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Samsung QN77S95FAFXZA S95F 77" 4K OLED Smart TV - 2 of 4Samsung QN77S95FAFXZA S95F 77" 4K OLED Smart TV - 3 of 4Samsung QN77S95FAFXZA S95F 77" 4K OLED Smart TV - 4 of 4
Samsung QN77S95FAFXZA S95F 77" 4K OLED Smart TV - 1 of 4

Samsung QN77S95FAFXZA S95F 77" 4K OLED Smart TV

$4,499.99

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • NQ4 AI Gen3 Processor uses AI to delivers incredible 4K picture and dynamic sound for everything you watch
  • Get virtually no glare so all you see is the content on screen, even in bright rooms
  • OLED HDR Pro delivers pixel-level blacks deliver dramatic contrast and vibrantly detailed picture
  • See content upscaled to impressive 4K, improving your viewing experience with 4K AI Upscaling Pro
  • Auto HDR Remastering transforms SDR content to HDR-like quality for bright highlights, vibrant colors, and clear details

Description

Samsungs most advanced 4K processor powers Samsung Vision AI to upscale both picture and sound for stunning cinematic excellence along with personalized experiences. Whether youre streaming or gaming this TV sets the tone and maps out every scene to maximize your viewing pleasure with our best Glare Free technology exceptional motion enhancement up to 4K for crisp visuals and OLED HDR Pro for bright and beautiful picture contrast. You'll think you're at a movie theater.

Features
•NQ4 AI Gen3 Processor
•Glare Free
•OLED HDR Pro
•Motion Xcelerator 165Hz
•4K AI Upscaling Pro

NQ4 AI Gen3 ProcessorPowered by 128 neural networks to deliver AI-enhanced picture and optimized sound resulting in an exceptional 4K experience for streaming gaming live sports and more.

Glare FreeWatch everything you love without distracting reflections so you can get lost in your content even with sun streaming through your windows or that one lamp you keep on while watching the latest thriller.

OLED HDR ProSee new details and highlights pop off the screen. Our brightest OLED with pixel-level pitch-blacks delivers dramatic contrast for vibrantly detailed picture.

Motion Xcelerator 165HzExperience smooth visuals and blazing fast speeds for VRR gaming at up to 4K 165Hz.

4K AI Upscaling ProSee impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.

Auto HDR RemasteringIntelligently transforms SDR content to HDR-like quality with brighter highlights more vibrant colors and clearer details for dazzling picture.

Object Tracking Sound+ and Dolby AtmosFeel like you're inside the scene. Audio moves in sync with the objects on screen while the dedicated top-channel speakers* power Dolby Atmos for multidimensional sound that fills the room.

Active Voice Amplifier Pro and Adaptive Sound ProCatch every word and enjoy vivid balanced audio. Our AI processor identifies sounds optimizes audio and amplifies dialogue based on your room's acoustics and what you're watching.

Endless Free Content / One UI TizenStream 2700+ free channels including 400+ premium Samsung TV Plus channels on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.

AI Motion Enhancer ProThe AI processor smooths the motion of fast-moving balls and text reducing blur and flickering so you don't lose sight of the action.

Disclaimers

  • •Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
    •4K 165Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.
    •Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
    •Samsung Account required for network-based smart services including streaming apps and other smart features. Computer mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in only external device connections (e.g. via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. Channels may vary by location and are subject to change. UI is subject to change without prior notice. Automatic OS updates based on model year; requires Internet connection.
  • What's in the Box
    •S95F 77" 4K OLED Smart TV
    Dimensions (Overall): 38.7 inches (H) x 67.6 inches (W) x .4 inches (D)
    Weight: 62.2 pounds
    Electronics Condition: New
    Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
    Aspect Ratio: 16:9 Aspect Ratio
    Screen Resolution: 4K
    Wireless Technology: Bluetooth
    VESA Mounting Standard: 400x300
    Native screen refresh rate: 120 Hz
    Smart platform: Samsung Smart TV
    Voice assistant built-in: No Voice Assistant Built-In
    Backlight type: OLED (No Backlight)
    Screen Mirroring Technology: Smart View
    High Dynamic Range (HDR): HDR10
    Stand Depth: 0 inches
    Stand Width: 0 inches
    Number of HDMI ports: 4
    Product Depth with Stand: .4 inches
    Product Height with Stand: 38.7 inches
    Product Width with Stand: 67.6 inches
    Screen Size: 77 inches
    Battery: 2 AAA Alkaline, Required, Not Included
    Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
    TCIN: 1003254598
    UPC: 887276952659
    Origin: made in the USA or imported
    Energy Guide Label Required:
    ENERGYGUIDE LABEL REQUIRED
    The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
    We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
    If the item details aren’t accurate or complete, we want to know about it.

    Shipping details

    Estimated ship dimensions: 45 inches length x 7 inches width x 74 inches height
    Estimated ship weight: 119 pounds
    We regret that this item cannot be shipped to PO Boxes.
    This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
    item ships from third party seller: WORLD WIDE STEREO

    Return details

    This item can be returned to any Target store or Target.com.
    This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
    See the return policy for complete information.

    Additional product information and recommendations

    Guests are saying

    The Samsung S95F OLED TV offers an exceptional viewing experience with its stunning picture quality, vibrant colors, and impressive brightness, making it ideal for both gaming and movie watching. Guests appreciate the anti-glare technology, which enhances visibility in bright rooms, and the sleek design that complements any space. While some features like the Bixby assistant may need improvement, the overall performance and smart capabilities make this TV a top choice for entertainment enthusiasts.
      Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
      4.7 out of 5 stars with 404 reviews
      5 out of 5 stars
      7 April, 2026
      originally posted on Samsung US
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      Only TV I'd recommend for low light movies/scenes

      [This review was collected as part of a promotion.] If you've ever hated watching movies or TV shows that have dark or night scenes where you strain to tell what's going on. . . those days are over. Night scenes are just as clear as daytime. Even small details like a license plate on at night shine! Crystal clear and VIVID! Rewatching shows again in a new (OLED) light. . .
      MountainMan
      Did you find this review helpful?
      2 out of 5 stars
      7 April, 2026
      originally posted on Samsung US
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      Died 2 months in

      It died 2 months in. The whole screen was replaced under warranty. This does not give me confidence for the future of this TV, despite being good initially. Hopefully we just got a lemon.
      1 reply from Samsung Specialist team - 3 days ago
      Jeremy, Thanks for sharing your experience having your TV serviced. We hope the issue has been fully resolved. Samsung remains committed to delivering the best possible product experience, quality, and value. Your feedback will be shared with both our product and customer care teams. If there’s anything more we can do to support you, please don’t hesitate to reach out to us at 1-800-SAMSUNG (8AM – 9PM EST Mon – Fri, 8AM – 6PM Sat – Sun). You can also reach us via LiveChat by visiting the ‘Support’ link on our website. ~ Samsung Specialist
      Jeremy
      Did you find this review helpful?
      5 out of 5 stars
      6 April, 2026
      originally posted on Samsung US
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      Top of the Line

      [This review was collected as part of a promotion.] Great, fabulous, bright picture. I could not have hoped for me. The picture is even better than I imagined. The contrast is wonderful and the vibrancy and smoothness of the streaming process is upscale for sure.
      Eric
      Did you find this review helpful?
      5 out of 5 stars
      6 April, 2026
      originally posted on Samsung US
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      Awesome TV...

      [This review was collected as part of a promotion.] Hey! Just wanted to say I’ve never doubted Samsung—they always deliver. The Samsung 2025 55" OLED S95F TV is amazing, especially that anti-glare feature. I’m seriously impressed and would definitely recommend it to family and friends. Big thanks to Samsung for keeping up the excellence in electronics!
      Lolukes
      Did you find this review helpful?
      1 out of 5 stars
      6 April, 2026
      originally posted on Samsung US
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      TERRIBLE AI customer support and very difficult

      LOUSIEST SUPPORT AND MANUALS...For $4000 television, Samsung has done injustice to the custome by not providing proper usermanual and support. I called to get help and first got intercepted by their stupid AI robot - had to call 3 times to figureout a way around...total waste of my time. Then comes the customer service representative...poor girl had to listen to my furstration when it is not her fault that Samsung execitives decided to put out a horrible user manual....It doe snot even have a model number on it and it does not even show dimensions of the TV or the one connect box, neither it shows what type of connections are available on one connect box...just shameful documentation on Samsung's side...I wish I would have bought Sony TV....
      1 reply from Samsung Specialist team - 3 days ago
      Sanj, We appreciate you sharing your experience. To help you get the most from your TV and remote functions, you can download the full e-Manual and more by visiting Samsung’s website then navigating to: Support > Manual & Software > TVs & Home Theater. From there, you can search for and select your S95F TV model to view or download the available guides. The e-Manual & Remote Control Guide are also conveniently built into your TV: Settings > Support > Tips and User Guides. For additional guidance, your TV also includes Accessibility features designed to assist with navigation and remote use. • Learn Menu Screen provides audio guidance for on-screen menus by announcing the name and function of each item as you scroll – without making any changes. This is especially helpful for users who are visually impaired or new to Smart TV menus. Enable via: Settings > All Settings > General & Privacy > Accessibility > Learn Menu Screen. To exit, press the Return key twice. • Learn TV Remote helps users become familiar with the layout and function of each button on the Samsung remote. Pressing a button (other than Power) will prompt the TV to announce its name and purpose, again without affecting TV operation. Enable via: Settings > All Settings > General & Privacy > Accessibility > Learn TV Remote. To exit, press the Return key twice. If you’d like more assistance with these features, please reach Samsung Support at 1-800-SAMSUNG (8AM – 9PM EST Mon – Fri, 8AM – 6PM Sat – Sun). LiveChat agents are also available through the ‘Support’ link on our website. ~ Samsung Specialist
      Sanj
      Did you find this review helpful?
      5 out of 5 stars
      5 April, 2026
      originally posted on Samsung US
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      Great TV with Limited Glare

      [This review was collected as part of a promotion.] Unbelievable television. I originally went into Best Buy planning to replace my 75” Sony TV with a similar model. It worked fine and met my needs, so I wasn’t looking to upgrade - just replace. While browsing, I came across this Samsung TV, and the picture immediately caught my attention. What really stood out was the near-zero glare. It was a few thousand dollars more than I planned to spend, but after talking with a salesperson and learning about its anti-glare technology, I decided to go for it. I’m extremely glad I did. This TV is a total game changer. My home has a lot of windows and LED lighting, and glare has always been an issue - until now. I can leave the blinds open, keep the lights on, and still enjoy a crystal-clear picture with no distracting reflections. Beyond that, the overall performance is outstanding. The colors are vibrant, the brightness is excellent, and motion handling is incredibly smooth. Everything just looks better. If glare has ever been a problem for you, this TV is absolutely worth the investment. Highly recommend.
      Robson
      Did you find this review helpful?
      5 out of 5 stars
      5 April, 2026
      originally posted on Samsung US
      Image

      Amazing picture

      [This review was collected as part of a promotion.] The image is so clear and sharp, I have multiple video game consoles like a Switch, PS3, 4 and 5 pro and it makes even the older console look nicer and smoother with the upscaling features. Movies look amazing and the colors are breathtaking. I would 110% recommend this a your new OLED purchase, you won't be disappointed.
      KagJunior
      Did you find this review helpful?
      5 out of 5 stars
      5 April, 2026
      originally posted on Samsung US
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      Great TV!

      [This review was collected as part of a promotion.] This TV is the best we’ve had. Been buying nothing but Samsung for over 10 years now and this one is super. The antiglare feature is awesome and picture quality is fantastic.
      CW1962
      Did you find this review helpful?
      5 out of 5 stars
      5 April, 2026
      originally posted on Samsung US
      Image

      The Best

      [This review was collected as part of a promotion.] This tv is the best. That is all I can say. Beautiful color and contrast.
      Timothy
      Did you find this review helpful?
      5 out of 5 stars
      5 April, 2026
      originally posted on Samsung US
      Image

      Anti-Reflection OMG

      [This review was collected as part of a promotion.] Oh my gosh, this is the most amazing television I've ever seen.
      Beanie
      Did you find this review helpful?
      5 out of 5 stars
      3 April, 2026
      originally posted on Samsung US
      Image

      The Exp is like Time square at 12 a.m. in 8K!

      [This review was collected as part of a promotion.] This is the true definition of brightness! Its almost like daylight at night! The colors stand out to the max I've ever seen colors go to. The AI upscaling works well with everything, especially when im watching movies/videos I've seen before. You see viewpoints, corners and angles that you never saw before. Its Definitely worth every penny! Planning on getting the s95h 83" for the living room. All i can say is, its insane!.....and you wont regret it!
      Vics
      Did you find this review helpful?
      5 out of 5 stars
      2 April, 2026
      originally posted on Samsung US
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      Great picture

      The picture is vibrant and visually stunning. I also have in in a well-lit room and the no-glare screen is fantastic.
      jc4justice
      Did you find this review helpful?
      5 out of 5 stars
      1 April, 2026
      originally posted on Samsung Canada
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      Best TV Ever!!!

      I purchased this S95F 65" TV in January and waited for its much anticipated arrival for 7 weeks and have been using it for 2-1/2 weeks now, and LOVE it!! It was definitely worth the wait. The brightness, colours, clarity and I think everything is amazing! I was skeptical about how the non glare screen could really block out my living room lamps when on and the description does not lie...I cannot see only maybe a very very slight hint that a lamp might be on. My living room is quite bright and daytime viewing is quite good as well. I am a senior and was able to do what little assembly was required, in particular the very sturdy stand for it. But, one does need a 2nd person to properly lift this 65" TV on to a TV stand. From there the One Connect box etc. was a breeze to connect. Ran into a snag when ready to turn on and set up the TV, but thankfully AI gave me instructions on how to do a hard reset - then voila - TV came on and was very easy to setup using the SmartThings app. Now, this TV is rather pricey, but at least right now in its infancy, I feel this TV is definitely worth it for the viewing experience it gives.
      Flo49
      Did you find this review helpful?
      5 out of 5 stars
      1 April, 2026
      originally posted on Samsung Canada
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      Wow what a picture no reflections or glare

      Everything about this model is amazing. We have a massive living room window and there is absolutely zero glare. Bonus for sure. Picture is amazing as well as refresh rate. Navigation options are great. The only negative is we find the remote too small but it is functional none the less and is the only reason for the 4star under features
      Moojac
      Did you find this review helpful?
      5 out of 5 stars
      1 April, 2026
      originally posted on Samsung Canada
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      Amazing features!

      Such an amazing so fantastic television The non glare matte screen is so wicked cool View any time Of day with no worries thank you Samsung!!!
      Juice47J
      Did you find this review helpful?
      5 out of 5 stars
      1 April, 2026
      originally posted on Samsung Canada
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      The Truth

      When a piece of technology works as it should, one should accept this what one paid for and be content. However, in this world of hype, promise and delivery are often a mismatch. This tv is not - it delivers it all flawlessly and with a daytime screen that has zero reflection and offers a backdrop screen of perfect matte blackness. What a joy!
      A fussy person
      Did you find this review helpful?
      4 out of 5 stars
      1 April, 2026
      originally posted on Samsung Canada
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      Volume problems

      I purchased my TV last May and am having volume issues!
      Volume levels
      Did you find this review helpful?
      5 out of 5 stars
      30 March, 2026
      originally posted on Samsung US
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      Love it

      [This review was collected as part of a promotion.] Having this TV was wow! I like how this TV has options in adjusting the rear mounting. Quality is great! And thin....! Hope price was little low and affordable for others! And hope warranty is not 1yr !! At least 3yrs.
      CT85
      Did you find this review helpful?
      5 out of 5 stars
      28 March, 2026
      originally posted on Samsung US
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      Super Clean Display

      [This review was collected as part of a promotion.] The Picture on this TV its wwwwwwoooooooo very clean.
      sinzia
      Did you find this review helpful?
      5 out of 5 stars
      25 March, 2026
      originally posted on Samsung US
      Image

      Love the picture

      [This review was collected as part of a promotion.] I am very pleased I purchased this TV. The picture's smoothness makes things seem lifelike on the screen. The TV also has a automatic brightness control which works amazing. Opening Day will be spectacular!
      Mclover
      Did you find this review helpful?

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