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Maybelline Great Lash Volumizing and Lengthening Mascara - 2 of 4Maybelline Great Lash Volumizing and Lengthening Mascara - 3 of 4Maybelline Great Lash Volumizing and Lengthening Mascara - 4 of 4
Maybelline Great Lash Volumizing and Lengthening Mascara - 1 of 4

Maybelline Great Lash Lengthening Washable Mascara - 100 Blackest Black - 0.43 fl oz: Sulfate-Free, Hypoallergenic, Aluminum-Free

$6.89

Color100 Blackest Black

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Volumizing Mascara: Great Lash Washable Blackest Black Mascara has a lash-doubling hypoallergenic formula that glides on smoothly to condition and build natural great-looking lashes
  • Gentle On Lashes: Great Lash volumizing mascara for natural lash volume is suitable for contact lens wearers and is ophthalmologist tested
  • Easy On Easy Off: This washable volumizing and lengthening mascara features a unique lash-building brush that makes it so easy to get a voluminous, full-lash look in one application; clean and easy to remove without any scrubbing or rubbing
  • Maybelline Is THE Eye Expert: Whatever your signature eye look, whether natural or dramatic, Maybelline helps create looks that draw eyes. With a broad selection of pencil & liquid eyeliners, highly pigmented eyeshadows, iconic mascara, & eyebrow makeup
  • Create Any Look: Maybelline foundations, bb creams, concealers and highlighters create a perfect canvas; Make eye looks with eyeshadows, brow pencils and eyeliners, and perfect your pout with lipsticks and lip balms
  • Maybelline New York: The world’s number 1 makeup brand, from foundation to eye mascara to lipstick; Diverse, on the pulse, inspired by the city and tested on its streets

Description

After 40 years, Maybelline New York’s Great Lash Volumizing Mascara is still America’s favorite mascara. Allure Readers’ Choice and Best of Beauty Award Winner is loved for its lash-doubling formula that conditions as it thickens. The lengthening mascara’s clean and volume-building formula delivers volume without clumps or globs and conditions lashes with each coat. The hypoallergenic formula is ophthalmologist tested and safe for contact lens wearers. Complete your eye makeup look with Maybelline New York’s fan favorite Master Precise Liquid Eyeliner.

Step 1: Sweep the lash-building brush from the root to tip of lashes.
Step 2: Continue building volume until the desired lash look is achieved.
Step 3: Do not let mascara dry in between coats.
Step 4: Easily remove mascara with Garnier Micellar Water.
Suggested Age: Adult Use Only
Health Facts: Phthalate-Free, Aluminum-Free, Sulfate-Free, Hypoallergenic
Color Palette: Dark Tones
Beauty Purpose: Lengthening
Net weight: .43 fl oz (US)
Features: Washable, Double-Ended, Ophthalmologist Tested
TCIN: 12058325
UPC: 041554670745
Item Number (DPCI): 052-07-0495
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water/aqua, beeswax/cera alba, ozokerite, shellac, glyceryl stearate, triethanolamine, propylene glycol, stearic acid, sorbitan sesquioleate, methylparaben, quaternium-15, quaternium-22, simethicone, butylparaben, may contain: iron oxides (ci 77491, ci 77492, ci 77499), titanium dioxide (ci 77891), ultramarines (ci 77007), mica

Shipping details

Estimated ship dimensions: 5.5118 inches length x 2.7559 inches width x 0.8661 inches height
Estimated ship weight: 0.07 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is it easy to wash off

submitted by Please help - 9 years ago
  • A: Hello! If you want the easiest removal, we recommend purchasing this mascara in the washable version, not the waterproof. However, both formulas should remove with ease when you remove them with our Expert Eyes Moisturizing Eye Makeup Remover! This remover is for both washable and waterproof eye makeup!

    submitted byMaybelline Consumer Care - 9 years ago
    Brand expert
  • A: For easy removal, we recommend soaking a cotton ball or pad with Maybelline's Expert Eyes 100% Oil-free Eye Makeup Removal. Hope this helps!

    submitted byTarget Beauty Consulting - 9 years ago
    Brand expert
  • A: The “washable” version is not that easy to wash off. My regular gentle cleanser doesn’t remove it. I have to use micellar water or makeup remove saturated in a cotton round and rub with some effort.

    submitted byMimi - 2 years ago

Q: I want to chsnge from black mascara to brownish black or dark brown. I have blue eyes and very light colored hair. Which shoukd i use

submitted by Bwallacw - 2 years ago
  • A: Hi in my previous experience I believe that the sky high mascara would look best in true brown

    submitted byAva - 10 months ago
  • A: Hi there, Bwallacw! Thank you for reaching out about our Great Lash Mascara, we recommend trying our shade Brownish Black. We also have a gorgeous shade in our Lash Sensational Sky High Mascara that really makes blue eyes pop! We recommend trying out the shades True Brown or Burgundy Haze. If you're feeling extra bold, try our Blue Mist shade for extra definition. XOXO

    submitted byMaybelline Consumer Care - 2 years ago
    Brand expert

Q: How long does it keep the eyelashes up, Also Is this meant for brows?

submitted by Target shopper - 2 years ago
  • A: Hi there! Thank you for your interest in the Great Lash Volumizing and Lengthening Mascara. Our clean and buildable formula delivers volume without clumps or globs all day long. For brows, we recommend the Tattoo Studio Brow Styling Gel. This tinted eyebrow gel swipes on high pigment color for a sculpted, thick brow look that lasts for up to 36HR. We hope you will check it out!

    submitted byMaybelline Consumer Care - 2 years ago
    Brand expert

Q: I use black always. I see it is not made anymore. Which color is closest to the original black color; very black, blackest black, dark brown or a color im not aware of?

submitted by Shannon165 - 4 years ago
  • A: I bought blackest black & it’s a solid, basic black.

    submitted byMimi - 2 years ago
  • A: Hi There! Thank you so much for your question. We suggest using the shade "Blackest Black". We hope you love it! Please feel free to contact us if you have any other questions!

    submitted byMaybelline Consumer Care - 4 years ago
    Brand expert

Q: Which mascara is both waterproof AND smudge proof?

submitted by Kim - 5 years ago
  • A: Hi Kim! We recommend trying out our Lash Sensational Sky High waterproof mascara which delivers full volume and limitless length. Exclusive Flex Tower mascara brush bends to volumize and extend every single lash from root to tip. Waterproof mascara formula infused with bamboo extract and fibers for long, full & lightweight lashes, that don't flake or smudge. Available in Very Black and Blackest Black. Allergy tested. Ophthalmologist tested. Suitable for sensitive eyes and contact lens wearers. Removes easily with waterproof eye makeup remover. You can learn more about this product directly on our brand website. We think you will love this product! XOXO

    submitted byMaybelline Consumer Care - 5 years ago
    Brand expert
  • A: Hi Kim! The Maybelline Volum' Express Colossal BIG Shot 0.33oz has a waterproof and smudge proof formula! Just select the waterproof version before adding to your cart :) Hope this helps!

    submitted byTarget Beauty Consulting - 5 years ago
    Brand expert

Q: Which shade is darker: brownish black or dark brown?

submitted by Battenbergs - 6 years ago
  • A: Hi there, thank you for sharing your interest with our Great Lash Mascara. The shade Dark Brown is darker. We hope this information helps! XOXO

    submitted byMaybelline Consumer Care - 6 years ago
    Brand expert
  • A: Excellent question, shade Dark Brown is going to be slightly darker! Hope this helps.

    submitted byTarget Beauty Consulting - 6 years ago
    Brand expert

Q: Is this cruelty free

submitted by Cathy - 5 months ago
  • A: Hello Cathy! Maybelline, a brand of L’Oréal, does not test on animals. We have not tested our products on animals since 1989. At L’Oréal, we care for animal welfare and we are for a world without animal testing. For more information, please visit L’Oreal's corporate site, to learn more on the alternative methods under the Inside Our Products section.

    submitted byMaybelline Consumer Care - 5 months ago
    Brand expert

Q: I want to find a good clear mascara because I go to no makeup college is this a good fit? Are the results the same as the colors

submitted by Ava - 10 months ago
  • A: Hi Ava. Thank you for reaching out to Maybelline regarding the Great Lash Clear Mascara. This product has a small brush with big control. This clear mascara grooms, conditions and separates eyelashes and brows. The hypoallergenic formula is ophthalmologist tested and safe for contact lens wearers. The difference between this mascara and ones with color is that it does not deposit any color on your lashes.

    submitted byMaybelline Consumer Care - 9 months ago
    Brand expert

Q: Can I use this as a top coat to regular mascara?

submitted by MarthaC - 2 years ago
  • A: Hi there. Thank you for reaching out about Maybelline Great Lash Volumizing and Lengthening Mascara. This mascara has a lash-doubling hypoallergenic formula that glides on smoothly to condition and build natural great-looking lashes. We recommend the following steps: Step 1: Sweep the lash-building brush from the root to tip of lashes. Step 2: Continue building volume until the desired lash look is achieved. Step 3: Do not let mascara dry in between coats. Step 4: Easily remove mascara with Garnier Micellar Water.

    submitted byMaybelline Consumer Care - 2 years ago
    Brand expert

Q: Can I use the clear shade for my brows? Because I love this for my eyelashes and I want to use it for my brows

submitted by Natalia - 2 years ago
  • A: Hi there, Natalia! Thank you for reaching out about our Great Lash Volumizing and Lengthening Mascara. For brows. we recommend trying our Express Brow Fast Sculpt Clear Brow Gel. The gel formula and the mini sculpting brush tames and shapes for all day naturally sculpted brows without the hassle. We hope this helps!

    submitted byMaybelline Consumer Care - 2 years ago
    Brand expert

Additional product information and recommendations

Guests also viewed

Guests are saying

This mascara has garnered positive feedback for its ability to provide volume, length, and a natural look without clumping. Guests appreciate its smooth application and easy removal, making it a great choice for everyday use. Many have noted its effectiveness for sensitive eyes and its dependable performance throughout the day. Overall, it stands out as a reliable option for those seeking a classic mascara that enhances their lashes beautifully.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 3537 reviews
    easy to apply: 4.2 out of 5
    easy to remove: 4.13 out of 5
    long lasting: 3.52 out of 5
    quality: 3.48 out of 5
    value: 3.66 out of 5
    60% would recommend
    299 recommendations
    5 out of 5 stars
    4 June, 2026
    originally posted on maybelline.com
    Image

    Great product

    [This review was collected as part of a promotion.] I really like this product it does what it says, volume and still look natural
    Lena
    Did you find this review helpful?
    5 out of 5 stars
    4 June, 2026
    originally posted on maybelline.com
    Image

    Great product

    [This review was collected as part of a promotion.] Goes on effortlessly, and covers amazing. Lashes look full and thick. Applicator is perfect coating each lash. Can apply multi layers for fuller look . Non smudging or flaking .
    Red8
    Did you find this review helpful?
    5 out of 5 stars
    4 June, 2026
    originally posted on maybelline.com
    Image

    Mini Mascara

    [This review was collected as part of a promotion.] It goes on easy and shows my lashes well. It is also easy to take off at night.
    rd63
    Did you find this review helpful?
    5 out of 5 stars
    4 June, 2026
    originally posted on maybelline.com
    Image

    Good mascara

    [This review was collected as part of a promotion.] I love this mascara. It looks natural. Easy to apply for daily
    LoHo
    Did you find this review helpful?
    5 out of 5 stars
    4 June, 2026
    originally posted on maybelline.com
    Image

    Volumizer

    [This review was collected as part of a promotion.] The product does what it is supposed to! Love the volume!
    Rho Gayya
    Did you find this review helpful?
    5 out of 5 stars
    4 June, 2026
    originally posted on maybelline.com
    Image

    I loved

    [This review was collected as part of a promotion.] I love it. The texture give a natural volume. Easy to apply.
    Rixandra
    Did you find this review helpful?
    5 out of 5 stars
    4 June, 2026
    originally posted on maybelline.com
    Image

    Great mascara!

    [This review was collected as part of a promotion.] Enhances lashes and looks natural. Great mascara and I will be buying more. No clumping even though I am prone, which is a plus!
    KCelestoid
    Did you find this review helpful?
    2 out of 5 stars
    4 June, 2026
    originally posted on maybelline.com
    Image

    Love the look

    [This review was collected as part of a promotion.] I loved the look it gave my lashes but it wears off onto my eyelids throughout the day
    1 reply from Consumer Care Center team - 5 days ago
    Hi there! We are so glad to hear you loved the look of our classic Great Lash Mascara on your lashes, but we're sorry to hear it transferred onto your eyelids throughout the day. To keep your gorgeous lash look completely locked in and smudge-proof all day long, we highly recommend checking out our Great Lash Waterproof Mascara! XO
    Jill
    Did you find this review helpful?
    5 out of 5 stars
    4 June, 2026
    originally posted on maybelline.com
    Image

    Definitely natural looking and easy to wash off at end of night

    [This review was collected as part of a promotion.] Love the mascara and will be buying a full size when I run out of the mini. A natural extension of my eyelashes and easy to wash off at the end of the night or morning.
    HtownTraci84
    Did you find this review helpful?
    5 out of 5 stars
    4 June, 2026
    originally posted on maybelline.com
    Image

    Tried & true

    [This review was collected as part of a promotion.] I have ventured into other mascaras the past several years. I was always a pink & green girl and now since receiving the sample, I remember why! I'm back and will not leave again!
    Shecars
    Did you find this review helpful?
    5 out of 5 stars
    4 June, 2026
    originally posted on maybelline.com
    Image

    Perfection

    [This review was collected as part of a promotion.] Black as night, glides well, doesn't have that funky mascara smell, highly recommend!
    BlkSabbath
    Did you find this review helpful?
    5 out of 5 stars
    4 June, 2026
    originally posted on maybelline.com
    Image

    Now I remember

    [This review was collected as part of a promotion.] I forgot how much I loved this before I switched mascara. Now I remember. The length and thickness are awesome.
    Brandee
    Did you find this review helpful?
    5 out of 5 stars
    4 June, 2026
    originally posted on maybelline.com
    Image

    Long lashes

    [This review was collected as part of a promotion.] Love this mascara. Goes on smooth. Makes my lashes look long. Great find
    Tuesday M
    Did you find this review helpful?
    1 out of 5 stars
    4 June, 2026
    originally posted on maybelline.com
    Image

    Not a good mascara did not like it.

    [This review was collected as part of a promotion.] Not going to buy this product but I will try a different one.
    Cindy
    Did you find this review helpful?
    5 out of 5 stars
    4 June, 2026
    originally posted on maybelline.com
    Image

    A classic will never go out of style

    [This review was collected as part of a promotion.] I love this mini mascara! It gives my lashes natural looking volume without feeling heavy or clumpy. The formula goes on smoothly, separates my lashes, and lasts all day without smudging. The mini size is perfect for travel or keeping in my purse for touch ups. A great everyday mascara for a fresh, effortless look!
    Sdotdiva
    Did you find this review helpful?
    5 out of 5 stars
    4 June, 2026
    originally posted on maybelline.com
    Image

    Love it

    [This review was collected as part of a promotion.] Maybelline is a brand I have relied on since the 1960s.
    Carolc
    Did you find this review helpful?
    5 out of 5 stars
    4 June, 2026
    originally posted on maybelline.com
    Image

    Great mascara

    [This review was collected as part of a promotion.] Separates and lengthens lashes nicely without smudging
    I434
    Did you find this review helpful?
    4 out of 5 stars
    4 June, 2026
    originally posted on maybelline.com
    Image

    Just like I remember

    [This review was collected as part of a promotion.] Loved the ease of applying and the brush separates well. Stayed on all day. Was somewhat hard to remove so why the 4 stars..
    MEG5
    Did you find this review helpful?
    2 out of 5 stars
    4 June, 2026
    originally posted on maybelline.com
    Image

    Dry mascara

    [This review was collected as part of a promotion.] I found It was too dry. Because it was dry it did not coat my lashes well. I was disappointed since I like Big Lash usually.
    1 reply from Consumer Care Center team - 5 days ago
    Hi there! We are so sorry to hear that our Great Lash Mascara felt dry and didn't coat your lashes as beautifully as you expected, especially since you are a fan of our Great Lash BIG. We have shared your feedback regarding the formula texture directly with our quality team for review. We want you to enjoy a smooth, flawless application every time, and we hope your next experience with us is absolutely perfect! XO
    El53
    Did you find this review helpful?
    5 out of 5 stars
    4 June, 2026
    originally posted on maybelline.com
    Image

    Love it!!

    [This review was collected as part of a promotion.] This was great mascara I love you very much I already went out and bought it and told my mom about it and she likes it also thank you for the free sample and because I got a sample to try it I went and bought it
    Dee1
    Did you find this review helpful?

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