding out of the rug. I’m upset with color and quality for the price paid. Colors should be represented accurately when you’re selling a home design product online. You can see in my photo below my sock is a standard black, the rug looks very navy. Once again, beautiful design pattern but otherwise I’m pretty let down. If you’re looking for a BLACK base color rug, this probably isn’t the one for you.
Jennie
Did you find this review helpful?
2 out of 5 stars
22 October, 2025
originally posted on nuLOOM.com
Image

Ok

[This review was collected as part of a promotion.] Slightly different colors than the pictures. Not as bright as pictured but good quality material.
Megan J.
Did you find this review helpful?
2 out of 5 stars
Thumbs down graphic, would not recommend
19 October, 2025Verified purchase

Navy not Black

Print is nice but the color is navy, not black. Material is very rough. Came in a box that was too big for the rug and arrived all beat up. Returned.
Rebecca
Did you find this review helpful?
5 out of 5 stars
16 October, 2025
originally posted on nuLOOM.com
Image

Love this rug!

[This review was collected as part of a promotion.] Rug is well made and absolutely beautiful. Colors are pretty accurate to picture
Kim L.
Did you find this review helpful?
5 out of 5 stars
7 October, 2025
originally posted on nuLOOM.com
Image

Perfect!

[This review was collected as part of a promotion.] The rug is beautiful and exactly as I hoped.
Kathleen F.
Did you find this review helpful?

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