$5.99 ($1.43/ounce)
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Guests are saying
The Colgate Optic White Purple Toothpaste offers a unique approach to teeth whitening with its innovative purple formula that neutralizes yellow tones. Many guests appreciate its refreshing mint flavor and the noticeable improvement in teeth brightness after just a few uses. The easy-to-squeeze packaging and gentle formula make it suitable for daily use, especially for those with sensitive teeth. While some guests have mixed feelings about its effectiveness, many find it a fun and effective addition to their oral care routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 528 reviews
effectiveness: 3.82 out of 5
quality: 3.89 out of 5
value: 3.75 out of 5
67% would recommend
28 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
1 February, 2026Verified purchase
Love it!
I love this toothpaste, I’ll buy it over and over
1 out of 5 stars
3 January, 2026
originally posted on Colgate
Mediplus better than this
Not bad.In Bangladesh mediplus brand more better thab this colgate
1 reply from Customer Care team - 1 month ago
We appreciate you giving our tooth paste a try and letting us know your thoughts. If you’d like to explore other options, we’re here to help at 1-800-468-6502.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 December, 2025Verified purchase
Doesn't work
It does not whiten, I was looking for a new paste just to change things up, and I have used it twice everyday- sometimes three depending on what I ate throughout the day, 2 minutes with an electric brush. I’m an avid coffee drinker and this just doesn’t do the job. It just leaves purple spots all over the sink and it’s just very messy. It also stains your gingiva around your teeth - which I should have guessed because it’s literally a purple toothpaste😂
5 out of 5 stars
27 December, 2025Verified purchase
(no review title)
Love how white my teeth are after brushing
5 out of 5 stars
Thumbs up graphic, would recommend
22 December, 2025Verified purchase
Colgate toothpaste
makes your teeth feel great
5 out of 5 stars
13 November, 2025Verified purchase
(no review title)
It works great
5 out of 5 stars
Thumbs up graphic, would recommend
26 October, 2025Verified purchase
Pleasantly Surprised!
At first I thought purple toothpaste was a ridiculous concept. But, after trying this Colgate Purple, we absolutely won't use anything else! We love the flavor, the way it foams and how it cleans!
5 out of 5 stars
Thumbs down graphic, would not recommend
25 October, 2025Verified purchase
(no review title)
⭐️⭐️⭐️⭐️⭐️
4 out of 5 stars
Thumbs up graphic, would recommend
16 October, 2025Verified purchase
Works but makes your teeth sensitive.
This toothpaste works over time but it leaves your teeth a little sensitive.
5 out of 5 stars
Thumbs up graphic, would recommend
14 October, 2025Verified purchase
Colgate purple
This toothpaste is great let it sit on your teeth a few seconds or minutes and it works better than it already does.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 September, 2025Verified purchase
Not what i expected
This product is not something I would Purchase again.
5 out of 5 stars
10 September, 2025
originally posted on influenster.com
next level stain removal
This tooth paste helps so much with whitening and getting rid of previous stains. It leaves your breath so fresh and clean too!
5 out of 5 stars
10 September, 2025
originally posted on influenster.com
next level stain removal
This tooth paste helps so much with whitening and getting rid of previous stains. It leaves your breath so fresh and clean too!
2 out of 5 stars
8 August, 2025
originally posted on influenster.com
Not as expected
Not like the other Colgate Optic White. Does not have that refreshing taste, nor gives your teeth that squeaky clean feeling. It does get pretty foamy in your mouth but I prefer other Optic White toothpaste
1 reply from Customer Care team - 6 months ago
Hi! We are sorry to hear you had this experience with one of our products. We would like to gather more info. When you are free please give us a call. We are open Monday through Friday, 9am-5:30pm, EST. 1-800-225-599.
2 out of 5 stars
8 August, 2025
originally posted on influenster.com
Not as expected
Not like the other Colgate Optic White. Does not have that refreshing taste, nor gives your teeth that squeaky clean feeling. It does get pretty foamy in your mouth but I prefer other Optic White toothpaste
1 reply from Customer Care team - 12 days ago
Thanks for giving us a try, but we're sorry to hear it didn't work as expected. We will let our team know!
4 out of 5 stars
25 July, 2025
originally posted on influenster.com
A whitening game-changer, instantly brightens teet
It instantly brightens my smile by neutralizing yellow tones - just like a purple shampoo but for your teeth. My mouth feels super clean, fresh, and not overly minty or harsh. It’s gentle enough for daily use, and I saw a noticeable difference in how white my teeth looked within just a few days. Total confidence booster!
4 out of 5 stars
25 July, 2025
originally posted on influenster.com
A whitening game-changer, instantly brightens teeth and leaves your mouth feeling fresh and clean.
It instantly brightens my smile by neutralizing yellow tones - just like a purple shampoo but for your teeth. My mouth feels super clean, fresh, and not overly minty or harsh. It's gentle enough for daily use, and I saw a noticeable difference in how white my teeth looked within just a few days. Total confidence booster!
5 out of 5 stars
22 July, 2025
originally posted on influenster.com
Soft, durable, nice color
I just love the purple because it’s different from other toothpastes but works so well, flavor is perfectly minty, and I feel like it works better than white toothpaste sometimes!
5 out of 5 stars
22 July, 2025
originally posted on influenster.com
Soft, durable, nice color
I just love the purple because it's different from other toothpastes but works so well, flavor is perfectly minty, and I feel like it works better than white toothpaste sometimes!
5 out of 5 stars
Thumbs up graphic, would recommend
16 July, 2025Verified purchase
Colgate purple
This purple Colgate toothpaste really works. It has whitened my teeth. I recommend it. You won't be disappointed