Axe Styling Messy Look Medium Hold Low Shine Flexible Hair Paste - Travel Size - 2.64oz: Paraben-Free, For All Hair Types
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$5 Target GiftCard with $30 hair & skin care purchase
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Guests are saying
This hair styling product has garnered a mix of feedback from guests, with many praising its effectiveness in providing a natural hold without stickiness. The unique tin packaging is appreciated for travel convenience. However, some guests have expressed disappointment over recent formula changes, noting that the new version lacks the desired texture and hold. Overall, it remains a popular choice for various hair types, especially for those seeking a versatile styling solution.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 732 reviews
quality: 4.33 out of 5
value: 4.21 out of 5
78% would recommend
19 recommendations
5 out of 5 stars
Thumbs down graphic, would not recommend
21 February, 2026Verified purchase
(no review title)
My sons and husband have been using this for many years
4 out of 5 stars
Thumbs up graphic, would recommend
10 February, 2026Verified purchase
Works well
kesork Works well - it only takes a little bit to hold my hair. Love that is comes in a tin instead of plastic. Between the design of the container and the product itself it's great for traveling - never leaks.
4 out of 5 stars
21 January, 2026Verified purchase
Hair product
My husband really likes this product. It’s a great product and price point.
5 out of 5 stars
Thumbs up graphic, would recommend
29 December, 2025Verified purchase
(no review title)
Fantastic
1 out of 5 stars
28 December, 2025Verified purchase
Store pick is not that great
Ordered store pick up. Was given a used item. This is the 3rd time I’ve gotten used item from store pickup.
1 reply from AxeExpert team - 5 months ago
Hi there, we're truly sorry to hear about your experience. We recommend reaching out to Target's Customer Service Team directly, they'll be best equipped to assist you and make things right.
5 out of 5 stars
Thumbs up graphic, would recommend
23 December, 2025Verified purchase
(no review title)
Works really well with very little amount needed, not sticky, feels natural to the hair, keeps my hair the messy way I managed all day long. I prefer this over the American Crew Fiber.
5 out of 5 stars
Thumbs up graphic, would recommend
30 June, 2025Verified purchase
Good for dance hair
Good for show/dance hair (buns, braids). Turns clear when it’s dry.
3 out of 5 stars
9 June, 2024
originally posted on theaxeeffect.com
Flexible paste consistency
I used to love this product, but it appears the formula has changed. Now the paste is thicker than it used to be. Still a good product, but not as good as it used to be.
5 out of 5 stars
Thumbs up graphic, would recommend
20 January, 2024Verified purchase
My Son’s Go-To
This has been my sons go-to styling product since we started doing his hair. We use a small amount on his shorter hair so it lasts us a while. The hold lasts all day without looking greasy or crunchy.
5 out of 5 stars
15 January, 2024
originally posted on theaxeeffect.com
Great product! Truly is flexible.
I bought this product to use on my short hair. I am female. However, I was not able to find a product to use that I like that is marketed for females. This product is exactly what I was looking for! It smells great, holds all day, and can be easily restyled by running my fingers through my hair. I highly recommend it! I will definitely purchase again in the future.
1 out of 5 stars
5 January, 2024
originally posted on theaxeeffect.com
Weak version of what it used to be
My go to product for many, many years. Now it's a watered down version of what it used to be. It's bad enough that they keep raising the price but now they have cheapened the formula. Sad...
1 reply from Axe Consumer Services team - 2 years ago
We apologize for any inconvenience caused by Flexible Paste. Your satisfaction is our priority. Please reach out to our Consumer Services team at Flexible Paste with your contact details and the ref ID: 48478438 so we can address your concerns promptly.
5 out of 5 stars
Thumbs up graphic, would recommend
20 November, 2023Verified purchase
Works great
Husband loves using this. Works great.
4 out of 5 stars
Thumbs up graphic, would recommend
30 August, 2023
Great for the price
Bought for my husband recently because I needed to grab something quickly. My local target didn’t have many choices so I grabbed this. He has very thick hair. Military cut. This did the job to keep it in place without making it hard or greasy.
1 out of 5 stars
Thumbs down graphic, would not recommend
25 July, 2023Verified purchase
Greasy hair
So greasy, does not hold and leaves hair very greasy. Do not recommend
1 reply from AxeExpert team - 3 years ago
We're sorry to hear our Messy Look Hair paste didn't hold in your hair and leaving it looking greasy, and we'd like to ask you some questions - please reach out to our team at consumer.services@unilever.com, and share ref ID: 44560774. We'll watch for your email!
1 out of 5 stars
14 July, 2023
originally posted on theaxeeffect.com
Axe really messed this up :(
I had been using this product for many many years. As someone with thick and messy hair, I loved the almost waxy consistency and matte finish. It had great hold without going overboard or being obvious, and it lasted. However, the latest tin I just bought has a completely different product with a new formula that is completely different from what it had been all this time. The new "paste" is essentially a cream. It has none of the good qualities of the original product. Axe, how did you mess this up so bad? Please bring back the original formula.
5 out of 5 stars
Thumbs up graphic, would recommend
2 June, 2023
Holds & washes out easily
I’m super picky about my two sons’ hair and this is one of two products I approve for their hair. Holds, but washes out easily. Perfect for my little boys, even their dad uses it now too
1 out of 5 stars
4 April, 2023
originally posted on theaxeeffect.com
Changed
They changed the formula. It's like lotion now. Does nothing for texture or hold. This stuff was perfect. I don't know who was stupid enough think this was better than before. No way in heck I'm putting this new version on my hair.
1 reply from Consumer Services team - 3 years ago
Hello, we appreciate you reaching out and sharing your thoughts regarding our Styling gel - we've shared your comments with our team and hope you have a wonderful rest of your day.
1 out of 5 stars
4 November, 2022
originally posted on theaxeeffect.com
What happened to the paste........
What happened to the paste? This new product is like lotion, not paste. I purchased a tin and assumed it was bad batch, bought another at a different store. Same issue. Different texture and different hold from the original.
5 out of 5 stars
Thumbs up graphic, would recommend
4 September, 2022Verified purchase
My fav.
My favorite! Keep carrying this!
4 out of 5 stars
5 May, 2022Verified purchase
Nice product
Works well. Takes a few tries to get it right.