Extra-Large 1.83” Touchscreen – A vibrant, high-resolution color display that is perfectly sized for kids’ hands and provides an easy-to-use interface.
25+ Preloaded Educational Games – Includes STEM-based, motion-tracking, and classic arcade games—all built-in with no downloads or Wi-Fi required.
Massive 4GB Storage Capacity – Features a pre-installed 4GB SD card capable of holding over 100,000 photos or 20+ hours of video memories.
Selfie Camera & Voice Recorder – Let kids express their creativity by capturing photos, recording videos, and creating fun sound clips on the go.
Audiobooks & Sing-Alongs – Includes 10 pre-loaded audiobooks and 10 sing-along songs for screen-free listening during travel or quiet time.
Smart Parental Controls – Parents can easily manage screen time limits and disable specific features directly from the watch—no app or phone pairing needed.
Safety First with Emergency ID – Features a built-in Emergency Contact Card to store critical phone numbers and medical info for instant access.
Encourages Active Play – The built-in pedometer tracks daily steps and distance, motivating kids to reach movement goals throughout the day.
Built for Tough Play – IP67 splash and dust-resistant design is made to withstand spills, handwashing, and outdoor childhood adventures.
High-Speed Data & Battery – Lasts 6+ days on a single charge and includes a 4-pin magnetic cable for fast charging and easy file transfers to Mac or PC.
Description
PLAYZOOM 4 is the ultimate smartwatch for kids ages 4–12, packed with educational fun, safety features, and creative tools—all in a durable, splash-proof design. With a large 1.83" color touchscreen, this smartwatch includes over 25 built-in games, audiobooks, and sing-along songs to keep kids entertained and engaged. A front-facing selfie camera, voice recorder, and custom watch faces encourage self-expression, while a step tracker helps promote active habits.
Parents can breathe easy with built-in Parental Controls to manage screen time and access, and the Emergency Contact Card ensures kids always have vital info at their fingertips. With 4GB of storage and Bluetooth 5.3, kids can transfer and back up photos, music, and recordings to a computer with ease. PLAYZOOM 4 is designed for safe, fun, and screen-balanced learning—no internet, calling, or messaging required.
No downloads. No distractions. Just play.
Features: Black (band)
Weight: .94 Ounces
Water Resistance: Water-Resistant
Product Model: PlayZoom 4 Smartwatch
Electronics Condition: New
Electronics Features: Music Capabilities, Front-Facing Camera, Touchscreen Display
Connection Type: Pogo Pin (2.84mm)
Material: Watch Band: Silicone
Includes: Charging Cable, Instructions
Operating System Compatibility: No Operating System Required
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 94675578
UPC: 199347086027
Item Number (DPCI): 057-03-4327
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.36 inches length x 3.27 inches width x 7.68 inches height
Estimated ship weight: 0.506 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
A: Hi, thanks for reaching out about the PlayZoom 4 Kids Smartwatch with Camera
25+ preloaded games, including STEM learning games, motion-based games, and classic educational/arcade-style games. 10 preloaded audiobooks.
10 preloaded sing-along songs.
If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day between 7 am and 11 pm CST.
submitted byRena - 5 days ago
Target expert support
Q: can you track child
submitted by HI - 20 days ago
A: Hi, thanks for reaching out about the PlayZoom 4 Kids Smartwatch with Camera
No. The PlayZoom 4 Kids Smartwatch with Camera cannot track a child's location.
If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day between 7 am and 11 pm CST.
submitted byRena - 19 days ago
Target expert support
Q: Does it track BPM ?
submitted by Sandra - 20 days ago
A: Hi, thanks for reaching out about the PlayZoom 4 Kids Smartwatch with Camera
No, the PlayZoom 4 does not track BPM/heart rate. It tracks steps and activity only.
If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day between 7 am and 11 pm CST.
submitted byRena - 19 days ago
Target expert support
Q: How can we get the photos my kid takes on the watch off and onto a computer/phone? Thanks.
submitted by Mickey - 1 month ago
A: Hi, thanks for reaching out about PlayZoom 4 Kids Smartwatch with Camera.
Yes. The PlayZoom 4 is designed so you can transfer your child's photos and videos to a computer. It includes a 4GB SD card and supports file transfers using the included USB charging/data cable.
To get photos off the watch
Connect the watch to a Windows PC or Mac using the included magnetic USB cable.
The watch should appear as a removable drive or storage device.
Open the drive and look for photo/video folders.
Copy the JPG photos or AVI videos to your computer. The manual states photos are stored as JPG files and videos as AVI files.
To get photos onto a phone
The easiest method is:
Transfer the files from the watch to a computer first.
Then upload them to your phone via AirDrop (iPhone/Mac), Google Photos, OneDrive, USB cable, email, or another sharing method.
While the watch has Bluetooth, its documentation describes Bluetooth primarily for audio devices and media playback rather than direct photo syncing to a phone app.
If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.
submitted byJoe - 1 month ago
Target staff support
Q: So the battery is irreplaceable?
submitted by Antz - 1 month ago
A: Hi, thanks for reaching out about the PlayZoom 4 Kids Smartwatch with Camera
Yes, the battery is effectively non-user-replaceable.
If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day between 7 am and 11 pm CST.
submitted byRena - 1 month ago
Target expert support
Q: Does it have any fees
submitted by Hi - 1 month ago
A: No. The PlayZoom 4 Kids Smartwatch with Camera does not require a monthly service plan or subscription fees because it is designed to work offline. It does not use cellular service for calling or texting, and it does not require Wi‑Fi, apps, or smartphone pairing to use its main features.
submitted byJoe - 1 month ago
Target staff support
Q: Can the strap be replaced
submitted by LE - 1 month ago
A: Hi, thanks for reaching out about PlayZoom 4 Kids Smartwatch with Camera
Yes. The PlayZoom 4 Kids Smartwatch's band appears to be replaceable.
There are multiple third-party replacement bands specifically marketed for the PlayZoom 4 Kids Smartwatch (1.83"), and they attach using quick-release spring bars, which indicates the original band can be removed and swapped
If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.
submitted byJustin - 1 month ago
Target expert support
Q: Does this watch have an option to set vibration as opposed to tones playing for things like alarms set?
submitted by Courtiante - 2 months ago
A: Hi, thanks for reaching out about the PlayZoom 4 Kids Smartwatch with Camera
The watch includes an Alarm feature and a Do Not Disturb setting, but does not have vibration-only alarm mode or a vibration motor in the specifications.
If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day between 7 am and 11 pm CST.
submitted byRena - 2 months ago
Target expert support
Q: Does it have a Stopwatch
submitted by Grrrrrr - 3 months ago
A: Hi, thank you for reaching out about PlayZoom 4 Kids Smartwatch with Camera.
Yes, the PlayZoom 4 Kids Smartwatch includes a built-in stopwatch, along with a timer and alarm clock. It is completely offline and safe for kids.
If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.
submitted byMatt - 3 months ago
Target expert support
Q: Does this watch contain PFAs, BPAs, or phthalates?
submitted by Clarity - 4 months ago
A: Hi, thank you for reaching out about PlayZoom 4 Kids Smartwatch with Camera.
The PlayZoom 4 Kids Smartwatch may contain trace amounts of phthalates in its exterior plastic or silicone parts, but it is highly unlikely to contain harmful PFAS or BPAs based on its material composition and manufacturing standards.
If you have any additional questions, we welcome you to contact MyTGTtech at 833-848-8324 every day, between 7am-11pm CST.
This watch is a fun and engaging option for active children, offering features like step tracking, games, and the ability to tell time. Many guests appreciate its ease of use and age-appropriate content, making it a great gift for kids under 8. However, some guests have experienced issues with durability and battery life, which may affect long-term satisfaction. Overall, it provides a playful experience for young users.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.7
3.7 out of 5 stars
42 star ratings
3.7 out of 5 stars with 42 reviews
quality
3.1 out of 5
quality: 3.14 out of 5
value
3.4 out of 5
value: 3.36 out of 5
53% would recommend
15 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
17 August, 2026Verified purchase
Highly Disappointed
Besides sending the wrong color, the item arrived damaged. This is extra disappointing because my 9 year old used his birthday money to purchase this watch. He was very excited. Other reviews also say that the grey camouflage watch arrives defected, that’s why we opted for the black one. Somehow, we were sent the camouflage one. Our local Target has the black ones out of stock also, which is why we decided to have it shipped. Overall, we are highly disappointed in both the quality of the product and Target’s decision to send us the wrong color. Will it be pointless to drive to our local Target to return and try to see if the black one is available? Likely they will recommend to order it online.
Meyrah
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
14 August, 2026Verified purchase
(no review title)
Easy for the child to operate independently
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
14 August, 2026
Don't bother
My 9 year old wants me to write "it's a pile of flaming hot garbage." She is not wrong. There is no advertised age on this and honestly, I'm not sure either. It has audiobooks and songs for preschoolers, but the games are strangely complicated. Overall, it's very disappointing and will be returned.
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
11 August, 2026Verified purchase
Great watch for kids
Found this on sale and bought it for my seven-year-old. She has been wearing it ever since And has to check her steps every day.
Mel30oh
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
4 out of 5 stars
Thumbs up graphic, would recommendWould recommend
9 August, 2026Verified purchase
(no review title)
My son loves this- very easy to use!
guest123
quality
4.0 out of 5
quality: 4 out of 5
value
4.0 out of 5
value: 4 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
8 August, 2026Verified purchase
Damaged item received
Plastic torn on band when I received it in the mail
Kaci Y
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
2 out of 5 stars
5 August, 2026Verified purchase
(no review title)
I bought two of these watches for my kids, and the watches stop playing music and malfunction. Both separate watches have done the same thing. The only way to get the music to play is if you hold both buttons down at the same time. Once you restart the watch you lose all photos taken and must reset the time and date.
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
30 July, 2026
Bad quality
Image was peeling already right out of package
Gabes
quality
1.0 out of 5
quality: 1 out of 5
value
3.0 out of 5
value: 3 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
23 July, 2026
SEVERE DEFECT CAUSED BURN
This watch caused a burn on my son’s wrist while he was wearing it shortly after purchase. This is extremely concerning and a severe safety hazard.
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
20 June, 2026Verified purchase
Super cute
Love it. Perfect for my very active 6 year old.
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
23 March, 2026Verified purchase
(no review title)
The battery is already not holding a charge and my son has had it 3 months.
Kelsey
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
21 March, 2026Verified purchase
(no review title)
My 6 year old grandson loves it! Learning how to tell time, can take selfies, stories and games
Donna
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
1 out of 5 stars
10 March, 2026Verified purchase
AWFUL
Purchased this for a Christmas gift for my 7 year old. The band broke in March no big deal I talked to the company they said it’s $10 for a replace AND I have to pay return shipping for the broken one. So roughly $15 for a 3 month old watch that only cost me $25? What an awful “warranty”
Emansfield
3 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
5 March, 2026Verified purchase
perfect for 6-7
My 6 year old son loves this. He likes to track his steps and let us know the time. The games and songs are age appropriate. his only complaint is that he cannot call or text lol. His sisters bunny chewed the band so we do need to find a replacement band but he still carries the watch part around in his pocket.
SlamminSam
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
25 January, 2026Verified purchase
(no review title)
I bought 2 of these watches for my children and both broke after one day of wearing it. I am sorry to say that it is poor quality. I had to buy a more expensive name brand to avoid this happening again.
Michelle
2 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
9 January, 2026Verified purchase
many cool functions
perfect for kids under 8 yrs old
JaneA
quality
5.0 out of 5
quality: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
3 out of 5 stars
1 January, 2026Verified purchase
(no review title)
Broke easily
Em0214
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
26 December, 2025Verified purchase
(no review title)
This only worked for one day after Christmas. I bought early before holiday rush and now Target won’t let me return it. Don’t waste your money. And don’t let this seller on here Target.
Jessica
quality
1.0 out of 5
quality: 1 out of 5
value
1.0 out of 5
value: 1 out of 5
10 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
26 December, 2025Verified purchase
Easy to use
Easy to use for my 8yo son. He loves the timer, pedometer, flashlight, and others. He doesn’t love many of the watch faces but is fine with that part. I still need to try out the parent controls.
